Module Assessment Info OIM7502-B (2024_25) (pdf.io) (pdf.io)

Faculty of Management, Law and Social
Sciences Assessment Information Form
DEPARTMENT FoMLSS: School of Management

MODULE TITLE Business Data Analytics
MODULE CODE OIM7502-B
Group report (50%) and Group presentation (20%)
TYPE OF ASSESSMENT
Assessment Brief / Instructions for Students
Group report outline (50%)

This 4,000-word group report is worth 50% of the module marks in which you are
required to submit a detailed report highlighting the significance of data analytics to a
business of your choice.
Business scenario
As a newly formed analytics department, your team has been invited by the senior
board of directors to submit a detailed business report to support business operations
at your company. The company and senior management have largely relied on intuitive
decision-making and are optimistic about taking a more data-driven approach to
support their decisions.
Therefore, your aim is to demonstrate how data relating to their business can help the
organisation understand its performance to date as well as make relevant predictions.
As the organisation are new to Business Data Analytics, they would also like to
understand current and future trends, challenges, and opportunities of data analytics
for businesses.
You are required to identify a dataset(s) (at least 1,000 rows) publicly
available (e.g. Kaggle) relevant to your research gaps/questions.
Structure of report
Below is a suggested structure of the group report:
1. Executive Summary & Introduction (5%)

 A brief overview of the key findings of the report
 Providing context of the research
(sector/industry)  Setting the scene and
justification for the research  Clearly outline
the business goal and objectives
2. Literature Review (10%)
 Conduct a critical literature review (refer to scenario brief for indicative topics
to cover)
3. Methodology (6%)
• A discussion relating to the provenance of the chosen dataset(s) for
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e University of Bradford, Faculty of Management, Law and Social Sciences 2022/23
• Using SAS Enterprise Guide, report your findings. Each group member
must create at least one output from the analytical means listed below:
- Basic statistics (e.g. mean, median, standard deviation, confidence intervals) &
interpret them - Data visualisations (e.g. histogram, scatterplots) and interpret
them
- Conduct hypothesis testing using any of the techniques as appropriate &
interpret outputs: - One-Sample t-Tests
- Two-Sample t-
Tests - One-way
ANOVA
- Correlation test
- Simple linear regression
- Multiple linear
regression -Chi-square
test
What is important is to analyse the data using appropriate statistical techniques in

order to address your research question(s). Therefore, it is NOT about how many
types of statistical techniques you employ in the report but about if suitable
techniques are selected and conducted to provide appropriate outputs and
interpretations of them to address your research questions.
Please provide interpretations of your findings rather than simply providing outputs.
5. Discussion/Conclusion (10%)
• Critically analyse your findings and outline whether the data aligns with
the business objectives
• Discuss any implications based on your findings
• Propose key business recommendations based on the analysis
6. Please make sure that your written expressions are clear and that the overall
consistency of your argument and the structure of the coursework, including
referencing (following Harvard referencing), are all sound (4%)
General guidance for the group report
The referencing style used at Bradford University is Harvard. You can find guidance
on referencing here: Referencing and Plagiarism - Help - University of Bradford
Please use Arial font, size 12. Text should be double-spaced.
Submission of the essay will be via Canvas. A submission link will be set up within
the Assessment folder. Your essay should be submitted as a Word document.
Work that is over the stated word length will attract a penalty in proportion to
the additional words (e.g. 5%)
All submissions are checked by Turnitin plagiarism detection software. A separate

link in Canvas allows you to review your essay prior to submission. Please note that
there is no permitted Turnitin score percentage. You should focus on ensuring
your essay meets the university guidelines for referencing and academic integrity:
What is plagiarism? - Find out about -University of Bradford
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If you have any questions about this assignment, please speak with your module
leader in good time before the deadline.
Please ensure you allow enough time for completing your work. Avoid submitting it
very close to the deadline in case of technical issues (e.g. broken Wi-Fi). It is your
responsibility to ensure you submit the correct file and on time.
Group presentation outline (20%)
This group presentation is based on the analysis and findings of your group report and
is worth 20% of the module marks. In a group of no more than 6, you must present a
minimum of 6 slides which allow you to articulate the findings of your analysis. You
should spend no longer than 7 minutes on the presentation and each person in the
group should present a slide.
1. Content: Relevance of presentation content and alignment with

group report (4%) • Establishing the purpose of the presentation.
• Technical terms are well-defined in language appropriate for the
target audience. • Presentation contains accurate information.
2. Application: Application of academic concepts and analytical

techniques (4%) • The extent to which relevant concepts and
techniques have been applied
• Appropriate application of techniques to issues
at hand. • Use of appropriate examples
3. Evaluation & Research: Quality of reflection, interpretation and

evaluation (4%) • Demonstration of critical analysis of findings
• Coverage of the relevant issues
• Logical reasoning, analysis and
debate • Originality and use of
initiative
4. Visualisation: Quality of data

representation (4%) • Effective use of visual
aids
• Brevity of data
• Use of non-attentive attributes
5. Communication: Structure and clarity of

presentation (4%) • Polished & coherent structure
• Clear expression of thoughts &
ideas • The logical structure of
presentation
• Ability to engage the audience in the
presentation • Utilisation of technology to
support presentation
General guidance for the group presentation
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The group size cannot exceed 6 members and the groups will remain for both the
group report and the group presentation.
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Faculty of Management, Law and Social

Sciences Assessment Information Form

DEPARTMENT FoMLSS: School of Management

Group report outline (50%)

1. Executive Summary & Introduction (5%)

2. Literature Review (10%)

What is important is to analyse the data using appropriate statistical techniques in

General guidance for the group report

Please use Arial font, size 12. Text should be double-spaced.

All submissions are checked by Turnitin plagiarism detection software. A separate

Group presentation outline (20%)

1. Content: Relevance of presentation content and alignment with

2. Application: Application of academic concepts and analytical

3. Evaluation & Research: Quality of reflection, interpretation and

4. Visualisation: Quality of data

5. Communication: Structure and clarity of

General guidance for the group presentation

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