CORPORATE PROFILE

CM

Contents

President s message 3
Air Conditioners 4
Research & Development 6
Air Conditioner Business Sales Performance 8
Business of air conditioners 10
Information & Communication Systems 12
Electronic Devices and Financial Indicator 13
Corporate Social Responsibility 14
Business centers in Japan 16
Company Overview / Board and Executives 18
Fujitsu General Chronology 19

2 FUJITSU GENERAL
 President’s message

INNOVATION & GLOBALIZATION

Slogan: Innovation & Globalization Providing a Brand New Tomorrow to Everyone on Earth
Management Policy: Brush up and enhance 3 powers of “technological power, realization power and
human power” and challenge the reform

10 20

2020 INNOVATION
& GLOBALIZATION

With the Paris Agreement coming into force, initiatives to realize a low-carbon society have been
launched globally. This has led energy-saving and refrigerant regulations in the air conditioner
industry to accelerate and grow more diverse, spurring technological innovation. We at Fujitsu
General—with our advanced energy-saving technologies—see this as an excellent opportunity to set
ourselves apart from other companies.
As a manufacturer, Fujitsu General has continued to grow as technology advances and innovative
technologies emerge. Through product development, we have generated a large number of
advanced products by being the first in the world or in our industry to put many technologies into
practical use. Instead of searching for short-term outcomes, we will continue to focus our efforts
on R&D, looking ten years and even twenty years ahead, as we endeavor to create new value
based on pioneering, innovative technologies.
In light of these circumstances, we will strive to deliver tomorrow’s wonderful solutions that do
not yet exist to people worldwide, thereby enhancing their lives and businesses with the power
of innovation in accordance with our medium-term management policy for 2020, which has the
slogan of “Innovation & Globalization.”
Innovation is born from a chemical reaction that occurs between things of different natures. We
aim to engage in co-creation activities through which we respect each other’s differences and
generate innovation together on a global scale regardless of differences in nationality, race,
gender, age, or sense of values. The basic direction for our company to aim for is the activity President
Etsuro Saito
focusing on actual situation in the local site while having global viewpoint, that is “Glocalization”.
Through the expansion of Information & Communication Systems and Electronic Devices
businesses, which provide quality fire and disaster prevention systems and vehicle-mounted
cameras, as well as the air conditioner business, which is our core business, we aim to be a group
of companies that give peace, richness, smile in the hearts of people all over the world.
In an attempt to achieve these goals and through management to think of and make use of
persons, we will brush up and enhance 3 powers of “Technological power, realization power,
human power” , further accelerate business development; and continue to generate business
innovation into the future.

FUJITSU GENERAL 3
 We bring air to people.
Fujitsu General air conditioners provide true comfort with clean and comfortable air
perfect for the time and place for which they are designed.

Air Conditioners

1960 Our air conditioner business began in 1960 with the launch of our first
1971 50 consumer-use window air conditioner in Japan. In 1971, we expanded into
the Middle East (Kuwait). We quickly built a reputation as a high quality air
conditioner brand that delivers stable performance even in sandstorm-prone
regions with ambient temperatures exceeding 50°C. Over the following
half-century, we successfully earned high market shares in Japan, Europe,
Oceania, and the Middle East by continually applying innovative ideas and
cutting-edge technology to improve our products’ environmental resistance—
all thanks to our unique structural designs and control technologies that
2016 8
deliver high energy-saving performance. We are now striving to expand our
Rheem
sales in the Americas and Asia.
Positioning North America in particular as a key market, we partnered with
Rheem Manufacturing Company, a leading air conditioner and water heater
maker in the US, and started supplying products to each other in August
2016. We will further strengthen this cooperative relationship in terms of
VRF joint product development, sourcing, production, and so forth to maximize
synergy through collaboration by making the most of the two companies’
resources.
As the air conditioner market continues to grow, we will expand our
lineup of home and commercial products—from small air conditioners for
residential use to commercial air conditioners and multi air conditioning
systems for buildings (VRF). We will continue to expand and strengthen our
air conditioner business by raising our unique strengths in commercial air
conditioner products to an even higher level. Going forward, we will focus
on strengthening our lineup to meet each global region’s various needs and
AL-6500C
raising our element technology (that will play a role in responding to global
AL-6500C, the first Fujitsu General air
conditioner sold in the Middle East warming) to the next level; continuing to develop energy-saving products;
providing our customers with comfortable living environments; and playing a
responsible role in showing concern for the environment.

R&D organization
We have three technology development centers around the world: the
FUJITSU GENERAL ENGINEERING
Kawasaki Head Office, Fujitsu General (Shanghai) Co., Ltd., and Fujitsu
3
General Engineering (Thailand). At each center, we perform durability testing
in test environments that simulate extremely hot and cold environments
in order to develop even more cutting-edge technologies. We also continue
4 to actively invest in our development and testing facilities—such as adding
calorimetric measurement rooms to measure the latest high-capacity air
conditioners. Moreover, we will further enhance efforts launched in April
last year to achieve strategic, concurrent development of technology while
4 R&D continuing to strengthen and improve our R&D bases to generate a stream of
unique products.
In April this year, we established new R&D centers in North America and
Europe, thus accelerating collaboration with local companies.

4 FUJITSU GENERAL
 Air Conditioners

Home air conditioners

We are leveraging our innovative ideas and cutting-edge technological
strengths to develop air conditioners that provide comfort and energy-saving.
1985 We have led our competition by being the first to introduce innovative
1988 features such as the “Double-blow Flap” (1985) that controls the amount
of air being blown, the “Human Sensor” (1988) that saves energy by
eliminating unnecessary operation, the “Lambda Heat Exchanger” (1991)
1991 1995
that is compact without sacrificing energy efficiency, the “Power Diffuser”
1999 (1995), and the “Front Flat Panel” (1999) that allows for more efficient air
intake.
2003 ™ In 2003, we were the first in the industry to set the trend for high-end
air conditioners that include automatic filter cleaners, with our “nocria™”
brand of home air conditioners equipped with “Automatic Self-cleaning
Filter System” (2003) technology, resulting from our pursuit of customer
convenience and the high regard for the ability of our products to maintain a
high level of energy saving performance.

