2022 Agfunder Agrifoodtech Investment Report
2022 Agfunder Agrifoodtech Investment Report
2022 Agfunder Agrifoodtech Investment Report
AgFunder AgriFoodTech
Investment Report
AgFunder is a digitally-native
venture capital fund
We invest in bold, transformational
foodtech & agtech founders
AgFunder is one of the world’s most active foodtech and agtech VCs. We’re rethinking venture capital
for the 21st century. We were born online, and with our publication AFN we’ve built a global
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impactful and important companies. Our research reports are our love letter to the industry.
Global AgriFoodTech
startups that raised the biggest rounds launched only 12
or 15 months ago.
Upstream Downstream
Ag Biotech, Farm Management SW, Farm Robotics & Equipment In-store Restaurant & Retail, Online Restaurants & Mealkits,
Bioenergy & Biomaterials, Novel Farming, Agribusiness Marketplaces eGrocery, Restaurant Marketplaces, Home & Cooking
Midstream, Innovative Food
YEAR IN REVIEW
Key Insights
If you’re like us and spent the past year following the day-to- Key category moves:
day funding announcements from agrifoodtech companies,
you probably have whiplash. Especially if you’ve been trying
⇢ Downstream investment increased 124% YOY to
to keep up with the capital flooding into the eGrocery
$32.1bn, while deal activity increased 68%. Multiple
sector, which was by far the biggest investment category in
billion-dollar rounds in the eGrocery sector are
2021.
largely responsible for the change.
eGrocery also registered 188% year-on-year (YOY) growth,
⇢ eGrocery investment surged 188% YOY, accounting
thanks to four 10-figure rounds - the biggest of which was a
for 35% of all investment activity in 2021.
$3bn investment into China’s Furong Xingsheng. There
were also five rounds of over $500m. ⇢ All categories posted investment gains. The fastest-
growing outside of eGrocery were Innovative Food
Online grocery shopping was a nice-to-have back in 2019.
(103% YOY), Online Restaurants & Mealkits (102%),
It’s now so engrained in consumer behavior that new
and Cloud Retail Infrastructure (97.5%).
entrants are building their brands around not just
‘convenient’ but near-instant delivery. ⇢ The biggest categories by share of total funding
outside of eGrocery were Cloud Retail Infrastructure,
These models are so new that it remains to be seen whether
Innovative Food, and In-Store Restaurant & Retail
the economics are feasible or sustainable long-term. For
Tech.
now, investors are buying in - and buying in big. Germany’s
dueling instant-delivery companies Flink and Gorillas both ⇢ The most active categories by deal volume were
raised more than $1 billion in 2021. Turkey’s Getir came Innovative Food (13.4% of total deals), Midstream
close with $983m. Tech (12.1%), In-Store Restaurant & Retail Tech
(11.9%), and eGrocery (10.9%).
Key Insights
Notably, greenhouse grower Local Bounti went public via
Other sectors that took off in response to the Covid-19 SPAC deal in in November.
pandemic continued their acceleration in 2021. Investments
in Cloud Retail Infrastructure grew 97.5% YOY to $4.8bn, We expect to see investment in various indoor farming
accounting for more than 9% of all investment activity. The formats accelerate during 2022.
category was pulled up by four $500m+ deals.
“
Mega rounds
It remains to be seen whether the economics
⇢ 2021 was the year of the mega-deal. Four
of near-instant grocery delivery are feasible
rounds topped the $1bn mark – all of them in
or sustainable long-term. For now, investors eGrocery. China’s Furong Xingsheng closed the
are buying in - and buying in big. biggest single round at $3bn, while the US’s
goPuff raised two billion-dollar rounds.
Innovative Foods tied Cloud Retail Infrastructure for
investment activity, growing 103% YOY. More than 430 ⇢ There were 13 additional $500m+ deals in
companies raised funds, with familiar names such as 2021, compared to seven in 2020. Categories
Impossible Foods, NotCo, Perfect Day, Future Meat, and were more diverse, covering Cloud Retail
Nature’s Fynd behind the category’s biggest rounds. Infrastructure (CloudKitchens), Restaurant
Marketplaces (Swiggy; Wolt), and In-Store
Among newer Innovative Food startups, differentiation is Retail Tech (Trax).
becoming a challenge.
⇢ Only one upstream venture raised a $500m+
Novel Farming Systems was neither among the biggest nor mega-round: Impossible Foods.
highest-growth sectors, but investors showed renewed
interest in indoor farming tech.
Key Insights
The US still dominates as the world’s biggest agrifoodtech Other geographic insights
investment market, with US-based startups raising 41% of all
capital and accounting for 34% of deals in 2021.
⇢ A lack of growth- and late-stage deals in Europe
The US shows its relative maturity to the rest of the world by may suggest that many of the continent’s
the diversity of startups raising growth and late-stage agrifoodtech startups are struggling to grow and
investment rounds during the year. scale.
Six of the 15 biggest investment rounds were in upstream ⇢ Many European countries are one-deal markets.
categories, involving the likes of alt-meat giant Impossible In the Netherlands, eGrocery venture Picnic’s
Foods, biologicals producer Pivot Bio, and bio-materials single late-stage round accounted for 77% of the
maker Bolt Threads. market’s $916m in total investment capital.
