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    6-Week Digital Marketing Training Program for Inren

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    6-Week Digital Marketing Training Program for Inren

    Uploaded by

    thanujmurthy47
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    hehehe

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    6-Week Digital Marketing Training Program for Inren

    Uploaded by

    thanujmurthy47
    hehehe

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    6-Week Digital Marketing Training Program

    Week 1: Introduction to Digital Marketing


    ● Objective: Understand the fundamentals and scope of digital marketing.
    ● Topics:
    ○ What is Digital Marketing? Traditional vs. Digital Marketing.
    ○ Overview of Digital Marketing Channels:
    ■ Search Engine Optimization (SEO)
    ■ Pay-Per-Click (PPC)
    ■ Social Media Marketing (SMM)
    ■ Content Marketing
    ■ Email Marketing
    ■ Analytics and Measurement
    ○ Current Trends in Digital Marketing
    ● Activities:
    ○ Case study analysis: Successful digital marketing campaigns.
    ○ Create a personal digital marketing glossary.
    ● Assessment:
    ○ Quiz on basic concepts and terminology.

    Week 2: Website Basics and SEO


    ● Objective: Learn the importance of websites and the fundamentals of SEO.
    ● Topics:
    ○ Basics of Website Design and User Experience (UX)
    ○ How Search Engines Work
    ○ Introduction to SEO:
    ■ On-page SEO
    ■ Off-page SEO
    ■ Technical SEO
    ○ Keyword Research and Tools (e.g., Google Keyword Planner, SEMrush)
    ○ Optimizing Content for SEO
    ● Activities:
    ○ Analyze and suggest improvements for a sample website’s SEO.
    ○ Perform keyword research for a hypothetical business.
    ● Assessment:
    ○ Submit an SEO audit report for a sample webpage.

    Week 3: Content Marketing and Copywriting


    ● Objective: Understand content marketing strategies and the basics of effective
    copywriting.
    ● Topics:
    ○ What is Content Marketing? Types and Benefits.
    ○ Crafting a Content Marketing Strategy
    ○ Writing for the Web:
    ■ Blogs
    ■ Landing Pages
    ■ Social Media Posts
    ○ The AIDA Model (Attention, Interest, Desire, Action)
    ○ Tools for Content Creation (e.g., Canva, Grammarly)
    ● Activities:
    ○ Write a blog post on a trending industry topic.
    ○ Create an engaging social media post for a brand.
    ● Assessment:
    ○ Evaluate the impact of content through sample engagement metrics.

    Week 4: Social Media Marketing and Advertising


    ● Objective: Gain expertise in managing and advertising on social media platforms.
    ● Topics:
    ○ Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter,
    TikTok)
    ○ Creating a Social Media Strategy
    ○ Basics of Paid Social Media Advertising
    ○ Ad Campaign Management Tools (Facebook Ads Manager, LinkedIn Campaign
    Manager)
    ○ Measuring ROI on Social Media
    ● Activities:
    ○ Develop a one-month social media calendar for a brand.
    ○ Design a mock ad campaign for a product or service.
    ● Assessment:
    ○ Present the social media strategy and ad campaign to the group.

    Week 5: Email Marketing and Analytics


    ● Objective: Learn to design effective email campaigns and interpret analytics.
    ● Topics:
    ○ Basics of Email Marketing:
    ■ Building Email Lists
    ■ Designing Email Templates
    ■ Writing Effective Subject Lines
    ○ Tools for Email Marketing (e.g., Mailchimp, HubSpot)
    ○ Introduction to Analytics:
    ■ Google Analytics Overview
    ■ Measuring Website and Campaign Performance
    ○ Metrics That Matter: CTR, Bounce Rate, Conversions
    ● Activities:
    ○ Create a welcome email series for a brand.
    ○ Analyze sample campaign data using Google Analytics.
    ● Assessment:
    ○ Submit an email campaign with an analytics-based improvement plan.

    Week 6: Strategy Building and Final Project


    ● Objective: Integrate all skills into a cohesive digital marketing strategy.
    ● Topics:
    ○ Building a Digital Marketing Strategy
    ○ Budgeting and Resource Allocation
    ○ Client Management and Presentation Skills
    ○ Career Opportunities in Digital Marketing
    ● Activities:
    ○ Create a complete digital marketing strategy for a mock brand.
    ○ Group presentation of the strategy to peers and mentors.
    ● Final Assessment:
    ○ Grading of the strategy document and presentation.
    ○ Individual feedback session.

    Additional Tips for Execution


    1. Resources: Provide participants with access to tools, tutorials, and templates.
    2. Mentor Support: Assign a mentor to guide them through each week’s tasks.
    3. Periodic Feedback: Conduct weekly feedback sessions to address challenges.
    4. Certification: Award a certificate of completion to those who successfully finish the
    program.

