Research paper
Research paper
Research paper
Introduction
Context and Importance of study
Overview of distressed companies and the role of PE
There has been a rise in the number of organizations recognized as distressed companies. These
are companies that face financial distress that has become increasingly common in today’s time.
Financial distress impacts the company first, and gradually affects the stakeholder and the
society. It is recognized when a company takes load and is not able to return the principle and
interest amount. (Holder-Webb & Cohen, 2007).
Before a company faces the default stage, there are prominent signs of Financial distress. The
signs include early impairment, decreasing performance, failure in operations and unable to meet
the financial needs of the organization. Researchers have found that profitability and liquidity of
money are two most significant factors related to financial distress. (Bandyopadhyay, 2022). The
companies facing distress are usually filing for bankruptcy and they are removed from the stock
exchange. In such cases, the companies lastly pay the shareholders for their investments and
there are higher chances that the company cant even pay back to their creditors. (Holder-Webb &
Cohen, 2007).
https://ir.iba.edu.pk/cgi/viewcontent.cgi?article=1213&context=businessreview
https://www.researchgate.net/publication/
372530566_Identification_of_the_Financially_Distressed_Firms_through_Enclosure_of_Corpor
ate_Governance_Information_into_the_Altman_Z-Score
In today’s world, Private Equity (PE) firms have been quite popular in taking over UK
companies to support them financially. There has been a growing number of companies owned
by PE firms today. The Private Equity firms provide various types of investments including
buying security for companies facing financial distress. PE firms invest in companies that are not
publically listed. The key role played by PE firms is to turnaround distressed companies and
generate increasing profit for them.
Significance of restructuring distressed company
The restructuring of a distressed company can result in significant outcomes, favourable for it
towards better growth. One of the primary reasons restructuring is significant for these
companies is the potential for higher returns. By increasing investments, there are chances of
improvement in the performance, and hence increases the value of investment. It can also help
gain diversification benefits, specially for companies that are loojign to increase their portfolio
assets. Most importantly, PE firms introduce new strategies towards management of employees
that improve performance. By introducing new management strategies, the employees can
achieve job satisfaction leading to better productivity. Finally, the economic potential including
sales, profit margins, costs all can be improved with the restricting. Altogether, it is important to
bring out restructuring strategies in distressed companies, that allow them to improve the
outcomes.
https://www.acquire.fi/blog/exploring-the-benefits-of-distressed-private-equity-
investments#:~:text=Private%20equity%20firms%20take%20an%20active%20role%20in
%20managing%20distressed,ability%20to%20influence%20the%20outcome.
Key questions the thesis aims to address
This thesis focuses on investigating the role of Private Equity towards restructuring Distressed
companies. Following are the questions this thesis aims to answer:
1) What is the role of PE firms towards distressed companies?
2) How PE firms restructure Distressed companies going bankrupt?
3) What factors influence the success of strategies implemented by PE firms towards a
distress company?
4) What factors influence the failure of strategies implemented by PE firms towards a
distress company?
5) Does PE firms support provide more value or harm to Distressed companies?
4. Case Studies
4.1. Case Study 1: Successful PE Restructuring
Detailed analysis of a successful PE restructuring case
The casestudy of Marazzi presents the previously family owned company that was searching for
a financial structure and partnership to gain growth from being a European company to a world
leader. Marazzi’s first PE involvement was in 2004. The Marazzi group was founded in 1930s. It
is recognized as a prominent Italian multinational company in the ceramic tiles and sanitary
industry. Permira and the PE partners had the aim to make the company reach stock markets.
Permira is a private Equity investor known at international level. It has made 280 investments
from 1985 to 2007. The other investor, Private Equity Partners S.p.A is a merchant bank in Italy.
They had a 20 year experience in Italy and hence were leaders in the country in PE sector.
In 2004, Permira and the PE Partners made a new company, Riaz and bought 33% of the capital
from the Marazzi family. The aim for this action was for the company to go public in the next 3
to 5 years. In 2006, Marazzi went public and both the PEs made preparations for future planning.
In 2008, the compant was delisted to expand it further. The investors put in more money and
created a joint enterprise by the name Fintiles. And in July 2008, Fintiles launched public tender.
With the support of PE towards Marazzi, there have been significant financial turnarounds,
which are visible in the company’s financial data. The data from 2004 to 2007 is available to
show, as for the remaining years the company was delisted. It shows that during this period, the
company experienced growth. The company’s net profit increased to € 52.8 million in 2005 from
€ 14.9 million in 2004. Similarly, the sales increased by 19.8%, EBITDA increased by 50.5%.
