1.docx Rade
1.docx Rade
1.docx Rade
Executive Summary
This proposal outlines a detailed plan to launch and operate a profitable Redi Taxe (three-
wheeler taxi) business. The service aims to meet the increasing demand for affordable, reliable,
and efficient transportation in urban and peri-urban areas. With a structured operational and
financial model, the business has potential for significant revenue generation and community
impact.
2. Objectives
3. Business Overview
The Redi Taxe is a widely used three-wheeled motorized vehicle in Ethiopia, ideal for short-
distance commutes. It serves as a practical solution for areas with limited public transport
infrastructure.
4. Operational Plan
Maintenance
Driver Recruitment
6. Revenue Projections
7. Expense Projections
9. Growth Strategy
1. Fleet Expansion: Double the fleet size within 12–18 months based on demand and
profitability.
2. Technology Integration: Introduce mobile booking and payment options for
convenience.
3. Diversification: Partner with local businesses for advertising opportunities on Redi
Taxis.
Fuel Price Fluctuations: Regularly review fare pricing to align with operating costs.
Vehicle Downtime: Maintain a stock of spare parts and ensure routine inspections.
Market Competition: Build customer loyalty through excellent service and competitive
pricing.
11. Conclusion
The Redi Taxe business presents a lucrative opportunity to capitalize on Ethiopia's growing need
for affordable transportation. With a clear operational plan and a focus on service quality, the
business is well-positioned for long-term success while benefiting the local community.
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