HAFW-2024-PROGRAM-Revised-Final-7

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PROGRAM

9-14HYATT REGENCY ADDIS ABABA


ET METRO GALLERY

JANUARY
KANA STUDIO

2024
Welcome to Hub of Africa Fashion Week (HAFW)

As we embark on another year of celebrating African fashion in the vibrant city


of Addis Ababa, we extend our warmest greetings to all our esteemed guests.
Over a decade ago, HAFW set the stage for the African fashion industry, and
since then, we have witnessed remarkable growth and transformation.

While acknowledging our strides, it's crucial to recognize that Africa still
represents a modest fraction of the global fashion industry. At HAFW, we take
pride in our role as a vital platform for established and emerging designers
and brands. Our mission goes beyond borders – we aim to showcase the best
of Africa not only to the continental audience and the broader global market.

From its inception, HAFW has been dedicated to fostering the holistic growth of
the African fashion industry. We are more than just a runway; we are a catalyst
for positive change. Our focus extends beyond designers to encompass the
development of modeling, hair, cosmetics, and the entire value chain within
the industry. We believe in the potential of "Made in Africa" and consider it a
collective motto that we must nurture and build together.

We would like to express our deepest gratitude to Waridi Schrobsdorf for her
unwavering support, tireless efforts, and invaluable contributions to the
success of HAFW. Her passion for nurturing talent and her commitment to the
development of the fashion industry align seamlessly with the core values of
our event.

As we come together for HAFW, let us celebrate the diversity, creativity, and
richness of African fashion. Through this event, we hope to encourage, support,
and connect industry professionals while contributing to the global recognition
and success of African fashion.

Mahlet Teklemariam
Founder & CEO

ORGANIZER CO-ORGANIZER
THANK YOU TO OUR PARTNERS

HOTEL PARTNER TITLE SPONSOR TECH PARTNER

AIRLINE PARTNER VENUE PARTNER MEDIA PARTNER

MAKEUP PARTNER HAIRSTYLING PARTNER SILVER PARTNER

STRATEGIC PARTNER STRATEGIC PARTNER PRODUCTUION PARTNER

REAL ESTATE COLAB SUPPORTING ORGANIZERS


TUESDAY | JAN 9
TUESDAY
09 JANUARY, 2024
HYATT REGENCY ADDIS ABABA
Invite only

OPENING CEREMONY

6:00PM - 7:00PM
COCKTAIL RECEPTION

7:00PM - 7:30PM
OPENING

7:30PM - 8:30PM
SAMRA FASHION PRESENTATION

8:30PM - 9:00PM
POP-UP MARKETPLACE
WITH SAMRA
Choose Convenience,
Check-in Online

Get the mobile app

www.ethiopianairlines.com

www.ethiopianairlines.com
WEDNESDDAY | JAN 10
WEDNESDAY
10 JANUARY, 2024
HYATT REGENCY ADDIS ABABA

HAFW CONFERENCE

9:00AM - 10:00AM
How to secure intellectual property rights
in the fashion business
With: UDOCHI NWOGU (BAF) & LIZ LENJO

10:00AM - 11:30AM
Fashion Manufacturing in Africa
Panelist: MINISTRY OF INDUSTRY, ANNA GETANEH,
GENET KEBEDE & MAHLET AFEWORK
Moderator: Natan Teklemariam

11:30AM - 12:30PM
COFFEE AND NETWORK

THE SHOWS @ ET METRO GALLERY


Atlas Area - The Place Building 1st Floor
INVITE ONLY WITH LIMITED VIP TIX

6:00PM - 6:45PM
COCKTAIL RECEPTION + FASHION MEETS ART
KURU
LETARIC
EFRATA

7:00PM - 8:00PM
AERT

8:00PM - 9:00PM
ASHARA

9:00PM - 10:00PM
ZEKARYAS SOLOMON & CLACHI LONDON
THURSDAY | JAN 11
THURSDAY
11 JANUARY, 2024
HYATT REGENCY ADDIS ABABA

HAFW CONFERENCE
9:00AM - 10:30AM
Pattern making & draping Workshop
BY: ZEKARYAS SOLOMON

10:30AM - 11:30AM
Creating the core branding, culture and how
to create a core following
BY: ALEXANDER AKANDE

11:30AM - 12:30PM
Responsible fashion business in practice
Book talk
BY: SENNAIT GHEBREAB

