Traffic Generation Toolkit

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Toolkit 1
The Traffic Checklist: 20 Things To Do
To Promote Any Offer
You’ve got an offer ready to roll, and now you’re excited to get some traffic
and start making sales. The key to a good traffic strategy is to create a plan
and then take consistent steps to make that plan happen. And with that in
mind, below you’ll find a checklist of 20 things you can do to promote any
offer.
1. Send an Email to Your List
• For best results, craft a series of at least three emails.
• Check that your subject line is compelling.
• Create an enticing opener / preview (first line of email).
• Present the benefits of the offer.
• End with a clear call to action.
2. Promote the Offer on Your Blog
• Create one or more blog posts sharing the benefits of the offer.
• Put a graphic ad on your blog (header, footer or sidebar).
• Create a “sticky post” at the top of your blog with the “Featured
Product.”
3. Post on Social Media
• Facebook, Twitter, LinkedIn, Instagram and other relevant

platforms.
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• Include a photo or graphic to get attention.
• Keep it short and focus on benefits.
4. Inform JV Partners and Affiliates
• Provide copy and paste marketing content for partners.
• Consider creating an affiliate contest.
• Consider offering partners a coupon code to distribute.
5. Find Guest Blogging Opportunities
• Approach blogs where you’ve already been published.
• Find new guest blogging opportunities.
• Create exclusive, engaging content with compelling titles.
6. Post in Relevant Groups
• Includes Facebook Groups, niche forums and similar communities.
• Post ads if the group allows.
• Publish thoughtful content and include a signature line (link and

CTA).
• Find new groups using Google (e.g., “dog training groups”).
7. Join Relevant Blog Discussions
• Check top blogs in your niche for recent relevant posts.
• Join in on the discussion and drop a signature line, where allowed.
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• Post thoughtful answers (not ads).
8. Place Paid Ad
• Place ads on Facebook, Google Ads, and niche websites.
• Create compelling headlines and CTAs.
• Choose highly targeted audiences.
• Test and track the campaign to maximize results.
• Start small and scale up as you start getting good results.
9. Find Influencers and Other New Marketing Partners
• Search for people in your niche who have influence – e.g., big
YouTube stars, popular bloggers and similar.
• Approach these influencers and give them your product to review.
• Also, search for additional affiliates and JV partners to help you

promote.
• Note that building relationships first makes it easier to land the

biggest partnerships.
10. Become a Podcast Guest
• Search for highly targeted podcasts in your niche.
• Send the podcast host a proposal to bring you on as a guest.
• Show your credentials (e.g., answer why they should feature you as
a guest) and send them clips for other podcasts you’ve done.
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11. Update Older Blog Posts
• Comb through your blog to find relevant blog posts and then
include a link to the new product at the end of the post.
• Update the blog post as needed.
12. Create a Lead Magnet
• Create a report, video, tool or other valuable offer that’s highly

related to the new product.
• Be sure the lead magnet is polished and professional, with a

compelling title.
• Upload an autoresponder series to follow up with new subscribers,

build a trusting relationship, and promote the new product.
• Alternatively, splinter the new product to create a lead magnet.

(E.G., pull a module out of a course and offer that module as a lead
magnet.)
• Craft a lead page to help promote your lead magnet, or hire

someone to do this step for you.
• Note: you can also create a tripwire product as a step between your
lead magnet and your new product, especially if the new product is
a high-priced offer.
13. Do a Webinar
• Select a topic that’s highly related to the product.
• Craft a 20-60 minute high-quality presentation and leave time for

questions.
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• Consider getting another expert to interview you which helps
establish your authority.
14. Syndicate Related Content
• Publish your content on sites like Medium.com.
• Use services like Outbrain.com to help promote your content.
15. Run a Contest
• Create a contest for prospects / customers to help build your

mailing list and generate buzz.
• Offer your new product as the top contest prize.
• Consider running an affiliate contest at the same time to really

boost sales.
16. Produce YouTube Videos
• Create high-quality “useful but incomplete” videos that are related

to the product.
• Be sure to select an eye-catching thumbnail.
• Craft a benefit-driven, compelling title.
• Optimize the title and description with relevant keywords.
17. Create a Viral Marketing Campaign
• Create something easy to consume (short video, infographic,

article, or similar).
• Be sure it’s unique, engaging and useful.
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• Create content that generates positive emotion (surprise,
happiness, etc.).
• Encourage people to share it with a CTA.
• Share it on social media.
• Share it on your blog with social media buttons.
• Ask your partners to share it too.
18. Optimize Content for the Search Engines
• Use a keyword tool like WordTracker.com to find relevant keywords.
• Craft content around these keywords, being sure to include the

keyword in the title and also to sprinkle it naturally within the
content.
• Write for humans – high-quality content and only include keywords

when you can do so naturally.
• Get links from influencers, other bloggers, social media, etc.

Organic shares from high-quality sites.
19. Optimize for Voice Search
• Use longer search terms as people often ask questions when doing
voice search (e.g., “what’s the best way to lose weight?”).
• Include your keywords in content titles and body.
• Don’t “stuff” keywords.
• Share high-quality content.
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20. Build a Community
• Set up your own niche community using Facebook groups or similar.
• Include relevant keywords in the title of your group so that people

can find it when they use Facebook search.
• Recruit other experts to join your group and help you promote it.
• Post high-quality content regularly to get people into the habit of

logging in frequently.
• Post your ads for new products in your group.
Now that you have a plan in hand, go refine it to suit your needs, and then
implement it the next time you need to promote an offer!
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Toolkit 2
How To Get Traffic From Multiple Sources
From One Piece Of Content
It’s no secret that content marketing is a powerful way to market your

business. However, many business owners end up spending an inordinate
amount of time creating a boatload of new content, to the point where they
feel like all they’re doing is creating content.
The good news is that you can save yourself a ton of time by repurposing
your content. The idea here is to start by creating one piece of content and
then turn that content into different formats to distribute around the web to
get traffic.
And that’s exactly what you’re going to find out how to do inside this short
tutorial. Let’s get to it…
Step 1: Select a Topic
Your first step is to make sure you’re creating content that your audience
really wants. To that end, do your market research.
TIP: One good way to do this is to see what sorts of infoproducts

they’re already purchasing. If they’re buying something on a certain
topic, then you can bet they’ll eagerly seek out free content on the
same topic.
Then, be sure that your content is highly related to the call to action that
you embed in the content.
For example, if you’re sending people to a lead page offering a free

dog-training video, then your content should provide highly relevant
information like dog-training tips.
Next….
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Step 2: Create a Blog Post
Your next step is to create a blog post on the topic you selected in the
previous post.
Now, you don’t want to just craft a blog post that looks like a cloned version
of what everyone else is sharing on this particular topic. In order to make
sure your content stands out, you need to make it unique.
• You might share a unique strategy, a unique tip, or even a unique

