Republic of the Philippines

CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE

Sta. Rosa Del Norte, Pasacao, Camarines Sur, 4417
Website: www.cbsua.edu.ph
Email Address: ca.pasacao@cbsua.edu.ph
Trunkline: (054) 513-9519

GEC12 Philippine Popular Culture

Course Module
A. Course Overview

GEC 12 (Philippine Popular Culture) course introduces and allows

students to explores the concept of popular culture within the Philippine
context. A multi-disciplinary approach will be utilized to explore the evolution
of pop culture in the country, providing the students with the necessary tools
of analysis to explore the various mediums in which it is embedded. The
course will discuss how pop culture is present in everyday life: how it
simultaneously influences and is being influenced by the feelings,
performances, and identities of the Filipino people.

B. Course Calendar

Week Topics Assessment

Week Introduction  Lecture-
1 VMGO Discussion
Quality Policy  Slides
Course Outline, Grading Presentation
System and Classroom  Recitation
Policies

Week 2-3 Module 1 Introduction to  Lecture

Popular Culture Discussion
 Slides
Module 1.1 Definition, and Presentation
concept of popular culture  Recitation

Module 1.2 An overview of

different cultural theories

 Define and frame the

concepts of culture and the
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popular
 Understand the concept of
Pop Culture
 Understand the
Relationship between
Media and Pop Culture
Week  Lecture
4-5 Module 2 Discussion
 Slides
History and Evolution of Presentation
Pop Culture in the Philippines  Recitation

Module 2.1: Arts and Literature

Module 2.2: Lifestyle, Fashion,

and Foods

 Identify arts and literature in

t Philippines.
Recognize the lifestyle, fashion,
and foods in the Philippines
Week 6 Assessment
Week  Lecture
7 Module 2.3: Media and urban Discussion
legend  Slides
 Information literacy, media Presentation
literacy, and technology  Recitation
literacy and their roles in
Philippine Pop Culture
 How they can use
information literacy, media
literacy, and technology
literacy to identify fake
news

Module 3 Foreign Influences  Lecture

Week 8-10 that affect Philippine pop Discussion
culture.  Slides
Presentation
Module 3.1: Mexican and Korean  Recitation
Novela
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Module 3.2: Japanese Animation

Module 3.3: Hallyu culture and

Virality
Week 11 Module 4 Philippine Popular  Lecture
culture and the new form of arts Discussion
 Slides
Module 4.1: Flip top Presentation
 Recitation
Module 4 Philippine Popular  Lecture
culture and the new form of arts Discussion
Week 13-14 (Continuation)  Slides
Presentation
Module 4.2: Stand-up comedy  Recitation

Module 4.3: Vlogging

Module 5 The rise of social  Lecture

Week 15-17 media; The experience economy Discussion
 Slides
Lesson 1: Facebook, Reels, Tik- Presentation
Tok, and YouTube  Recitation

Lesson 2: Meme-ology 101

Lesson 3: The experience

economy
Week 18 Assessment 3 Pen and Paper  Lecture
Test Discussion
 Slides
Presentation
 Recitation
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C. Professor

Rita D. Alarcon is a graduate of Bachelor of Science in Secondary Education

major in Library Science at University of Nueva Caceres where she also took her
master’s unit for master in library science. Then she took her master’s degree for
Master of Library in Information Science at Manual S. Enverga University Foundation in
Lucena City. After graduating from college as an administrative assistant, she was hired
as library staff at the main library. A year after 2003, she worked as a librarian for almost
fifteen years at AMA Computer College -Naga Campus and applied as a campus
librarian at Central Bicol State University of Agriculture in 2019. She took her first
teaching job in 2021 as a permanent faculty at the same time designated as a librarian
at CBSUA Pasacao Campus. She is teaching General Education Subjects.

D. Assessment

Assessment Type % Course Due Graduate

Learning Date Attributes
Outcomes
Week 1-6 Video 30%
commentary
Week 7-12 Video 30%
(Blogging
style)
interview
Week 13-18 Pen and 40%
Paper Test
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Synchronous Classes (Google Meet)

Week Date Synchronous
No. Class No.
E. 2 2
3 3
4 4 https://meet.google.com/nob-
6 6 gxzo-ssj?
7 7 hs=122&authuser=0
8 8
GEC 12 https://meet.google.com/eic-
9 9
10 10 bnnu-zdp?
11 11 hs=122&authuser=0
13 13
14 14
15 15
16 16
17 17

Module
Chapter 4
Module 5 The rise of social media; The experience economy
Module 5.1: Facebook; Module 5.2: Meme-ology; Module 5.3: Experience Economy

(Week 15,16,17)

Introduction

This lesson aims to explore at the rise of new social media in the Philippines, as
well as its effect on the promotion of popular culture among the media consumers of the
country. We will discuss several facets of Philippine contemporary life such as the
political, economic, and social, and connect it with the cultural life of the Filipinos.