Of the $21bn raised in total by US-based companies, there ⇢ Finland, Germany, and Spain had similar market
was a 50/50 split between upstream and downstream dynamics to the Netherlands.
categories.
⇢ Agribusiness Marketplaces were the slowest-
Agrifoodtech investment in the rest of the world remains growing category globally in 2021. In emerging
largely a downstream game. Of the $30.7bn non-US markets, however, they’re seeing strong investor
companies raised in 2021, 70% went to downstream interest. That’s because in South Asia, Sub-
ventures; 44% went to eGrocery companies, whereas only Saharan Africa, and elsewhere, supply chains are
24% of US-bound capital went to the same category. heavily fragmented and agtech ventures tend
towards vertical integration to gain market
China’s agrifoodtech funding landscape was synonymous traction.
with eGrocery in 2021. Of the $7.3bn raised by Chinese
agrifoodtech ventures, 75% went to eGrocery.
$51.7B
$27.8B
$21.3B $22.1B
$12.3B
$10.9B
$8.7B
$5.9B
$3.1B $2.3B
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Upstream
$19bn
Downstream
Upstream
1,197
Upstream
Financing 4 0
382
374
1 .6
E +1 0
343
3 5
0
1 .4
E +1 0
302 3 0
1 .2
E +1 0
2 5
0
1 E+1 0
209 2 0
8 E+0 9
185
172
161
1 5
0
$4.2B 117
110
$3.8B 100 1 0
$3.B78$2.6B
4 E+0 9
$2.3B $2.1B 68
$1.3B $1.2B $1.2B 5 0
$0.9B
2 E+0 9
$0.4B $0.7B
0 0
$13.B
# Deals
393 Financing
4 0
1 .2
E +1 0
366
344
3 5
0
316
1 E+1 0
3 0
286
8 E+0 9
2 5
0
2 0
188
6 E+0 9
$4.8B172
$4.7B 167
$4.1B 149 1 5
0
4 E+0 9
$3.4B 118
$2.8B 113
104
$2.4B $2.3B
1 0
92
74 $1.8B
63
$1.2B $1.1B $1.1B
2 E+0 9
5 0
$0.7B
$0.4B $0.5B
0 0
Agribusiness Marketplaces
Miscellaneous
eGrocery companies claimed an overwhelming share of 2021’s investment, claiming 35% of total 2021 funding but just 11% of deals.
The category’s deal count increased 37% from 2020, however. Farm Management Software companies, meanwhile, accounted for 9.6%
of deals – an increase of 29% from 2020 – but took only 2.3% of funds.
Rounds got bigger in 2021 for Novel Farming Systems companies and Restaurant Marketplaces. Both categories fell in terms of deal
activity, but still raised roughly 45% more capital than in 2020.
Top In-Store Retail & Restaurant Tech Top Cloud Retail Infrastructure
Restaurant Tech was one of 2021’s busiest agrifoodtech sectors Cloud Retail Infrastructure was the biggest category in terms of
in terms of both investment volume and deal numbers. But it growth by deal count, increasing 61% over 2020. Investments in
didn’t see much YOY growth in deal activity; a small number of the sector grew more than 97% to $4.8bn, pulled up by four
big rounds are responsible for the category’s 62% YOY growth $500m+ deals.
in dollars invested.
1 5
0 0 0 0
$144M
$113M
$77.7M
1 0 0 0 0
$23.M
$12.8M $8.M $12.5M
$1.7M $0.8M $1.3M
0
Growth
Early
Debt
# Deals
Asia
Europe
Africa
Oceana
Asia
Europe
Africa
Oceana
What were the key trends and developments in top-down forces to their advantage and grow.
agrifood venture funding in your region in 2021? What are your expectations for 2022?
Few priorities are higher in the Chinese government agenda
2022 will be the year of biotechnology.
than food self-sufficiency and carbon neutrality. After two
decades of farmland consolidation, larger field operations China has cost and supply chain advantages in fermentation.
now have the scale and skills to use precision ag solutions to As the demand for capacity grows alongside continued
boost yield and manage inputs. fermented protein innovation, China is in a good position to
The safety certificates recently issued to local Chinese breeds push the pedal.
of GM soy and corn are taking us one step closer to local GM The country’s 14th Five-Year Plan for agriculture set goals to
crop farming and triggering breeding innovations. develop cellular agriculture and synthetic dairy for the first
Tightening environmental regulations for chemical time; this gives yet another reason to follow how this happy
essential nutrients.
What were the key trends and developments in investment activity around ‘quick commerce’ that we had in
2021. However, the necessary transformation of the whole
agrifood venture funding in your region in 2021?
food system and of its numerous local actors across Europe
Europe is showing strong dynamics in all categories, with will sustain the emergence of more local startups - as well as
every country gradually consolidating its own diverse the growth of its most prominent players.
ecosystem of specialization. Year after year we see Europe
2022 will also be the year of deployment of the new six-year
consolidating its excellence in Novel Farming Systems,
European Common Agricultural Policy, adding more
Innovative Food, and Ag Biotech – as well as some more
pressure on upstream actors to adopt new practices and
niche areas like fintech for restaurants, or robotics for farmers
technologies.
or warehouses.