story relevant to the article.
• Or you might use a unique approach such as turning a standard how-

to process into a formula or system (using an acronym, where each
letter in the acronym corresponds to a step in the formula).
Ideally, you’ll want to make this a lengthy post. Not only does this give you
the opportunity to impress readers, help them, and provide a lot of value, it
also gives you a lot of content to use when turning this blog post into other
formats.
Finally, you may consider optimizing this content for the search engines
before you post it so that it attracts Google traffic. You’ll also want to post
social media buttons next to it and encourage your readers to share.
Next step…
Step 3: Turn the Blog Post Into a Video
Your next step is to take your blog post and turn it into a video. You can
create a slide-show presentation if you’d like which will help you with the
next step. Or if you want to provide more value, then do a demonstration
video (where you show how to complete the process while you’re explaining
it).
• Once your video is complete, you can post it on YouTube. Be sure to

include a compelling title and thumbnail and include your keywords in
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the title and description to capture search traffic.
• You can also post it on your social media pages, such as Facebook,
Twitter, Instagram and similar.
Step 4: Design a Slide Presentation
Your next step is to create a professional slide presentation. If you created a

slide-presentation video, then you can simply use those slides. Otherwise,
you’ll need to design a professional slide deck and use your existing blog
content to create the text for the slides.
TIP: Don’t know how create a professional slide deck? Check Google
for templates or hire someone from Fiverr.com to create them for you.
Once your slide presentation is done, you can upload it to SlideShare.net.

You then promote the link across your blog, social media pages, and other
platforms.
Step 5: Create a Podcast Episode
The next step is to take your original blog post and use it as the basis for a
podcast episode. If you’re not currently running a podcast, then you can
seek out relevant podcasters and offer yourself up as a guest expert.
TIP: Don’t read the post word-for-word so that you don’t sound
artificial or stilted. You may practice what you’re going to say and use
the blog post as a guideline for your presentation.
Once the podcast is complete and online, then promote it across your
platforms. If you went on someone else’s podcast, then the benefit is that
usually that person will be promoting the podcast as well.
Step 6: Design an Infographic
Your next step is to pick the most important points out of your content and
use them to design an infographic.
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• If you have some design skills and know-how, then you can use a
platform like Canva.com to design the infographic.
• Otherwise, you can go to a site like Fiverr.com or Upwork.com to find

someone to do the design and layout for you.
Once your infographic is complete, you can submit it to relevant blogs that
accept guest posts, encourage your partners to share it, and post it across
your own platforms.
Step 7: Create a Rebrandable Mini Course
The final step is to take the content and turn it into a mini course, which you
then upload to your autoresponder and offer as a free lead magnet. You can
also offer the mini course to your affiliates and marketing partners, being
sure to incentivize sharing by making the course rebrandable (e.g., your
affiliates can insert their affiliate links into the content).
Conclusion
As you can see, you don’t need to create a half a dozen new pieces of
content from scratch. Instead, start with one blog post and convert that blog
post into other formats. Then you can distribute it across a variety of
platforms to help you generate more traffic.
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Toolkit 3
The Traffic Campaign Worksheet:
Getting The Right People To See The Right Offer
You’ve just created a new offer, and now you need to create a traffic strategy
to bring targeted prospects in front of your offer. You can use this worksheet
to help you devise your strategy.
Step 1: Profile Your Target Market
The first thing you need to do is learn as much as you can about your target
market. Not only will this help you craft better content and ads, it will also
help you put your advertising in the right places.
TIP: Gather this information using market surveys as well as searching

Google for reputable polls, academic research and similar.
Fill in these blanks regarding your idea customer:
Age: ...................................................................................................
Gender: ..............................................................................................
Location: .............................................................................................
Other demographic information you know (education level, marital status,

etc.):
...........................................................................................................
...........................................................................................................
What is the audience’s biggest challenge in the niche?
...........................................................................................................
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…………………………………………………………………………………………………………………………….
Beginner, intermediate, expert level?
...........................................................................................................
...........................................................................................................
What sort of solutions have they tried before?
...........................................................................................................
...........................................................................................................
Why didn’t these solutions work?
...........................................................................................................
...........................................................................................................
How is your offer different and better than these other solutions?
...........................................................................................................
...........................................................................................................
Where does this person get their niche information? What blogs, books,
social media pages, videos, etc.?
...........................................................................................................
...........................................................................................................
Do they frequent social media? If so, which platforms do they visit?
...........................................................................................................
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...........................................................................................................
List any other information you can think of that will be useful in knowing
more about your audience and where they’re likely to congregate:
...........................................................................................................
...........................................................................................................
Step 2: Start With Your Existing Platforms
Since you’ve profiled your audience, you can now craft promos that will
really resonate with this audience. As such, your first step is to create
promos – ideally a series of promos – for each of your platforms.
Write down what type of content and promo you’ll put in these places:
Email:
...........................................................................................................
...........................................................................................................
Blog:
...........................................................................................................
...........................................................................................................
Social media:
...........................................................................................................
...........................................................................................................
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Other platforms:
...........................................................................................................
……………………………………………………………………………………………..
For example, you might send a “Fear-Logic-Gain” sequence to your

newsletter subscribers, but perhaps you’ll provide more info to blog
visitors since some of them don’t know you as well. Finally, you may
post shorter content like social media snippets, infographics or
graphical ads.
Next…
Step 3: Determine the Best Ways to Reach Your Market
Once you’ve promoted the offer across your own platforms, then the next
step is to figure out other ways to reach your market. Answer the following
questions:
Are there high-quality blogs that are laser-targeted to your audience? If so,
which ones?
...........................................................................................................
...........................................................................................................
Which social media platforms does your audience frequent which accept paid
advertisements?
...........................................................................................................
...........................................................................................................
Aside from paid ads, how else can you reach your audience on these
particular platforms? For example, do you have a Facebook group? Do you
have existing business pages/accounts on these platforms?
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Do your marketing partners frequent these platforms? List everything you
can think of:
...........................................................................................................
...........................................................................................................
List targeted niche sites that accept advertising:
...........................................................................................................
...........................................................................................................
What podcasts would be good for you to appear on to promote this particular
offer?
...........................................................................................................
...........................................................................................................
Is this an offer where you can enlist affiliates to help?
...........................................................................................................
...........................................................................................................
NOTE: If you’re enlisting affiliates and haven’t yet set up an affiliate

