S PJI MR ’ S E XE CUT IV E PR OG R AM M E IN

BUSINESS
ANALYTICS – Batch 01

DURATION 6-8 MONTHS

ELIGIBILITY 2YRS+ WORK EXPERIENCE &

DIPLOMA/ GRADUATION/ PG

PROGRAMME FEES RS 140,000 +

18% GST

CLASS DURATION EVERY SATURDAY

AT 10:00 AM TO
1:40 PM

ADVANCE YOUR ANALYTICS CAPABILITIES TO DRIVE

DATA-DRIVEN BUSINESS STRATEGIES.
 OVERVIEW
"There were 5 exabytes of information created between the
G L IM P S E O F dawn of civilization through 2003, but that much information
RLD
THE REAL WO is now created every two days.”
- Eric Schmidt (Executive Chairman at Google)

The future of the workforce is driven by skills and an unwavering will to explore new possibilities. As
organizations continue to consciously move towards a technology-driven future, Business Analysis can be
found at the forefront leading this change. On the other hand, the staggering number of job opportunities is a
clear indication of the acute skill gap that exists in the domain. It is imperative that professionals across all
experience life cycles must engage in upskilling activities to ensure they can obtain the maximum benefit of
the available opportunities.

The Executive Certificate Programme in Business Analytics from SPJIMR provides a first-of-its-kind
initiative, this learning experience will bring working professionals an unparalleled and flexible learning
experience. Designed with extensive LIVE online classes, it comprehensively covers Statistical Modeling,
Business Analytics, Visualization, Big Data, Artificial Intelligence & Machine Learning to aid learners to
become data-proficient future leaders.

ACCELERATE YOUR GROWTH

BY BECOMING A DATA-SAVVY
STRATEGIST

TRANSLATE DATA INTO

BUSINESS ACUMEN

APPLY ANALYTICS IN THE

CONTEXT OF ARTIFICIAL
INTELLIGENCE, MACHINE
LEARNING, AND BIG DATA

DRIVE DATA-DRIVEN
STRATEGIES ACROSS
REAL-WORLD BUSINESS
SCENARIOS
 WHO SHOULD APPLY?
This high-impact programme offers a keen focus on developing the ability to gain insights from descriptive
and predictive analytics in sync with business strategies. Build your capability in data analytics, business
intelligence tools and their real-world applications across multiple domains, to gain effective data-driven
problem-solving skills.

The programme is beneficial for:

Early to mid-level professionals interested in building a strong foundation in modern business practices
using advanced analytical approach.

Senior managers and consultants who have an analytical mindset and want to advance their data analytics
skills for effective business decision-making.

Entrepreneurs keen to revitalise their business offerings by aligning customer insights towards enhancing
their products and services.
 THE PROGRAMME
AT A GLANCE
The Executive Certificate Programme in Business Analytics provides a comprehensive overview of the
applications of data analytics. This executive programme has an immersive pedagogy that is interactive
and leverages technology in a judicious blend of lectures, real-world case studies, quizzes, assignments
and a project.

8 Months Learn From Leading Gain Industry-Ready Business

Programme SPJIMR Faculty and Analytics Skills Based on
Industry Experts Data-Driven Insights

8 Industry-Oriented Experience Live Online Gain Actionable Insights

Modules With a Learning Without Taking From Real-World Case
Hands-on Project a Career Break Studies Across Business
Domains