What were the key trends and developments in agriculture and food systems.
agrifood venture funding in your region in 2021? What are your expectations for 2022?
In 2021, for the first time ever, the number of We have an accelerating pace of investment in this space,
upstream agrifoodtech deals surpassed downstream deals. complemented by a superlative degree of talent. I am
While downstream investments saw big-ticket funding in the hopeful that 2022 will be the year when multiple Indian
Restaurant Marketplaces and eGrocery categories, the Covid- agritech unicorns will rise. This year will also see significantly
19 pandemic helped investors become more aware of the higher farmer adoption of agritech solutions and the
fundamental problems across value chains and the sheer continuing digitalization of rural India. The climate focus to
scope of business opportunities. date has been peripheral in India despite the country’s acute
vulnerability to climate change. We expect more
Broadly, concerns around the impact of climate change, a
greater consumer focus on health and nutrition, and the entrepreneurs to work towards innovations for climate
necessity to improve efficiency in ag supply chains catalyzed change mitigation and building resilience within agricultural
investments in upstream technologies in 2021. The ever- communities. We are also eager to see – and even catalyze –
more innovations in agrifood life sciences, which will be
rising cost of inputs continues to pose a significant threat to
critical for ushering in commercially viable sustainable
farmer profitability and access to nutritious food. Therefore,
farm tech has emerged as vital to the future of Indian agriculture.
What were the key trends and developments in toward climate and sustainability-related technologies, and
the related consumer demand trends. Solutions associated
agrifood venture funding in your region in 2021?
with beneficial environmental impact show untapped
The sector is maturing with larger rounds in both ag and potential to unlock new investment and growth
food. Foodtech investments have seen significant growth in opportunities; which, in turn, can add value and resources to
2021; it was the first year in which foodtech companies raised the entire ecosystem.
more funds and more rounds than agtech companies. Israeli
Start-Up Nation Central will continue to support the growth of
cultivated meat startups were particularly successful in raising
the agrifoodtech sector in Israel by generating more global
capital, attracting the highest amount of funds. 2021 saw the
cooperation and funding opportunities for companies that
first mega rounds ($100m+) in alternative proteins in Israel,
are operating in the field.
underscoring investors’ belief in the field’s potential. The
growing round sizes are characterized by a growing number
of foreign investors entering the Israeli agrifood space.
1084
MN GA AZ MD OH MT FL TX WI WA VA NC CO OR IL MA NY PA CA
In Novel Farming Systems, US-based vertical farm operator Please note that financial details of M&As are rarely publicly
Kalera acquired Vindara – which it says is the only seed disclosed. You can assume that is the case for any missing
company dedicated to controlled environment agriculture – below. In our lists of 2021 agrifoodtech exits and M&A, we
in February. In August, it paid $153m for German counterpart have focused on deals involving VC-backed companies.
High-profile SPAC deals last year involved the likes of One company on our list (next page), Bistroo,
biotech platforms Benson Hill, Ginkgo Bioworks, and conducted an initial coin offering (ICO) in May, raising
Greenlight Biosciences (the latter being an AgFunder proceeds equivalent to just over $9 million at the time.
portfolio company); as well as indoor farming operators
AppHarvest and Local Bounti. ICO's involve the sale of a blockchain-based platform's
native cryptocurrency to investors. However, they are at
It was also a bumper year for companies opting to go the mercy of crypto price instability and are not
the conventional IPO route; 2021's biggest agrifoodtech externally regulated.
IPO was for food delivery app Deliveroo, which raised
$1.98 billion at the start of the year. Alt-protein also got
another big-ticket IPO, with Swedish alt-milk maker Oatly
raising $1.4 billion in May.
DayDayCook Hong Kong Home & Cooking Tech Aug SPAC $40M
What is AgriFoodTech?
Agrifoodtech is the small but growing segment of the startup food safety and traceability, farm efficiency and profitability, and
and venture capital universe that’s aiming to improve or disrupt unsustainable meat production.
the global food and agriculture industry.
There are many ways to categorize agrifoodtech startups
As with all industries, technology plays a key role in the highlighting the complexity of the industry. See page 16 for
operation of the agrifood sector – a $7.8 trillion industry, more information on our categorization system, which we
responsible for feeding the planet and employing well over 40% developed in consultation with venture capitalists,
of the global population. The pace of innovation has not kept up entrepreneurs, and other industry experts.
with other industries and today agriculture remains the least
digitized of all major industries, according to McKinsey.
We update and improve our dataset continuously throughout the Multiple Financings
year, meaning total figures from previous years’ reports will shift as In some cases, Crunchbase displays multiple financings for the
our dataset becomes more complete. same company in the same year. This can be because a company
closes subsequent rounds in the same year, but it can also be the
In 2022, we tightened our definitions of what constitutes an result of several closes of the same round. We keep them separate
agrifoodtech venture to ensure that the emphasis on food and unless they are announced as one single round.
agriculture is core to the business.
Europe
Israel
China