PROPOSAL REPORT

5/15/2024
| Instructor: Sheikh M. Ali

Course : Entrepreneurship
radiant vision
business proposal report
system
HAJRA ALI 02-111221-272

SAHIL RAZA 02-111221-034
KHIZAR ARSHAD 02-111221-244
MANAL ASIF 02-111221-116
MUHAMMAD ANAS 02-111221-263
Page |1
TABLE OF CONTENTS
Table of Contents
TABLE OF CONTENTS............................................................................................................................1
SECTION I: EXECUTIVE SUMMARY....................................................................................................4
SECTION II: BUSINESS DESCRIPTION……...……………………...…………………………………………………………….5
A. GENERAL DESCRIPTION OF THE BUSINESS…………………………………......…………………......…5
B. INDUSTRY BACKGROUND………………………………………….…………….....…………………………………….6
C. GOALS AND POTENTIAL OF RVS………………………………………………………………………....……………7
D. UNIQUENESS OF PRODUCT OR SERVICE…………………………………………………….....……………….8
SECTION III: MARKETING.....................................................................................................................9

1. RESEARCH & ANALYSIS…………………………………………..……..………………………………………………….9
A. TARGET MARKET……………………………………………………………………………9
B. MARKET SIZE & TRENDS……………………………………………………………….…..9
C. INTRODUCTION OF NEW PRODUCTS……………………………………………………10
D. COMPETITIVE LANDSCAPE……………………………………………………………….10
E. COMPETITIVE ADVANTAGE…………………………………………………………...…11
F. ESTIMATED MARKET SHARE…………………………………………………………….12
G. SWOT ANALYSIS……………………………………………………………………………13
2. MARKETING STRATEGY 4-'P'S OF RVS ……...……………………………………………14

1. PRODUCT PROFILE………………………………………………………………………………………………14
2. PLACE / CHANNEL OF DISTRIBUTION…………………………….....…………………………..18
3. PRICING……………………………………………………………………………………………………………......20
4. ADVERTISING & PROMOTION…………………………………………...……………………………..20
SECTION IV: OPERATIONS……………………………………………………………………………………………………………….23
1. BUSINESS LOCATION.........................................................................................................23
2. ZONING…………………………………………………………………………………...…23
3. TAXES……………………………………………………………………………………….24
4. PROXIMITY TO SUPPLIERS…………………..………………………………………………………………………24
5. ACCESS TO TRANSPORTATION…………………………………………………………………………………..25
6. LEGAL ISSUES………………………………………………………………………………………………………………..26
7. SALES TAX REGISTRATION……………………………………………………………..27
8. SOCIAL RESPONSIBILITY AND SDGs.............................................................................29
Page |2
SECTION V: MANAGEMENT ………………………………………………………………………………………………..…………30
A. MANAGEMENT TEAM KEY PERSONNEL……………………..……………………………………………30

B. LEGAL STRUCTURE………….........……………………………………………………………………………………32
SECTION VI: FINANCIAL......................................................................................................................33

A. FINANCIAL FORECAST RATIOS-3 YEARS…..………………………………………………………………..33
B. COST ANALYSIS……………………………………………………………………………………………………………..34
C. FORECASTED INCOME STATEMENT3 YEARS..……………………………………………………………36
D. FORECASTED CASH FLOW3 YEARS.……………………………………………………………………………..37
E. BREAKEVEN ANALYSIS………………………………….....………………………………………………………..38
F. BUDGETING PLANS…………………………………………………….…………………………………………………40
G. FORECASTED BALANCE SHEET3 YEARS…………………………………………………..…………………41
H. FINANCIAL ANALYSIS………………………………………………………………………………………………....42
SECTION-VII: CRITICAL RISKS...........................................................................................................44

A. POTENTIAL PROBLEMS…………………………………………………………………………………………………44
B. OBSTACLES & RISKS……………………………………………………………………………………………………..45
C. ALTERNATIVE COURSES OF ACTION……………………………….……………………………………….46
SECTION VIII: HARVEST STRATEGY................................................................................................47

A. TRANSFERRING ASSETS……………………………………………………………………………….......………..47
B. MAINTAINING BUSINESS STRATEGY…………………………………………………………….………….47
C. IDENTIFYING A SUCCESSOR…………………………………………………………………………….....……..47
SECTION IX: MILESTONE SCHEDULE...............................................................................................48

A. TIMING & OBJECTIVES………………………………………………………………………………………………….48
B. DEADLINES & MILESTONES…………………………………………………………………………………………50
C. RELATIONSHIP OF EVENTS………………………………………………………………………………………….52
SECTION X: APPENDIX OR BIBLIOGRAPHY....................................................................................54

Page |3
ACKNOWLEDGEMENT
First of all, I would like to thank our Faculty Advisor, Sir Sheikh M. Ali, for his constant
guidance and support in making this entire process much easier for us, Thank you for this
wonderful opportunity. Next up, we appreciate "Hajra Ali" along with "Sahil Raza" for the
composition of the report and for providing us with product details. This gave us the lead to
choose the best alternative options.
Our director, "Manal Asif" I would also like to express my deep appreciation for your ongoing
support in financial management and cultivating relationships with key investors. Your
commitment to fostering partnerships and securing resources has played a pivotal role in our
ability to deliver on our mission und create a positive impact in our company.
Afterwards, directors "Anas Faisal" and "Khizar Arshad ", Your advocacy for promotion and
representation of our organization at various public forums and events have helped raise our
profile and enhance our credibility, and 1 am extremely grateful to the entire team of "Radiant
Vision System" for their corporation, patience and sharing their insights effectively.
Moreover, quality and inventory activities were headed by "Hajra Ali" and "M. Anas" that
make us achieve the best attractive resource to target our customers. Furthermore, we would like
to thank Bahria University Marketing faculty, who gave us this opportunity to pitch our
business idea and helped us out in every possible way.
In the end, I would like to appreciate myself for believing myself to handle the project and
accomplish the best out of what we can do together.
Thank you everyone, once again for your corporation with me.
Yours Sincerely,
CEO& COFOUNDER
HAJRA ALI
Page |4
SECTION I: EXECUTIVE SUMMARY
Radiant Vision System presents a pioneering business concept centered on the development and
distribution of Smart Glasses optimized for enhanced study environments. These Smart Glasses
represent a revolutionary solution allowing individuals to study in dark mode, thus reducing eye
strain and eliminating the need for electricity consumption during study sessions. Our product
integrates advanced UV light technology for document scanning, enabling users to capture text
from physical documents and easily search it via browser connectivity.
The primary value proposition of Radiant Vision System's Smart Glasses lies in their ability to
provide a comfortable and eco-friendly study experience, significantly reducing electricity bills
associated with traditional lighting. Available in a range of contemporary designs catering to
both male and female users, these glasses also offer seamless connectivity with devices for
efficient data storage and access.
Our mission is to meet the increasing demand for sustainable and innovative study tools while
enhancing user comfort and productivity. By leveraging this disruptive technology, Radiant
Vision System aims to establish itself as a leader in the education technology market, catering to
students, professionals, and individuals seeking efficient, eye-friendly study solutions.
0ur tag line:
"Brilliance in Every Glance"

Page |5
SECTION II: BUSINESS DESCRIPTION
A. General Description of the Business:

Radiant Vision System will manufacture and distribute Smart Glasses designed specifically for
dark mode learning. Our glasses will feature lightweight materials, adjustable frames, and
ergonomic design to ensure maximum comfort during prolonged use. With a pricing strategy
positioned slightly higher than the normal market price for daily use glasses, we aim to offer
premium quality and value to our customers.
Mission statement:
"To empower industries with cutting-edge vision technology, enhancing quality,

efficiency, and sustainability in manufacturing processes worldwide."
Vision statement:
"We envision a future where precision imaging solutions from Radiant Vision
System are integral to every stage of production, driving innovation, reducing
waste, and advancing sustainability across industries."
Page |6
B. Industry Background:
Analytics Company IHS has estimated that the shipments of smart glasses may rise from just
50,000 units in 2012 to as high as 6.6 million units in 2016. According to a survey of more than
4,600 U.S. adults conducted by Forrester Research, around 12 percent of respondents are willing
to wear Google Glass or other similar devices if it offers a service that piques their interest.
Business Insider's BI Intelligence expects annual sales of 21 million Google Glass units by
2018.Samsung and Microsoft are expected to develop their own version of Google Glass within
six months with a price range of $200 to $500. Samsung has reportedly bought lenses from
Lumus, a company based in Israel. By 2021 Facebook Reality Labs and Ray-Ban announced a
collaboration project called Ray-Ban Stories. Unlike previous smart glasses by other companies,
Ray-Ban Stories have no HUD or AR display but have integrated cameras, speakers, and
microphones running through a Qualcomm Snapdragon processor and connect via Bluetooth to
integrate with Facebook on your phone.
The unique selling proposition of “RVS” is:
“Developing a vision to watch with best attitude”
We refer the word attitude as the living standards of our customers and our aim is
to recreate the best innovative glasses which are quality standardized and
emphases an effective uniqueness so the product could sell its self.
Page |7
C. Goals and Potential of Radiant Vision System:

1. Innovation in Study Technology : Radiant Vision System aims to lead the
innovation in study technology by providing cutting-edge Smart Glasses that
enable users to study effectively in dark environments without the need for
electricity. We seek to continually enhance our product offerings through
research and development, incorporating new features and technologies to
optimize the study experience.
2. Addressing Market Needs: Our goal is to address the growing demand for
eco-friendly and cost-effective study solutions. By offering Smart Glasses
that reduce eye strain and electricity consumption, we aim to provide a
practical and sustainable alternative to traditional study methods, catering to
students, professionals, and educational institutions worldwide.
3. Market Penetration and Expansion: Radiant Vision System aspires to

penetrate key markets globally and expand our presence in the education
technology sector. We plan to establish strategic partnerships with
distributors, retailers, and educational institutions to promote and distribute
our Smart Glasses effectively.
4. Brand Recognition and Trust : Building a strong brand identity and fostering
trust among our customers is essential. We aim to become synonymous with
innovation, quality, and reliability in the study technology market, earning
the loyalty and recommendation of our users.
5. Sustainability and Social Impact: Beyond profitability, Radiant Vision

System is committed to sustainability and making a positive social impact.
By promoting energy-efficient study practices and reducing environmental
impact, we contribute to a more sustainable future for education and
technology.
6. Continuous Improvement and Adaptability : We are dedicated to continuous

improvement and adaptability in response to market trends and user feedback.
Our goal is to remain agile and proactive, refining our products and strategies
to meet evolving customer needs and stay ahead of the competition .
7. Financial Success and Stability: Ultimately, Radiant Vision System aims for
financial success and stability by achieving sustainable growth and
profitability. We are committed to prudent financial management,
maximizing operational efficiency, and delivering value to our stakeholders.
Page |8
D. Uniqueness of Product or Service:

1. Product Uniqueness:
Our Smart Glasses for Dark Mode Learning distinguish themselves by allowing students to study
in low-light conditions, promoting eye relaxation and reducing reliance on electricity. This
unique feature sets our product apart in the market.
2. Product Differentiation:
The integration of UV light technology for document scanning, seamless device connectivity,
and a diverse range of modern designs caters to individual preferences. This differentiation
enhances the overall study experience and positions our Smart Glasses as a comprehensive and
innovative solution.
3. Problem Solution to People:
Addressing the common issues of eye strain and high electricity bills associated with traditional
study environments, our Smart Glasses provide a comfortable and cost-effective alternative.
Students can now study in dark mode, enhancing focus and reducing the environmental impact.
4. Market Demand:
With a growing demand for innovative educational tools, our Smart Glasses tap into a lucrative
market seeking efficient and technologically advanced solutions. The unique features meet the
evolving needs of students, educators, and institutions alike.
5. Business Sustainability:
The combination of product uniqueness, differentiation, and alignment with market demand
positions our business for long-term sustainability. Continuous innovation, strategic marketing,
and a commitment to meeting customer needs contribute to a robust and enduring business
model.
6. Ability to Survive:
Our Smart Glasses, with their practical applications and appeal to a wide audience, are well-
positioned to thrive in the competitive education technology landscape. The adaptability of our
product ensures its relevance, making our business resilient and capable of withstanding market
fluctuations.
Page |9
SECTION III: MARKETING
A. Research & Analysis:

1. Target market (customers) identified:
Radiant Vision System conducted extensive market research to identify our target clients as
students, professionals, and those who appreciate environmentally friendly and creative learning
solutions. Our Smart Glasses are specifically designed for people who want to study in dark
surroundings in a comfortable and effective manner without the need of standard illumination
sources.
2. Market size and trends:

According to the Custom Market Insights study, the market accounted for around USD 9 billion
in 2021 and is expected to grow at a CAGR of 19% during 2022-2030. The market for global
Smart Eyewear Technology market is forecasted to account for nearly USD 33 billion by 2030.
P a g e | 10
3.Introduction of new products:

Many different technologies are now being tested to function with smart glasses. The field of
vision shouldn’t be severely constrained, and colors shouldn’t be distorted are the key concerns.
Keeping costs and weight to a minimum is another important objective.
Two competing technologies are used to achieve this: either a mirror is used to reflect the data
into the user’s field of vision, or an optical waveguide, a light-conducting component of the glass
that is invisible to the human eye, is used to convey the images produced by a micro-projector.
The latter is the idea underlying, for instance, the eyewear produced by the Israeli company
Lumus and the French firm Opt invent. The benefit of it is that the users can see via the
waveguide instead of a display or monitor, which would compromise their eyesight. These
glasses may also be produced rather cheaply and are very light. Such developments are expected
to propel the demand for the Smart Eyewear Technology market.
4. Competitive Landscape:
The Smart Eyewear Technology market is dominated by key players in technology, such as
Google, Microsoft, Meta, and others. These players invest significantly in research and
development and compete by using cutting-edge technology in their products. To obtain a
competitive edge, they also introduce new upgrades and features into their products. In this
sector, competitive methods, including partnerships, mergers, acquisitions, and joint ventures,
are also widely used.
The global smart eyewear technology market 2023–2032 is segmented as follows:

By Technology
 Virtual Reality
 Augmented Reality
P a g e | 11
By Product
 Head Mounted Display

 Mixed Reality Holographic Displays
 Assisted Reality Glasses
By Operating System
 Android
 iOS
 Windows
5. Competitive advantage
 Comprehensive Solutions: Radiant Vision System provides comprehensive solutions

tailored to the specific needs of each industry and application. Whether it's display testing,
light measurement, or surface inspection, Radiant offers a range of integrated systems and
software to address diverse requirements.
 Advanced Technology: Radiant Vision System stays at the forefront of technological

innovation, continuously developing and refining its imaging solutions to incorporate the
latest advancements in optics, sensors, and software algorithms. This commitment to
innovation ensures that customers benefit from state-of-the-art technology that delivers
superior performance and reliability.
 Industry Expertise: With years of experience serving a diverse range of industries, Radiant
Vision System has developed deep expertise and domain knowledge in various sectors. This
allows the company to understand the unique challenges and requirements of each industry
and provide tailored solutions that deliver maximum value.
 Commitment to Customer Satisfaction: Radiant Vision System is committed to customer

satisfaction, with a dedicated team of professionals who work closely with customers to
understand their needs and provide ongoing support and assistance. This customer-centric
approach ensures that customers receive the highest level of service and support throughout
their engagement with Radiant.
 Global Support Network: Radiant Vision System offers a comprehensive global support
network, with offices and service centers located around the world. This ensures timely
assistance and support for customers wherever they are located, minimizing downtime and
maximizing productivity.
P a g e | 12
6. Estimated market share:

Smart glass market share in the Asia Pacific region will display the greatest CAGR
throughout the projected period. Asia Pacific is the fastest-growing smart glass
market, owing to increasing urbanization, expanding building activity, and a spike
in technological usage throughout the region. The growing middle class and rising
disposable incomes add to the desire for innovative and energy-efficient solutions,
putting smart glass as a crucial participant. Government measures supporting
sustainable construction techniques and incorporating smart technology accelerate
industry growth. The fast development of the automotive sector in Asia Pacific,
along with a rising focus on smart city projects, boosts smart glass usage across a
wide range of applications. The confluence of these elements promotes Asia Pacific
as a focus point for the fastest growth rate in the smart glass industry.
BRANDS IN INDUSTRY
2023 24 25 26 27 28 29 30
P a g e | 13
7. SWOT ANALYSIS:
STRENGTH WEAKNESS
 High Precision  Cost

 Automation  Complexity
 Versatility  Environmental Sensitivity
 Real-time Monitoring  Integration Challenges
 Non-destructive Testing  Data Interpretation
OPPORTUNITIES THREATS
 Advancements in Technology  Competition

 Market Expansion  Regulatory Compliance
 Customization and Integration  Security Concerns
Services  Economic Uncertainty
 Emerging Applications  Technological
 Global Reach Obsolescence
P a g e | 14
B. Marketing Strategy – 4 P’s for “RVS”:
1. “PRODUCT PROFILE”
HISTORY BEHIND THE NAME:
"Radiant Vision System" is a compelling name for a company specializing in smart glasses due
to its evocative and meaningful connotations. The word "Radiant" suggests brightness, clarity,
and innovation, aligning perfectly with the company's goal of providing advanced visual
experiences through cutting-edge technology. This name communicates the promise of enhanced
vision and comfort, especially in low-light conditions, reflecting a commitment to improving
how users perceive and interact with their environment. The inclusion of "Vision" emphasizes
the core purpose of the company—to enhance and optimize the user's visual capabilities.
"System" adds a sense of organization and integration, highlighting the comprehensive approach
taken in developing smart eyewear solutions. Overall, "Radiant Vision System" stands out as a
memorable and distinctive brand name that resonates with customers seeking innovative, high-
quality smart glasses designed to illuminate and transform their visual experiences.
FEATURES OFFERED:
1. Dark Mode Study Capability:
The glasses are equipped with advanced display technology that allows users to study
comfortably in low-light or dark environments without causing strain to the eyes.
2. Cost-Effective and Student-Friendly:
Aimed at affordability, targeting students and individuals seeking an economical solution for
studying and working in various conditions.
3. Power Independence:
Operates without the need for electricity, reducing reliance on traditional light sources and
contributing to energy savings.
4. Connectivity:
Bluetooth connectivity enables seamless pairing with smartphones, tablets, or laptops for data
storage and transfer.
P a g e | 15
5. Integrated Features:
 Camera: High-resolution camera for capturing images and scanning documents.

 Microphone: Built-in microphone for voice commands and communication.
 Speaker: Integrated speaker for audio playback and hands-free functionality.
 Optical scanning and night vision
 Display Panel: OLED or similar display technology offering clear and sharp visuals.
 UV Light Technology for Document Scanning:
6. UV light technology enables quick scanning of documents to extract text, which can then be
searched directly on a browser for further reference.
7. Gender-Specific Designs:
Available in a range of modern designs catering to both male and female preferences, blending
functionality with contemporary aesthetics.
8. Energy Efficiency:
Reduces overall energy consumption by providing an alternative study/work light source, thus
contributing to environmental sustainability.
Additional Features:
 Adjustable settings for brightness and contrast to suit individual preferences.