program, then you might use a trusted platform like ClickBank.com
and offer at least 50% commissions. Be sure to stock your affiliate
center with copy-and-paste marketing materials.
What keywords can you use to optimize your blog content to attract even
more traffic? Note: Use a tool like WordTracker to find words that will bring
traffic, and look for those you will be able to rank for fairly easily (go after
the low-hanging fruit first, and then later build an SEO campaign for
competitive keywords).
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How will your other existing marketing partners (JV partners) be able to help
you promote? Which partners in particular would be a good fit?
...........................................................................................................
...........................................................................................................
Which people in your niche would make good partners for this product?
(Here you’re listing people you are NOT partnered with yet – these would be
good potential partners.)
...........................................................................................................
...........................................................................................................
List all the ways to promote this particular offer. (E.G., do a “useful but
incomplete” webinar on the topic, create and upload a slide-show to
SlideShare.net, promote in communities like Quora or niche forums,
syndicate your content, etc.)
...........................................................................................................
...........................................................................................................
Step 4: Create a Plan
Now that you know the many places where you can advertise your offer,
your next step is to plan and prioritize.
Your first step is implement the “quick win” methods – those that are the
quickest and easiest for you to do because you already know how to do
them and you have the platforms, tools, content, etc. in place to do them.
For example, sending an email to your list is quick and easy if you
have an existing list.
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List the fastest methods here:
...........................................................................................................
...........................................................................................................
The next tier of promos are those items that take a little longer – let’s call
them “intermediate” promos. However, you should generally know how to do
these things, so there’s no learning curve to bog you down. For example, if
you already have experience with guest blogging, then that’s a good
strategy to include on this particular list.
List your “intermediate” promos here:
...........................................................................................................
...........................................................................................................
The final tier are those promotional methods that not only take longer to
implement, but you also may not have experience. So you have a learning
curve ahead which also takes time. Let’s call them “advanced” methods.
For example, search engine optimization (SEO) tends to take longer to

implement in order to get results, and that’s especially true if you have zero
SEO knowledge
List the methods that take longer:
...........................................................................................................
...........................................................................................................
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Step 5: Prioritize and Implement
Your final step is to prioritize all of these methods. You’ll start by prioritizing
the quick/easy methods in the order you want to do them, then list the
intermediate methods in the order you want to do them, and then list the
advanced methods in the order you want to do them.
...........................................................................................................
...........................................................................................................
...........................................................................................................
……………………………………………………………………………………………..
Now it’s time to execute. Start with the first method on your above list,
implement it fully, and tweak if needed to get better results. Once you’re
getting good results, then add the second method from your list to your
overall strategy. Keep going until you’ve implemented everything on your
list.
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Toolkit 4
Optimization Outlines: Using Strategic
Content For Search Clicks
Writing high-quality content for your blog is a good marketing strategy as it

brings visitors back to your site again and again. But in order to really ramp
up your marketing efforts, you might want to optimize some of this content
for the search engines. That way you can use your blog posts to help attract
high-quality traffic from Google and other search engines.
Your first step is to pick out your keywords. You can use a tool like
WordTracker which will help you find words that get traffic, yet don’t have as
much competition as other keywords. Pick one or two keywords to include in
your content and then check out the following outlines for two popular types
of content:
• How-to tutorials
• Lists
Here’s how to optimize them…
1. How-To Tutorial Outline
What you want to remember as you craft your tutorial is that you need to
write content for your human readers first and then ONLY include keywords
when you can do so naturally. In addition, don’t include your keywords any
more than about one or two times for every 100 words of content.
Here’s the outline…
Title:
Include your keywords in your title, and then be sure to put your title in
header tags (if you’re putting this on your own website).
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E.G., if your keyword is “get rid of aphids naturally,” then your title
might be, “How to Get Rid of Aphids Naturally, Quickly and Easily.”
A. Introduction:
Your introduction should include your keyword approximately one time,

preferably in the beginning of the paragraph. Be sure your intro is designed
primarily to engage the prospect such as by telling a story or building
anticipation for what the reader will learn in the tutorial.
B. Step 1:
Include your keyword again in Step 1. If you include any photos or

illustrations, you can include the keyword in the caption as well as in the alt-
text.
C. Step 2:
Include your keyword at least once more in this section (depending on how
long the section is). E.G., “The second step to get rid of aphids naturally is
to…”
D. Step 3:
Include your keyword at least once in this section. E.G., “One mistake people
make when they’re working to get rid of aphids naturally is…”
(Other Steps as Needed: include your keyword about once per 100 words.)
E. Conclusion:
Close by summarizing what the reader learned in the tutorial and include
your keyword once more here.
Note: In addition to inserting your keywords, you’ll also want to insert

words that are contextually similar so that Google truly understands
what your content is about. For example, if you’re talking about
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housetraining a puppy, you might include similar words such as
“housebreaking a puppy,” “potty training a puppy,” “teaching a puppy
to go outside” and similar.
2. List Outline
As with the how-to outline, the same thing applies here in that you want to
create high-quality content for your readers… and only include your
keywords sparingly and when you can do so naturally.
Here’s the outline...
Title:
As with other types of content, be sure to include your keyword in the title,
while also making the title compelling for the human reader so that they
read your list.
Example: If your keyword is something like “best social media tools,”

then your title might be something like “The 10 Best Social Media
Tools That Every Marketer Ought to Be Using.”
A. Introduction: (Same as a how-to article.)
B. Item #1:
List your first item, along with a brief explanation. Your first item
subheadline should be bolded (using a header tag) and preferably using your
keyword in that subheadline. E.G., “HootSuite: One of the Best Social Media
Tools”
C. Item #2:
Same here as above, where you include your keyword in the subheadline if
possible. You can add value and make the list more useful to readers by
sharing your personal insight. E.G., why is this tool, tip or other item the
best? Who would benefit from it the most?
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D. Item #3:
Once again, same as above, where you include your keyword in the
subheadline. Here again, you can provide extra value. For example, you
might list the pros and cons of this particular tool, app, tip or other item on
your list.
(Add more items as necessary to complete your list and include your
keywords in the same manner as above. Be sure you’re only including the
keyword about once or so per 100 words. If you need to add words to help
you insert the keyword once more, only do so if you’re adding value to the
content.)
E. Conclusion:
Wrap up by summarizing why the reader needs these things on the list
(whether they’re tools, tips or something else). Be sure to include your
keywords in the conclusion one time.
Now a few parting thoughts…
Conclusion
If you’re posting this content on your own website, then be sure to optimize
the page itself for your keywords.
For example, include your keywords in the page title as well as the
page URL. E.G., yourdomain.com/category/your-keyword.html
Next, build quality backlinks to this piece of content which will help raise its
visibility in Google and other search engines.
For example, you can submit this content to your marketing partners,
to influencers in your niche, and on social media, all of which will help
you generate backlinks.
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Be sure to focus on quality backlinks that you build naturally to this page.
Don’t buy paid links, don’t place links on spammy or low-quality sites, don’t
engage in reciprocal link practices and similar.
Now that you have a plan, pick a topic and get started!
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Toolkit 5
Traffic Tools: 7 Online Sites And Services
That Help Get Visitors To Your Site
Before you start implementing your traffic strategy plan, you’ll want to look
at what sorts of tools are out there to help you generate and convert your
traffic. Below you’ll find seven of my favorite sites and services that will help
you get visitors to your site.
Take a look…
Tool #1: Ad Platform - Facebook (Meta for Business)
You likely already know and use Facebook personally and/or professionally.
But if you haven’t used their ad platform yet, you’re missing out. That’s
because the Facebook ad platform is very powerful in that it lets you select a
highly targeted audience. You can select your audiences based on their
interests, their demographics and their behaviors.
For example, if you’re selling a dog training book, you can pick your
audience based on their expressed interest in dogs, whether they
follow certain dog-related pages and more. Then you can further
narrow your audience by location and other demographics.
You’ll also want to take advantage of the platform’s retargeting campaigns,