Receive an SPJIMR Expand Your Professional Be Eligible for the

Certificate of Network With Experienced SPJIMR Executive
Completion Peers and Alumni Alumni Status
 PROGRAMME MODULES
Module 1- Foundation of Business Analytics -Business Forecasting
-Introduction to Business Intelligence & Time Series Forecasting
Analytics Causal forecasting
-Evolution of Business Analytics Simulation
-Emergence of Business Analytics as a Optimization
Competitive Strategy Recommendation Systems
-Data Lifecycle & Data Collection Methods
-Introduction to Big Data Module 5 - Text Analytics
-Sources of Data -Introduction to Text Analytics & Natural
-Building a Data Strategy to Create business value Language Processing
-Applications of NLP in Business
Module 2- Descriptive Analytics & Statistical Inference -Interpretation of Text Analytics reports
-Tools R - (Basics, Advantages &
Limitations) Module 6- Functional Application of Analytics
-Advance Probability and Probability Models -Financial Analytics
-Central Tendency & Dispersion -Digital Media Analytics
-Data Types & Structure, Variables & Distribution -Customer & Marketing Analytics
-Bayes Theorem -Operations & SCM Analytics
-Central Limit Theorem & Confidence Interval
-Hypothesis Testing Module 7- AI & ML
-Linear Regression -Introduction to AI & ML
-Business Application of AI & ML
Module 3- Diagnostic Analytics – Exploratory -Introduction to Deep Learning
data analysis (EDA) -Business application of Deep
-Importance of Self Service Analytics Learning Course Wrap-up
-The Art & Science behind EDA
-Graphical Techniques (Plots, Charts, Ratios)
-Tool: Visualization using Tableau
-Storytelling using data
-Crafting visual stories with data
-Understanding the story components, story teller
and audience

Module 4- Predictive & Prescriptive Analytics

-Introduction to Business Data Mining
-Tool: R
-Supervised Techniques
Classification
Regression: Linear & Multivariate
-Unsupervised Techniques
Clustering
Association (Market Basket Analysis)
Dimensionality Reduction
 CAPSTONE PROJECT

The programme includes a mandatory project where you will gain hands-on knowledge and
skills within the framework of a real-world business challenge. This project will help you advance
your business analytics capability under the guidance of the programme faculty and industry
experts.

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/
modified/ adapted to fit the participant profile & programme hours.

HOW ARE DECISION-MAKERS AROUND THE WORLD

CURRENTLY USING DATA AND ANALYTICS?

Driving
process and Monitoring the
cost-efficiency Developing industry players
at a strategic customer-centric & managing a
level products/ services competitive edge

Managing risks Customer

and improving acquisition,
operational retention and
productivity engagement

Source: MicroStrategy's 2020 Global State of Enterprise Analytics

 PROGRAMME DIRECTOR

Dr. Aditi S. Divatia

Associate Professor
Information Management & Analytics
Deputy Programme Chairperson - PGDM

Education
- PhD, BITS Pilani
- Master in Computer Applications (MCA),
- B.sc (Maths), M.S.University of Baroda

Areas of Competence and Interest

- Business Analytics, Business Intelligence
- Big Data, Data Management, Enterprise
- Architecture, TOGAF, Business Process Analysis

Industry
- Business Analytics
- Data Exploration & Visualization
- Big Data Analytics
- Management Information Systems
- Enterprise Architecture & TOGAF
-
Strategic Business Process Analysis
-
- Business Analysis and Modeling
- Systems Design and Object Oriented Analysis
- IT in Business
- Database Management Systems
- Data Structures & Algorithms

