Introducing......

Satvik Savour
ITC’s innovative plant-based initiative that lets you indulge in your
favourite non-veg delicacies without the guilt

OUR PINKY PROMISE!

Wholesome Taste: Delicious, meaty flavours crafted to perfection.
Guilt-Free Indulgence: No harm to animals, no harm to the planet.
Health-Centric: High in protein, low in fat, and enriched with essential
nutrients.
 SATVIK’S VISION
A tastier world with a lighter impact—
provingthat conscious choices can create
meaningful change.

Together, we can make plant-based foods a

movement, not just a product.
ChickFree Nuggets
A Perfect Blend of Taste, Nutrition, and
Sustainability

Product Key Ingredients Added Benefits

Composition
Revolutionary Texture: Made with
mushroom mycelium for a juicy,
Proteins: Chickpea, mung bean, Pure Wellness: Cholesterol-free and
chicken-like bite.
sunflower seed. crafted for guilt-free indulgence.
Protein-Packed Goodness:
Flavor Enhancers: Natural herbs and Satvik Spirit: Inspired by purity and
Powered by chickpea, mung bean,
spices for a rich umami taste. compassion, aligning with your
and sunflower seed proteins for
Binders: Potato starch and tapioca values.
wholesome nutrition.
for a smooth structure. Planet-Friendly: Made sustainably,
Superfood Boost: Enriched with
Coating: Whole-grain breadcrumbs leaving a lighter footprint on the
moringa for iron and calcium, and
for a crispy, golden crust. Earth.
turmeric for natural immunity and
Fortifications: Added vitamins (B12, Feel-Good Nutrition: Packed with
antioxidants.
D), omega-3 from algae oil, and plant- essential nutrients to energize your
Next-Level Innovation: Advanced
based iron. day
food technology for a meat-like
experience that’s 100% plant-based.
 Exploring the Market
Plant-Based Meat: A Growing Global Phenomenon
Market Overview:
The global plant-based meat market is valued at $4.3

Major Global Brands

billion (2023) and is projected to grow to $8.3 billion
by 2025 at a CAGR of 14%.
Driven by consumer demand for sustainable, ethical,
and health-conscious alternatives.
Key Growth Factors:
Increased awareness of environmental issues like
greenhouse gas emissions.
Rising health consciousness and demand for
cholesterol-free, low-fat protein options.
Advances in food technology enabling better taste
and texture replication.
 Exploring the Market
Plant-Based Meat: The Indian Perspective
Market Overview:
The Indian plant-based meat market is valued at

Major Indian Brands

INR 300-500 crore (2023) and is projected to
grow at a CAGR of 20-25% over the next five years.
Rising interest among flexitarians and health-
conscious urban consumers is driving growth.

Key Growth Factors:

Strong cultural affinity for vegetarianism and Satvik
values.
Increasing environmental and health awareness.
Government support through initiatives like the Smart
Protein Initiative fostering innovation.
 Whom we are targeting ?
Who? Lifestyle & Values
Flexitarians, Vegans, and Vegetarians
Focused on sustainability, ethical choices,
seeking ethical and sustainable meat
and wellness.
alternatives.
Open to innovative food experiences.
Health-conscious consumers prioritizing
high-protein, low-fat options.

Demographics Secondary Audiences

Age: 18–45 years.
Families seeking healthier snacks.
Location: Urban areas (metros like Delhi,
Environmental enthusiasts and QSR
Mumbai, Bangalore, Hyderabad).
customers.
Income: Middle to upper-middle-class with
disposable income

Perfect for those who value taste, health, and a lighter impact on the planet
 What are we targeting ?
01
INNOVATIVE PROTEIN BLEND

02
SUPERFOOD FORTIFICATION

03
CLEAN LABEL NUTRITION

04
ADVANCED FOOD TECHNOLOGY

05
SATVIK PHILOSOPHY

06
SUSTAINABILTY COMMITMENT
 How we will target ?
Leverage ITC’s Ecosystem:
Retail & Grocery: Distribute through ITC’s supermarket and grocery network with eye-catching
sustainability-focused displays.
E-Commerce: Offer exclusive discounts and bundles via ITC’s digital platforms.
HORECA: Feature plant-based dishes in ITC hotels, restaurants, and partner cafes.