THE SHOWS @ ET METRO GALLERY


Atlas Area - The Place Building 1st Floor
INVITE ONLY WITH LIMITED VIP TIX

6:00PM - 6:45PM
COCKTAIL RECEPTION + FASHION MEETS ART
DARK LIGHT YASMIN
DAGMAWIT
MESMER

7:00PM - 8:00PM
ALEXANDER AKANDE

8:00PM - 9:00PM
MASTEWAL ALEMU

9:00PM - 10:00PM
MASA MARA
FRIDAY | JAN 12
FRIDAY
12 JANUARY, 2024

THE COLLECTIVES @ KANA STUDIO


Wolo Sefer - Next to Eden Genet Garden

6:00PM - 6:40PM
COCKTAIL RECEPTION + FASHION REVERB
KURU
LETARIC
EFRATA
DARK LIGHT YASMIN
DAGMAWIT
MESMER

7:00PM - 8:30PM
AFROPIAN
ZEMENAY
TEYMNATION
TIBEBU COLLECTION
NATANEM COUTURE
DANN
RAHWA
SARAH CLOTHING
AFTHORO

8:30PM - 9:00PM
COCKTAIL BREAK
FRIDAY
12 JANUARY, 2024

THE COLLECTIVES @ KANA STUDIO


Wolo Sefer - Next to Eden Genet Garden

9:00PM - 10:30PM
LALI
IBIARA
KABANA
STUDIO FIT
METII
TENADAM + BEZA COLLABORATION
REBORN
RAHELA
TEMESGEN

10:30PM -1AM
AFTER PARTY DJ JAM SESSION
WITH DJ ABEL (ETHIOPIA) &
DJ PEREZ (KENYA)
SAT + SUN | JAN 13 + 14
SATURDAY
13 JANUARY, 2024
HYATT REGENCY ADDIS ABABA

10:00AM - 6:00PM
SHOP THE RUNWAY MARKETPLACE

SUNDAY
14 JANUARY, 2024
HYATT REGENCY ADDIS ABABA

10:00AM - 6:00PM
SHOP THE RUNWAY MARKETPLACE
11:00AM - 1:00PM
ART CREATES (SIDE CHAT)
BY: BRITISH COUNCIL
UNLOCK THE FUTURE OF LUXURY LIVING

VISIT US AT OUR SALES CENTER


AT OLD LA GARE TRAIN
STATION
TOLL-FREE 6999

LAGARE.COM
CAMPAIGN SHOOT
THANK YOU

ARON SIMENEH AFROPIAN


Photography MASTEWAL ALEMU
RAHWA CLOTHING
YOHANNES GOITOM REBORN
Stylist SARAH
ZEMENAY
SORETI WELLNESS & SPA Designers
Hair
SAMRA
MAC COSMETICS AFRICA BAGS
Makeup
PARSEGHIAN JEWLERY
GABRIEL ELIAS Jewlery
AJAGN OMAN
SENGI WAKSHUM DECHASE
AMMANUEL DANGARSA Shoes
YULI SAMSON
Models ET METRO GALLERY
Location
KAO VISUALS MEDIA & ENT
Behind the Scenes Video
PRODUCTION TEAM

Mahlet Tekelmariam
CEO - Executive Director
Natan Teklemariam
Board Advisor & Conference Moderator
Waridi Schrobsdorf
Board Advisor & Strategic Partner
Sara Ewnetu
Project Manager
Kidist Dawit
Client Relation & Pop-Up Marketplace Manager
Birktawit Behailu
Backstage Manager - ET Metro Gallery
Lidetu Berhanu
Backstage Manger - Kana Studio
Amanuel Samuel
Logistic Manager
MAC Cosmetics Africa
Makeup Artist Management
Soreti Wellness & Spa
Hair Stylist Management
Gabriel Elias
Creatives & Social Media Manager
Mekdes Manalebh
Website Development Support
Yohannes Goitom
Creatives & Stylist
Sfrash Z. Fetene
Creative DNA Designer Coordinator
Mahlet Dawit
Front House & Guest Management
Nebil Jemal
Production Supervisor
Alazar Dereje
Production Supervisor
Dagim Wondifraw
Guest Relations and PR
Bold Design
Stage Design - Kana Studio
Betelehem Ghidey
Floor Plan
Rebcka Asefa
Staging and Front House Manager
WeDecor
Production Setup Management
Aman Asrat, Mekbib Tadesse, & Team
Photography
Kana TV
Video Production
SPECIAL THANKS

Ethiopian Ministry of Industry


Tufan Kobanbay
Manish Rodrigues
Meraf Dechassa
Timothy Mlay
Ageazi Hailemariam
Nazrawi G/Selassie
Aga Abate Dibisa
Tsega Alemayehu
Waridi Schrobsdorff
Senait Gebreab
Ann McCreath
Mahlet Afework (Mafir)
Liz Lenjo
Genet Kebede
Alexander Akande
Zekaryas Solomon
Bethlehem Tilahun
Indgrid Tamborin
Antonio Fiorente
Atkilt Lemma
Miheret Woldemariam
Lamrot Legesse
Michael Temteme
Social.ly
Sebawi Coffee
Tefftastic
All Designers
All Models
All Volunteers

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