QUICK STARTER GUIDE

Everything you need to know to start working with the NEW IGORA ROYAL
welcoMe to the new Igora royal –
true color In hIgh defInItIon
We are committed to true performance, true inspiration and true partnership.
In this guide you will find everything you need to know to start working with the NEW IGORA
ROYAL. It features the new performance benefits, Color World explanations, comparisons to
previous IGORA ROYAL and technical instructions for use as well as new seminar options.

IGORA ROYAL: TRUE PERFORMANCE, TRUE INSPIRATION, TRUE PARTNERSHIP

what’s new?
the Best Igora royal ever –
true color In hIgh defInItIon

IGORA ROYAL CORE LINE IGORA ROYAL ABSOLUTES IGORA ROYAL FASHION LIGHTS
FOR ALL NAtuRAL & FAshION FOR OutstANdING COvERAGE & FOR INtENsE FAshION hIGhLIGhts
COLOR WORLds vIbRANCY ON mAtuRE hAIR (LIFt & tONE)
how does It work?
new hIgh defInItIon technology

Lipid carriers for the result: true Color

pigment matrices amplified penetration long retention in high definition

IGORA ROYAL: TRUE COLOR IN HIGH dEFINITION

what are the BenefIts?

stunnIng, precIse and Intense color results

coppers, reds and violets

ROYAL color cream.

IGORA ROYAL: 100% RELIABILITY – EvEN UNdER CHALLENGING CONdITIONS

the new Igora royal assortMent:
CURRENT NEW CURRENT NEW
SHADE SHADE SHADE SHADE

NATURAL BASE TONES CHOCOLATES

Nature Chocolate
____________________________ NEW _________________________

NEW
hair coverage
____________________________ _________________________

____________________________ NEW _________________________

____________________________
Chocolate matt
____________________________
NEW _________________________

____________________________
NEW _________________________

____________________________
NEW _________________________

Chocolate Gold
____________________________

Nature Extra NEW _________________________

_________________________
_________________________

_________________________
_________________________

coverage for thick, resistant hair

_________________________
_________________________

_________________________
_________________________ slight reduction of violet color
_________________________
_________________________

Cendré _________________________

____________________________
Chocolate Red
____________________________
_________________________

____________________________
_________________________

____________________________ Even stronger cendré

slightly richer tone direction
_________________________

____________________________
_________________________

____________________________

NEW _________________________
REdS, COPPERS & vIOLETS
NEW Copper/Copper Extra
strongly visible cool & ash directions
_________________________

NEW _________________________
____________________________

____________________________

beige NEW
tone direction more orange,
_________________________

____________________________
____________________________

____________________________ improved white hair coverage and ____________________________

____________________________

____________________________
Red Extra
_____________________
____________________________

_________________________

NEW _________________________
Clear, very sharp red tone
direction, less warm
GOLd TONES violet Red/violet Extra
Gold/Gold Extra
NEW _________________________

NEW
____________________________

_________________________

NEW
____________________________

hair coverage
_________________________

____________________________

NEW true violet

stronger gold tone direction,
_________________________

____________________________

____________________________ less rosé

____________________________

Gold Copper
_________________________

NEW _________________________ coverage, slightly less cool,

more gold copper tone direction
CURRENT NEW CURRENT NEW
SHADE SHADE SHADE SHADE

HIGHLIFTS ABSOLUTES
_________________________ beige Natural
_________________________ _________________________

NEW fashion tone direction

very clear blonde results
_________________________

NEW _________________________
Gold Natural
_________________________
NEW _________________________

_________________________
NEW _________________________

NEW _________________________ fashion tone direction

_________________________
NEW _________________________

very clear blonde results

Chocolate Natural
_________________________

_________________________

_________________________

_________________________

SPECIALTIES _________________________

fashion tone direction

Creative boosters _________________________

_________________________ Intense gold color direction _________________________

_________________________ strong orange color direction Copper Natural

_________________________ strong red color direction _________________________

_________________________ New, strong magenta color direction _________________________ fashion tone direction
_________________________ strong violet color direction tone direction slightly more orange,
less rosé
Extracts
Additive for lifting power Red/violet Natural
_________________________

NEW Additive for cool color direction

_________________________

fashion tone direction

_________________________

dilutes pigmentation of other shades

_________________________

tone direction slightly more red

Creates shine on light bases (use purely)
_________________________
_______________________

_________________________
FAshION LIGhts
_________________________
highlight Color
_________________________ ______________________

______________________ One step lift & color

________________________
NEW _________________________ Outstanding brightness & luminosity
NEW _________________________ Intense contrast even on dark or
NEW _________________________
NEW _________________________ colored bases
NEW _________________________

________________________ beige/ Light warm pastel character

NEW _________________________ Nude/ soft beige rosé pastel tone direction

NEW _________________________ Rosé/ New pastel rosé tone direction

NEW _________________________ New iridescent cool/warm

pastel tone direction

IGORA ROYAL
IGORA ROYAL
MIXIng recoMMendatIons cheat sheet
PREVIOUS RECREATION OF FORMULA FORMULA
SHADE WITH NEW SHADES EXAMPLE
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InstructIon for use
IGORA ROYAL COLOR NumbERING sYstEm
COLOR LEvEL: COLOR tONE dIRECtION: the system is based on a combination of up to 3 numbers.
the number in front of the dash ( 88):
Indicates the color level of the shade.