-
 PROGRAMME FACULTY

Dr. Sheila Roy Dr. Ashutosh Jha

Associate Professor Assistant Professor
Operations Supply Chain Management Information Management & Analytics
& Quantitative Methods Associate Head - Office of Research
& Innovation
Education
About
- Indian Institute of Technology, Bombay, PhD, 2010 - Ashutosh Jha is a faculty in the Information
2015
Management area at SPJIMR. He completed his
Ph.D from the Indian Institute of Management
- Indian Institute of Management, Bangalore, Calcutta in the Management Information Systems
PGDBM, Business Management, June 1997 -
Group. Prior to his PhD, he had served in the
February 1999
IT/ITES sector for six years under various
capacities. He has also completed his B.E. (Hons.)
- Jadavpur University, Bachelor of Electrical from BITS-Pilani, Goa Campus in Electrical and
Engineering, Electrical Engineering, June 1990 -
Electronics Engineering (EEE).
May 1994
His research interest includes Adoption and
Areas of Research Interests Diffusion of Mobile Innovations, Techno-Economics
of4G/5G Networks, Radio Spectrum Management,
- E-business and Digital Supply Chain E-Governance, ICTs for Development and
Information Systems Ethics.
- Data-driven Decision Making with
Behavioural/Transaction Data Publications
His research publications have appeared in various
- How Entrepreneurs can leverage E-commerce journals including Information Systems Frontiers,
platforms such as Shopify or Amazon/other Technological Forecasting and Social Change,
E-tailers to scale their business Applied Economics Letters, IIMB Management
Review, and Decision. His research has also been
Courses published as various conference proceedings
including International Conference on Information
- E-business Logistics and Fulfillment
Systems (ICIS), European Conference on
(focussed on Operations and Supply Chain in
Information Systems (ECIS), Hawaii International
E-Commerce)
Conference on System Sciences (HICSS),
International Association for Management of
- E-Commerce (Focussed on Advertising, Product Technology (IAMOT), and IEEE, among others. He
Management and Category Management)
has also written various case-studies indexed in the
IIM Calcutta Case Research Center (IIMCCRC)
- Marketing Analytics database.
- Quantitative Methods Awards
He has received the following best paper awards
and nominations:
- 13th International Conference on Digital Society
and eGovernments (ICDS 2019). Athens, Greece
(won the best paper award).

- 51st Hawaii International Conference on System

Sciences (HICSS 2018) (nominated for the best
paper award).
 PROGRAMME FACULTY

Dr. Anil Vishnu Vaidya

Dr. Sunil Lakdawala Professor
Information Management & Analytics

Education: Graduate Studies

Ph.D. from Yale University, U.S.A. and Post Education: Graduate Studies
Graduate from I.I.T., Mumbai Doctor of Business Administration, 2006 - 2011
University of Bradford, School of Management,
Bradford, UK
Experience Summary
Dissertation - The implications of organizational
context for Information Systems and Technology
Training strategy formulation: A study of socio-political factors
- Over 20 years of experience in global corporations

MBA – Master of Business Administration, 1980 –

- Training in Database, Data Warehousing, Data 1982
Analysis (Machine Learning / Data Mining,
University of Akron, Akron, Ohio, USA
Business Forecasting, OLAP), and Business
Statistics. B.Sc. (Tech) – Bachelor of Science (Technology),
1972 - 1975
- Approved PhD. thesis supervisor of Birla University of Mumbai, Mumbai, India
Institute of Technology and Science, Pilani
B.Sc. - Bachelor of Science, 1968-72
- Visiting professor at SPJIMR for more than 20
years University of Mumbai, India

LLB – Bachelor of Law, 2013 – 2016

- Initiated Management Development Program University of Mumbai, Mumbai, India
for working executives
PG Program in Cyber Law, 2012-2013
Advanced level course in cyber law, conducted by
Industry
Asian School of Cyber Laws, Pune, India.

- Over 20 years of experience in IT Undergraduate studies

B. Sc. – Bachelor of Science, 1968 – 1972
- Setting up and managing a large software University of Mumbai, Mumbai, India
product group as a profit centre, with 120+
Marketing Executives, Project Managers, Globally recognised certifications
Software Engineers and Quality Managers. ITIL – IT Service Management (ITSM) Foundation,
Axin, 2005
- Setting up and managing a Quality practice
CISM – Certified Information Security Manager,
group with 10+ quality executives
ISACA, 2003

- Managing Projects with varied technology CISA – Certified Information Systems Auditor,
(Internet, Client-Server, Main Frame), ISACA, 1999
customers (USA, Europe [UK, Germany],
Middle-east, Asia (India, Malaysia)], and
methodology

- Involved in all phases of the software

development life cycle
LEARNING OUTCOMES
In an incredibly data-driven world, where digital disruption can weaken even the
best-known brands, are you ready to accelerate growth for yourself and your
organisation by being data-savvy?
With this certificate programme from SPJIMR, you will be able to drive real-time
business decisions based on data and advance your ability to:

Transform data into business insights with various analytical tools and
techniques.