where you show your ad to someone who’s already been to your site or has
interacted with your audience in some other way. For example, if someone
came to your sales page to look at the aforementioned dog training book but
didn’t buy, you can show them a special ad to bring them back to your sales
page, such as one offering a discount or a bonus with their purchase.
Learn more at https://www.facebook.com/business/ads
Other advertising opportunities to consider: Google Ads, Bing Ads, Twitter

Ads, YouTube Ad, TikTok Ads and Reddit Ads.
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Tool #2: Testing and Tracking - SplitTestMonkey
If you’re doing any split-testing, then SplitTestMonkey.com is a good choice.

That’s because it’s easy to use, it’s all web-based (nothing to download or
install), and you don’t need to know anything about statistics or other
technical details in order to use it. Be sure you test one variable at a time,
and run your test for its full duration so that you can be confident about the
results.
Learn more at www.splittestmonkey.com
Alternative: See Google Analytics if you’re an advanced user.
Tool #3: Keyword Research - WordTracker
If you’re doing keyword research for SEO (search engine optimization)

purposes or to set up a PPC (pay per click) campaign, then you’ll want to use
WordTracker. WordTracker is especially good for SEO campaigns because it
gives you an idea of how competitive a keyword is. Indeed, the tool will help
you find the low-hanging fruit – those words that are relatively easy to rank
for since there isn’t much competition, yet they still get a decent amount of
traffic.
Learn more at www.wordtracker.com
Other keyword tools to add to your toolkit: Google Trends, BuzzSumo

and SEMrush.
Tool #4: Social Media Tools - HootSuite
If you’ve got a robust social media marketing strategy in place, then you
need a robust social media marketing tool. HootSuite.com fits the bill.
HootSuite works with a wide variety of social platforms including Twitter,
Facebook, Instagram, TikTok, LinkedIn, Pinterest and more.
HootSuite provides a wide variety of features that you’ll want to take

advantage of in order to make the most of this tool.
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For example, you can use the tool to help you uncover trends in your
niche, plan and schedule content, and analyze your results. It’s an all-
in-one tool that makes it faster and easier for you to manage your
social campaigns.
Learn more at www.hootsuite.com
Alternatives: SocialPilot, Buffer and Sendible.
Tool #5: Product Research - Amazon
Before you create any kind of product, you need to determine if there is any
demand in your niche for that product. A good way to do this is to see what
people are already buying, and a good place to do this is Amazon.
What you’ll want to do is enter your broad keywords into the Amazon
search box. If you’re focusing on infoproducts, then you can search for
“books,” “Audible books” and “Kindle” books. You can then sort by
“featured,” “most reviews” or “average customer reviews.”
Alternatively, you can browse categories.
Either way, you’ll be able to see how well a particular product is selling based
on it’s ranking, any awards it has received, and its reviews. You can also
check that any popular product has plenty of competitors, which is further
evidence that the topic is popular. Be sure to also read the customer reviews
as that will give you some insight into what people like and dislike about
particular products.
Start researching at www.amazon.com
Alternatives: ClickBank.com, eBay.com, Udemy.com and JVZoo.com
Tool #6: Surveying – SurveyMonkey
In order to create ads, content and offers that really resonate with your
audience, you need to get some insight into how people in your market think
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and feel. As part of your research, you’ll want to do some surveying, and
SurveyMonkehy.com is a good choice.
One benefit of SurveyMonkey is that it’s built to work across a wide variety
of platforms so you can collect survey responses from your website, on
social media, via email and from people using their mobile devices. Be sure
to use SurveyMonkey’s template feature so that your survey looks
professional, which will make it more likely that people will answer your
survey.
Another way to boost survey response is to keep your survey as short as a

few questions. While you obviously want to gather as much information as
possible, no one is going to be all that interested in filling out a long survey.
As such, prioritize your most important questions and be sure respondents
can complete the survey in a minute or so. As a nice bonus, SurveyMonkey
is free if you’re doing short surveys.
Learn more at www.surveymonkey.com
Alternatives: Alchemer.com, Zoho.com.
Tool #7: Ad and Graphic Design - Canva
Whether you’re creating graphical ads, infographics or any other graphic-

based content for marketing purposes, you’ll want to use Canva.com. This
graphics and design platform includes a wide variety of fully customizable
templates across a variety of categories, so it’s point-and-click easy to
create your own graphics. You don’t need to be a techie to do it, but of
course, it helps to have an eye for design.
Learn more at www.canva.com
Alternative: Graphic design not really your thing? You can outsource
this task to a freelancer on Fiverr.com instead.
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Conclusion
As you just discovered, there are plenty of tools, websites and platforms that
you can use to help you with your market research, traffic generation and
more. End result? These tools make it faster and easier for you to create
ads, track them, and do more of what’s working really well.
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Toolkit 6
The Daily Schedule For Getting Daily Traffic
(Your 5-Day Workflow)
Generating a lot of traffic to your website isn’t a matter of “do it once and
forget about it.” Instead, the key to success is to take consistent steps every
week to grow your traffic. That’s why I suggest you create a weekly schedule
so that you know what steps you need to take every day.
The good news is that I’ve already done most of the work for you. You can
take this five-day workflow schedule and tweak it to suit your needs.
For example, if you have more time in your day, then add more tasks.
If you have less time in your day, then cut back some of the tasks (but
don’t eliminate traffic generation during any of the five days of your
week).
Here’s your schedule…
Day 1: Content Marketing
There are a variety of content marketing tasks you can do to grow your
traffic. Some of the following tasks will take longer than others.
For example, it may be easy for you to create and send an email, but
perhaps producing a video takes longer.
In addition, some of these tasks don’t need to be completed every single