Fujitsu General’s signature room air conditioner series is “nocria®,” which is

Automatic Self-cleaning Filter System “aircon” (short for “air conditioner”) spelled backwards. As the name suggests,
Simply brush to remove the dust on the filter
the series aims to defy conventional wisdom on air conditioners. After
releasing the first air conditioner in the industry featuring the “Automatic
Self-cleaning Filter System,” in 2008 we launched “nocria S.” As the smallest
nocria® commercial air conditioner on the market, it has become synonymous with
aircon compact air conditioners. We have also already launched “nocria X,” which
features the “DUAL BLASTER” feature that controls heating/cooling and room
2008 S temperature currents. This provides customers with comfortable heating
X and cooling that reaches every corner of the room—even with a conservative
setting. The unique technologies we have developed with the “nocria” series
DUAL BLASTER
can even be found in the highly acclaimed air conditioners we sell overseas.

Commercial air conditioners

We continue to expand and strengthen our lineup of commercial air
conditioners. Our multi air conditioning systems can connect several indoor
units to a single outdoor unit, allowing users to reduce the space required
X for the outdoor unit. These systems are particularly popular with shops and
nocria X with DUAL BLASTER (side fan) offices in urban areas in Europe, where consideration must be paid to the
technology scenery. Among strict energy-saving regulations, we leverage the ability
of our products to save energy through finely controlling the temperature
of each room (in contrast with traditional products which cool the entire
building), in an effort to promote adoption of these products in small-to-
medium buildings and commercial facilities in the North American market.
1 Since its launch in 2001, our “AIRSTAGE™” series of multi air conditioning
systems for buildings (VRF) has continued to gain popularity as we expand
the lineup with products that suit the needs of each region, such as Europe,
Australia, the Americas, and China. In order to meet the need for features
such as excellent energy efficiency, exceptional design versatility, and more
comfortable current control,
we will continue to strengthen
2001 VRF AIRSTAGE™ our development of multi
air conditioning systems
for buildings that integrate
our advanced refrigerating
cycle technology and comfort
control systems, and attempt
to expand our share in the AIRSTAGE V-
world market. “AIRSTAGE V-III” multi air conditioning system for
buildings (outdoor unit)

Launching Energy-saving, Compact Multi Air Conditioning

Systems in North America
1 8 In the North American air conditioner market, we launched the
AIRSTAGE J- S “AIRSTAGE” J-IIS series multi air conditioning system, which can connect
up to eight indoor units to a single outdoor unit. By adding to our
J- S
product lineup the J-IIS series that features high energy-saving efficiency
and compact outdoor units, we have strengthened our ability to make
proposals to small stores and offices as well as to small condominiums
and single-family homes, accelerating efforts to cultivate the North
American market.

AIRSTAGE J- S
“AIRSTAGE” J-IIS series (outdoor unit (left) and various indoor
units)

FUJITSU GENERAL 5
 Pursuing New Possibilities in Air Conditioning.
We are committed to research and development
that seeks improved comfort and energy saving.

Major Research & Development Projects

CAE
3D

Structural design technology supports comfortable current control

We employ CAE technology to perform fluid analysis of indoor currents and
strength analysis of case structures to develop designs with new materials
and shapes and repeatedly carry out prototype verification using 3D printers
in order to create unique, high quality products.

CAE
We simulate optimal current flow using CAE technology in order to analyze and reflect it in
our designs.
Refrigerating cycle technology for comfortable heating and cooling
We strive to carry out R&D so that we can provide customers with air
conditioners that can reliably heat and cool rooms even in severe
environments, such as the extreme cold of northern Europe and the
scorching heat of the Middle East. We also actively engage in research on
energy-saving technologies, efforts to transition to refrigerants with less
impact on the global environment and so forth.

IoT AI
IoT

IoT AI

Toward the use of IoT and AI

Using the Internet of Things (IoT), Fujitsu General actively provides services
that allow users to control air conditioners from their smartphones.
We will expand open co-creation efforts with external partners and deepen
IoT FGLair
our use of IoT and artificial intelligence (AI) to develop new functions and Usage of “FGLair,” a smartphone app we co-developed with a US IoT company.
services in efforts to develop secure, convenient air conditioners.

FUJITSU GENERAL ENGENEERING (THAILAND) CO., LTD.

Fujitsu General Group’s development bases R&D Center
3
2016 R&D
R&D 200

We develop air conditioners at three locations: the Kawasaki Head Office

(Japan), in China, and in Thailand. In 2016, we completed the construction
of a brand new R&D center and started operation at our development base
in Thailand. This R&D center can support more than 200 engineers. In
addition to installing the latest testing facilities, we built a highly functional
development base to make it a place to verify air conditioner products.

6 FUJITSU GENERAL
 Research & Development

PAM
High voltage vector PAM inverter Motor used for ventilation fans in
with high air cooling and heating indoor units for home air conditioners
capabilities

Improving the technology of core parts (compressors & heat exchangers)

To survive in the global air conditioner market, where technological
competition to achieve energy savings, comfort, cold weather resistance,
and environmental friendliness is intensifying, we are focusing on
improving the technologies used in core parts.
To improve compressors, we are striving to realize a cutting-edge design
to completely reduce friction loss in the rotating part and fluid loss from
refrigerant gas as well as to develop a parts processing technology with
micron order precision to achieve such a design. We have also designed
a unique drive circuit that makes maximal use of advanced electronic
parts for inverters as part of our continued efforts to enhance energy
savings and reduce noise.
In addition to compressors, heat exchangers also affect air conditioners’
energy-saving performance. By using high-density refrigerant pipes and
heat exchanger fins, we achieve heat exchangers that are both small
Compressor, the heart of an air Compact, high density heat exchanger
in size and have energy-saving features. As for the motors of fans for conditioner
ventilating and cooling heat exchangers, besides energy savings and
high power, we achieved high noise reduction by increasing the number
of magnets used.

Initiatives at Fujitsu General Laboratories Limited

Fujitsu General Laboratories Limited engages in R&D on future
technologies, such as next-generation heat pump technology,
innovative air conditioners, and next-generation power electronics
technology; we see the transition to a post-fossil-fuel society (renewable
energy society) as a step toward achieving a low-carbon society. Compact, high efficiency heat Ultra-compact, high efficiency direct
exchanger (exchanges heat between frequency-to-voltage converter
water and refrigerant)

 F UJITSU GENERAL (SHANGHAI) CO., LTD.