Solve complex problems by applying analytics to business contexts like

OSCM, digital marketing, finance etc.

Learn through various tools like Excel, Python Programming and Tableau.

Analyse data, recognise patterns and monitor trends in real-time.

Identify and describe complex business problems in terms of analytical

model.

Demonstrate data-driven intelligent decision-making in structured or

unstructured and ambiguous situations.

Build and enhance business analytics capabilities by adapting the

appropriate technology and software solutions.

Develop an in-depth understanding of Artificial Intelligence, Machine

Learning and Deep Learning, while understanding their application to
strengthen data-driven decision-making.
 ATTENDANCE CRITERIA
Participants are expected to attend all sessions of a given course. However, participants may take
leave on account of emergencies, subject to the approval of the Programme Coordinator.
However, 75% minimum attendance requirement would be considered for the final grading. For
less than 75% attendance, grade cut as per the norms will be applied. Participants will receive a
certificate of participation 'Certificate of Successful Completion. Following criteria needs to be
fulfilled -

Each participant is expected to have 75% & above attendance for the successful completion
certificate.

No “Fail” in any assessments

Capstone project completion

If the student doesn’t fulfil any of the above criteria, then he/she will be given “Certificate of
Participation” from SPJIMR

EVALUATION
Quiz after every 1 or 2 module
together- 4 to 5 quizzes and capstone
project, hands-on class exercises
using tools.

The participant is required to score

minimum marks/grades as decided by
the Institute from time to time to
complete the course.
 CAMPUS IMMERSION

THE
8 MONTHS
PROGRAMME
INCLUDES

2 DAYS
OF INTENSIVE
CERTIFICATION
LEARNING WITH
AT THE SPJIMR
6 SESSIONS AT
CAMPUS
THE SPJIMR
MUMBAI
CAMPUS
MUMBAI

PEDAGOGY
Learn through individual assignments and or
group projects (pre-reads, preparation for
class participation, concepts explained,
application and learning through the case and
discussion-led methods).

The Programme will culminate with a

Capstone Project which will integrate all the
learnings through application in a real life
case scenario.
 CERTIFICATE
On successful completion of the programme, you will receive a Certificate of Completion from SPJIMR, upon
meeting the evaluation criteria and maintaining a minimum attendance of 75%. The programme evaluation
criteria includes a project along with regular quizzes, assignments, and online exams,conducted at the
discretion of the faculty.

Note: All certificate images are for illustrative purposes only and may be subject to change at
the discretion of SPJIMR.
SPJIMR EXECUTIVE
ALUMNI BENEFITS

The participants who will complete the programme successfully will be eligible for the Executive
Education Alumni status of SPJIMR. They will be required to apply separately along with the
necessary fee to register their name. Current alumni membership plans are as follows:
A one-time nominal fee of INR 5000/- + 18% GST for joining the Executive Alumni Portal.
Benefits available to Executive Education Alumni:

A lifetime 'Executive Alumni Status' from SPJIMR.

Access to the Executive Alumni Portal.

Invitation to SPJIMR webinars and business conclaves (T&C apply).

Access to SPJIMR library on campus (browsing only).

Access to alumni discounts on Management

Development Programmes.

Access to Campus updates.

Access to SPJIMR Merchandise.

 CLASS SCHEDULE & DELIVERY
Courses will be delivered through on-line mode using an appropriate technology Synchronized
platform. Lectures will be delivered through broadband based technology involving two-way audio
and video communication. Sessions will be held once in a week, generally on weekends. Participants
can attend sessions directly from their desktop/laptop (Direct-2-device). Participants will be provided
reading materials etc. for each course. They may also interact with the concerned faculty through
e-mails chat mode.

The timing of the sessions:

Saturday, First session : 10:00 AM to 11:10 PM
Saturday, Second session : 11:15 PM to 12.:25 PM
Saturday, Third Session : 12.30 PM to 1.40 PM

The time gap between two consecutive sessions is to give the participants a break. On some days,
the classes may extend beyond the mentioned time. In addition to attending interactive sessions,
participants have to undertake online quizzes, assignments, and examinations.

