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1.

Executive Summary

This proposal outlines a detailed plan to launch and operate a profitable Redi Taxe (three-
wheeler taxi) business. The service aims to meet the increasing demand for affordable, reliable,
and efficient transportation in urban and peri-urban areas. With a structured operational and
financial model, the business has potential for significant revenue generation and community
impact.

2. Objectives

1. Provide safe, efficient, and affordable transportation services.


2. Generate consistent income for operators and stakeholders.
3. Create employment opportunities for drivers and support staff.

3. Business Overview

The Redi Taxe is a widely used three-wheeled motorized vehicle in Ethiopia, ideal for short-
distance commutes. It serves as a practical solution for areas with limited public transport
infrastructure.

Key features of the business include:

 Affordable fares for passengers.


 Reliable service with well-maintained vehicles.
 Employment opportunities for drivers, mechanics, and administrative staff.

4. Operational Plan

Fleet and Service

 Initial Fleet Size: 5 Redi Taxis.


 Operating Hours: 6:00 AM – 10:00 PM daily.
 Fleet Expansion Plan: Add 5 more Redi Taxis within the first year based on demand.

Maintenance

 Weekly checks and monthly servicing to ensure safety and reliability.


 Maintain a partnership with a trusted local mechanic for repairs and servicing.

Driver Recruitment

 Employ experienced, licensed drivers familiar with local routes.


 Provide regular training on customer service and safe driving practices.
5. Target Market

The business targets a broad customer base, including:

 Daily commuters such as students and workers.


 Shoppers and market visitors.
 Tourists seeking short-distance transportation.

6. Revenue Projections

Metric Per Taxi Fleet Total (5 Taxis)


Average Fare per Ride 20 ETB
Average Rides per Day 40
Daily Income 800 ETB 4,000 ETB
Weekly Income 5,600 ETB 28,000 ETB
Monthly Income 24,000 ETB 120,000 ETB
Annual Income 288,000 ETB 1,440,000 ETB

7. Expense Projections

Expense Category Per Taxi (Monthly) Fleet Total (Monthly)


Fuel 5,000 ETB 25,000 ETB
Driver Salaries 7,000 ETB 35,000 ETB
Maintenance & Repairs 3,000 ETB 15,000 ETB
Licensing & Insurance 1,000 ETB 5,000 ETB
Miscellaneous Expenses 1,000 ETB 5,000 ETB
Total Expenses 17,000 ETB 85,000 ETB

8. Net Profit Analysis

Metric Daily Weekly Monthly Yearly


Total Income (Fleet) 4,000 ETB 28,000 ETB 120,000 ETB 1,440,000 ETB
Total Expenses (Fleet) - - 85,000 ETB 1,020,000 ETB
Net Profit - - 35,000 ETB 420,000 ETB

9. Growth Strategy

1. Fleet Expansion: Double the fleet size within 12–18 months based on demand and
profitability.
2. Technology Integration: Introduce mobile booking and payment options for
convenience.
3. Diversification: Partner with local businesses for advertising opportunities on Redi
Taxis.

10. Risk Management

 Fuel Price Fluctuations: Regularly review fare pricing to align with operating costs.
 Vehicle Downtime: Maintain a stock of spare parts and ensure routine inspections.
 Market Competition: Build customer loyalty through excellent service and competitive
pricing.

11. Conclusion

The Redi Taxe business presents a lucrative opportunity to capitalize on Ethiopia's growing need
for affordable transportation. With a clear operational plan and a focus on service quality, the
business is well-positioned for long-term success while benefiting the local community.

Prepared By: https://factcheck.afp.com/doc.afp.com.36HY2F4


[Your Name]
[Your Position]
[Contact Information]

Attachments (Optional): Financial Projections, Fleet Details, or Driver Contracts

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