week.
For example, you should send an email to your list and post on your
blog at least once a week. However, you don’t need to create a new
lead magnet every week, so schedule that every month or two. (Or
work on a little bit of it each week for a month or two until it’s done, if
you’d rather spread out the work rather than do it all at once.)
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As such, you’ll want to prioritize these tasks and then complete them over
multiple weeks. How many you do in any given day depends on your
schedule, but be sure you’re doing at least one.
• Do market research so you know what topics to write about.
• Create and send an email to your mailing list.
• Create and publish a post for your blog.
• Create a guest post and submit it to blogs that accept guest

authors.
• Spend time finding new guest blogging opportunities.
• Create a lead magnet.
• Create a video and post it on YouTube.
• Create a slide-presentation and post it on SlideShare.net.
NOTE: Content for your social platforms will be covered on Day 3.
You can create a wide variety of content to send to your mailing list and post
on your blog. Examples include:
• How to articles.
• Tips articles.
• List articles.
• Case studies.
• Product reviews.
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• Product comparisons.
• Direct-response ads.
• Checklists.
• Infographics.
• Worksheets.
• Templates.
• Swipes.
• Planners.
• Cheat sheets.
• Videos.
• Audios.
• A blog or email that’s part of a multipart series.
And similar content.
Next…
Day 2: Partner Marketing
This is all about finding, recruiting and supporting affiliates and joint venture
(JV) partners. This workflow assumes you already have an affiliate program
set up. If not, you’ll need to work on that first and then prioritize and work
on the following tasks. (Again, you may spread these out over time, but be
sure you complete at least one task on Day 2 of your workweek.)
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• Research to find potential new affiliates and JV partners.
• Start building relationships with potential partners. (Over time.)
• Send potential partners an invitation to partner with you or join

your affiliate program.
• Create and send your affiliates a new piece of content to help them
promote your offers. (E.G., rebrandable report, email, blog post,
etc.)
• Send an email to marketing partners to motivate them.
• Send affiliates coupon codes to help them promote your offers.
• Propose new activities with existing JV partners (e.g., “Let’s swap

blog content” or “Let’s do a webinar together”).
NOTE: You’ll want to plan to set up and run regular promos and affiliate
contests (such as quarterly) to help encourage marketing partners to
promote your offers.
Day 3: Social Media Marketing
For this category, I’ll assume you’re all set up on the social media platforms
of your choice (such as Facebook, Twitter, TikTok, LinkedIn and similar).
Here are your tasks once you’re set up:
• Create and send a piece of content to your platforms. Examples are

similar to the content in Day 1, except focus on short content that’s
easy to consume and share (short videos, infographics, memes and
similar).
• Plan and design a viral campaign with a particularly engaging piece

of content.
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• Create the content for your viral campaign and post it alongside a
call to action.
Be sure to monitor your campaigns to see what’s working for you (see Day 5
below).
Day 4: Paid Traffic
Tasks to complete:
• Find new paid ad opportunities such as niche sites, Facebook Ads,

Google Ads, YouTube ads, TikTok Ads, and similar.
• Do your due diligence for each potential opportunity.
• Create and place a paid ad.
• Check your existing ads to be sure they’re running well.
Note that once you get several ad campaigns up and running effectively, you
just need to focus on and monitor those that get you the best results.
Which brings us to the final day of the week…
Day 5: Optimization
You want to set aside one day of the week to work on optimizing your traffic
campaigns. You should be testing and tracking your campaigns, and on this
day, you can check your results and create new ads/campaigns to test
against your control.
You can set up different tests each week such as:
Emails:
• Subject line.
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• Preview line (opener).
• Offer you’re promoting.
• Call to action.
• Overall design of the email.
Paid Ads:
• Headline.
• Body copy.
• Graphic.
• Audience you selected.
Blog content:
• Title.
• Opener.
• Offer you’re promoting.
• Call to action.
• Any graphics you include.
Social media content:
• First line/title.
• Type of content (meme, tip, video, quote, infographic, etc.).
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• Time and day you post it.
• Where you post it (Facebook, Twitter, etc.).
Lead page/lead magnet:
• Title of lead magnet.
• Lead magnet graphic.
• Lead page title.
• Bulleted list of benefits.
• Call to action.
• Overall design of the page.
Again, pick at least one category per week (preferably more if your schedule
permits) and test at least one factor (preferably more) from that category.
Go ahead and tweak this schedule to fit your needs and then put it to work
for you.
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Toolkit 7
7 Ways To Warm Up Traffic Before They Arrive
So They Are Ready To Take Action
If you’ve got traffic hitting your sales pages or other landing pages
completely “cold,” then you’re going to have trouble getting that traffic to
take action. Most of them won’t buy your product, especially the first time
they encounter your sales page. And the vast majority of them will hit the
back button and never return.
The good news is that it doesn’t have to be that way. Instead of having cold
visitors hitting your sales pages, imagine how much better you’d do if your
traffic was already warmed up and ready to buy, join your list, or take some
other action from the second they arrived on your website.
If you want to maximize your traffic and get more of them to take action,
then you’re going to want to review the following seven tips and ideas for
warming up your audience.
Take a look…
1. Generate Targeted Traffic
The very first thing you need to do is make sure the traffic you’re generating
is highly targeted. In other words, focus on generating quality traffic versus
merely trying to drive your “hit” counter up.
If you place ads, do guest blogging, optimize your content for the search
engines, do social media marketing or any other common traffic generation
methods, then you need to be sure you’re driving traffic that consists of your
ideal prospects who are interested, willing, and able to buy your offers.
For example, imagine you’re picking keywords for an SEO or PPC ad

campaign. Let’s suppose your target market is organic gardeners who
want to learn how to grow tomatoes.
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If you pick a word like “tomatoes,” your traffic is going to be too broad
since you have no idea why someone is searching for tomatoes. For
example, maybe it’s just a kid doing a science project, and they have
to write about the tomato family, genus and species.
“Grow tomatoes” is getting a little closer, but is still a bit broad.
Here’s a better keyword: “how to grow organic tomatoes.”
And better yet: “buy guide for growing organic tomatoes,” which
shows commercial intent.
See the point? The more targeted your traffic, the “warmer” they’ll arrive on
your landing page.
Next tip…
2. Qualify Your Prospects
Your ads, landing pages and marketing processes should seek to qualify
prospects (and disqualify those who aren’t targeted). That way you don’t
waste your time or the visitor’s time trying to sell them on something they’re
not interested in.
For example, let’s suppose you’ve got a weight loss product that’s
designed for people who need to lose AT LEAST 50 pounds. This isn’t
for folks who are looking to lose a quick 10 pounds before a reunion or
similar.
You can qualify leads by saying something like, “If you need to lose at
least 50 pounds, then this is for you.”
You can also use a negative qualifier such as, “If you only need to lose
a quick 10 pounds, then this offer isn’t for you.”
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3. Provide a Free Trial
If you’ve got a membership site, a subscription site, software or similar,