 Compatibility with various educational and productivity apps for enhanced functionality.
 Lightweight and ergonomic design for extended wear and comfort.
 Battery Life and Charging:
 Long-lasting battery with efficient power management, supporting extended use on a single
charge.
 USB-C or wireless charging capabilities for convenient recharging.
 Compatibility and Software Integration:
Compatible with major operating systems (iOS, Android, Windows) for seamless integration
with existing devices and applications.
 User Interface and Controls:

 Intuitive touch controls or voice commands for easy navigation and interaction.
P a g e | 16
These smart glasses offer a versatile and innovative solution for individuals looking to study or
work efficiently in various environments, emphasizing convenience, affordability, and eco-
friendliness.
P a g e | 17
FRAME DESIGNS
P a g e | 18
2. Product Placement / Channel of Distribution:

1. Sales Channels:
Radiant Vision System will adopt a multi-channel sales approach to reach a diverse customer
base:
 Online Sales: Establish a robust e-commerce platform where customers can purchase Smart
Glasses directly from our website. Implement secure payment gateways and provide
seamless navigation for a user-friendly shopping experience.
 Retail Partnerships: Collaborate with select retail partners, including technology stores and
specialty eyewear retailers, to distribute our Smart Glasses through physical storefronts.
Develop mutually beneficial agreements to expand market reach and increase visibility.
2. Direct Sales Force:
Employ a dedicated sales team to engage with institutional buyers, educational organizations,
and corporate clients. This team will focus on building long-term relationships, understanding
customer needs, and offering tailored solutions to drive bulk sales and recurring orders.
3. Online Marketing Campaigns:
Leverage digital marketing channels to drive sales and increase brand awareness:
 Execute targeted advertising campaigns on social media platforms (Facebook, Instagram,

Linked-In) and search engines (Google Ads) to reach specific audience segments interested
in study technology and eco-friendly products.
 Implement email marketing campaigns to nurture leads, promote special offers, and
encourage repeat purchases from existing customers.
4. Distribution Strategy:
Optimize distribution logistics to ensure timely delivery and customer satisfaction:
 Partner with reliable logistics and shipping providers to manage warehousing, order
fulfillment, and last-mile delivery efficiently.
P a g e | 19
 Implement inventory management systems to track stock levels, minimize stock outs, and
streamline replenishment processes.
5. Customer Support and After-Sales Service:
Establish a responsive customer support team to address inquiries, provide product assistance,
and resolve issues promptly:
 Offer extended warranty options and hassle-free return policies to instill confidence in
our product quality.
 Implement a feedback loop to gather customer insights and continuously improve our
sales and distribution strategies based on user feedback.
6. Channel Partnerships and Affiliations:
Forge strategic partnerships with distributors, resellers, and affiliates to expand market reach and
penetrate new geographical regions:
 Provide training and marketing support to channel partners to ensure consistent brand
messaging and product knowledge.
 Offer incentives and commissions to motivate channel partners and drive sales performance.
7. Sales Promotions and Incentives:
Launch promotional campaigns and incentives to stimulate sales and encourage customer
loyalty:
 Offer limited-time discounts, bundle deals, and seasonal promotions to attract new customers
and incentivize repeat purchases.
 Implement a referral program to reward existing customers for recommending our Smart
Glasses to friends and colleagues.
Radiant Vision System intends to maximize market penetration, drive sustainable revenue
growth, and establish a strong foothold in the study technology industry by implementing a
comprehensive sales and distribution strategy that integrates multiple channels, prioritizes
customer engagement, and leverages digital marketing initiatives.
P a g e | 20
3. Pricing:
Basic glasses priced on 6000 rs in Pakistan and 40,000 rs over Amazon
Premium glasses priced on 23000 rupees in Pakistan and 100,000 rs over Amazon
Having profit margins of approx. 62.5% of basic glasses sold in Pakistan and 90% on amazon
Whereas on premium glasses, profit margins are 82% in Pakistan and 96% on Amazon.
4. Advertising& promotions Strategy for “RVS”:
Create integrated marketing strategies that use conventional and digital advertising channels to
increase reach and engagement. Align message across all channels to maintain consistency and
reinforce brand positioning.
Use targeted digital advertising efforts across several channels.
Social Media Advertising: Create dynamic ad campaigns on networks such as Facebook,

Instagram, and LinkedIn to target particular audience groups based on their interests,
demographics, and behavior.
Search Engine Marketing (SEM): Use pay-per-click (PPC) advertising on Google Ads to target
potential clients who are actively looking for study technology solutions.
Display Advertising: Place banner advertisements and native advertising on relevant websites
and blogs visited by our target demographic.
Content Marketing:
Create entertaining and useful content that will attract and educate potential clients.
Create blog entries, articles, and videos emphasizing the advantages of studying with Smart
Glasses in dark mode.
Share customer testimonials, case studies, and instructional content to build credibility and
demonstrate real-world uses for our product.
P a g e | 21
Partnerships with Influencers and Thought Leaders in Education, Technology, and

Sustainability:
- Work with influencers to generate real content using Radiant Vision System's Smart Glasses,
which will reach their dedicated fans and increase brand recognition.
- Use influencer-led events, webinars, or product demonstrations to capitalize on their experience
and authority.
Email Marketing Campaigns:
Implement targeted email campaigns to nurture leads and drive conversions:
Develop segmented email lists based on customer preferences and behaviors.
Send personalized content, promotional offers, and product updates to encourage engagement
and repeat purchases.
Partnership Marketing:
Form strategic partnerships with complementary brands or organizations to expand reach and tap
into new customer segments:
1. Collaborate on co-branded campaigns, giveaways, or cross-promotions to mutually benefit
from shared audiences.
2. Leverage partner networks to reach niche markets and enhance brand visibility.
Event Sponsorships and Experiential Marketing:
Sponsor relevant industry events, trade shows, or educational conferences to showcase our
Smart Glasses:
 Create immersive brand experiences through interactive demos, workshops, or virtual reality
(VR) experiences.
 Distribute promotional materials and exclusive offers to event attendees to drive immediate
engagement and sales.

P a g e | 22
Customer Engagement and Loyalty Programs:
Implement customer engagement initiatives to foster brand loyalty and advocacy:
- Launch referral programs, loyalty rewards, or VIP memberships to incentivize repeat purchases
and customer referrals.
- Encourage user-generated content (UGC) and testimonials to build a community around our
brand and product.
Radiant Vision System is to raise awareness, promote customer acquisition, and build long-term
relationships with our target audience by implementing a broad and strategically coordinated
advertising and marketing plan. This technique will allow us to define our brand in a competitive
market while increasing ROI and attaining long-term growth.
COMPETITORS:
P a g e | 23
SECTION IV: OPERATIONS

1. Business Location
Radiant vision system (RVS) is located near Shahra e Faisal near industrial hubs or areas with a
high concentration of manufacturing plants.
ADVANTAGES
Proximity to Target Market: The strategic placement of Radiant Vision Systems in close
proximity to industrial hubs or areas with a high concentration of manufacturing plants can
facilitate sales visits, customer demonstrations, and the development of client relationships.
Access to Skilled Workforce: Selecting an area with a talent pool of knowledgeable engineers,
technicians, and professionals in related fields like manufacturing, software development, optics,
and imaging technology can help to expedite recruitment processes and guarantee that the talent
required for R&D, production, and customer support is available.
Infrastructure and Connectivity: Selecting a site with developed utilities, telecommunications,

and transportation networks helps guarantee efficient logistics, seamless operations, and
accessibility for staff, clients, and vendors.
Business environment: Choosing a site with a flourishing business environment, including