Head office/FUJITSU GENERAL LABRATRY Technical Center

FUJITSU GENERAL 7
 Fujitsu Generalʼs air conditioning business also enjoys a large market share overseas.
Testimony to the recognition of our people and environmentally friendly technology.

Air Conditioner Business Sales Performance

■ 欧州 Europe ■ 日本 Japan
Hundred millions of yen Hundred millions of yen
（億円） （億円）
600 600
555
510 529
500 500
449
415 403
400 400

300 300
●
FUJITSU GENERAL (U.K.)
CO., LIMITED 200 200
●
FUJITSU GENERAL
AIR CONDITIONING (U.K.) LIMITED 100 100

0 0
2014 2015 2016（年度）Fiscal year FUJITSU GENERAL CENTRAL 2014 2015 2016（年度）Fiscal year
AIR-CONDITIONER (WUXI) CO., LTD.
FUJITSU GENERAL (EURO) GmbH
F.G.L.S. ELECTRIC CO., LTD.
FUJITSU GENERAL LIMITED

FUJITSU GENERAL (SHANGHAI) CO., LTD.

FUJITSU GENERAL ORIENT INTERNATIONAL
ELECTRONICS SALES (SHANGHAI) CO., LTD.
FUJITSU GENERAL (TAIWAN) CO., LTD.
FUJITSU GENERAL (MIDDLE EAST) FZE
■ 中東 Middle East
Hundred millions of yen ●
FUJITSU GENERAL (THAILAND) CO., LTD.
（億円）
●
FUJITSU GENERAL ENGINEERING (THAILAND) CO., LTD.
600 ●
FGA (THAILAND) CO., LTD.
●
TCFG COMPRESSOR (THAILAND) CO., LTD.
500 490
FUJITSU GENERAL (ASIA) PTE. LTD.

400 396
368

300

200

100

0
2014 2015 2016（年度）Fiscal year FUJITSU GENERAL (AUST.) PTY LIMITED

FUJITSU GENERAL NEW ZEALAND LIMITED

Overseas Manufacturing Companies

FUJITSU GENERAL (SHANGHAI) CO., LTD. F UJITSU GENERAL CENTRAL AIR-CONDITIONER F.G.L.S. ELECTRIC CO., LTD.
No.1720 Hui Cheng South Rd., Jiading Shanghai 201821, (WUXI) CO., LTD. No.8, Jiangzhou Road, Economic Development Zone,
China No.10 Lijiang Road, New District, Wuxi, Jiangsu 214028, China Jingjiang, Jiangsu 214500, China

8 FUJITSU GENERAL
 Air Conditioner Business Sales Performance

■ 米州 America
Hundred millions of yen
（億円）
600 Overseas Sales Companies

500 America
FUJITSU GENERAL AMERICA, INC.
400 353, Route 46 West, Fairfield, N.J. 07004, U.S.A.
333 332 329 FUJITSU GENERAL DO BRASIL LTDA.
日本と海外 Japan and overseas 300 Rua Treze de Maio, 1633 - 2º andar - Bela Vista,
Hundred millions of yen São Paulo, SP, CEP 01327-905, Brasil
（億円） 200
2,500
Europe
100 FUJITSU GENERAL (U.K.) CO., LIMITED
2,000 529 555 First Floor Unit 330, Centennial Park, Centennial
510 0
Avenue, Elstree, Hertfordshire, WD6 3TJ, U.K.
2014 2015 2016（年度）Fiscal year
1,500 FUJITSU GENERAL AIR CONDITIONING (U.K.)
LIMITED
FUJITSU GENERAL AMERICA, INC. Unit 150, Centennial Park, Centennial Avenue,
1,000
Elstree, Hertfordshire, WD6 3SG, U.K.
1,680 1,802 1,769 FUJITSU GENERAL (EURO) GmbH
日本
500 Japan Werftstraße 20, D-40549 Düsseldorf, Germany
海外
Overseas
0 Middle East
2014 2015 2016（年度）Fiscal year FUJITSU GENERAL (MIDDLE EAST) FZE
P.O.BOX 17547, S/R S3B4SR06, Jebel Ali FZE
South, Dubai, U.A.E.

Asia/Oceania
■ アジア・オセアニア（日本除く）Asia/Oceania(excluding Japan) FUJITSU GENERAL (ASIA) PTE. LTD.
Hundred millions of yen 25 Pandan Crescent #02-10 TIC Tech Centre,
（億円） Singapore 128477
600 577 595 FUJITSU GENERAL (TAIWAN) CO., LTD.
564
4F. -1, No.416 Sec.2, Chongde Rd., Beitun District,
500 Taichung 40653, Taiwan
FUJITSU GENERAL ORIENT INTERNATIONAL
400 ELECTRONICS SALES (SHANGHAI) CO., LTD.
Room 409, West Wing, GC Tower, No.577 Pudian
300 FUJITSU GENERAL DO BRASIL LTDA. Road, Pudong Shanghai, 200122, China
FUJITSU GENERAL (AUST.) PTY LIMITED
200
Eastern Creek Drive, Eastern Creek, NSW 2766,
Australia
100
FUJITSU GENERAL NEW ZEALAND LIMITED
0 109 Port Rd., Seaview, Lower Hutt, New Zealand
2014 2015 2016（年度）Fiscal year

F UJITSU GENERAL (THAILAND) CO., LTD. F GA (THAILAND) CO., LTD. T CFG COMPRESSOR (THAILAND) CO., LTD.
F UJITSU GENERAL ENGINEERING (THAILAND) CO., LTD. Laem Chabang Industrial Estate, I-EA-T, Free Zone 2, 212 Leam Chabang Industrial Estate, I-EA-T, Free Zone 2, 212/1
Laem Chabang Industrial Estate, I-EA-T, Free Zone 1, 92/9 (92/10) Moo 3, Thungsukhla, Sriracha, Chonburi 20230, Thailand Moo 3, Thungsukhla, Sriracha, Chonburi 20230, Thailand
Moo 2, Thungsukhla, Sriracha, Chonburi 20230, Thailand

FUJITSU GENERAL 9
 5

Promoting Glocalization from a Global Perspective while Emphasizing the Actual Local
Situation in the Field under the Aim of Advancing Our Five-base System (Europe,
Middle East, Asia & Oceania, Americas, and Japan)