then you can hand out free trials. This gives your audience a chance to see
for themselves exactly what your offer is all about – and if they love it, then
they’ll upgrade to the paid version.
TIP: Be sure to put an onboarding email sequence in place for anyone

who requests your free trial. This sequence should encourage the
prospect to fully use their free trial so they can experience the benefits
of your product.
Next…
4. Use a Two-Step Marketing Process
The idea here is to build relationships first before you try to sell anything to
your audience. So, instead of sending traffic directly to your sales page, you
send them to a lead page to get them on your mailing list. That way you can
follow up with them repeatedly to build relationships and give them multiple
exposures to an offer. As trust grows, they’ll be more willing to purchase an
offer almost immediately after you recommend it.
TIP: Be sure to use your other interactive platforms such as your blog
and social media pages to build relationships.
Next…
5. Create Urgency
If someone walks away from your sales page with the intention to “buy it
later” or “think about it,” they’ll probably forget to come back. That’s why
creating urgency works so well because it gets people to buy right now
rather than giving them the chance to forget about you.
How to create urgency? Create a limited offer such as a special sale that
ends in 72 hours.
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6. Establish Your Expertise
If you’re selling information products, coaching or similar, then you’ll want to

work hard to establish your expertise in the niche. That’s because people like
to buy from experts rather than random Joes or Janes.
You can establish your expertise by:
• Telling people why they should listen to you, which includes listing
your credentials, experience and track record.
• Proving your expertise with case studies and testimonials.
• Showing people you’re an expert by distributing all around your

niche high-quality, actionable content that showcases your
expertise.
Next…
7. Presell the Audience
Another way to warm up your audience is to use content to presell them

before they arrive. Your content may include direct-response ads (mini sales
letters), case studies, FAQs, how-to content, tips content, lists, tools and
similar.
One big key is to create useful but incomplete content. The content is useful
because it solves part of a prospect’s problem, but it’s incomplete because it
doesn’t solve the entire problem. You can then point your prospect towards
your paid offer in order to get the rest of the solution.
Your content can provide an overview of a process, offer tips, or even offer
in-depth instruction on one part of a process. Then at the endm you can
point readers to your sales page.
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For example, if you’re selling a guide to raising and training puppies,
your useful but incomplete content might include:
• A checklist of what to do before getting a new puppy.
• An in-depth look at how to teach a puppy not to bite.
• An overview of how to socialize a puppy.
• A list of five tips for housetraining a puppy.
• A gear list of what to buy before the puppy arrives.
And similar. Each piece of content is useful, but since it doesn’t

provide complete instructions for every aspect of raising a puppy, you
then promote your paid offer. (And as a bonus, this sort of content
helps establish your expertise AND build good relationships.)
Conclusion
And there you have it – seven really good ways to warm up your audience so
they’re ready to buy. Be sure to apply all seven of these ideas for maximum
results.
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Toolkit 8
Traffic Generation FAQs: Answers To Why
This Isn’t Working And How To Fix It
Once you get started with traffic generation, you may find yourself running
into a few problems. The following FAQ will help you troubleshoot and fix
some of the most common problems.
Q. There are a lot of traffic methods – where do I start?
A lot of marketers make the mistake of starting up a bunch of traffic

methods all at once, and then they’re disappointed when none of them really
work.
1. What you want to do instead is start with one and only one method
and give it your full focus until you’re getting results.
2. You can study this method if you don’t know how to apply it, then
implement what you’ve learned, and finally tweak if needed until
you’re getting results.
3. Once you’re getting good results, then and only then should you add a
second method to your overall strategy.
Which method should you start with? Start with a quick and easy traffic
method that doesn’t have a big learning curve.
For example, guest blogging is relatively simple to do for a beginner,

whereas something like SEO takes longer to learn about and
implement.
Q. I’m getting a lot of traffic, but no one is buying – what now?
If your traffic is targeted, then you need to focus on optimizing your

conversions. Otherwise, you’re just wasting good traffic.
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Optimizing means doing split-testing in order to boost conversions. You track
and test one variable at a time, tweaking that variable until it’s getting good
results. Once you’re happy with your results, then you can track and test a
different variable (while holding all other variables constant). You can use a
tool like SplitTestMonkey.com or similar to run these tests and optimize your
conversions.
For example, on a sales page, you’d test the following main factors:
• Headline.
• Opener.
• Product title.
• Product price.
• Product graphics.
• Any bonuses you offer.
• Guarantee.
• Overall list of benefits.
• Product positioning.
• Overall web page design.
• Price justification.
• Call to action.
While you can tweak just about anything, the above factors will have the
most impact.
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TIP: If you’re not skilled with writing sales copy, then you might hire a
professional copywriter to create your sales pages and other landing
pages. That way you’re starting with a better-quality page so
optimization likely won’t take as long.
Next…
Q. I have targeted traffic and an optimized landing page, but my