But the net financial debts increased from €263 million to €281.2 million. The next year, 2006
the company performed the best with new records in financial data being set. Due to the support
of PE towards Marazzi, the most prominent result was the restructuring of the organization and
the managerial structure aswell. Under this reorganization, two key strategies were implemented
including the Managerialization of structure and adoption of Corporate Governance.
Factors contributing to success
This Marazzi Gorup case shows a positive economic outcome after the supportive PE
investments. Through these funds, the internationally acclaimed company gained expansion and
partnership. There are three key reasons that led to the success of company’s PE restructuring.
Firstly, the Marazzi leaders played a significant role as they choose the PE option for their
growth’s support, choose the private equity funds that build financial strategy along with focus
on industrial strategy. And they have the specific industrial objectives with long term goals of
growth. Secondly, the characteristics of the company are supportive aswell. Marazzi is a market
leader and is technologically strong with significant features as a family based company. It has
strong economic and industrial strength but also has traditional structure, that allowed future
growth. This became the attraction for PE firms. And finally, the distinctive operations of the
company that were developed without any debt.
file:///C:/Users/Kashaf%20Shahzad/AppData/Roaming/Microsoft/Windows/Network
%20Shortcuts/PrivateEquityFinalReport.pdf
4.2. Case Study 2: Unsuccessful PE Restructuring
Analysis of a less successful case.
One of the most known cases of an unsuccessful PE investment was the Buyout of Toys R Us
that involved KKR, Vornado Realty Trust and Bain Capital in 2005. Toys R Us is an American
company that sells clothes, toys and newborn products . It has a supermarket strategy to provide
children based products. The company transformed significantly in 1990s, by introducing an
online store in the end of the decade.
https://ethesisarchive.library.tu.ac.th/thesis/2017/TU_2017_5902042273_8731_6848.pdf
The investors involved in this case had their own importance. Bain Capital is a reknowned
Private investment firm that provides capital through Private Equity, assets, venture capital along
with management services. Since the beginning of its operations in 1984, the company has
catered to more than 230 companies include famous companies like Dollarama, Burger Kind,
Staples etc. KKR is another company that was associated with this case. It is one of the most
experienced PE firms with expertise in management buyouts. It has made significant 11
investments in retail industry across Europe and North America. Lastly, the Vornado Realty
Trust, a real estate company had 735 properties with their own value of $19 billion. The
company manages office, retail as well as showroom properties in US. They have significant
experience in the real estate sector.
https://www.sec.gov/Archives/edgar/data/899689/000110465905033479/a05-
13329_1ex99d1.htm
Challenges and what went wrong
The PE firms made use of leverage to fund a deal of $6.6 billion. However the investors could
not manage to make it successful for Toys R Us. The company filed for bankruptcy in 2017 and
their assets were liquidated in 2018. There were several reasons for the failure of Toys R Us
despite getting the support of PE firm. Firstly the company lacked cash flow. In recent times, the
entertainment industry for children has grown drastically, and hence there are more types of toys.
With growing competition, it became difficult for Toys R Us to keep up in the US and Global
market. And hence they were not able to keep up with the cash flow through revenue. In 2013,
the company ended IPO, stating that the environment was not well. The explanation was that
they did not have enough cash flow for this operation. Post acquisition the sales of traditional
toys were negative, but the sales of video games had a positive growth rate. Due to growing
competition, the company started losing its market share. And during this time, the expenditure
began to grow increasing the pressure on the company. Another incident that affected the growth
and success of Toys R Us occurred in 2000 when the company began a 10 year deal with
Amazon. They decided to co-brand their online store with Amazon to handle orders and
customer service. Due to this deal, the company relied on Amazon for order fulfillment and
customer service. Altogether, the company was not able to achieve significant growth since PE
firms introduction of LBO.
file:///C:/Users/Kashaf%20Shahzad/AppData/Roaming/Microsoft/Windows/Network
%20Shortcuts/125973768.pdf
4.3. Comparative Analysis
Key differences and lessons learned from both cases.
Both the cases of Toys R Us and Marazzi Group under study have key differences that led to the
varied results despite the involvement of PE firms for their restructuring. The differences are
recognized across the companys’ own characteristics, the external environment specific to the
market conditions and also the strategies implemented by the PE firms.