Pre-Competency Check
Name at least Five (5) Networking sites that you are familiar with.
Learning Resources
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Camella (2023). Unpacking the impact of social media on Filipinos.

https://www.camella.com.ph/unpacking-the-impact-of-social-media-on-filipinos/

MySchoolr (2019) Youtube. Effect of Social Media on

Youth-https://www.youtube.com/watch?v=QLBzAEAdsZY

YouTube (2016). The Positive and Negative Effects of Social Media

https://www.youtube.com/watch?v=Nb9GfRJEVZk

YouTube Impact of Social Media on Society https://www.youtube.com/watch?

v=LJpEMSIQ3iE

Explore

Module 5.1 Facebook

Module Overview
Social media has significantly changed the way Filipinos communicate, interact,
and create content. It has become a powerful tool for connecting people and amplifying
voices that have been silenced in traditional forms of communication. While there are
several potential pitfalls associated with social media use, such as privacy concerns or
distraction from real-world activities, it is undeniable that this platform can be used to
positively influence society by promoting meaningful conversations between individuals
and groups. One of the most used social media is Facebook which we are going to
discuss in this lesson.

Learning Outcomes
In this lesson, you are expected to:

1. Know the importance of social media ;

2. Understand the effect of social media in the life of Filipino.

3. Create and use Facebook account.

Motivation Questions
What do you do when you want to talk to someone? What medium of communication do
you use? Let us watch this video.
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MySchoolr (2019) Youtube. Effect of Social Media on Youth-https://www.youtube.com/watch?

v=QLBzAEAdsZY

Module Pre-test
List down at least Five (5) Advantages and Five (5) Disadvantages of Social Media. Use
the Table Below.

NO. ADVANTAGE DISADVANTAGE

Reading /Discussion
At this point, you will read a blog from Camella that narrates the Impact of social media
on Filipinos.

Unpacking the impact of social media on Filipinos

Introduction

We live in a world where technology is constantly growing and advancing, and social
media is no exception. It’s no surprise that its effects on Filipinos have been far-reaching;
from how people communicate to how they express themselves, it’s changing the way we
do things at an astonishingly fast rate. But what exactly are the impacts of social media on
Filipinos? How does it shape our behavior, values, and Filipino culture?

According to a recent study, Filipino adults are spending more time on any social media site
than ever before, which peaked in 2022. But should this be a cause for concern? In this
blog post, we will explore these questions in depth to understand just how powerful and
influential social media is in Filipino society.
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The Philippine Social Media Landscape In 2022

It is no secret that Filipinos love social media. A study by Statista showed that there
are more than 84 million social media users in the Philippines as of January 2022—a
number that is expected to grow to 86.24 million by 2023.

This heavy use of social media has led to some worry about the impact it may be
having on Filipino society. However, there is no need to panic just yet. While it is true that
social media can be used for negative purposes, it can also be used for good.

Social media can be a force for positive change in the Philippines. It can raise
awareness about important issues, connect people with similar interests, and provide a
platform for discussion and debate.

Philippines: A Social Media Capital Of The World

Filipinos are some of the most active social media users, spending an average of 4
hours on networking sites like Facebook and Twitter every day. That’s more time than any
other nationality except for the Brazilians.

But it’s not just the quantity of time that Filipinos spend on social media that makes
them stand out – it’s also the quality. In a study conducted by Socialbakers, a social media
analytics company, the Philippines ranked first in the world for “engagement” on Facebook
– meaning that Filipinos are more likely to comment, share, and like posts than users from
any other country.

This high level of engagement is due in part to the fact that Filipinos use social
media to connect with friends and family who live far away. With nearly 10 million Filipinos
working overseas, this “long-distance communication” is vital to maintaining relationships.

social media isn’t just used for personal reasons – it’s also playing an increasingly
important role in politics and news. In 2010, when a typhoon struck the Philippines, Twitter
was used extensively to coordinate relief efforts. And during last year’s elections, Facebook
and Twitter were instrumental in organizing protests against corruption and vote-buying.

How Social Networking Sites Are Used In The Philippines

In the Philippines, social media platforms are used for various purposes, including
keeping up with current events, sharing news and information, connecting with friends and
family, and networking.

1. Current events
Social media networking sites such as Facebook and Twitter are used by Filipinos to
stay up-to-date on current events.
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2. News and information

Filipinos use social media sites to share news and information with friends and
family.
3. Connecting with friends and family
Social media sites such as Facebook and WhatsApp are used by Filipinos to
connect with friends and family.
4. Networking
Social networking sites such as LinkedIn are used by Filipinos for networking
purposes.