conversions are still pretty low. What’s wrong?
The question is does this audience WANT your offer? If you’re not sure, then
you need to do your market research. Find out what they’re already buying
in your niche and then create something similar, yet better.
TIP: You can check out sites like Amazon.com, Udemy.com, and
ClickBank.com to find out what people in your niche are already
buying.
Q. When I first started generating traffic, I got this huge surge – but
now I hardly get anything. What’s going on?
Here’s another common mistake: some marketers think that getting traffic is
a “set it and forget it” type activity. The truth is you need to work on it
constantly and consistently. Indeed, I suggest you do something every single
day to generate traffic.
For example, you can:
• Place a new paid ad.
• Optimize your existing ad campaigns to get better results.
• Find new marketing partners and ask them to promote.
• Publish SEO content on your blog.
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• Post a viral video on social media.
• Run a contest.
• Write a press release.
And so on – there are dozens of steps to take, and you need to commit to
doing something every day to grow your traffic. It’s a good idea to develop a
traffic plan, create to-do lists around that plan, and then schedule time every
day to work your plan.
Q. I’m getting some traffic, but I want it to grow more quickly. What
should I do?
If you want to grow your business more quickly, then you can outsource
some of your traffic-generation activities. For example, you can hire
someone to:
• Create SEO content for your blog.
• Write content for your mailing list.
• Optimize conversions on your website.
• Manage your ad campaigns.
• Manage your affiliate program.
• Design viral content.
• Manage your social media strategies.
And more. If you’ve got a task, then you can probably outsource it. This
grows your business faster than you could grow it on your own, and it frees
up your time to focus on other important tasks.
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TIP: Where do you find these freelancers to help you? You can do a
Google search (e.g., “hire freelance blog writer”), you can ask
colleagues for recommendations, or you can even post a project on a
freelancing site like Upwork.com, Fiverr.com, PeoplePerHour.com and
similar. Just be sure to thoroughly research each potential freelancer
before hiring so that you’re only working with reputable freelancers
who do good work for you.
Conclusion
It’s quite common for beginners (and even seasoned marketing vets) to run
into problems with generating or converting traffic. Use the above FAQ to
help you avoid the most common problems, learn to identify others, and fix
any issues that arise.
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Toolkit 9
Paid Traffic Primer: 20 Hacks For Spending
Less Money And Getting More Orders
If you’re placing paid advertising, then you’re always going to be looking for
ways to increase your return on investment, generate more orders and make
more money. You can start by deploying these 20 hacks…
1. Create Better Ads
The very first thing you need to do is create better ads. Depending on your
skills and interest, this might involve brushing up on your copywriting skills.
Or if copywriting isn’t in your wheelhouse, then you can hire a professional
copywriter to craft your ads and sales letter.
2. Test and Track Your Campaigns
The only way to know for sure if an ad is really working is to test and track
your campaigns. Check the ad platform as many of them have built-in
testing tools and analytics.
3. Narrow Your Target Audience
You may think that placing ads in front of a broad audience means more
sales. But in fact, the opposite is true – focusing in on a narrow audience
produces better traffic that’s ready to buy what you’re selling. As such,
choose niche sites with highly targeted audiences and choose audiences and
keywords that are narrowly focused on platforms such as Facebook Ads and
Google Ads.
4. Place Ads on High Quality Sites
This applies to both ad platforms as well as niche sites where you may want
to place ads. Stick to well-known, reputable sites with high-quality traffic.
This helps you avoid low-quality traffic or even fraudulent impressions and
clicks (such as bots).
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5. Start Small and Scale Up
When you first start up an ad campaign on a new site, be sure to start small.
If you get a good response – if there’s high-quality traffic coming to your
landing pages – then you can scale up with a bigger ad buy.
6. Ask Questions
When you’re placing ads on websites in your niche, don’t be afraid to ask
questions. Find out where the site gets its traffic, how long visitors spend on
the site, and how much of the site is composed of repeat visitors. You’ll also
want to inquire about demographics (which not every site owner will
necessarily know the answer to, but it doesn’t hurt to ask).
7. Utilize Two-Step Marketing
Instead of sending your traffic directly to a sales page, send them to a lead
page instead. You’ll get higher conversions with the initial free offer, and
then you can follow-up via email repeatedly to close the sale.
8. Consider the Buyers Journey
Buyers go through a process from Awareness of a problem, to Researching/

Considering solutions to Deciding on a solution. You’ll want to create ad
campaigns geared towards the appropriate stage of the journey.
9. Use Retargeting Campaigns
When you use a platform like Facebook, you can set up retargeting
campaigns that only show your ads to people who’ve been to your site
before. This is a good way to boost conversions and close the sale.
10. Consider Visitor Intent
When you’re placing ads that require you to pick out keywords, you’ll want
to consider visitor intent as you select these keywords. Keywords with
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commercial intent tend to convert better. Examples include keywords such
as “buy” or “accept PayPal” or “coupon.”
11. Try Video Ads
No matter what you’re advertising, you’ll want to experiment with video ads.
A good video can engage viewers, hold their attention, and get them clicking
on your links. You can place these ads on your own site, on niche sites, and
on social media platforms that allow videos.
12. Optimize for Mobile
Be sure that your landing pages load fast, are constructed with a responsive
design, and are otherwise mobile-friendly. Many people will visit your site
from their phones, and they’ll click away if the site isn’t mobile friendly.
13. Reuse High-Response Ads
Once you’ve developed a high-response campaign, then take it to another

channel and reuse it. Naturally, you’ll want to track it to see if it delivers a
good response in the new channel too.
14. Build Your Brand
People like to buy from those they know, like and trust. That’s why you’ll
want to prioritize building your brand in your niche as doing so will boost
conversions and ROI when prospects see your branded advertising.
15. Choose Attention-Getting Images
If you’re placing graphical ads, choose simple, relevant images that get
attention. For example, a picture of a smiling person on a plain background
is a good choice (if it’s relevant).
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16. Avoid Clickbait
Your ads should be highly relevant to the landing page, otherwise people are
going to click through and then click away just as fast. As such, don’t create
clickbait-style ads, or you’ll waste a lot of money getting people to your site
only to have them hit the back button.
17. Create Custom Ads for Different Audiences
As mentioned above, you can reuse ads across channels. However, you’ll
want to be sure to design unique ads for different audiences. For example, if
you’re doing pay per click marketing, then craft different ads depending on
the keywords you’ve chosen.
18. Focus on Your Overall Goal
Your goal isn’t just to get clicks. Your goal is to get conversions and sales
while keeping refund rates low. Be sure to look at this big picture as you
analyze your campaigns.
19. Negotiate Ad Rates
In some cases, you may be able to negotiate lower ads rates, especially if
you’re placing a “last minute” ad that might not otherwise be filled. (In
newspaper advertising, this is referred to as remnant ads – you get a steep
discount for purchasing the space right before the paper goes to print.)
20. Profile Your Audience
In order to be able to create ads that “click” with your audience and then
place these ads in the right place, you need to know as much about your
audience as possible. That’s why you’ll want to first profile your audience
before you take any other steps. You can survey your audience, do market
research to find out more about what they want, and research their
demographics to learn more about who they are.
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Conclusion
Are you ready to get better responses with your paid ad campaigns? Then be
sure to put these proven tips and ideas to work for you!
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Toolkit 10
Top 10 Ways to Get Completely Free Traffic
Oops, you just took a peek at your bank account or budget and using a lot of
paid traffic methods just isn’t in the cards right now.
No worries as there are plenty of ways to generate free traffic. And best of
all, some of these methods create warm “ready to order” traffic – so good
that you couldn’t buy it even if you wanted to.
Check out these ideas…
1. Run a Contest
There are two types of contests you can run to help boost your traffic.
• The first type of contest is a contest for your niche audience. Everyone
“registers” for your contest by joining your list. You can even further
boost traffic by adding a viral component to the contest, such as
offering an extra entry if the entrant shares the contest details on
social media. (The Rafflecopter.com app automates this process.)
• The second type of contest is an affiliate contest. Here you set up a

timeframe in order to promote, and the affiliates who get the most
sales during that specific timeframe will win a big cash reward. If you
pair this with a coupon sale for customers, you’re sure to see a nice
surge of not only traffic, but sales too!
Post Guest Blog Articles
The idea here is to get your high-quality content published on high-traffic,

