Bill_Siemering
Bill_Siemering
Bill_Siemering
WBFO
In 1963, William Siemering became the first professional general manager of WBFO, the student radio
station at the State University of New York (SUNY) at Buffalo. He was hired by Richard Siggelkow, a
former faculty member at UW, who was now the dean of students. Siggelkow protected the journalistic
integrity of the station and gave the new manager total freedom to transform it. Like most college radio
stations at the time, WBFO had been a student club limited to evening hours during the academic year.[3]
By the end of Siemering's eight-year tenure, however, the station had substantially expanded its hours of
operations and the professionalism of its staff. Howard Arenstein, Ira Flatow, Clifford Stoll and Henry
Tenenbaum are among WBFO's notable alums.[1][3]
WBFO's programming became increasingly experimental and innovative during the late 1960s. It
broadcast live events from a major arts festival, readings by local and visiting artists, and a program
where art students discussed their creative process. One of the more remarkable experiments was City
Links: Buffalo, 28-hour-long live performance piece by Maryann Amacher in which she mixed ambient
sounds transmitted from five city locations.[3][6]
The politicization of the campus community during the Vietnam War increased the focus on the news at
WBFO. This came to a head in during the student strike of March 1970. Protestors occupied the student
center, police stormed the campus and tear gas was in the air. Nobody was talking to each other, but
Warren Bennis, a vice president at the university, used an open mike from the station to start a dialog.
Live coverage continued well into the night, during which WBFO interviewed student radicals, campus
administrators, city officials and the police. "The idea," Siemering reported, "was that there is not a single
truth here."[1][3][6][7]
The success of the strike coverage led Siemering to create This is Radio!, a WBFO magazine show that
was later co-hosted by Terry Gross and served as a model for Fresh Air.[1][3] "He [Siemering] opened
mikes, put participants on the air and talked to them," David Benders, a 33-year veteran at WBFO,
recalls, "It was the first modern-day talk show—it started something new."[8]
William Siemering's tenure at WBFO was also marked by an extraordinary outreach to Buffalo's African-
American community. Shortly upon his arrival in 1963, Siemering canvassed the community and
produced a radio series titled To be Negro, but the riots that followed the assassination of Martin Luther
King in 1968 prompted a different approach. After meetings during which blacks aired their grievances
regarding the Media, Siemering established a satellite station in the heart of the city. Volunteers from the
community—none of whom with prior experience in radio—planned and produced 28 hours of
programming for WBFO that ranged from a children's program to one on avant-garde jazz, as well as
community discussions ranging from school busing to drug addiction. A number of the staff went on to
successful careers in commercial radio and TV.[1][3][6][9]
NPR
Broadcasting in the United States was dominated by three commercial networks during most of the 20th
century, but this landscape changed with the passing of The Public Broadcasting Act of 1967 and the
creation of the Corporation for Public Broadcasting (CPB). By providing financial assistance to producers
of educational programming through the CPB, the act enabled them to provide both diversity and
excellence to a wider audience. Originally conceived exclusively for public television, the act also called
for the creation of public radio.[7]
By this time, William Siemering had become an influential thinker on the role and potential of public
radio. It wouldn't be staid like much of educational radio nor would it be superficial as was often the case
for commercial radio. He argued for authenticity, depth and the thoughtful exchange of diverse
perspectives and ideas. Moreover, Siemering argued for the imaginative power of sound in radio. It could
be more than television without pictures.[7][6]
In late 1969, Siemering joined Joe Gwathmey of KUT, Benard Mayes of KQED, Karl Schmidt of WHA
and five other educational radio station managers to comprise the founding board of directors for
National Public Radio (NPR).[7][6] They decided that public radio needed a distinctive daily program that
would attract audiences and provide the new network with a unique identity. The board assigned the task
of writing the Mission and Goals statement, the National Public Radio Purposes, to William Siemering.