The Most Popular Social Media Platforms In The Philippines

The most popular social media platforms in the Philippines | Photo from Freepik

The favored social networking sites in the Philippines are Facebook, YouTube,
Twitter, and Instagram. All four different social media platforms are used by a majority of
Filipinos and offer a variety of content that appeals to internet users.

Facebook is the most popular social media platform in the Philippines, with 79% of
Filipinos using the platform. Facebook offers a variety of content, including news,
entertainment, and communication with friends and family.

Facebook is an online social media and social networking service owned by

American technology giant Meta Platforms. Created in 2004 by Mark Zuckerberg with
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four other Harvard College students and roommates Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face
book directories often given to American university students. Membership was initially
limited to Harvard students, gradually expanding to other North American universities.
Since 2006, Facebook allows everyone to register from 13 years old (or older), except
in the case of a handful of nations, where the age limit is 14 years. As of
December 2022, Facebook claimed 3 billion monthly active users and ranked third
worldwide among the most visited websites. It was the most downloaded mobile app of
the 2010s.
Facebook can be accessed from devices with Internet connectivity, such
as personal computers, tablets and smartphones. After registering, users can create a
profile revealing information about themselves. They can post text, photos and
multimedia which are shared with any other users who have agreed to be
their "friend" or, with different privacy settings, publicly. Users can also communicate
directly with each other with Messenger, join common-interest groups, and receive
notifications on the activities of their Facebook friends and the pages they follow.
The subject of numerous controversies, Facebook has often been criticized over
issues such as user privacy (as with the Cambridge Analytica data scandal), political
manipulation (as with the 2016 U.S. elections), and mass surveillance. Facebook has
also been subject to criticism over psychological effects such as addiction and low self-
esteem, and various controversies over content such as fake news, conspiracy
theories, copyright infringement, and hate speech. Commentators have accused
Facebook of willingly facilitating the spread of such content, as well as exaggerating its
number of users to appeal to advertisers.

Photos taken from Wikipedia page

YouTube is the second most popular social media platform in the Philippines, with
73% of Filipinos using the platform. YouTube offers a wide range of videos including music
videos, how-to videos, and vlogs.
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Twitter is the third most popular social media platform in the Philippines, with 46% of
Filipinos using the platform. Twitter offers internet users a way to stay up-to-date on current
events, share their thoughts on current affairs, and connect with like-minded people.

Instagram is the fourth most popular social media platform in the Philippines with
41% of Filipinos using the platform. Instagram offers internet users a way to share photos
and videos with friends and followers.

The Impact of Social Media On Filipinos

In recent years, social media has become one of the most popular forms of
communication for people all over the world. For Filipinos, social media is an important tool
for staying connected with friends and family, sharing news and information, and expressing
opinions and views.

However, social media also has its downside. In some cases, it can be a source of
misinformation and fake news. It can also be addictive and lead to unhealthy behavior, such
as spending too much time online or comparing oneself to others.

Despite its challenges, social media remains an important part of Filipino culture. It is
a social media platform where people can connect with each other and share their lives.

The Positive and Negative Effects of Social Media Use in The Philippines

There is no doubt that social media has had a significant impact on the Philippines.
On the positive side, social media has given Filipinos a platform to share their stories and
connect with people from all over the world. It has also been a valuable tool for promoting
democracy and free speech.

However, there are also negative aspects to social media use in the Philippines.
Social media has been used to spread false information and hate speech, which can lead to
division and violence. It has also been exploited by criminals and terrorists to plan and carry
out attacks.

Some of its positive effects include:

1. Increased connectivity
Social media has allowed Filipinos to connect in ways that were not possible before.
This increased level of connectivity has helped create a sense of community,
allowing individuals to share their opinions and experiences with their peers.
2. Access to information
Social media provides users with access to real-time news and updates from all
around the world, which can be beneficial for staying informed and up-to-date on
current events.
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3. Improved communication
Social media platforms provide an efficient and easy way for individuals to
communicate with each other, allowing for quick responses and efficient discussion
about topics of interest.
4. Opportunities for self-expression
Social media gives people the ability to express themselves freely without fear of
judgment or criticism from others, allowing them to share their thoughts, feelings,
and ideas in a safe environment.

Some of its negative effects include

1. Addiction
Social media can become addictive if users are not careful when using it, leading to
unhealthy habits such as spending too much time online and neglecting important
aspects of everyday life such as work or school.
2. Decreased productivity
With the availability of social media comes the risk of decreased productivity.
3. Cyberbullying
social media can be an outlet for cyberbullying, which can have serious emotional
and psychological consequences on those affected by it.
4. Privacy risks
There are risks associated with sharing personal information online, such as identity
theft or unwanted attention.

Overall, social media can be a powerful tool for Filipinos to connect and the world, but it
is important to understand the potential risks and be aware of how to use it responsibly.