5 Sales Efforts at Fujitsu General's Five Bases

2 1970

UAE

R&D
UAE

Europe Middle East

In Europe, we sell air conditioners and provide services to various countries In the Middle East, we made our first step into the global market for air
from our two bases in the UK and Germany. We started business with home conditioners during the 1970’s. By developing durable products suitable
air conditioners. Today, in addition to expanding our sale channels across the for the area’s severe climate, we obtained customers’ trust and established
Europe to increase sales of commercial air conditioners, we are committed a quality brand presence. In addition, we are acting quickly to respond to
to expanding the commercial business by adding light commercial products the energy-saving regulations recently implemented in Saudi Arabia, the
and peripheral equipment, such as air conditioner management systems for UAE, and other Persian Gulf states ahead of other companies; attempting to
buildings, to our product lineup. launch comfortable, high
In addition, we built the Europe R&D Center in Düsseldorf, Germany to energy-saving products; and
strengthen the collaborative relationship with our key partner in Europe. working to further improve
While responding to energy-saving and environmental regulations across our brand value. Amid
Europe, we provide quick, detailed support by expanding our lineup of ongoing urban development,
commercial air conditioners and meeting market-specific requests. demand for commercial air
conditioners and multi air
conditioners for buildings
is increasing. In response,
we built a new training
center in the UAE’s Dubai
to strengthen support for
engineers at agencies in
various countries as well as Technical training on multi air conditioners for
the sales system, thereby buildings (New training center in the Middle East)

further expanding sales.

EC
To find new customers, we energetically exhibited at an air conditioner exhibition (UK) EC

10 FUJITSU GENERAL
 Business of air conditioners

1980
9
Rheem

America
The US air conditioner market—the world’s second largest market—has an air
conditioner culture based on central duct air conditioning systems, such as
the unitary and rooftop air conditioning systems supplied by US makers. In
Japan this market, Japanese makers have been selling ductless air conditioners
In the Japanese market, we are expanding sales by providing air conditioners featuring individual air conditioning and energy-saving technology. We
with excellent energy-saving performance that make a giant leap forward in entered the market in the 1980’s and have been seeking customers.
comfort. Market demand is gradually increasing; especially in Hokkaido and However, to enter the realm of duct air conditioners, which comprises 90%
the Tohoku region, demand is on the rise. of the market, we entered into an agreement with Rheem Manufacturing
We are deepening collaboration by developing sales promotion plans Company, a leading US air conditioner and water heater maker, to supply
and implementing measures for stores within our home electronics mass products to each other. We will continue to strengthen our relationship so
merchandise outlet route. Each of our salespeople strengthens his or her that we can make the most of the resources held by the two companies and
relationships with stores by carrying out product training for sales floor staff maximize synergy through collaboration.
members as an expert in air conditioners, attempting to serve as an essential We have also opened a solution center in New York City’s Manhattan to
business partner. strengthen our platform for business negotiations with customers as well as
We are also strengthening initiatives in our household equipment route. In to provide technical and service support.
addition to major home builders, we started business with local building
firms, equipment companies, and so forth, which is now becoming one
of the main pillars of our business. We make proposals to customers as a
company that offers the benefit of providing services from guarantee through
to repairs, as well as by selling air conditioner units and installing them in
accordance with the maker’s specifications as a one-stop solution.
Going forward, we will also focus on improving our brand recognition to
further increase sales.

Air conditioner installation and service training for distributors Solution Center for product training and business negotiations (Manhattan, New York, US)

Asia/Oceania
In Asia, we will expand sales by offering products suited to each region’s
characteristics based on our high brand image. We will focus on India, where
future growth is expected. We will actively develop products in response to
changes in the market such as implementation of energy-saving regulations.
In China—the world’s largest air conditioner market—we will establish
sales channels, such as developers handling commercial products, mass
merchandise outlets and specialty shops selling home appliances, and
e-commerce sites. We are especially interested in fast-growing e-commerce
sites, where we will expand business by marketing throughout the country by
launching more exclusive models and strengthening our service structure.
Within Oceania, we are now offering products in Australia and New Zealand.
We have expanded business by increasing sales of high value added models
and by selling via mass merchandise outlets. Now, we are expanding our We built a system in which engineers quickly visit customers using dedicated service
commercial routes by establishing routes via air conditioner specialty shops. vehicles.
In Australia, we directly provide after-sales services in major five cities as an
effort to reduce costs and improve customer satisfaction.

FUJITSU GENERAL 11
 Information & Communication Systems

Information & Communication Systems

Fire and disaster prevention systems

As one way to help build fire and disaster prevention infrastructures, we
provide fire prevention systems that protect people's lives and property as
well as disaster prevention systems that keep people safe and secure—as total
solution system services covering everything from planning, manufacturing,
sales, and maintenance.
During emergency dispatch, our fire prevention systems instantaneously
give precise instructions and support firefighting activities, by providing
comprehensive information assistance such as locating callers, searching
for the shortest routes to fires, checking the formation and equipment of
dispatch units, and confirming the status of on-site facilities.
Our digital disaster prevention systems can display images and text in
addition to broadcasting audio, allowing for more accurate information
transmission. We continue to help build advanced disaster prevention
systems in municipalities all over Japan.

Advanced fire and disaster prevention command center Distribution/video systems

We provide customers with their ideal system—from planning and
development, to installation and maintenance.
We provide total distribution systems, from back office systems that manage
order placement, inventory, and attendance to front office systems such as
POS POS and ordering systems.
Our video systems enable a variety of solutions, including patient guidance
systems integrated with digital charts to support the flow of patients from
reception to medical examination to payment to drug administration within
hospital outpatient services; display panels; and terminals for summoning
people within the hospital.

Self-ordering system Medical examination waiting

information display system

R&D on radio communication equipment

Regarding the digitization of radio, we acted quickly to realize a

DSP modulation-demodulation section for digital signal processing
using a digital signal processor (DSP). We ensured high reliability by
improving performance and reducing the number of parts. We also
focus on technology for improving the efficiency of high frequency
power amplifiers. A portable transceiver for fire and ambulance
1W services with a 5W output that we developed was well received
5W because it is the only such transceiver in the industry, as it was
difficult to achieve a transmission output of more than 1W due to
radiation and battery capacity limitations.
2017 By further reducing power consumption, in 2017 we achieved
2/3 a compact size of approximately two-thirds the volume of the
previous model (photo on the left). We will continue to develop
new technologies and products, such as digital signal processing for
modulation/demodulation and high frequency power amplifiers.