Parts of this statement were later read to Don Quayle during his interview to become NPR's first
president. When asked if he could implement it, Quayle responded, "Yes, if I can hire the man who wrote
it."[7][6][9][3][10]
As NPR's first director of programming, Siemering was entrusted with developing the distinctive daily
program that would help define the fledgling organization. Informed by his experience with This is
Radio! at WBFO, he wanted a flexible magazine format that would mix news, art and culture in a fashion
that would be engaging, creative and conversational.[7][6] It would "reflect the diversity of America and
let the country hear itself."[9] The program, All Things Considered, debuted on May 3, 1971. It opened
with the quiet, conversational and unscripted voice of its first host, Robert Conley, followed by a first-
person account of heroin addiction, an interview with an enterprising barber in Iowa, and a dramatic and
evocative 20-minute sound montage of the massive anti-war demonstration that gripped Washington,
D.C., earlier that day.[6][3][4][10]
Far from formulaic, All Things Considered experienced more than its share of stumbles and missteps. The
program, however, began to gel after Jack W. Mitchell assumed the day-to-day responsibilities of running
the program. Its voice also developed, most notably with the addition of Susan Stamberg as co-host. After
a rocky first year, All Things Considered achieved credibility and won recognition, including the Peabody
Award in 1972. Nonetheless, Don Quayle, presumably dissatisfied with Siemering's personnel practices
and management style, fired him that December.[7][3]
Programming at KCCM reflected many of Siemering's ideas for public radio. Home for the Weekend was
weekly program that explored everything from the American Dream and what is a caring community to
the best feed for cows. Our Home Town was an extended series of sound portraits of six small towns in
North Dakota. KCCM even set up a listening post at a local mall where citizens could voice their
opinions on current issues and interact with public officials.[3][11]
Siemering also kept true to his pattern of hiring energetic and capable people despite their lack of radio
experience. Three of these hires, Marcia Alvar, Dennis Hamilton and John Ydstie, went on to have
successful careers in public radio.[3][11]
One of Siemering's goals at Moorhead was to contribute 52 pieces to NPR during the course of a year. He
achieved that goal. He was also elected to NPR's Board as a petition candidate and participated in policy-
making decisions over a ten-year period. Siemering's stint at KCCM was followed by a year as vice
president for programming at MPR in St. Paul. He then moved to Philadelphia to take on a different kind
of challenge.[3][11]
WHYY-FM
In 1978, WHYY-FM (then known as WUHY-FM) was an underperforming public radio station with one
of the largest potential audiences in the country. As its new station manager (later retitled as the Vice
President for Radio), William Siemering oversaw the sustained growth of the station's audience and
operations, the expansion of its news staff and the development of its programming. He helped develop a
successful local show, Fresh Air, hosted by Terry Gross, into the third most listened program on NPR and
created Radio Times with Marty Moss-Coanne. Siemering left WHYY in 1987.[3][12]
Soundprint
William Siemering incorporated music, sound and compelling storytelling into radio programming since
his days at WBFO and also played a key role in crafting NPR's distinctive sound. He further nurtured the
medium's possibilities when he served as the first executive producer of (1987-1992) and driving force
behind Soundprint. Originally conceived by documentarians Jay Allison and Larry Massat, Soundprint is
a weekly series of independently produced radio documentaries produced at WJHU-FM in Baltimore and
aired on NPR stations. It's the longest-running documentary series in public radio, and has won numerous
national and international awards.[13][14][15]
South Africa
William Siemering's first international foray came at the behest of the U.S. State Department. In 1993, he
was invited to meet with two groups. The first was interested in reforming the South African
Broadcasting Corporation (SABC), which, until then, had been the mouthpiece of the Apartheid
government. The second was interested in starting community radio stations as part of the liberation
struggle.
Two themes emerged during this period. One was the sustainability of community radio. The financial,
technical and infrastructural requirements for starting and maintaining a station may be substantially
lower than they are for a newspaper, a television station or an internet outlet, but the challenges to keep
them operational are daunting, especially in the poor communities where they are most needed. Financial
sustainability is the most obvious, and it tends to receive—understandably—the most attention. Other
attributes, however, also are crucial to a station's sustainability. These include clarity of purpose, open
relationships with stakeholders, a reputation for journalistic integrity and independence, ongoing
evaluation of programming, and a sense of ownership by the community[17][18]
The other theme was the unrealized potential of radio itself. Despite the fact that it has extraordinary
reach in impoverished and marginalized regions with high illiteracy,[19] radio was often overlooked by
donors and development organizations. When it was considered, more often than not, it was regarded
more as a loudspeaker for their public service announcements than as a tool for change.[11]
Through DRP, Siemering has worked with independent radio stations in countries ranging from Mongolia
to Sierra Leone. In the latter, DRP partnered with Search for Common Ground and others to help develop
independent media in a country devastated by a 10-year civil war. In turn, the Independent Radio
Network played a major role in an exceptionally transparent and peaceful national election in 2007.[20]
Recent efforts include projects on best practices for agriculture in response to climate change in
Cameroon, Cape Verde, Rwanda and Zambia, and on youth and reproductive health in Malawi.[16][18]
Wyncote Foundation
William Siemering, left Developing Radio Partners at the end of 2017. He is currently Senior Fellow with
the Wyncote Foundation.