Social Media Has Had an Impact On Filipinos’ Self-Esteem

A study by the University of the Philippines found that social media has had a
positive impact on Filipinos’ self-esteem. The study’s authors used a questionnaire to
survey 1,500 Filipino adults and found that those who used social media were more likely to
have higher self-esteem than those who didn’t use social media.

The study’s authors attribute this increase in self-esteem to the ability of social media
to connect people with similar interests and experiences. Social media also allows users to
share their thoughts and feelings with a large audience, which can lead to a sense of
validation and belonging.

While the findings of this study are positive, it’s important to remember that social
media is just one aspect of our lives. We should focus on maintaining healthy relationships
with family and friends, pursuing our passions, and taking care of ourselves physically and
mentally.
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Social Media Usage Had an Impact On Filipinos’ Sense Of Community

There is no doubt that social media has had a major impact on Filipinos’ sense of
community. In the past, people would typically only interact with those in their immediate
vicinity, but social media has made it possible to connect with people from all over the
world. This has led to a more globalized sense of community, as people are now more
aware of and connected to others outside of their traditional circles.

One of the most notable ways that social media has changed Filipinos’ sense of
community is in the way that it has facilitated communication and collaboration. Before
social media, communication was often limited to face-to-face interactions or
communicating through letters or other forms of physical mail.

Social media platforms such as Facebook, Twitter, and Instagram have made it
possible for people to communicate instantaneously with each other regardless of location.
This has made it easier for people to connect and collaborate on projects, no matter where
they are in the world.

Another way that social media has impacted Filipinos’ sense of community is by
giving them a platform to share their culture with others. In the past, Filipinos would typically
only share their culture with those who were physically present in their community.
However, social media platforms like YouTube and Snapchat have made it possible for
Filipinos to share their culture with a wider audience. This has led to a greater appreciation
for Filipino culture globally, as well as a stronger sense of pride among Filipinos
themselves.

Should You Be Worried About Filipinos Spending More Time on Social

Media?

No, not necessarily. Social media can be a great way for Filipinos to stay connected
with friends and family, as well as be used to access news and information. In moderation,
social media can provide many benefits.

However, spending too much time on social media can lead to negative
consequences such as poor sleep quality or decreased productivity. Therefore Filipinos
need to take the time to evaluate how much time they are spending on social media and
make sure their usage is balanced with other activities.

The Future Of Social Media In The Philippines

The Philippines is one of the most active countries on social media, with over 72
million Filipinos using various platforms such as Facebook, Twitter, and Instagram. In recent
years, social media has become increasingly indispensable in the lives of Filipinos,
providing a space for connection, communication, and self-expression.
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As social media usage continues to grow in the Philippines, it is important to

consider the implications of this trend. On the one hand, social media can be a positive
force, connecting people from all corners of the country and fostering a sense of
community. On the other hand, there are also potential risks associated with social media
use, such as cyberbullying and online harassment.

Looking ahead, social media will continue to play a significant role in Filipino society.
As we move forward, it is important to be thoughtful about how we use these platforms and
to be mindful of the potentially negative effects of social media. With responsible usage, we
can harness the power of social media to connect with others and make our voices heard.

Conclusion

Social media has now part of a popular culture in the Philippines, it significantly
changed the way Filipinos communicate, interact, and create content. It has become a
powerful tool for connecting people and for amplifying voices that have been silenced in
traditional forms of communication. While there are several potential pitfalls associated with
social media use, such as privacy concerns or distraction from real-world activities, it is
undeniable that this platform can be used to positively influence society by promoting
meaningful conversations between individuals and groups.

Ultimately, the key takeaway is to ensure responsible social media usage so that
everyone may reap its benefits while avoiding any negative impacts on one’s mental
health or well-being

Learning Task/Activities
List down at least Ten (10) of you classmate in High School which you do not
have connection or you do not know the whereabouts, then try to search it using the
social media flatform Facebook. You have to screen shot before and after friend
request.
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Picture taken from Boostlike.com. https://boostlikes.com/blog/2015/11/growing-facebook-

profile-sending-friend-requests

Assessment
1. Present the completed activity above on the next meeting.
Module 5.2 Memeology
Module Overview

Learning Outcomes
In this lesson, you are expected to:

Motivation Questions

Module Pre-test
List down at least Five (5) Advantages and Five (5) Disadvantages of Social Media. Use
the Table Below.

NO. ADVANTAGE DISADVANTAGE

Reading /Discussion
At this point, you will read a blog from Camella that narrates the Impact of social media
on Filipinos.
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Learning Task/Activities

Picture taken from Boostlike.com. https://boostlikes.com/blog/2015/11/growing-facebook-

profile-sending-friend-requests

Assessment