Regional Rollout:
Begin with Tier-1 cities like Mumbai, Delhi, and Bangalore, then expand to Tier-2 and Tier-3 cities using
ITC’s robust supply chain.

Consumer Engagement:
Sampling Programs: In-store tastings and food festival events to familiarize consumers.
Loyalty Rewards: Tie purchases to ITC’s customer programs, encouraging repeat buying.

Partnerships & Promotions:

Collaborate with restaurants for exclusive menus and chef-curated dishes.
Bundle plant-based meats with ITC sauces, spices, or other food products.

Sustainability Positioning:
Highlight eco-friendly attributes, leveraging ITC’s sustainability credentials for added brand trust.
 At what cost?
Market Analysis Satvik’s Strategy

Plant-Based Chicken Nuggets: 250g Pack: Priced at ₹225.

Blue Tribe Foods: 250g pack priced at Positions competitively between Blue Tribe
₹150. Foods and Tata Simply Better, offering value with
Tata Simply Better: 270g pack priced at premium ingredients.
₹390. 400g Pack: Priced at ₹350.
Aligns with PFC Foods' pricing, appealing to
Traditional Chicken Nuggets: families and bulk buyers seeking cost-
Godrej Yummiez: 500g pack priced at effectiveness.
₹350. 500g Pack: Priced at ₹425.
Sumeru Chicken Nuggets: 450g pack Offers a larger quantity at a competitive price
priced at ₹299. point, targeting consumers preferring bulk
purchases.
 Where to find us ?
Retail Distribution:
Product placement in supermarkets, modern trade outlets, and
grocery chains like DMart, Reliance Fresh, and Spencer's.

E-Commerce Platforms:
Utilize ITC’s partnerships with platforms like BigBasket, Amazon, and
Flipkart for online sales.
Offer quick delivery through Zepto and Blinkit to cater to urban
consumers.

Food Service Integration:

Collaborate with ITC’s existing hotel chains and restaurant partners to
feature Chick-Free Nuggets on their menus.
Explore partnerships with QSRs and cafes for plant-based menu
options.

Geographic Focus:
Launch in Tier-1 cities (Delhi, Mumbai, Bangalore) with planned
expansion to Tier-2 cities leveraging ITC’s penetration strategy.
 Promotion Game !
Digital Marketing:
Social Media campaigns with hashtags like #ChickFreeRevolution.
Collaborate with influencers and food bloggers for recipes and reviews.

In-Store Promotions:
Sampling booths and branded freezers in retail stores.
Sample of future products with ChickFree Nuggets, such as burger patty.

Collaborations:
Feature in ITC restaurants like Bukhara and Dum Pukht.
Partner with Swiggy and Zomato for exclusive deals.

Traditional Advertising:
TV commercials focusing on health and sustainability.
Print ads in food and lifestyle magazines.

Events: MEET OUR AMBASSDOR !

Showcase at food festivals and vegan fairs.
 SATVIK’S Positioning
Core Positioning: Satvik Principles
Embodies purity, non-violence, and wellness,
“Wholesome, Sustainable, and Delicious.” offering a plant-based solution aligned with
Positioned as a premium plant-based alternative values of compassion and sustainability.
that combines traditional flavors with modern Enables guilt-free indulgence without
innovation, appealing to health-conscious and compromising on the rich flavors and textures
environmentally aware consumers. of traditional meat.
Impact on the Planet
Key Differentiators: The meat industry is one of the largest
contributors to global warming, responsible for
Authentic Indian Flavors: Infused with significant greenhouse gas emissions,
moringa, turmeric, and bold tandoori spices. deforestation, and water overuse.
Advanced Food Technology: Crafted with Plant-Based Alternatives like ChickFree
mushroom mycelium for a meat-like texture. Nuggets are a small but powerful step towards
Nutritional Benefits: High protein, rich in B12 reducing this environmental damage.
& iron, and low-fat. Every purchase contributes to a greener future,
Eco-Friendly Commitment: 100% lowering the carbon footprint and promoting
sustainable production and packaging. sustainable living.
 So, dear meat lovers, and food
enthusiasts—are you ready to savour
the rich, meaty flavors you love, guilt-
free?
Join the Satvik Savour revolution and make every bite
count—for your health, your values, and our planet.