Quotes
Radio is the most personal medium we have, because the human voice is so expressive. It's a
storytelling medium and we all need storytelling.[13]
... often times people think of radio as bringing information to people, kind of vertical. The
unique strength of radio is a horizontal ... That's where people change their mind or modify
their opinions perhaps or see other points of view.[12]
Because radio is so flexible and personal, it will be here, as long as we continue to make it
essential ... Our raw materials are ideas, culture, community, news and interesting people.[3]
the only definition of 'broadcast' in 1901 [16 years before the start of broadcast radio] was 'to
sow seeds.' This is still my favorite metaphor for public radio.[3]
In one of the histories that's been written about NPR, they said that my colleagues on the
executive level had 'disdain' for me when they saw who I had been hiring, because I thought
that anyone could learn radio because I had worked in the ghetto and with students. And it's
true, anyone can learn radio. The mechanics of it are quite simple. But what you can't teach
as easily, certainly, is curiosity, and empathy, and being a good listener, which is the key to
good interviewing of course."[21]
... I think whatever talent I have is mainly just hiring good people, trying to see their gifts,
and managing as I would like to be managed, which means being left alone as much as
possible and, you know, have a clear job description, know what I'm supposed to do, be left
alone to do it and bring as much as I can to it."[21]
When I asked a manager of a station in Rwanda, what he considers success, he said, 'when a
farmer calls us from the field and asks how he can turn cassava leaves into organic fertilizer
or what pesticides to use. That is success because we've helped him and his life.' It is that
practical stuff.[22]
National Public Radio will serve the individual: it will promote personal growth; it will
regard individual differences with respect and joy rather than derision and hate; it will
celebrate the human experience as infinitely varied rather than vacuous and banal; it will
encourage a sense of active constructive participation, rather than apathetic helplessness ...
...
...
It would not substitute superficial blandness for genuine diversity of regions, values, and
cultural and ethnic minorities which comprise American society; it would speak with many
voices and many dialects. The editorial attitude would be that of inquiry, curiosity, concern
for the quality of life, critical, problem solving, and life loving. The listener should come to
rely upon it as a source of information of consequence; that having listened has made a
difference in his attitude toward his environment and himself.
...
Listeners should feel that the time spent with NPR was among their most rewarding in media
contact. National Public Radio will not regard its audience as a 'market' or in terms of its
disposable income, but as curious, complex individuals who are looking for some
understanding, meaning and joy in the human experience.[23]
Eleven years after this radio debut, I heard - was told the real story by the fellow who, again,
tapped me for the job, a man named Bill Siemering, ... that apparently there was quite a bit of
opposition to me in the beginning from the managers, a number of managers of our station
who said: A woman's voice is not authoritative. People will not take her seriously. Her voice
does not carry well. It's too high - imagine this, being called too high. ... And Bill, in his
wisdom, never told me that until so many years later, and it was a mark of his leadership, I
felt. He knew it would throw me, and he had tremendous confidence in me, and he didn't
want it to affect my performance. He felt if I were given a chance and just allowed to go, that
people would change their minds toward it, and happily, they did.
Siemering's polite thoughtful manner masked a burning passion for social justice ... he was
determined to change the status quo, to insist that listening to the radio not be a passive
pursuit. On campus, he helped students cover anti-Vietnam War protests in a challenging,
almost confrontational way. He reached out to the city's black ghetto to give voice to the
unheard. He attacked exactly those areas of conflict from which most managers fled – race,
class, the division between rich and poor, powerful and weak.
—Marc Fisher, author, Something in the Air, on Siemering's time at WBFO, SUNY, Buffalo
We are the products of seeds of thinking and action planted by Mr. Siemering. We are
disciples who extend his ideas. We cherish knowing him because he gives our lives focus and
brings meaning to our work. Tune around the radio dial and I guarantee you will hear Bill
Siemering talking to you.