The product developed prior to industry

2002 2002: Digital protection against disasters administrative radio equipment
2010 2010: Fire fighting and first aid digital radio installation are
Compact portable transceiver developed and commercialized.

12 FUJITSU GENERAL
 Electronic Devices and Financial Indicator

Electronic Devices
Hundred millions of yen
（億円） 空調機（海外） 空調機（国内） 情報通信システム 電子デバイス その他
3,000
Our based on 2,810
lineup in the solution business is2,748 the pillars of cameras,
electronic components, and 2,601rated in
unit products. We have been highly
2,414
2,500 451 91to 365
various manufacturing fields for our solutions
100 146
problems facing customers,
2,092 117
such
2,000 357 89 quality, and 529
as those related to technology, costs. 555
279products 510
We are developing 80 equipped with our unique image processing
583
1,500
technology, and485
our vehicle-mounted cameras lead the world in terms of
high performance and functionality. Our rear close traffic alert (RCTA) system
1,000 1,802 1,769 recognition
1,680
is the first on earth in which the camera itself can perform object
Vehicle-mounted rear camera
1,231 1,367
processing.
500 Its mobile object detection function analyzes video taken from
an ultrawide angle rear camera to detect objects coming from either side
RCTA 0
of a vehicle’s rear. Drivers are notified of dangers by an alarm sound or a
2012 2013 2014 2015 2016 （年度）
lit-up indicator on a monitor, helping them prevent accidents when parking
Fiscal year
or backing up. Our system is drawing attention as a key device to support
automatic driving.
Our electronic components and unit products facilitate high efficiency
through the development of energy-saving products in power electronics as
Hundred millions of yen well as industrial
Hundred millionsequipment,
of yen such as robot controllers and motor drive units.
（億円） Hundred
（億円） millions of yen 営業利益 営業利益率
空調機（海外） 空調機（国内） 情報通信システム 電子デバイス その他 （億円）
We also contribute
空調機（海外）to ecology
空調機with
（国内）our efforts
情報通信システムin approaches to environmental
電子デバイス その他
3,000 2,810 400 12.0%
2,748 3,000
devices. 2,810 compact technology
We satisfy customers by pursuing high quality,
2,601 2,748 10.2%
2,414 and maximizing our strengths 9.9% 9.8% 2,601
2,500 451 91 365 100 146 2,500 2,414as a manufacturer.365 100
2,092 117 300
8.6% 451 91 146
357 89 2,092 117 9.0%
2,000 529 555 7.2% 357 89
279 80 510 2,000 529 555
279 80 510
583
1,500 485 200 583 6.0%
1,500 485
1,000 1,802 1,769 271 275 265
1,680 1,000 1,802 1,769
1,367 100 207 1,680 3.0%
1,231 151 1,367
500 1,231
500
Fujitsu General Electronics Head Office (Ichinoseki, Iwate)—
0
in charge of our electronic device business 0 0.0%
2012 2013 2014 2015 2016 0
（年度） 2012
2012 2013
2013 2014
2014 2015
2015 2016
2016 （年度）
Fiscal year （年度）
Fiscal year
Fiscal year

Financial Indicator (Consolidated Basis)

Net sales Operating income / Operating income margin

Hundred millions of yen Hundred millions of yen
Hundred millions of yen （億円）
Hundred millions of yen 自己資本 自己資本比率
（億円） 営業利益 営業利益率
（億円） （億円） 営業利益 営業利益率
空調機（海外） 空調機（国内） 情報通信システム 電子デバイス その他 1,000 47.0% 47.8% 50.0%
400 12.0%
3,000 2,810 400 12.0%
2,748 10.2%
9.9% 9.8% 2,601 39.0% 10.2%
2,414 800 9.9% 9.8% 40.0%
2,500 8.6% 451 91 365 100
300 146 33.1%
8.6%
2,092 117 9.0% 300 31.3% 9.0%
7.2% 357 89
2,000 529 555 600 7.2% 30.0%
279 80 510
200 583 6.0% 928
1,500 485 200 850 6.0%
400 20.0%
743
271 275 265 538
1,000 1,802 1,769 271 275 265
100 207 1,680 3.0% 200 467 10.0%
151 1,367 100 207 3.0%
1,231 151
500

0 0.0% 0 0.0%
0 2012 2013 2014 2015 2016 （年度） 0 2012 2013 2014 2015 2016 （年度） 0.0%
2012 2013 2014 2015 2016 Fiscal
（年度）year 2012 2013 2014 2015 2016 Fiscal
（年度）year
Fiscal year Fiscal year

Equity capital / Equity ratio :

X Operating cash flow, Investing cash flow, Free cash flow
Hundred millions of yen Hundred
（億円） 自己資本 自己資本比率
Hundred millions
（億円）
millions of
of yen
yen
Hundred millions of yen （億円） 営業キャッシュ・フロー 投資キャッシュ・フロー
自己資本 自己資本比率
フリー・キャッシュ・フロー
（億円）
1,000 営業利益 営業利益率
47.0% 47.8% 50.0% 300
1,000 47.0% 47.8% 50.0%
400 12.0%
39.0% 10.2% 219
800 9.9% 9.8% 40.0% 39.0% 164
800
200 194 40.0%
33.1%
8.6%
300 31.3% 9.0% 33.1%
31.3% 90
600 7.2% 30.0%
600 30.0%
84 241 268
928 100 232
200 850 6.0% 928
400 20.0% 850
743 400 20.0%
113 151 743
538 275
467 271 265 0 538
200
100 207 10.0% ▲ 29
467 ▲47 ▲49
3.0% 200 ▲61 ▲68 10.0%
151
0 0.0% ▲100
0 0.0%
0 2012 2013 2014 2015 2016 （年度） 0.0% 2012 2013 2014 2015 2016 （年度）
2012 2013 2014 2015 2016 （年度）
2012 2013 2014 2015 2016 Fiscal
（年度）year Fiscal
Fiscal year
year
Fiscal year

FUJITSU GENERAL 13
 Fujitsu General is a company that provides people around the world with a future
of prosperity and dreams with the aim of “creating a society that is secure and
comfortable”, and that contributes to the continuous development of society and
promotes activities to conserve the environment.