Marazzi company is an international company with a significant presence in the ceramic tiles and
sanitary industry. The company’s global reach has resulted in a significant market share across
Italy (12%), France (10%), Russia (8%) and US (10%). The tile market is not same around the
world, but has varoious regional markets. It is segmented into commodity, mid range and top
level. The most significant difference between the cases is using debt Leverage as a strategy to
restructure the company. Marazzi and its PE firms decided to not use debt leverage. During debt
leverage the cash flow of the firm is used for amortization and interest, and would result in
shorateg of cash flow.
On the other hand, Toys R Us company faced the biggest bankruptcy in the retail sector in the
history of USA. The company had gained a significant presence in the global market, quite
similar to Marazzi’s case as shared above. But the most significant aspect in this case is the
growing online competitors, Amazon, Walmart and Target. Thw groign competition along with
the decision to take debt from a buyout in 2005 became the reason the company ran out of cash
flow. The Toys R Us case results shared lessons that it was not advised for the company to use
Leveraged BuyOut (LBO). Without this strategy the company would have achieved growth, even
if they had poor performance they would have survived. Without LBO, the company would have
slowly achieved market share in the industry. The most crucial reasons for the failure of the
company despite the involvement of PE firm for support, was the deicison of using LBO.
The Marazzi group had a supportive market environment and comparatively less competition
that went in favour of PE firm’s strategies. In July 2008, the market environment showed slow
Western economies. This started to impact the building raw material sector. But as the company
was a market leader with a good grasp on geographic diversification, they remained the leading
and maintained the market share despite competition. The key strategy introduced by the PE
firms was the managerial structure involving Managerialzation and Croporate Governance.
Basicallt rhe shift was from the traditional, centralized management to a five business units
focused on the geographical areas that the company was based in.
5. Discussion (800 words) 400 words each
5.1. Key Findings
Summary of insights from literature review and case studies.
The key findings from this research are gathering from the analysis conducted under literature
review and case studies. The literature review presents the overview of past researches on the
topic being investigated. It forms an insight on the researches, finding the path towards the facts
that led to the topic of research. Along with this, the case studies provide real scenarios of
Businesses with indepth detailed related to their internal and external factors that influence
business strategies. It explores the problem in real life setting, and finds the outcome the
company faced.
The literature review presented the ways Private Equity (PE) firms restructured the company.
These include turnaround investments, debt restructuring, liquidation of assets, finance rescuinf
and Buyouts. Each of these are aligned to achieve better financial and managerial outcomes for
the company. PE firms are focused towards taking over the ownership of the distress company,
and making changes through adding more funds, changing managerial roles, changing the debt
burden, changing operations and providing good governance. The literature also found the
impact of PE firms on the company’s performance. Empirial evidence found PE forms made use
of their expertise and knowledge to make significant changes that does make changes, negative
or positive depending on the case. A comparison between studies was made between PE
supported and non supported restructuring of distressed companies.
The two case studies investigated for this research were about Marazzi Group and Toys R Us.
The Marazzi case study was to present the successful outcome of PE firm’s restructuring of a
distressed company. Marazzi is a family owned company based in Italy that sells ceramic tiles
and sanitary ware products. The company has managed to built a strong presence in the global
industry.The company was helped by PE investors including Permira and Private Equity Partners S.p.A.
Both of these PE investors are successful and have full experience in the industry. In 2004, the PE
investors formed a new company by the name Riaz and bought 33% of Marazzi. The strategies
implemented by these investors led to financial turnarounds for the company. The net profit, sales,
EBITDA all increased exponentially over the years. The two key strategies that made Marazzi to achieve
this result include Managerialization and corporate governance.
Toys R Us case study was to present the failed outcome of PE firm’s restructuring of a distressed
company. Toys R Us is an American company known for selling children toys, cltohes and newborn
products. KKR, Vornado Realty Trust and Bain Capital were the PE firms that supported Toys R Us. Each of
these PE firms had strong presence in the market. The issues associated with this case was the use of
leverage to fund the deal. The company had deteriorating operations and sales due to increasing
competition in the market. Their competitors including Walmart, Amazon and Target had introduced
video games, as there has been a growing demand for it among children as a source of entertainment.
Hence as a result, the company and the PE investors failed to save Toys R Us. The impact in this case is
the lack of cash flow for the company, and with allowing leverage Buyout, the company faced more
complications leading to direct bankruptcy.