industrial zones, technology parks, or innovation clusters, might present chances for networking,
cooperation, and the sharing of knowledge with other businesses, academic institutions, and
trade associations.
2. Zoning
Industrial Zoning: Selecting a site zoned for commercial or industrial use will guarantee
adherence to zoning laws and local ordinances concerning production, distribution, and assembly
activities. By doing this, possible disputes with residential areas can be reduced, and
compatibility with nearby enterprises can be guaranteed.
Permitting and Licensing: To obtain the required permissions and permits for setting up and
running Radiant Vision Systems, it is crucial to comprehend local zoning legislation,
construction codes, and regulatory requirements linked to land use, environmental permits, and
company licenses.
P a g e | 24
Future Expansion: Taking into account zoning laws that permit facility modifications or
expansion in the future might offer flexibility and scalability as the business develops and grows
over time, preventing restrictions on growth or operational adjustments.
3. Taxes
 Corporate Taxes: Investigating corporate tax rates and incentives offered by different
jurisdictions can help minimize tax liabilities and maximize profitability. Some locations
may offer tax breaks, credits, or incentives for companies engaged in research and
development, technology innovation, or job creation. After 1 st year of operations company
will pay 3% corporate tax.
 Sales Taxes: Understanding sales tax rates and regulations applicable to the sale of products
and services in different regions can impact pricing strategies and financial planning for the
company's offerings. After registration of company NTN, RVS will pay 17% sales tax.
4. Proximity to supplies
 Optical Materials Suppliers: Radiant Vision Systems' products rely on suppliers from china
import of optical materials to provide essential components such as lenses, filters, mirrors,
and prisms for their optical systems.
 Software and Firmware Providers: Radiant Vision Systems' products may require
software, algorithms, and firmware from businesses that specialize in software development.
These components are utilized in image processing, analysis, and control systems. It is
developed with in Pakistan.
 Suppliers of Manufacturing Services: In order to help with the production of Radiant
Vision Systems' products, contract manufacturers or manufacturing service providers may
provide services including PCB assembly, system integration, testing, and packaging.
 Distribution and Logistics Partners: Distributors and logistics partners are essential to the
supply chain because they make it easier to buy, store, and ship parts and completed goods to
customers throughout the world.
 Research and Development Partners: In order to advance imaging technologies and
product innovation, partnerships with research institutes, universities, and technology
partners may entail cooperative research studies, technology licensing, or co-development
activities.
 Providers of Maintenance and Support Services: Providers of maintenance and support
services, including technical assistance, repair, and calibration services, are part of Radiant
Vision Systems' post-sale support ecosystem.
P a g e | 25
5. Access to Transportation
 Modes of Transportation:
Air freight: Ideal for overseas deliveries or orders that need to be shipped quickly. Although
air freight can be more expensive than other options, it offers quick travel times.
Road freight: Often used for regional distribution or local goods. Road freight may have
restrictions on distance traveled and transit times, but it gives flexibility in terms of pickup
and delivery locations.
 Providers of Transportation:
Freight forwarders: Freight forwarders are capable of coordinating customs clearance for
foreign shipments, scheduling pickup and delivery, and booking shipments, among other areas of
transportation logistics.
Courier Services: Express shipping and small package delivery are the areas of expertise for
courier firms. For smaller packages, they provide door-to-door delivery and tracking services.
Transportation-Related Considerations:
Packaging: To safeguard delicate equipment, such as visual inspection systems, during transit,
proper packaging is necessary. For safe transit, customized packing options could be needed.
Documents for Shipping: Shipping documentation, such as packing lists, shipping labels, and
commercial invoices, must be accurate and comprehensive in order to pass customs inspection
and comply with regulations pertaining to foreign shipments.
Tracking and Visibility: Making use of transportation companies with tracking features allows
for proactive customer service and management by giving visibility into the location and status
of goods at all times during the transit process.
Insurance: Especially for expensive or delicate equipment like visual inspection systems,
shipping insurance should be taken into account in order to guard against theft, damage, or loss
while in route.
Management of Transportation:
Routing Optimization: Minimizing transit times, cutting down on transportation expenses, and
increasing overall logistics efficiency can all be achieved through effective cargo routing and
scheduling.
Choosing a Carrier: Assuring consistent transportation performance requires selecting
trustworthy and dependable transportation suppliers with a history of on-time delivery and high-
quality service. In order to prevent delays and fines in shipping operations, compliance with
transportation regulations and requirements, such as import/export limitations, customs
regulations, and hazardous materials handling, is essential.
P a g e | 26
6. LEGAL ISSUES:
A. Utility Patents:
Different procedural steps for obtaining a patent in Pakistan include:
 Filing the Application (Provisional or Non Provisional)

 The prescribed government fee payment
 Filing the Complete Specification if application was a Provisional Specification
 Examination and Acceptance of application by the Patent Office
 Overcoming Opposition, if any, to the grant of patent
 Sealing the patent
Once an application for the grant of a patent is filed, it is examined with respect to compliance with the
formalities and patentability provided for under the patent law, including novelty, inventiveness and
industrial application.
B. Trademarks:
Protecting your brand is crucial, and one effective way to do so is by filing a trademark. Although online
filing of trademarks is now possible however, it is a relatively complex process with delays and errors so I
do not recommend it. This article will guide you through the step-by-step process of filing a trademark in
Pakistan.
1. Trademark search
2. Appropriate trademark class
3. Required documents
4. Filed the trademark application
5. Paid the application fees
6. Examined & publicized
7. Registered & certificate issued
RVS implies 35,000 rupees’ annual payment for trademark registration in Pakistan.
P a g e | 27
7. SALES TAX REGISTRATION
For businesses, Sales tax registration is the primary step in doing business, as the federal revenue
board observes each transaction keenly. If you are a sales tax registered person, you can run your
business with reputed companies or government departments of Pakistan.
DOCUMENTS ARE REQUIRED FOR SALES TAX REGISTRATION
Completion Time:
• 7 – 10 Working Days
Requirements:
• Email address
• Bank Account Certificate
• Acquisition Date, Capacity, and Business Activity
• Particulars of all branches (if any)
• Authorization of principal Officer
• Signed Application Form
• Partnership Certificate
• Partnership deed
• Color copy of CNIC
• Rent agreement docs of Office premises
• Letterhead
• Latest paid the electricity bill
• Phone Number
P a g e | 28
12/5/24
Hajra Ali
1. RVS Shahre Faisal Karachi 03666678
8/5/24 28/4/24
Karachi
Karachi
P a g e | 29
8. Social Responsibility and SDG Goals

Radiant Vision Systems fosters a positive work culture and provides opportunities for employee
growth and development. Key aspects of their social initiatives include:
Economic Impact: Radiant's innovative technologies are helping drive progress in industries
like aerospace, automotive, and consumer electronics. By enabling manufacturers to optimize
product quality and efficiency, the company is supporting economic growth and technological
advancement.
Radiant also provides stable employment and career growth opportunities in the communities
where it operates.
The Radiant Vision System can contribute to environmental friendliness, social accountability,
and the fulfillment of sustainable development goals in several ways:
Energy Efficiency: By enhancing vision clarity and reducing the need for excess lighting, the
Radiant Vision System can promote energy efficiency. By identifying flaws early in the
manufacturing process, industries using precise vision systems for product inspection can cut
waste and avoid energy-intensive rework or producing defective products.
Quality Assurance and Consumer Confidence: Ensuring product quality through the Radiant
Vision System enhances consumer trust and satisfaction. This aligns with SDG 12, which
focuses on responsible consumption and production.
Accessibility and Affordability: Making such technology accessible and affordable for a wide
range of industries can promote equitable economic growth, aligning with SDG 10, which
focuses on reducing inequalities.
Community Engagement: Companies implementing these systems can engage with local
communities by providing training and employment opportunities related to the technology. This
supports SDG 8 (decent work and economic growth) and SDG 9 (industry, innovation, and
infrastructure).
Continuous Improvement: The data collected and analyzed by the Radiant Vision System can
be used to identify areas for continuous improvement in manufacturing processes, leading to
more sustainable practices over time. This aligns with the principle of continuous improvement,
a key aspect of sustainability.
P a g e | 30
SECTION V. MANAGEMENT
A. Management team-key personnel:
CEO& Cofounder, marketing & sales director: Hajra Ali 28% share
 Facilitates directors: as the equal amount of investment held by four partners, all four
partners will assume the position and responsibilities of directors, with the educational
background. 18% Share each
 Director Of Finance Manal Asif

 Director Of Research And Development Muhammad Anas
 Director Of Procurement & Warehousing Khizar Arshad
 Director Of Operations Sahil Raza
 Financial executive: As a financial executive at Radiant Vision System, responsibilities

would encompass a wide range of financial management and strategic planning tasks.
Responsibilities includes;
 Financial Planning and Analysis (FP&A)
 Financial Reporting
 Risk Management
 Capital Management
 Financial Systems and Technology
 Compliance and Governance
 HR/ Admin executive: As an HR/Admin Executive at Radiant Vision System,

responsibilities would encompass a broad range of human resources and administrative
functions to support the organization's goals and objectives. Responsibilities includes;
 Recruitment and Staffing
 Employee Onboarding and Off boarding
 Employee Relations
 Performance Management
 Training and Development
 HR Policy and Compliance
 Benefits Administration
 Payroll and Compensation
 Administrative Support
 Records Management
 Health and Safety
 Customization executive: As a Customization Executive at Radiant Vision System,

responsibilities would revolve around understanding the unique needs of customers and
tailoring the company's imaging solutions to meet those requirements, responsibilities
includes;
 Project Management
P a g e | 31
 Client Communication and Relationship Management

 Quality Assurance and Testing
 Documentation and Training
 Continuous Improvement and Innovation
 Cross-functional Collaboration.
 Regulatory Compliance
 Procurement & warehouse executive: As a Procurement & Warehouse Executive at

Radiant Vision System, responsibilities would involve managing the procurement process,
overseeing inventory management, and optimizing warehouse operations to ensure efficient
supply chain management, responsibilities includes;
 Procurement Management
 Supplier Relationship Management
 Purchase Order Processing
 Inventory Management
 Warehousing and Distribution
 Logistics Coordination
 Marketing & sales executive: As a Marketing & Sales Executive at Radiant Vision System,
responsibilities would encompass a variety of tasks aimed at promoting the company's
products and services, generating leads, and driving sales growth, responsibilities includes;
 Marketing Strategy Development
 Customer Relationship Management (CRM)
 Product Marketing and Promotion
 Competitive Intelligence
 Performance Analysis and Reporting
 Research & development executive: As a Research & Development (R&D) Executive at
Radiant Vision System, responsibilities would involve leading and managing the company's
R&D activities, including product innovation, technology development, and research
initiatives. Responsibilities includes;
 Product Innovation
 Technology Development
 New Product Development
 R&D Strategy and Planning
 Intellectual Property Management
 Quality Assurance and Compliance
 Quality assurance executive: As a Quality Assurance (QA) Executive at Radiant Vision

System, responsibilities would involve ensuring that the company's products meet the highest
quality standards and customer requirements, responsibilities includes;
 Quality Management System (QMS) Implementation
 Quality Planning and Strategy
 Product Quality Assurance
 Supplier Quality Management
 Process Improvement and Optimization
 Quality Control and Testing
P a g e | 32
 Regulatory Compliance
 Customer Feedback and Complaint Handling
 Training and Education
 Continuous Improvement
 Documentation and Reporting
 General staff: As a general staff member at Radiant Vision System, responsibilities would
vary depending on the specific role and department you're assigned to. However, here are
some general responsibilities of staff.
 Supporting Daily Operations
 Maintaining Cleanliness and Organization
 Assisting with Administrative Tasks
 Participating in Training and Development
 Following Company Policies and Procedures
 Providing Excellent Customer Service
 Adapting to Change
 Promoting a Positive Work Culture
 Continuous Improvement
B. Legal structure of RVS: is a partnership form of organization .