CSR Corporate Social Responsibility (CSR) Efforts

The Fujitsu General Group engages in the air conditioner business with a
focus on providing air conditioners, which are products expected to contribute
to preserving the global environment, and the development, manufacture,
and sale of fire and disaster prevention systems as well as vehicle-mounted
cameras, which contribute to creating a safe, secure society. Through these
business activities, our primary goal is to fulfill our social responsibility.
In addition, we contribute to society and communities through fund-raising
activities overseas, donations to disaster-hit areas in Japan and abroad,
establishment of biotopes at offices, holding of summer festivals, and so
forth; we act to preserve biodiversity.

The Fujitsu General Group, which has manufacturing and sales bases around
the world, contributes to society’s continued development through various
activities based on each community’s characteristics.

Examples of social contribution activities

Initiative in the Oceania region
We continue to provide donations and various support to cancer patients
and organizations offering financial support to doctors engaged in cancer
research.
We actively support the idea of "business that benefits local communities" by
supporting the following projects:
·Support for asthmatic patients and their families
·Support for premature infants and newborn babies with illnesses
·Housing support for people living in poor housing environments
2017 12 Hamamatsu business office
As represented by its recycling business and repair departments, the
Hamamatsu business office focuses on businesses that closely relate to
reducing social and environmental burdens. In addition to such businesses,
we plan to introduce renewable energy (solar power) at the office in
December 2017, positioning it as a symbolic of environmentally friendly
business offices.
By establishing a biotope, we help preserve indigenous species in the
neighboring areas and actively hold plant tours. We also use the biotope as
a place to deepen people’s understanding about reducing environmental
burdens through Japan’s home appliance recycling system.

2016

We put up the “AKASURI campaign” poster We collect unnecessary stationary and

inside the company to build momentum redistribute it to departments that
for the company-wide campaign. need it on environment day.

14 FUJITSU GENERAL
 Corporate Social Responsibility

Biodiversity (green area maintenance and tree-planting activities)

The Fujitsu General Group engages in a variety of activities including Regional contribution
expanding the size of green areas and maintaining water storage facilities— We make regional contributions in a variety of ways, such as providing
all out of concern for our impact on ecosystems around our business offices. tours of the Fuji Eco Cycle (Hamamatsu) recycling plant, and opening up
green areas around the Kawasaki Head Office each summer and inviting
neighboring residents to our “Summer Festival.”

FUJITSU GENERAL (THAILAND) CO., LTD.

Top photo: Employees planting trees in a green area on company grounds, to enlarge
habitats for living creatures and provide workers with a place to rest.
Fujitsu General Engineering (Thailand) Co., Ltd. Top photo: Elementary school children from Hamamatsu touring a home electronics
recycling factory.
Fuji Eco Cycle.

Bottom photo: Maintaining the green area on the Head Office company grounds in
Kawasaki. These healthy trees will serve as migration routes for local life. Bottom photo: The Summer Festival is run by workers on a volunteer basis.
Kawasaki Head Office. Kawasaki Head Office.

Environmental education
conducted for short-term
workers.
Environmental education/awareness
Fujitsu General Central Air-
The Fujitsu General Group conducts environmental education for all of its conditioner (Wuxi) Co., Ltd.
workers—from full time employees to short-term contract workers.
We also hold Environmental Week to raise environmental awareness.

The “AKASURI campaign”

Since 2016, we have been conducting the “AKASURI campaign” linked to environmental management. This activity is intended to transform our company into a
highly profitable organization by completely removing waste from business activities and creating value by taking on new challenges.
While aiming to be an environmentally friendly company that does not waste precious energy or resources, we will strengthen our corporate culture and raise the
level of employees’ ethics.
Provision of environmentally friendly products and services
·Offer many products with high energy-saving performance on the market.
·Promote energy-saving operation by making service and maintenance proposals.
Reduction of environmental burdens in our own business activities
·Remove waste completely from business activities.
Remove waste and improve operational efficiency to become a highly profitable company.

FUJITSU GENERAL 15
 69

Accurate and timely response to customer needs.

69 Fujitsu General centers, located throughout
Japan, help to provide a comfortable way of life.

Offices and Domestic Sales Centers

Offices  Hokuriku Branch

❶ Hamamatsu Business Office  Kansai Branch
❷ Matsubara Business Office  Kinki Information Communication
❸ Aomori Business Office Networks Sales Office
 Chugoku Branch
Sales Centers  Chu-Shikoku Information
❹ Electronic Device Business Sales Office Communication Networks Sales Office
❺ Information Communication Networks Sales  Shikoku Branch
Office  Kyushu Branch
❻ System Sales Division  Kyushu Information Communication
❼ Hokkaido Branch Networks Sales Office
❽ Hokkaido Information Communication  Kyushu-Minami Branch 18 21

Networks Sales Office

❾ Tohoku Branch
 Tohoku Information Communication
Networks Sales Office
 Kitakanto Branch
 Higashi-Kanto Branch 21 22 24
 Jyoshin-Etsu Branch 10
27
 Tokyo Branch
 Kanagawa Branch
 Tokai Branch 23

 Chubu Information Communication 26

20 17
Networks Sales Office 29
24 25 28
33 32

30

16 17 18

2 19 20 22
1 19 7
23 25
26 31

Domestic Service Centers

❶ Hokkaido Service Center  Nagoya Service Center

❷ Sendai Service Center  Hamamatsu Service Center
❸ Morioka Service Center  Mie Service Center
❹ Yamagata Service Center  Kanazawa Service Center
❺ Koriyama Service Center  Kansai Service Center
❻ Saitama Service Center  Kyoto Service Center
❼ Utsunomiya Service Center  Hiroshima Service Center
❽ Takasaki Service Center  Shikoku Service Center
❾ Niigata Service Center  Okayama Service Center
 Matsumoto Service Center  Matsue Service Center
 Tokyo First Service Center  Fukuoka Service Center
 Tokyo Second Service Center  Kitakyushu Service Center
 Tokyo Third Service Center  Kumamoto Service Center
 Kanagawa First Service Center  Kyushuminami Service Center
 Kanagawa Second Service Center  Kouhu Service Center (Information
 Chiba Service Center Communication)
 Shizuoka Service Center  Matsuyama Service Center (Information
Communication)