    In 2024, several standout digital marketing tools have emerged across key areas like SEO,
    social media management, content creation, and analytics. Here’s a breakdown of some top
    tools by category:

    1. Social Media Management


    ● Hootsuite: Known for its robust social media scheduling and monitoring
    capabilities, it supports multi-platform management with features like social
    listening and analytics. Plans start at $99/month【8】【11】.
    ● Sprout Social: Offers superior customer support and detailed audience
    insights, making it ideal for social media listening and strategy【11】.
    ● Buffer: Affordable and beginner-friendly, great for small teams to schedule
    posts and analyze engagement. Free for up to three channels【11】.
    2. SEO Tools
    ● Ahrefs: A comprehensive tool for competitive analysis, backlink tracking, and
    keyword research, starting at $99/month【10】【12】.
    ● Semrush: Combines SEO, content marketing, and PPC campaign tracking. It’s
    excellent for keyword and competitor analysis, starting at $129/month【8】
    【12】.
    ● Google Keyword Planner: A free tool ideal for initial keyword research,
    especially for small businesses【12】.

    3. Content Creation
    ● Canva: Essential for creating social media graphics and marketing visuals. Its
    intuitive interface is ideal for non-designers【8】.
    ● Jasper: AI-driven content generation tailored to brand voice and data
    insights, starting at $49/month【12】.
    ● Vidyo.ai: Simplifies video editing by repurposing long-form content into clips
    for platforms like Instagram Reels or TikTok【12】.

    4. Email Marketing
    ● Mailchimp: Offers templates, automation, and analytics. Free plans available
    with premium options up to $350/month【11】.
    ● Omnisend: Tailored for e-commerce with advanced workflows and
    segmentations, starting at $59/month【11】.

    5. Analytics and Optimization


    ● Google Analytics (GA4): Free, powerful for tracking website performance and
    conversions【8】【9】.
    ● Hotjar: Provides heatmaps and session recordings to improve user
    experience【9】.

    Week 1-2: Foundations and Planning


    Day 1-5: Research and Goal Setting

    ● Understand target audience (create personas).


    ● Define business objectives and map them to digital marketing goals (e.g., traffic,
    conversions).
    ● Perform competitor analysis using tools like SEMrush or Ahrefs.
    ● Research trending keywords and content gaps.
    Deliverable: Marketing goals document and audience personas.

    Day 6-10: Digital Strategy Framework


    ● Choose primary channels: SEO, PPC, Social Media, Email Marketing, or Content
    Creation.
    ● Draft a channel-specific strategy with KPIs (e.g., 10% increase in engagement).
    ● Decide on tools and platforms (e.g., Hootsuite for social media, Mailchimp for email).
    Deliverable: Digital marketing strategy plan.

    Week 3-4: Implementation and Content Creation


    Day 11-15: Website and SEO Setup

    ● Audit the website (speed, mobile-friendliness, UX) using tools like Google Analytics or
    Hotjar.
    ● Optimize existing content for SEO (metadata, keywords).
    ● Create 2-3 new blog posts based on keyword research. Deliverable: SEO-optimized
    content and performance report.

    Day 16-20: Social Media Marketing

    ● Set up and optimize social profiles (profile details, links, branding).


    ● Schedule posts using Hootsuite or Buffer.
    ● Run an engagement campaign (e.g., a hashtag or giveaway).
    Deliverable: Social media calendar for the next 15 days.

    Week 5-6: Paid Campaigns and Email Marketing


    Day 21-25: Launch Paid Campaigns

    ● Set up Google Ads and Facebook/Instagram Ads Manager.


    ● Run a small-budget campaign targeting a specific audience.
    ● Monitor and tweak ads using real-time analytics.
    Deliverable: Paid campaign setup with performance snapshots.

    Day 26-30: Email Marketing

    ● Build segmented email lists.


    ● Create a welcome email sequence or a campaign promoting offers.
    ● Send A/B test emails to check subject line performance.
    Deliverable: First email campaign with engagement metrics.

    Week 7: Analytics and Reporting


    Day 31-35: Performance Analysis

    ● Consolidate data from all platforms (social, email, SEO, paid ads).
    ● Create a dashboard using tools like Google Data Studio.
    ● Analyze ROI and report findings.
    Deliverable: Digital marketing performance report.

    Week 8: Refinement and Scaling


    Day 36-40: Optimize and Iterate

    ● Adjust strategies based on the report: revise underperforming campaigns.


    ● Scale successful campaigns by increasing the budget or diversifying the platforms.
    ● Automate repetitive tasks using AI-driven tools like Jasper or Vidyo.ai.
    Deliverable: Revised and optimized campaign strategy.

    Day 41-45: Future Planning and Training

    ● Document lessons learned and create SOPs for the next cycle.
    ● Train team members or interns on advanced tools (e.g., SEMrush for competitive
    analysis, Hotjar for user behavior).
    Deliverable: Final strategy document and team debrief.

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