There's a special place for my fellow award recipient Bill Siemering. Bill gave me my first
home in public radio. He hired me as a very green reporter ... and I entered a scrappy
newsroom at WHYY in Philadelphia – my career was forged in that crucible of reporting,
editing, hosting, and producing. The dream job came with the astounding privilege of
learning from Terry Gross, Danny Miller, Dave Davies, Tia O'Brien, Carol Anne Clark Kelly,
and Nick Peters. But especially Bill ... a beacon of leadership, public service and kind, close
friendship. He is why I am standing here, and why each of you, too, have a job in something
called public radio. I urge you to read Bill's founding document for NPR; it's on Current. It
really does explain the values of public radio in a way no one has been able to since. Bill,
like many of us, believes that public radio can make the world a better, more humane, place.
Bill Siemering, the man who wrote NPR's original statement of purpose, 'wanted something
that was not, and is not, available in very many places on the radio dial,' wrote NPR host
Linda Wertheimer. 'He wanted quietness. He wanted calm conversation, analysis and
explication.' Critics agreed that he achieved this. In 1979, Time referred to All Things
Considered as 'surely the most literate, trenchant and entertaining news program on radio.
In cynical times, I like to go back and read @bsiemering's "National Public Radio Purposes"
written in 1970. bit.ly/2anMMvj
—Sue Valentine, former Executive Producer Radio News and Current Affairs for South
African Broadcasting Corporation, former Director Media for Open Society Foundation for
South Africa
References
1. Galenson, David (11 September 2012). "My Experimental Life: An Interview With Bill
Siemering (Part One)" (http://www.huffingtonpost.com/david-galenson/interview-bill-siemerin
g-1_b_1855894.html). The Huffington Post. Retrieved 8 November 2012.
2. Davidson, Randall (2007). 9XM Talking: WHA Radio and the Wisconsin Idea. University of
Wisconsin Press.
3. Siemering, William H. (1 March 2003). "Bill Siemering" (http://transom.org/2003/bill-siemerin
g/). transom.org. Retrieved 8 November 2012.
4. Oney, Steve (11 July 2014). "The Philosopher King and the Creation of NPR" (https://mediu
m.com/@ShorensteinCtr/the-philosopher-king-and-the-creation-of-npr-64c5fdf5503b#.aaw1
n15ow). Shorenstein Center (Medium.com). Retrieved 21 March 2017.
5. McCollum, Maureen (June 3, 2017). "In Wisconsin, WHA Celebrates 100 Years Of
Broadcasting" (https://www.npr.org/2017/06/03/531347355/celebrating-a-wisconsin-radio-sta
tion-s-100-years). Weekend Edition. NPR. Retrieved June 3, 2017.
6. Fisher, Marc (2007). Something in the Air (https://archive.org/details/somethinginairra00fis
h). Random House. ISBN 9780375509070.
7. Mitchell, Jack (2005). Listener Supported: The Culture and History of Public Radio.
Greenwood Publishing Group.
8. Byers, Barbara (Winter 2009). "Golden airwaves: WBFO celebrates its 50th anniversary" (htt
ps://web.archive.org/web/20160320195437/http://www.buffalo.edu/UBT/UBT-archives/volum
e27number2/features/goldenAirwaves.php). UB Today. Archived from the original (http://ww
w.buffalo.edu/UBT/UBT-archives/volume27number2/features/goldenAirwaves.php) on 20
March 2016. Retrieved 21 March 2017.
9. Galenson, David (25 September 2012). "My Experimental Life: An Interview With Bill
Siemering (Part Two)" (http://www.huffingtonpost.com/david-galenson/my-experimental-life-
an-i_b_1874872.html). The Huffington Post. Retrieved 8 November 2012.
10. Klopper, Hal (2006). "Soundscapes: The Evolution and Challenges of National Public Radio"
(https://www.carnegie.org/publications/soundscapes-the-evolution-and-challenges-of-nation
al-public-radio/). Carnegie Corporation of New York. Retrieved 26 October 2016.