16 FUJITSU GENERAL
 Business centers in Japan

7 8 1

Affiliated Companies in Japan

❶
021 0853 3 1
IC
Fujitsu General Electronics Limited
3
3-1, Aisari, Ichinoseki 021-0853, Japan Tel. 0191-26-0253 Fax. 0191-26-0283
Business: Rear view cameras for vehicles, power modules, hybrid ICs, -wave converters, unit goods design and
manufacture

❷
3
213 8502 3 3 17

1 Fujitsu General Laboratories Limited

3-3-17, Suenaga, Takatsu-ku, Kawasaki 213-8502, Japan Tel. 044-861-7758 Fax. 044-861-9783
Business: Air conditioners, refrigeration system related research, development, design, and consulting
4 9 10 2 ❸
9 213 8502 3 3 17

Fujitsu General Residential Equipment Ltd.

5 3-3-17, Suenaga, Takatsu-ku, Kawasaki 213-8502, Japan Tel. 044-861-9736 Fax. 044-861-7491
Business: Air conditioner sales, installation

7 ❹
108 0023 2 3 31 2
OA
Fujitsu General Information System Ltd.
Dainitakatoribiru, 2-3-31, Shibaura, Minato-ku 108-0023, Japan Tel. 03-3456-2811 Fax. 03-3456-2820
Business: Sales and service contract work for sorting data processing systems, marking systems (label printers),
office equipment, OA equipment, etc.

❺
213 8502 3 3 17

Fujitsu General Field Sales Ltd.

13 8 3-3-17, Suenaga, Takatsu-ku, Kawasaki 213-8502, Japan Tel. 044-861-9845 Fax. 044-861-9894
Business: Staff placement and contract work

❻
14
213 8502 3 3 17

F E S Ltd.
3-3-17, Suenaga, Takatsu-ku, Kawasaki 213-8502, Japan Tel. 044-861-7840 Fax. 044-861-7884
Business: Office equipment, vehicle and other leasing, real estate
11 6
12 16 ❼
13 12 11 431 1304 1930 4
4

15 Fuji Eco Cycle Co., Ltd.

1930-4, Nakagawa, Hosoe-cho, Kita-ku, Hamamatsu 431-1304, Japan Tel. 053-523-1152 Fax. 053-523-1153
Business: Recycling of home electronics goods

❽
213 8502 3 3 17

Fujitsu General EMC Laboratory Limited

3-3-17, Suenaga, Takatsu-ku, Kawasaki 213-8502, Japan Tel. 044-861-7897 Fax. 044-861-9890
4 5 6 15 14 Business: Radio interference measurement and measurement contracting work, radio interference measurement
2 3 5 6 8 9 equipment leasing, consulting work, etc.
10
❾
213 8502 3 3 17

Fujitsu General Heartware Ltd.

3-3-17, Suenaga, Takatsu-ku, Kawasaki 213-8502, Japan Tel. 044-861-9741 Fax. 044-861-9786
Business: Goods management, cleaning services, copying machine services


213 8502 3 3 17

Seiwakai Ltd.
3-3-17, Suenaga, Takatsu-ku, Kawasaki 213-8502, Japan Tel. 044-861-7831 Fax. 044-861-7890
Business: Agent for all types of insurance, copying machine services, and operation of in-company sales outlets

FUJITSU GENERAL 17
 Company Overview / Board and Executives

Company Overview

Name: FUJITSU GENERAL LIMITED (FGL)

1936 1 15 Established: January 15, 1936
Type of Product and component development, manufacture, sales, and
business: services for both the air conditioners and telecommunications
fields.
180 8,910 2017 3 Capital: 18,089,100,000 yen
1,547 2017 3 Employees: 1,547 (Fujitsu General Ltd.)
7,072 2017 3 7,072 (Fujitsu General group)

Board of Directors / Corporate Executive Officers

Chairman & Representative Director : Junichi Murashima

President & Representative Director : Etsuro Saito
Director : Hisashi Sakamaki
Director : Fumiaki Terasaka
Director : Mieko Kuwayama
Director : Kiyoshi Handa
Director & Corporate Senior Executive Vice President : Hiroshi Niwayama
Director & Corporate Executive Vice President : Hideji Kawashima
湏 Director & Corporate Executive Vice President : Tsunenao Kosuda
Director & Corporate Senior Vice President : Hisaji Ebisawa
Director & Corporate Senior Vice President : Norio Yamaichi
Director & Corporate Senior Vice President : Hiroyuki Yokoyama
Director & Corporate Vice President : Masaki Sugiyama
Corporate Senior Vice President : Naoki Kawaguchi
Corporate Senior Vice President : Yoshinobu Miyajima
Corporate Senior Vice President : Susumu Ohkawara
Corporate Senior Vice President : Kimihiko Shimizu
Corporate Senior Vice President : Tadashi Hasegawa
Corporate Vice President : Eiji Abe
Corporate Vice President : Morimitsu Takagi
Corporate Vice President : Hiroyuki Kawada
Corporate Vice President : Masataka Eto
Corporate Vice President : Atsushi Itagaki
Corporate Vice President : Yosuke Nakagawa
Corporate Vice President : Masahiko Naito
Audit & Supervisory Board Member : Akira Inoue
Audit & Supervisory Board Member : Komei Fujii
Audit & Supervisory Board Member : Kazuhiko Kato

Fujitsu General Limited Head Office

213-8502 3 3 17
TEL 044-866-1111
Head office: 3-3-17, Suenaga, Takatsu-ku,Kawasaki 213-8502, Japan
Tel. 044-866-1111