targeted and active blogs. You can find these blogs by running a search for
your niche keywords (such a “golf” or “organic gardening”) alongside words
such as:
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• Guest blogging
• List of blogs accepting guest content
• Submit guest content
• Guest article guidelines
• Guest blogging guidelines
And similar. Be sure to review the blog to ensure its high quality and then
create an exclusive article that matches the style of articles currently on the
blog.
2. Work With an Affiliate Manager
A good way to get free traffic is to set up an affiliate program as you only
need to pay your affiliates when they make a sale – so there is no out-of-
pocket cost to you. If you want to really rev up this traffic method, then get
an affiliate manager. This person will help you recruit affiliates, manage
them, and motivate them. You can negotiate payment, such as a cut of the
profits (again, no upfront cost to you).
3. Start a Niche Group
Another good place to generate traffic is via social media, such as Facebook,
Twitter, LinkedIn, Reddit, Instagram, YouTube and similar. You can and
should set up a strong presence on two or three of these platforms.
In addition, you’ll also want to start a niche group on Facebook. This gives
you a chance to establish your expertise, build trust, and drive your group
members back to your own website.
4. Find JV Partners
This strategy is all about working with marketers in your niche in a mutually
beneficial way.
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For example, if you sell wedding-planning content, you might team up
with a wedding decoration supplier. You can then trade blog content,
co-endorse each other on your platforms, do webinars together, and
do other activities that benefit both of you by bringing traffic and sales
to your sites.
5. Get Interviewed
The idea here is to offer yourself as a guest expert on notable podcasts and
webinars in your niche. These interview opportunities let you showcase your
expertise, and you’ll also get a chance to tell listeners to visit your website.
Be sure to send them to a lead page where you can offer them a valuable
gift, such as a free report, video, app or similar.
6. Give Talks
For this strategy, you set up free talks for your audience on in-demand niche
topics. At the end of your talk, you point the audience towards your website
(preferably the lead page) where they can get more information.
Take note that you can do this both online and offline.
For example, you can do webinars or teleconferences, or even set up

talks on ClubHouse (an audio-based social media site). You can also do
talks offline, such as giving a talk about weight loss to a local weight-
loss support group. (Check Meetup.com to find relevant niche groups
in your area.)
7. Get Google Traffic
Another way to get free traffic is by optimizing your webpages and content
for the search engines. You first determine what words your audience is
inputting into search engines by using a keyword tool (like WordTracker),
being sure to pick words that get a decent number of searches, yet they
aren’t too competitive.
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Then you create content around your keywords and optimize your webpage
itself for the keywords (page title, URL, meta description, navigation, etc.).
8. Generate Referral Traffic
Your existing satisfied customers are some of your best brand ambassadors.
That’s why you’ll want to set up a referral program where you reward your
customers for telling their friends about your business or specific offers.
Better yet, you can reward the referrals too when they become paid
customers.
For example, if you have a membership site, you can set up a two-way
referral program where your existing customer and their referral each
get a free month in the site when the referral pays for their first month
of membership.
9. Distribute Press Releases
The final way to generate free, targeted traffic is through press releases. You
can distribute these releases directly to local media, plus you can distribute
them across press-release distribution sites like PRWeb.com.
TIP: When distributing press releases online, you’ll want to include

your niche keywords in the release as the search engines will index the
releases.
The key to a good press release is to be sure it’s “newsworthy” versus being
promotional.
Check local media – such as the business section of your local newspaper –
to see how to craft a newsworthy release.
You can also check PRWeb.com to see what angles others use for their
releases. (But view PRWeb releases with a grain of salt as many of these
releases will never get picked up because they’re uninteresting or too
promotional.)
57
Conclusion
As you just discovered, you don’t need to break the bank in order to get
targeted visitors to your site as there are plenty of completely free ways to
do this. Go ahead and put these ideas to work in your business as soon as
possible.
58

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© Copyright 2023. RisingAffiliate.com All Rights Reserved.

© 2023 Copyright Rising Affiliate

ALL RIGHTS RESERVED. No part of this publication may be reproduced or transmitted in

DISCLAIMER AND/OR LEGAL NOTICES: This publication is designed to provide accurate

From a Declaration of Principles jointly adopted by a Committee of the American Bar

1. Send an Email to Your List

• For best results, craft a series of at least three emails.

• Check that your subject line is compelling.

• Create an enticing opener / preview (first line of email).

• Present the benefits of the offer.

• End with a clear call to action.

2. Promote the Offer on Your Blog

• Put a graphic ad on your blog (header, footer or sidebar).

3. Post on Social Media

• Facebook, Twitter, LinkedIn, Instagram and other relevant

• Keep it short and focus on benefits.

4. Inform JV Partners and Affiliates

• Provide copy and paste marketing content for partners.

• Consider creating an affiliate contest.

• Consider offering partners a coupon code to distribute.

5. Find Guest Blogging Opportunities

• Approach blogs where you’ve already been published.

• Find new guest blogging opportunities.

• Create exclusive, engaging content with compelling titles.

6. Post in Relevant Groups

• Includes Facebook Groups, niche forums and similar communities.

• Post ads if the group allows.

• Publish thoughtful content and include a signature line (link and

• Find new groups using Google (e.g., “dog training groups”).

7. Join Relevant Blog Discussions

• Check top blogs in your niche for recent relevant posts.

• Join in on the discussion and drop a signature line, where allowed.

• Place ads on Facebook, Google Ads, and niche websites.

• Create compelling headlines and CTAs.

• Choose highly targeted audiences.

• Test and track the campaign to maximize results.

• Start small and scale up as you start getting good results.

9. Find Influencers and Other New Marketing Partners

• Approach these influencers and give them your product to review.

• Also, search for additional affiliates and JV partners to help you

• Note that building relationships first makes it easier to land the

10. Become a Podcast Guest

• Search for highly targeted podcasts in your niche.

• Send the podcast host a proposal to bring you on as a guest.

• Update the blog post as needed.

12. Create a Lead Magnet

• Create a report, video, tool or other valuable offer that’s highly

• Be sure the lead magnet is polished and professional, with a

• Upload an autoresponder series to follow up with new subscribers,

• Alternatively, splinter the new product to create a lead magnet.

• Craft a lead page to help promote your lead magnet, or hire

• Select a topic that’s highly related to the product.

• Craft a 20-60 minute high-quality presentation and leave time for

14. Syndicate Related Content

• Publish your content on sites like Medium.com.

• Use services like Outbrain.com to help promote your content.

15. Run a Contest

• Create a contest for prospects / customers to help build your

• Offer your new product as the top contest prize.