Organogram:
P a g e | 33
SECTION VI: FINANCIAL
1. Financial forecast
Radiant vision system
Financial Ratios
Year ended 2024 - 2026
2024 2025 2026

Quick Ratio 17.4 x 15.6 x 16.8 x
Current Ratio 21.4 x 19.6 x 20.8 x
Current Liabilities To Net Worth 3.8% 4.27% 4.05%
Total Liabilities To Net Worth 3.8% 4.27% 4.05%
Fixed Assets To Net Worth 22.5% 23.5% 21.4%
Sales To Inventory 6.8 x 7.45 x 8.07 x
Sales To Net Working Capital 1.34 x 1.59 x 1.62 x
Return On Sales (1.31%) 4.88% 10.4%
Return On Assets (1.32%) 5.79% 12.5%
Return On Net Worth (1.4%) 6.24% 13.6%
Net Worth Rs. 5,681,000 Rs. 5,340,980 Rs. 5,790,834
Net Working Capital Rs. 4,521,000 Rs. 4,260,980 Rs. 4,670,834
P a g e | 34
2. COST ANALYSIS
RVS aim to sell 300 units in 2024 as per demand forecast the next year it is expected to
experience the following changes in demand and inflation:
2025 Increase in demand by 9% Decrease in inflation by 4%

2026 Increase in demand by 12% Decrease in inflation by 8%
As per Market forecasts RVS cost per unit will decrease due to deflation:
Years Cost price in rs Per glasses.

Deflation Basic Premium
2024 2250 4150
2025 (4%) 2115 3984
2026 (8%) 1946 3665
Quantity of glasses as per demand forecast:
Platforms 2024 2025 2026

Units Basic premium basic premium basic premium
Physical stores 100 50 106 53 117 57
Amazon 30 20 36 23 39 26
RVS website 60 40 66 43 78 49
Total units 190 110 208 119 234 132
Total COGS for each product as per quantity volume:
years Cost price in rs Per glasses.

Basic QTY Total Premium QTY Total Total cost
2024 2250 190 427,500 4150 110 456,000 884,000
2025 2115 208 439,920 3984 119 474,096 914,016
2026 1946 234 455,384 3665 132 483,780 939,144
Revenue streams as per demand forecast:
2024 Basic S.P Total Premium S.P Total Total revenue

units units
Physical stores 100 6000 600,000 50 23,000 1,150,000 1,750,000
Amazon 30 40,000 1,200,000 20 100,000 2,000,000 3,200,000
RVS website 60 6,000 360,000 40 23,000 920,000 1,280,000
P a g e | 35

units units
Physical stores 106 6000 636,000 53 23,000 1,219,000 1,855,000
Amazon 36 40,000 1,440,000 23 100,000 2,300,000 3,740,000
RVS website 66 6,000 396,000 43 23,000 989,000 1,385,000

units units
Physical stores 117 6000 702,000 57 23,000 1,127,000 1,595,000
Amazon 39 40,000 1,560,000 26 100,000 2,600,000 4,160,000
RVS website 78 6,000 468,000 49 23,000 1,311,000 2,013,000
Sales commission paid to Amazon 5% on sales:
Year Sales revenue by amazon Commission paid

2024 3,200,000 160,000
2025 3,740,000 187,000
2026 4,160,000 208,000
Packaging expense as per deflation:
Year Cost per unit No. of units Total cost

2024 600 300 180,000
2025 4% 576 327 188,352
2026 8% 530 366 193,980
Salaries 5% increment each year: For Depreciation, SLM is used:
2024 1,400,000 5% on machinery 200,000 = 10,000

2025 1,470,000
2% on furniture 500,000 = 10,000, total RS 20,000
2026 1,544,000
Interest on installments 5%= RS 10,000
Patent and trademark fee: Tax 3% on property= RS 15,000 YEAR 1
1700,000 RS paid annually for 20 years Dividend is shared in ratio of 28% to CEO and
Per year 85,000 RS /- Cofounder of RVS and 18% to 4 other directors.
Trademark 35000 rs annually 1200,000 *28%= RS 336,000
1200,000 * 18% * 4 = RS 864,000
216,000 Per Director.

P a g e | 36
3. Radiant Vision System

Forecasted Income Statement
Year ended 31 st Dec
Year 1 –2024 Year 2- 2025 Year 3- 2026

Operating Revenue
Physical stores receipt 1,750,000 1,855,000 1,595,000
Website income 1,280,000 1,385,000 4,160,000
Amazon income 3,200,000 3,740,000 2,013,000
Premium subscription 22,000 23,800 26,400
Total REVENUE 6,252,000 7,003,800 7,794,400
(-SALES COMMISSION) 160,000 187,000 208,000
NET SALES 6,092,000 6,816,800 7,586,400
-COGS
BASIC GLASS Expense 427,500 439,920 455,364
PREMIUM GLASS Expense 456,500 474,096 483,780
 (TOTAL COGS) 884,000 914,016 939,144
GROSS PROFIT 5,208,000 5,902,584 6,647,256
OPERATING EXPENSES:
UTILITIES 720,000 725,000 730,000
SUPPLIES 150,000 152,000 154,000
INSURANCE 66,000 66,000 66,000
PACKAGING 180,000 188,352 193,980
IT 200,000 200,000 200,000
SALERIES
 Labor Wages 280,000 350,000 387,000
 Executives Payroll 1,120,000 1,120,000 1,157,000
INSTALLMENTS 500,000 500,000 500,000
MARKETING EXP
 Digital marketing 250,000 262,500 275,000
 Brand endorsement 150,000 162,500 175,000
 Advertisement and promotions 250,000 275,000 300,000
 Sales promotion 300,000 300,000 300,000
TRADEMARK CHARGES 35,000 35,000 35,000
PATENT FEES 85,000 85,000 85,000
SECURITY 30,000 35,000 40,000
MISCELLANEOUS EXP 250,000 300,000 350,000
INTEREST EXPENSE 10,000 10,000 10,000
PROPERTY TAX 3% 15,300 15,600 15,900
SALES TAX 13% 677,040 767,336 864,143
TOTAL CASH EXPENSE 5,2680,040 5,549,288 5,837,123
(-DEPRECIATION- non cash expense) 20,000 20,000 20,000
NET INCOME/ LOSS FROM OPERATIONS (80,040) 333,296 790,133
P a g e | 37

Forecasted Cash Flow Statement
Startup period Year 1- 2024 Year 2- 2025 Year 3 -2026

Beginning Cash Balance - 850,000 1,582,000 1,508,432
Cash Inflows
Physical Stores Receipt - 1,750,000 1,855,000 1,595,000
Website Income - 1,280,000 1,385,000 4,160,000
Amazon Income - 3,200,000 3,740,000 2,013,000
Premium Subscription - 22,000 23,800 26,400
Cash Receipts From Operation - 6,252,000 7,003,800 7,794,400
Cash Available - 7,102,000 8,585,800 9,302,832
Cash Disbursement
Operating Activities expenses: 4,730,000
-Labor Wages - 280,000 350,000 387,000
-Executives Payroll - 1,120,000 1,120,000 1,157,000
Cost Of Goods - 884,000 914,016 939,144
Utilities - 720,000 725,000 730,000
It - 200,000 200,000 200,000
Security - 30,000 35,000 40,000
Supplies - 150,000 152,000 154,000
Insurance - 66,000 66,000 66,000
Marketing Expense - 850,000 1,000,000 1,050,000
Packaging - 180,000 188,352 193,980
Miscellaneous Expense - 250,000 300,000 350,000
Sales Commission - 160,000 187,000 208,000
Patent 85,000 85,000 85,000 85,000
Trademark 35,000 35,000 35,000 35,000
Dividends Paid - - - 1,200,000
Total Operating Disbursements 4,850,000 5,010,000 5,357,368 6,795,124
Financing Activities
+Investment Taken 7,000,000 - - -
-Investment Repaid - - 1,200,000 400,000
Cash receipts from financing: 7,000,000 - (1,200,000) (400,000)
Investment activities:
Property Installments 500,000 510,000 520,000 530,000
Machinery Purchased 200,000 - - -
Miscellaneous Assets Purchased 100,000 - - -
Furniture Purchased 500,000 - - -
Cash disbursements from
investments 1,300,000 510,000 520,000 530,000
Net Cash Flows 850,000 732,000 (73,568) 69,276
Ending Cash Balance 850,000 1,582,000 1,508,432 1,577,708
P a g e | 38
5. Break-even analysis
Fixed cost:
Salaries: 1,400,000
Insurance: 200,000
It: 200,000 Breakeven by selling basic units in Pakistan:
Installments: 500,000
Security : 30,000 4,350,000 / (6,000- 2,850) = 1381 glasses.
Patent: 85,000
Trademark: 35,000 Breakeven by selling basic units in Amazon:
Marketing : 850,000
Machinery : 200,000
4,350,000 / (40,000- 2,850) = 117 glasses.
Furniture : 500,000
Miscellaneous : 350,000
Total FOH: 4,350,000 Breakeven by selling premium units in Pakistan:
4,350,000 / (23,000- 4,450) = 235 glasses.