FUJITSU GENERAL Japan

URL http://www.fujitsu-general.com/jp/

FUJITSU GENERAL Global

URL http://www.fujitsu-general.com

Head Office

18 FUJITSU GENERAL
 Fujitsu General Chronology

Fujitsu General Chronology

year items

1936 1936 ••Established as Yaou Shoten Ltd. The company moves from the manufacture of
radios, loud speakers, electric phonographs, etc. into the manufacture of home
electrical appliances
1942 1942 ••Company named changed to Yaou Denki Ltd.
1955 1955 ••Kawasaki factory (now company headquarters) built
••Company listed on the Tokyo Stock Exchange
1960 ••The first consumer-use window air conditioner EA-55, introduced
1960 EA-55
1964 ••General Denshi Kogyo (now Fujitsu General Electronics Ltd.) established in
1964 Ichinoseki City, Iwate Prefecture
1966 ••Company name changed to General Ltd.
1966 1969 ••Capital investment to Taiwanese home appliance manufacturer, Taisei Industry
Co., Ltd. (predecessor of current Fujitsu General (Taiwan) Co., Ltd.)
1969 Fujitsu 1971 ••Easy to install “min min” cassette air conditioner introduced
General Taiwan Co., Ltd. ••Sales network formed in Middle East and Africa, air conditioner exports to the
1971 region launched
1974 ••Kamikita-gun, Shichinohe-machi, Aomori Prefecture air conditioner motor
factory (now Aomori business office) built, begins operation
1974 1975 ••Sales network formed in Asia, exports to the region launched
1975 1976 ••North America affiliate Teknika Electronics Co. (now Fujitsu General America,
1976 Teknika Electronics Co. Fujitsu General America, Inc.) established
1977 ••Europe sales company affiliate Teleton Electro (U.K.) Co., Ltd. (now Fujitsu
Inc. General (U.K.) Co., Ltd.) established
1977 Teleton Electro U.K. Co.,Ltd. Fujitsu General ••Chubu General air conditioner factory (now Hamamatsu business office)
U.K. Co.,Ltd. completed, manufacturing of room air conditioners and heat exchangers for
export markets launched
1978 ••Australia sales company affiliate General Colour Pty Ltd. (now Fujitsu General
(Aust.) Pty Ltd.) established
1978 General Colour Pty Ltd. Fujitsu General Aust. ••Europe sales company affiliate GCJ Electro (Europe) GmbH (now Fujitsu General
Pty Ltd. (Euro) GmbH) established
1980 ••South America affiliate sales company Genebras Electronica Ltda. (now Fujitsu
GCJ Electro Europe GmbH Fujitsu General Euro General do Brasil Ltda.) established
GmbH 1984 ••Capital and business alliance with Fujitsu Ltd.
1980 Genebras Eletronica Ltda. Fujitsu General do 1985 ••Named changed to Fujitsu General Ltd.
1986 ••First electronic fire prevention emergency information system delivered
Brasil Ltda. ••Research laboratory at company headquarters completed
1984 1991 ••Thailand air conditioner manufacturing company Fujitsu General (Thailand) Co.,
1985 Ltd. established
1 ••The “Mighty Compact” mini air conditioner with lambda heat exchanger
1986
introduced
1994 ••Shanghai, China air conditioner manufacturer Fujitsu General (Shanghai) Co.,
1991 Fujitsu General Thailand Co.,Ltd. Ltd. established
1997 ••Fujitsu General EMC Laboratory, a radio interference measurement and
consulting company, established
••Sales company Fujitsu General (Asia) Pte. Ltd. established in Singapore
1994 1998 ••Air conditioner motor manufacturing company FGA (Thailand) Co., Ltd.
1997 established in Thailand
••New Zealand affiliate sales company Fujitsu General New Zealand Ltd.
established
Fujitsu General Asia Pte. Ltd. ••Middle East and Africa affiliate sales company Fujitsu General (Middle East) Fze.
1998 FGA Thailand Co.,Ltd. established
Fujitsu General New Zealand Ltd. 1999 ••Fujitsu General Engineering (Thailand) Co., Ltd. established in Thailand,
strengthening air conditioner development and technological capability
Fujitsu General Middle East Fze. 2000 ••Air conditioner manufacturing and sale technical partnership with India’s ETA
1999 Fujitsu General Engineering Thailand Co.,Ltd. General Private Ltd. signed
••Home electronic appliance recycling business Fuji Ecocycle Ltd. established
2001 ••Affiliate Institute of Air-Conditioning Technology LTD. (now Fujitsu General
2000 ETA General Private Ltd.
Laboratories Ltd.) established at Kawasaki headquarters
2002 ••First digital wireless disaster prevention administration (broadcast) system
delivered
2001 2003 ••“nocria” air conditioner with the world’s first automatic self-cleaning filter
system introduced
••Motor business F.G.L.S. Electric Co., Ltd. established in partnership with China’s
2002 1 Little Swan Group
2003 nocria 2005 ••Air conditioner technology building completed at Fujitsu General (Shanghai)
Co., Ltd.
2006 ••VRF air conditioner manufacturer, sale, and service company Fujitsu General
Central Air-conditioner (Wuxi) Co., Ltd. established in China
••China local sales affiliate Fujitsu General Orient International Electronics Sales
2005 (Shanghai) Co., Ltd. established
2007 ••Air conditioner technology building completed on Main Office grounds
2006 VRF 2008 ••A 72.8 centimeter wide by 25 centimeter high nocria S air conditioner, the
industry’s most compact, introduced
••New factory completed by Fujitsu General Central Air-conditioner (Wuxi) Co.,
Ltd.
2007 ••Fujitsu General independently develops a 2-cylinder rotary compressor for
2008 72.8cm 25cm S medium- and large-capacity air conditioners.
2009 ••Operation of compressor factory on the premises of FGA (Thailand) Co., Ltd.
began
2
2010 ••Home appliance recycling plant Fuji Eco Cycle Co., Ltd. moved to within
2009 FGA Thailand Co., Ltd. Hamamatsu Business Office
2010 2012 ••TCFG Compressor (Thailand) Co., Ltd. established as a merged company with
2012 TCFG Compressor Thailand Co., Ltd. Toshiba Carrier Corporation; control of compressor factory transferred
2013 ••DUAL BLASTER equipped nocria X introduced
FGA Thailand Co., Ltd. ••New factory of Fujitsu General Electronics Ltd. (Ichinoseki City, Iwate Prefecture)
2013 X began operation
2016 ••Construction of new R&D Center at Fujitsu General Engineering (Thailand) Co.,
Ltd. completed
2016 Fujitsu General Engineering Thailand Co., Ltd. R&D
••Basic agreement reached on collaboration with Rheem Manufacturing
Rheem Company, a leading US air conditioner and water heater maker, aiming for a
comprehensive alliance in the US air conditioner business.

FUJITSU GENERAL 19
2017 年 7 月