FEES STRUCTURE
FEES TOWARDS DEADLINE AMOUNT

Commitment Fee (within 7 days from the date of offer

Commitment fee Rs.10,000
letter sent)

Programme Fee Payable at the time of admission after Commitment fee

Rs.49,500
(1st Instalment) (excluding GST)

Programme Fee Payable within 60 days of programme commencement

Rs.42,500
(2nd Instalment) (excluding GST)

Programme Fee Payable within 120 days of Programme commencement

Rs.38,000
(3rd Instalment) (excluding GST)

Total Fee (Exclusive

of Application Fee & Rs.1,40,000
GST)

* Boarding & Loading would be separate.

APPLICATION
REQUIREMENTS
Experience Documents
For Previous Organisation(s): Relieving letters

For Current Organisation: Bonafide Certificate from the HR

department on company letterhead.

Graduation and Post-Graduation Education

Marksheet – Individual or consolidated (all semesters)

Passing Certificate – If Any

Diploma/ Degree/ Doctorate Certificate

ID Proof
Any Government-issued photo ID like PAN Card/ AADHAAR
Card, Driving License/ Passport, etc.

SYSTEM This programme includes live online classes. To attend a live

online class you will need to have a PC/ Laptop/ Mac with:
REQUIREMENTS
Speakers and microphone: built-in or a USB plug-in or wireless
Bluetooth

Webcam: built-in or USB plug-in Processor: with Dual Core 2Ghz

or higher (i3/ i5/ i7 or AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or higher

An internet connection: Minimum bandwidth of 3.0 Mbps (up/

down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+ Zoom

software client installed on your PC/ Laptop/ Mac

We use the Zoom software application to conduct live online

classes. Zoom works on a variety of PCs/ Laptops/ Mac systems
and also on phones and tablets.

You can join your live online class from a phone or tablet if it
supports the Zoom client.

We recommend that you attend classes from a PCs/ Laptops/ Mac.

ABOUT
SPJIMR is a leading school of management in the
heart of India’s financial centre, Mumbai. SPJIMR is
a part of the Bharatiya Vidya Bhavan and functions

SPJIMR
as an autonomous institute with entrepreneurial
agility. It consistently ranks amongst the top ten
management institutes in India.

Inaugurated in 1981 by the then British Prime

Minister, the Late Hon. Margaret Thatcher, SPJIMR’s
mission is to Influence Practice and Promote
Value-based Growth. It builds on this mission
through pedagogic innovations and pioneering
programmes, carving a distinctive path in
management education. SPJIMR has acquired the
reputation of meeting the societal needs of
under-managed sectors by offering unique,
purposeful and relevant initiatives.

SPJIMR is featured among the top 50 business

schools in the 2021 Financial Times Masters in
Management (MiM) global rankings for a second
consecutive year. The Institute is one of only three
Indian schools and the only private Indian school of
management to feature in the FT MiM top 50 ranks
for 2021.

SPJIMR has been awarded accreditation by the

prestigious AACSB International -The Association to
Advance Collegiate Schools of Business. SPJIMR is
rated by PIR Association as one of the top 4 schools
worldwide for positive social impact and sustainability
achievements consecutively for 2 year (2021 &
2022).

Ranking in top magazines 2022, SPJIMR Ranks #1 Top Private Indian B-School and #5 Top Indian B-School
(Overall) by Business Today. The Week has ranked SPJIMR #5 all India (overall) and #2 among private
schools. Fortune India has ranked SPJIMR as the #1 private B-school in India, and #8 overall. #4 Rank in
MBAUniverse.com Rankings 2023.
FOR REGISTRATION AND ANY OTHER INFORMATION,
PLEASE GET IN TOUCH WITH US AT

spjain@vcnow.in

APPLY FOR THE PROGRAMME HERE

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For any query or details:

Call us at (+91) 7428290722
(9 AM - 9 PM)