Variable cost: Breakeven by selling premium units in Amazon:
Basic glasses:
4,350,000 / (100,000- 4450) = 46 glasses
Optical lenses 200
Battery 200 As we expect to sell 20 glasses in year 1, radiant
Charger 150 vision system successfully aims to achieve
Display panel and frame 1000
Sensor and software 700 breakeven in 2nd year of operations with high profit
Packaging 600 margins.
Total VOH: 2,850
Premium glasses:
Optical lenses 200
Selling price:
Battery 200
Charger 150
In Pakistan In Amazon
Display panel and frame 2600
Sensor and software 700 Premium 23,000 40,000
Packaging 600 Basic 6,000 100,000
Total VOH: 4,450
P a g e | 39
Breakeven Strategy and Analysis:

Radiant Vision Systems demonstrates a diverse product mix across different markets and price
points. The company's breakeven analysis reveals varying sales thresholds required to cover
fixed costs and achieve profitability. By leveraging higher contribution margins from premium
units and targeting optimal sales volumes, Radiant Vision Systems aims to reach breakeven
within its second year of operations.
Key insights from the breakeven analysis:
 Critical Sales Volume: Each product line necessitates a specific sales volume to offset
fixed costs and start generating profits.
 Market Dynamics: Variations in selling prices and variable costs across markets
(Pakistan vs. Amazon) highlight strategic considerations for pricing and distribution.
 Profit Margin Focus: Higher contribution margins from premium units underscore the
potential for increased profitability with targeted sales efforts.
We aim to sell different quantity of units on different platforms to cover our

costs.
Platforms 2024 2025 2026

Units Basic premium basic premium basic premium
Physical stores 100 50 106 53 117 57
Amazon 30 20 36 23 39 26
RVS website 60 40 66 43 78 49
P a g e | 40
6. BUDGETING PLANS (start-up cost incurred)
Budgeting statement Total expenses

Manufacturing expense
 Optical lenses200 38,000
 Battery 200 38,000
 Charger 150 28500
 Display panel and frame 1000 190,000
 Sensor and software 700 133,000
Total basic glasses expense 427,500
 Optical lenses 600 66,000
 Frames and display panel 1200 132,000
 Sensor and software 2000 220,000
 Battery 200 22,000
 Charger 150 16,500
Total premium glasses expense 456,500
Total prime cost 884,000
Other expenses
Utilities 60’12 720,000
Supplies 150,000
Insurance 66,000
Packaging (600*300) 180,000
IT 200,000
Salaries 1,400,000 2,716,000
Total Production Expense 3,600,000
Security 30,000
Marketing expense
 Digital Marketing 250,000
 Brand Endorsement 150,000
 Advertisement And Promotions 250,000
 Sales Discounts 300,000 850,000
Miscellaneous expense 250,000
PATENT 85000
TRADEMARK 35000
Total Operating expense 4,850,000
Assets:
Machinery Purchase 200,000
Production House Installment 500,000
Furniture Purchase 500,000
Miscellaneous Assets 100,000 1,300,000
TOTAL STARTUP COST 6150,000
+Beginning cash on hand 850,000
TOTAL START-UP CAPITAL 7000,000
P a g e | 41

Forecasted Balance Sheet Statement
-Sales Are 50%on Cash & 50% on Credit
YEAR 2024 YEAR 2025 YEAR 2026

ASSETS
CASH 732,000 (73,568) 69,276
INVENTORY 884,000 914,016 939,144
TRADE RECEIVABLES 3,126,000 3,501,900 3,897,200
TOTAL CURRENT ASSETS 4,742,000 4,489,484 4,905,620
FIXED ASSETS:
MACHINERY 200,000 200,000 200,000
PROPERTY 500,000 500,000 500,000
FURNITURE 500,000 500,000 500,000
MISCELLANEOUS 100,000 100,000 100,000
Less accumulated depreciation 20,000 40,000 60,000
NET FIXED ASSETS 1280,000 1260,000 1240,000
TOTAL ASSETS 6022,000 5,749,484 6,145620
LIABILITY AND EQUITY
LIABILITIES
TRADE PAYABLES 25% OF 221,000 228,504 234,786
COGS
BANK LOAN - - -
TOTAL LIABILITIES 221,000 228,504 234,786
EQUITY AND CAPITAL
CAPITAL INVESTED 5000,000 5000,000 5000,000
WORKING CAPITAL 881,040 187684 120,701
RETAIN EARNINGS (80,040) 333,296 790,133
Total Liabilities And Equity 6022,000 5,749,484 6,145620
P a g e | 42
8. FINANCIAL ANALYSIS
Financial analysis of Radiant Vision System based on the key financial ratios and performance indicators over a
three-year period (2024-2026). This analysis will help assess the company's liquidity, solvency, profitability, and
efficiency.
Liquidity Analysis:
1. Quick Ratio:
 Indicates the company's ability to meet short-term obligations using its most liquid assets.
 The trend shows an average quick ratio of around 16.6x over three years, indicating a strong ability to cover
immediate liabilities with liquid assets.
2. Current Ratio:
 Measures the company's ability to pay short-term liabilities with its current assets.
 The trend indicates a consistently high current ratio, averaging around 20.6x, which suggests a healthy
liquidity position.
Solvency Analysis:
1. Current Liabilities to Net worth Ratio:
 Reflects the proportion of current liabilities relative to net worth.

 The trend shows a stable ratio around 4% over the three-year period, indicating low dependence on short-term
financing.
2. Total Liabilities to Net worth Ratio:
 Shows the company's overall leverage or financial risk.

 Consistently low at around 4% over the years, indicating a conservative capital structure and strong financial
position.
Efficiency Analysis:
1. Sales to Inventory Ratio:
 Measures how efficiently inventory is managed in relation to sales.

 Improving trend from 6.8x to 8.07x suggests better inventory turnover and efficiency in sales operations.
2. Sales to Net Working Capital Ratio:
 Indicates the efficiency of working capital utilization in generating sales.

 Increasing trend from 1.34x to 1.62x indicates improved efficiency in utilizing working capital for sales
generation.
Profitability Analysis:
1. Return on Sales (ROS):
 Reflects the company's profit margin from sales.

 Significant improvement from negative (-1.31%) to 10.4% indicates enhanced operational efficiency and
profitability.
P a g e | 43
2. Return on Assets (ROA) and Return on Net worth (RONW):
 Reflects the company's ability to generate profits relative to assets and net worth.
 ROA and RONW show a positive trend, indicating improved overall performance and value creation for
shareholders.
Conclusion:
Overall, the financial analysis of Radiant Vision System based on the provided data suggests a positive trajectory in
liquidity, solvency, efficiency, and profitability over the three-year period. The company demonstrates strong
financial health, efficient use of resources, and improved profitability, contributing to its sustained growth and value
creation for stakeholders. However, continuous monitoring and strategic management are recommended to ensure
sustained performance and competitiveness in the market.
Pros of Investing:
1. Strong Liquidity Position: The company maintains high quick and current ratios throughout the years,
indicating a robust ability to cover short-term obligations with liquid assets. This suggests financial stability
and the capacity to meet immediate financial needs.
2. Low Leverage and Solvency: The ratios for current liabilities to net worth and total liabilities to net worth are
consistently low, signaling minimal reliance on debt financing relative to net worth. This reflects a conservative
and healthy capital structure.
3. Improving Efficiency: Both the sales to inventory ratio and sales to net working capital ratio show an
increasing trend, suggesting better inventory management and effective utilization of working capital to
generate sales. This indicates operational improvements and efficiency gains.
4. Growing Profitability: The Company’s return on sales (ROS), return on assets (ROA), and return on net worth
(RONW) have all shown significant improvement over the three-year period. This indicates enhanced
profitability, operational efficiency, and value creation.
Cons of Investing:
1. Negative Initial Return on Sales: In 2024, the return on sales (ROS) was negative (-1.31%), indicating a loss-
making period. However, this metric has improved substantially over the subsequent years.
2. Market Conditions: External market factors not captured in the financial data, such as industry trends,
economic conditions, or regulatory changes, could impact future performance.
Investment Decision:
Considering the overall financial performance and trends observed in the financial analysis:
 Investment Potential: The improving profitability, strong liquidity position, and efficient use of resources are
positive indicators that suggest the company is moving towards sustainable profitability.
 Long-Term Prospects: The company's ability to manage liquidity, maintain a conservative capital structure,
and enhance operational efficiency bode well for long-term sustainability and growth.
 Risks and Monitoring: Despite positive trends, it's important for investors to monitor market conditions and the
company's ongoing performance to assess potential risks and ensure continued growth trajectory.
In conclusion, based on the financial analysis and assuming other qualitative factors are favorable, an investor may
consider investing in Radiant Vision System. The improving financial metrics and strong fundamentals suggest the
company has the potential for future growth and profitability. However, investors should conduct further due
diligence and consider all relevant factors before making an investment decision.
P a g e | 44
SECTION-VII: CRITICAL RISKS