11. Galenson, David (27 September 2012). "My Experimental Life: An Interview With Bill
Siemering (Part Three)" (http://www.huffingtonpost.com/david-galenson/my-experimental-life
-an-i_1_b_1874897.html). The Huffington Post. Retrieved 8 November 2012.
12. "Celebrating 25 Years of Radio Times" (https://web.archive.org/web/20121218090645/http://
whyy.org/cms/radiotimes/2012/06/04/celebrating-25-years-of-radio-times/). whyy.org. 4 June
2012. Archived from the original (http://whyy.org/cms/radiotimes/2012/06/04/celebrating-25-y
ears-of-radio-times/) on 18 December 2012. Retrieved 15 October 2012.
13. Logan, Joe (14 July 1988). "Soundprint Revives the Radio Documentary". The Philadelphia
Inquirer. Philadelphia.
14. "Soundprint Media Awards List" (http://www.soundprint.org/radio/awards.php).
Soundprint.org. Retrieved 2 October 2012.
15. "Soundprint" (http://www.prx.org/group_accounts/193-soundprint). PRX.org. Retrieved
27 September 2012.
16. "Developing Radio Partners" (http://www.developingradiopartners.org). Retrieved
25 October 2016.
17. Fairbairn, Jean; Siemering, Bill (2006). "Guidebook on Sustainability" (https://www.dropbox.
com/s/h2xovouodcfkycs/Hi%20Res%20Guidebook.pdf) (PDF). Developing Radio Partners.
Retrieved 25 October 2016.
18. Siemering, Bill (13 December 2010). "A Short History of Threads in Transitions" (http://airme
dia.org/short-history-threads-transitions/). Airmedia.org. Retrieved 1 November 2016.
19. Myers, Mary (2010). "Why Radio Matters: Making the case for radio as a medium for
development" (https://www.dropbox.com/s/n4q8ftvgcfg5qsh/Why%20Radio%20Matters%20
Mary%20Myers%20DRP.pdf) (PDF). Developing Radio Partners. Retrieved 25 October
2016.
20. "Building Independent Media Capacity in Sierra Leone" (https://web.archive.org/web/201609
12232145/http://developingradiopartners.org/sierra.html). Developing Radio Partners.
Archived from the original (http://www.developingradiopartners.org/sierra.html) on 12
September 2016. Retrieved 25 October 2016.
21. Ragusea, Adam (16 June 2016). "How public radio has 'far exceeded' Bill Siemering's
vision" (http://current.org/2016/06/how-public-radio-has-far-exceeded-bill-siemerings-visio
n/). Current.org. Retrieved 25 October 2016.
22. Hood, Leah (28 October 2016). "Profiles of Late Style: Bill Siemering" (https://medium.com/
departure-discovery/profiles-of-late-style-bill-siemering-4112d8ab5247#.7weh33vdj).
Departure & Discovery: New Directions at the Apex of Creativity (Medium.com). Retrieved
15 March 2017.
23. Siemering, Bill (17 May 2012). "Bill Siemering's 'National Public Radio Purposes', 1970" (htt
p://current.org/2012/05/national-public-radio-purposes/). Current.org. Retrieved 25 October
2016.
24. "William H. Siemering - MacArthur Foundation" (https://www.macfound.org/fellows/174/).
www.macfound.org. Retrieved 2018-08-12.
External links
Current.org: Bill Siemering’s ‘National Public Radio Purposes’, 1970 (http://current.org/2012/
05/national-public-radio-purposes/)
NPR.org: First Episode Of 'All Things Considered' Is Headed To Library Of Congress (http
s://www.npr.org/sections/thetwo-way/2017/03/29/521808208/first-episode-of-all-things-consi
dered-is-headed-to-library-of-congress)
NPR.org: 'First Women' Open Doors For Future Generations (https://www.npr.org/templates/
story/story.php?storyId=124737770)
WHYY.org: Celebrating 25 Years of Radio Times (podcast featuring William Siemering) (http
s://web.archive.org/web/20131025204308/http://whyy.org/cms/radiotimes/2012/06/04/celebr
ating-25-years-of-radio-times/)
Current.org: Bill Siemering on his legacy: “Everything that I intended really has come true”
(http://current.org/2016/02/bill-siemering-on-his-legacy-everything-that-i-intended-really-has-
come-true/)
Developing Radio Partners (http://developingradio.org)
Wyncote Foundation (https://www.wyncotefoundation.org)