A. Potential problems
Calibration Challenges: Maintaining accurate calibration is crucial for radiant vision systems to
provide reliable results. Without proper calibration, measurements may be inaccurate, leading to
flawed analysis and decision-making.
Environmental Factors: External factors such as ambient lighting conditions, temperature

variations, and dust can affect the performance of radiant vision systems. These factors can
introduce noise or distortions in captured images, impacting the accuracy of measurements.
Complex Surfaces: Radiant vision systems may struggle with accurately capturing and
analyzing light and color on complex surfaces with irregularities, textures, or reflective
properties. These surfaces can cause specular reflections or shadows, which may interfere with
measurements.
Processing Speed: Processing large amounts of image data in real-time can strain the
computational capabilities of radiant vision systems. Delays in processing can affect the system's
responsiveness, especially in applications requiring rapid feedback or control.
Cost: Implementing radiant vision systems can involve significant upfront costs for hardware,
software, and ongoing maintenance. Cost considerations may limit the accessibility of these
systems, particularly for smaller businesses or applications with budget constraints.
Integration Complexity: Integrating radiant vision systems into existing production processes
or automation systems can be complex. Compatibility issues with other equipment or software
may arise, requiring additional customization or troubleshooting.
Limited Application Scope: While radiant vision systems excel in certain applications such as
quality control in manufacturing or display testing, they may not be suitable for all scenarios.
Some applications may require specialized sensors or measurement techniques not supported by
radiant vision systems.
Data Interpretation: Analyzing and interpreting the data generated by radiant vision systems
can be challenging, especially for users without specialized training or expertise. Effective data
interpretation is essential for extracting meaningful insights and making informed decisions.
Maintenance Requirements: Radiant vision systems require regular maintenance to ensure

optimal performance and accuracy. This includes periodic recalibration, cleaning of optical
components, and software updates to address bugs or improve functionality.
P a g e | 45
B. Obstacles and risks

Technical Complexity: Radiant vision systems rely on advanced technology, including high-
resolution cameras, precise optics, and sophisticated image processing algorithms. Designing,
deploying, and maintaining such systems require specialized expertise in optics, imaging, and
software development.
Cost: Acquiring and deploying radiant vision systems can be expensive, especially for high-
resolution or multispectral imaging setups. The initial investment includes not only the cost of
hardware but also software licenses, training, and ongoing maintenance expenses.
Environmental Factors: Radiant vision systems may be sensitive to environmental conditions

such as dust, humidity, or vibration. These factors can affect the quality of captured images,
leading to inaccurate measurements or unreliable data.
Privacy and Security Concerns: Radiant vision systems capture and process visual data, raising
privacy concerns, especially in sensitive or regulated environments. Ensuring compliance with
data protection regulations and safeguarding against unauthorized access or misuse of captured
data is essential.
Training and Skill Requirements: Operating and maintaining radiant vision systems
effectively requires specialized training and expertise. Personnel responsible for system
operation, calibration, and troubleshooting need to be adequately trained to ensure optimal
performance and reliability.
Reliability and Maintenance: Radiant vision systems require regular maintenance to ensure
continuous operation and accurate performance. Routine tasks such as cleaning optics, replacing
worn components, and updating software are essential to prevent downtime and maintain system
reliability.
ROI and Business Impact: Assessing the return on investment (ROI) and quantifying the
business impact of implementing radiant vision systems can be challenging. While these systems
can improve product quality, efficiency, and compliance, quantifying these benefits and
justifying the investment to stakeholders may require careful analysis and evaluation.
P a g e | 46
C. Alternative courses of action

Sensor Selection: Instead of relying solely on traditional radiant vision systems, consider
alternative sensor technologies such as infrared (IR) cameras, hyper spectral imaging, or LiDAR
(Light Detection and Ranging) systems. Each technology has its strengths and weaknesses, and
selecting the most suitable sensor for specific applications can enhance performance and
accuracy.
AI Integration: Incorporate artificial intelligence (AI) and machine learning algorithms into
radiant vision systems to enhance image analysis and decision-making capabilities. AI can
automate defect detection, classification, and anomaly detection tasks, reducing the need for
manual intervention and improving efficiency.
Real-time Feedback and Control: Implement real-time feedback and control mechanisms
based on radiant vision system outputs to enable proactive adjustments and interventions in
manufacturing processes. This can help optimize process parameters, reduce waste, and improve
product quality in real-time.
Cloud-based Solutions: Explore cloud-based radiant vision solutions that offer scalability,
flexibility, and accessibility benefits. Cloud-based platforms can provide centralized data
storage, processing, and analytics capabilities, enabling remote monitoring, collaboration, and
scalability without significant upfront infrastructure investments.
Customization and Integration Services: Engage with vendors or service providers offering
customization and integration services for radiant vision systems. Tailoring systems to specific
application requirements and integrating them seamlessly into existing workflows can maximize
performance and value.
Collaborative Research and Development: Explore collaborative research and development

partnerships with academic institutions, research organizations, or industry consortia to advance
radiant vision system technology. Collaborative initiatives can accelerate innovation, address
technical challenges, and facilitate knowledge sharing.
Continuous Improvement Initiatives: Implement continuous improvement initiatives to

enhance the performance, reliability, and usability of radiant vision systems over time. This may
involve regular system upgrades, software updates, user training, and feedback-driven
refinements based on real-world deployment experiences.
P a g e | 47
SECTION VIII: HARVEST STRATEGY
A. Transferring Assets:
 Looking into the potential sale or transfer of assets, like technology or property, to boost
profits.
 Seeking out interested buyers or partners who can utilize your assets for further growth.
 Negotiating favorable terms to ensure a seamless transition while maximizing value.
B. Maintaining Business Strategy:

 Exploring ways to continue our business strategy while reducing our own involvement.
 Considering avenues like franchising or partnerships to keep our business model intact
while delegating operational duties.
 Prioritizing the establishment of a strong brand and reputation to weather changes in
leadership and ensure ongoing market presence.
C. Identifying a Successor:
 Thinking about grooming a successor from within our organization or family to
eventually take over.
 Providing mentorship and training to prepare the successor for their role.
 Ensuring open communication and shared goals between current leadership and the
successor for a smooth transition.
P a g e | 48
SECTION IX: MILESTONE SCHEDULE
A. Timing and objectives

1. Research and Development (R&D) Phase:
Timing: It will take approx. 7-8 months on research and development phase.
Objectives:
 Develop a deep understanding of market needs and technological trends in visual inspection
systems.
 Define clear product specifications and feature requirements based on market research and
customer feedback.
 Design and prototype advanced imaging systems incorporating high-resolution sensors,
software algorithms, and intuitive user interfaces.
 Conduct thorough testing and validation to ensure product reliability, accuracy, and
compliance with industry standards.
2. Manufacturing and Production Phase:
Timing: It will take approx. 6 months in manufacturing and production phase

Objectives:
 Establish partnerships with reputable suppliers for sourcing components, materials, and
manufacturing services.
 Set up manufacturing facilities and assembly lines optimized for efficiency, quality, and
scalability.
 To improve manufacturing procedures, resolve problems, and guarantee mass production
readiness, do pilot production runs.
3. Marketing and Sales Phase:
Timing: It will take approx. 4 months in (pre-launch preparations), ongoing (post-launch

activities)
Objectives:
 Develop comprehensive marketing collateral, including brochures, website content, and
multimedia presentations, highlighting product features and benefits.
P a g e | 49
 Recruit and train a skilled sales team equipped with industry knowledge and effective
selling techniques.
 Execute a targeted marketing and sales campaign to generate interest, leads, and pre-orders
ahead of the product launch.
 To increase market reach and visibility, establish distribution channels, collaborations, and
attendance at industry events.
4. Operational and Support Phase:
Timing: It is an Ongoing process of operational and support from vendors, management and
consumers.
Objectives:
 Establish a strong infrastructure for customer service with committed staff and resources for
maintenance, training, and technical support.
 Implement service level agreements (SLAs) to ensure timely and effective support for
customers, maximizing satisfaction and loyalty.
 Continuously monitor and improve operational processes, quality control measures, and
customer feedback mechanisms to enhance overall service delivery and product performance.
5. Financial and Growth Phase:
Timing: It is an Ongoing process of financial and growth as demand of our glasses will rise
and breakeven gets achieved.
Objectives:
 Generate steady revenue streams through product sales, service contracts, and consulting
engagements, meeting or exceeding projected targets.
 Allocate resources strategically to support ongoing R&D efforts, marketing initiatives, and
expansion plans.
 Pursue opportunities for business growth, including geographical expansion, product
diversification, and strategic partnerships or acquisitions.
 Maintain profitability, financial stability, and positive cash flow to support long-term
sustainability and investment in future endeavors.
P a g e | 50
B. Deadlines and milestones

1. Research and Development Phase:
Milestone 1: Product Conceptualization
 Deadline: End of Month 2

 Objective: Finalize product specifications and features based on market research and
customer feedback.
Milestone 2: Prototype Development

 Objective: Complete the design and development of prototype imaging systems
incorporating advanced technologies.
Milestone 3: Testing and Validation

 Objective: Conduct comprehensive testing and validation procedures to ensure product
reliability and performance meet industry standards.
2. Manufacturing and Production Phase:
Milestone 4: Supplier Selection and Procurement

 Objective: Identify and onboard suppliers for components and materials required for
production.
Milestone 5: Production Setup

 Objective: To start preparing for production, set up assembly lines and manufacturing
facilities.
Milestone 6: Initial Production Run

 Objective: Before beginning large-scale production, carry out a trial production run to verify
manufacturing procedures and resolve any problems.
P a g e | 51
3. Marketing and Sales Phase:
Milestone 7: Marketing Collateral Development

 Objective: Create marketing materials, including brochures, website content, and
presentations, to support product launch.
Milestone 8: Sales Team Recruitment and Training

 Objective: Recruit and train the sales team to effectively promote and sell the product.
Milestone 9: Market Launch

 Objective: Execute the marketing and sales campaign to officially launch the product in the
market.
4. Operational and Support Phase:

Milestone 10: Customer Support Infrastructure Setup

 Objective: Establish a dedicated customer support team and resources for technical
assistance and maintenance.
Milestone 11: Service Level Agreement (SLA) Implementation
 Deadline: End of Month 20- (Ongoing)

 Objective: Define and implement service level agreements to ensure timely support for
customers.
Milestone 12: Continuous Improvement Initiatives
 Deadline: Ongoing
 Objective: Continuously improve operational processes and product quality based on
customer feedback and market trends.
P a g e | 52
5. Financial and Growth Phase:

Milestone 13: Revenue Generation
 Objective: Generate revenue through product sales, service contracts, and consulting
engagements.
Milestone 14: Expansion Planning
 Objective: Develop plans for business expansion, including geographical expansion and
product diversification.
Milestone 15: Market Leadership
 Objective: Position Radiant Vision Systems as a market leader through innovation, customer
satisfaction, and strategic growth initiatives.
C. Relationship of events
The relationship between these events helps ensure that Radiant Vision Systems operates
cohesively, with each phase contributing to the overall success and growth of the company.
Research and Development Phase:

 The product conceptualization (Milestone 1) sets the foundation for subsequent development
stages by defining the product's specifications and features.
 Prototype development (Milestone 2) follows the conceptualization phase, where the defined
specifications are implemented into tangible products for testing and validation.
 Testing and validation (Milestone 3) ensures that the developed prototypes meet the desired
standards and performance criteria, providing valuable feedback for potential adjustments or
improvements.
Manufacturing and Production Phase:

 Supplier selection and procurement (Milestone 4) occur concurrently with prototype
development to ensure the availability of necessary components and materials for production.
 Production setup (Milestone 5) relies on the outcomes of prototype testing, as any
adjustments or modifications identified during testing need to be integrated into the
manufacturing process.
 The initial production run (Milestone 6) serves as a bridge between development and full-
scale production, allowing for final adjustments and optimizations before mass production.
P a g e | 53
Marketing and Sales Phase:

 Marketing collateral development (Milestone 7) is informed by the progress made in product
development and manufacturing, as the marketing materials need to accurately represent the
finalized product.
 Sales team recruitment and training (Milestone 8) coincide with marketing efforts to ensure
that the sales team is equipped with up-to-date product knowledge and marketing messages.
 The market launch (Milestone 9) is the culmination of the preceding efforts, leveraging the
developed product, marketing materials, and trained sales team to introduce the product to
customers.
Operational and Support Phase:

 Customer support infrastructure setup (Milestone 10) runs parallel to the market launch,
ensuring that support resources are in place to address customer inquiries and issues.
 Service level agreement (SLA) implementation (Milestone 11) is an ongoing process that
begins as soon as customer support infrastructure is established and continues throughout the
product lifecycle.
 Continuous improvement initiatives (Milestone 12) are integrated into all phases of the
operation, with feedback from customers and market trends driving ongoing refinements to
products and processes.
Financial and Growth Phase:

 Revenue generation (Milestone 13) is closely tied to the successful execution of all preceding
phases, as the revenue stream is directly dependent on the development, production,
marketing, and support of the product.
 Expansion planning (Milestone 14) builds upon the foundation established during the earlier
phases, leveraging revenue generation and market feedback to identify opportunities for
business growth.
 Market leadership (Milestone 15) is the ultimate goal that is achieved through continuous
innovation, customer satisfaction, and strategic expansion efforts, supported by the
successful execution of all preceding events.
P a g e | 54
SECTION X: APPENDIX OR BIBLIOGRAPHY
 https://www.skyquestt.com/report/smart-glasses-market#:~:text=Global%20Smart%20Glasses
%20Market%20size%20was%20valued%20at%20USD%205.66,period%20(2024%2D2031)
 https://www.marketsandmarkets.com/Market-Reports/smart-glass-market-907.html
 https://www.custommarketinsights.com/report/smart-eyewear-technology-market/
 https://www.skyquestt.com/report/smart-glasses-market#:~:text=Global%20Smart%20Glasses
%20Market%20size%20was%20valued%20at%20USD%205.66,period%20(2024%2D2031)
 https://www.marketsandmarkets.com/Market-Reports/smart-glass-market-907.html
 https://www.custommarketinsights.com/report/smart-eyewear-technology-market/
 https://www.ibm.com/topics/service-level-agreement
 https://blog.hubspot.com/marketing/swot-analysis
 https://www.iiba.org/professional-development/career-centre/what-is-business-analysis/
 https://www.startup.pk/how-to-file-a-patent-application-in-pakistan/
 https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://
www.linkedin.com/pulse/beginners-step-by-step-guide-how-practically-file-trademark-
nasir&ved=2ahUKEwijuqfS7oSGAxXEBNsEHQciDncQFnoECAQQBQ&usg=AOvVaw0qncl7YFZLfwY
hjE2F1GgH
nasir&ved=2ahUKEwijuqfS7oSGAxXEBNsEHQciDncQFnoECAQQBQ&usg=AOvVaw0qncl7YFZLfwY
hjE2F1GgH
 https://taxocrate.com/copyright-registration/#:~:text=Copyright%20Registration%20Cost
%20including%20Lawyer's%20Fee&text=Then%2C%20consider%20the%20cost%20of,filed
%20by%20a%20legal%20professional
 https://www.iplogium.com/services-in-pakistan/patent/patent-registration-procedure-in-
pakistan/
nasir&ved=2ahUKEwiG5vHZ3YeGAxV9g_0HHXwVAiYQFnoECB0QBQ&usg=AOvVaw0qncl7YFZLfw
YhjE2F1GgH
lawconsultants.pk/how-to-get-an-ntn-number-in-pakistan/
&ved=2ahUKEwijg5Wc3oeGAxVw3QIHHREMCKsQFnoECA8QBQ&usg=AOvVaw3k4xzvq sdMq1AD
q_7HFLHt

PROPOSAL REPORT

Uploaded by

Copyright:

Available Formats

PROPOSAL REPORT

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

PROPOSAL REPORT

Uploaded by

Copyright:

Available Formats

5/15/2024

| Instructor: Sheikh M. Ali

HAJRA ALI 02-111221-272

SECTION III: MARKETING.....................................................................................................................9

2. MARKETING STRATEGY 4-'P'S OF RVS ……...……………………………………………14

SECTION IV: OPERATIONS……………………………………………………………………………………………………………….23

SECTION V: MANAGEMENT ………………………………………………………………………………………………..…………30

A. MANAGEMENT TEAM KEY PERSONNEL……………………..……………………………………………30

SECTION VI: FINANCIAL......................................................................................................................33

SECTION-VII: CRITICAL RISKS...........................................................................................................44

SECTION VIII: HARVEST STRATEGY................................................................................................47

SECTION IX: MILESTONE SCHEDULE...............................................................................................48

SECTION X: APPENDIX OR BIBLIOGRAPHY....................................................................................54

SECTION I: EXECUTIVE SUMMARY

0ur tag line:

"Brilliance in Every Glance"

SECTION II: BUSINESS DESCRIPTION

A. General Description of the Business:

"To empower industries with cutting-edge vision technology, enhancing quality,

The unique selling proposition of “RVS” is:

“Developing a vision to watch with best attitude”

C. Goals and Potential of Radiant Vision System:

3. Market Penetration and Expansion: Radiant Vision System aspires to

5. Sustainability and Social Impact: Beyond profitability, Radiant Vision

6. Continuous Improvement and Adaptability : We are dedicated to continuous

D. Uniqueness of Product or Service:

3. Problem Solution to People:

SECTION III: MARKETING

A. Research & Analysis:

2. Market size and trends:

3.Introduction of new products:

The global smart eyewear technology market 2023–2032 is segmented as follows:

 Head Mounted Display

 Comprehensive Solutions: Radiant Vision System provides comprehensive solutions

 Advanced Technology: Radiant Vision System stays at the forefront of technological

 Commitment to Customer Satisfaction: Radiant Vision System is committed to customer

6. Estimated market share:

 High Precision  Cost

 Advancements in Technology  Competition

B. Marketing Strategy – 4 P’s for “RVS”:

1. Dark Mode Study Capability:

2. Cost-Effective and Student-Friendly:

 Camera: High-resolution camera for capturing images and scanning documents.

 Adjustable settings for brightness and contrast to suit individual preferences.

 User Interface and Controls:

2. Product Placement / Channel of Distribution:

2. Direct Sales Force:

3. Online Marketing Campaigns:

 Execute targeted advertising campaigns on social media platforms (Facebook, Instagram,

Optimize distribution logistics to ensure timely delivery and customer satisfaction:

5. Customer Support and After-Sales Service:

6. Channel Partnerships and Affiliations:

7. Sales Promotions and Incentives:

4. Advertising& promotions Strategy for “RVS”:

Use targeted digital advertising efforts across several channels.

Social Media Advertising: Create dynamic ad campaigns on networks such as Facebook,

Partnerships with Influencers and Thought Leaders in Education, Technology, and

Email Marketing Campaigns:

Implement targeted email campaigns to nurture leads and drive conversions:

Develop segmented email lists based on customer preferences and behaviors.