):
the first number after the dash shows the primary color tone direction
(dominant color tone).
the second number after the dash shows the secondary color tone direction
(minor color tone).two identical numbers after the dash indicate an intense color.

Name change only. Color tone directions remain the same.

360° Igora royal color assortMent

IGORA ROyAl COlOR bRAnds
IGORA ROyAl development
Features Mixing ratio Tip
Oil developer time
IGORA ROyAl 100% white hair coverage up to level 9 3% 10 Vol.
natural shades natural color tone directions 1:1 6% 20 Vol. 30-45 min
-0, -1, -4 True-to-swatch 9% 30 Vol.

100% white hair coverage on thick and

IGORA ROyAl resistant hair
natural Extra Increased amount of color pigments compared
1:1 9% 30 Vol. 30-45 min
For pure color deposit on more than 90% white
shades to corresponding IGORA ROyAl natural shades hair use 6% 20 Vol. IGORA ROyAl Oil developer.
-00 natural color tone direction
True-to-swatch

To achieve coverage on up to 50% white hair, use

IGORA ROyAl Fashion shade on its own
Fashion shades Up to 70% white hair coverage To achieve coverage on 50-100% white hair mix
-11, -12, -13, Up to 100% white hair coverage for -11, -12, 3% 10 Vol. 2:1 with IGORA ROyAl natural shade (2 parts
1:1
-5, -55, -57, -13,-63 6% 20 Vol. 30-45 min Fashion shade: 1 part natural shade)
-6, -63 -65, Vibrant color directions 9% 30 Vol. Mix 1:1 with thick and resistant hair
True-to-swatch To add depth to a Fashion shade by adding
-68, -7, -77, a natural shade is also recommended when
-88, -98, -99 coloring more than 2 levels darker on light bases

IGORA ROyAl 9% 30 Vol.

Highlift shades 3-4 levels of lift
1:1
(up to 3 levels)
30-45 min
Ultra blonde To be used on natural level 7 and lighter 12% 40 Vol.
A Highlift color does not provide
10- series (up to 4 levels)
white hair coverage
IGORA ROyAl swatches do not show end result as this is a
9% 30 Vol.
1:2 (1 part Color highlift process
Highlift shades 4-5 levels of lift
Cream : 2 parts
(up to 4 levels)
30-45 min
special blonde To be used on natural level 6 and lighter
developer)
12% 40 Vol.
12- series (up to 5 levels)

Translucent pigment concentration

IGORA ROyAl Personalization or white refining
5-30 min
subtle pastel tone directions Timing depends on desired results
Pastel shades neutralization after lightening services
1:1 3% 10 Vol. (Process
and porosity.
9.5- series visually)
To be used on level 9 and pre-lightened hair
(pale yellow)
 IGORA ROyAl CReAtIve MIxtOnes: 0-seRIes
Color additives to neutralize or boost IGORA ROyAl shades
IGORA ROyAl Oil Development
Features Mixing ratio tip
Developer time
neutralizing on levels 8 and 9:
add up to 5% of the Color Cream
neutralizing additives provide
neutralizers neutralizing on levels 6 and 7:
cool tonal directions
0-11, 0-22, add up to 15% of the Color Cream
to be added to
0-33 neutralizing on levels 1 to 5:
IGORA ROyAl shades
add up to 25% of the Color Cream
example: 60g 6-0 + 9g 0-22 + 69g Developer
Boosters Boost fashion tone directions on Add up to 50% of the Color Cream used,
Keep in mind that type and
0-55, 0-77, all levels when adding a Booster or neutralizer into
amount of the Mixtone will
0-88, 0-89, to be added to the color formula.
influence the target depth.
0-99 IGORA ROyAl shades example: 60g 7-77 + 15g 0-77 + 75g Developer

IGORA ROyAl ExtRActs

IGORA ROyAl Development
Features Mixing ratio tip
Oil Developer time

Add up to 50% of the used color cream, when D-0 can be mixed with IGORA
Reduces pigment concentration
Diluter adding Diluter into the color formula. Increase the ROyAl Oil Developer 3% 10 Vol.
in highly pigmented shades 3% 10 Vol. 5-30 min
D-0 amount of Developer proportionally. to create shine on light bases.
creates soft pastel tones
Example: 60g 9.5-18 + 15g D-0 + 75g Developer Mixing: 1:1

1. Usage: lightening Additive

3% 10 Vol.
to be mixed with IGORA ROyAl Mixing ratio 2:1 with IGORA ROyAl shade
6% 20 Vol. 30-45 min to be used on virgin hair
target shade (2 parts IGORA ROyAl shade : 1 part E-0)
lightening 9% 30 Vol.
to achieve one level of lift
Extract
E-0 2. Usage: lightening Extract
1:1 12% 40 Vol. 30-45 min to be used on virgin hair

Base 8-7: mix 2:1

1. Usage: cendré Additive (2 parts IGORA ROyAl shade: 1 part E-1)
For an extra cool tone direction Base 6-5: mix 1:1
Extra cendré to be mixed with IGORA ROyAl 30-45 min
(1 part IGORA ROyAl shade: 1 part E-1)
Extract target shade Base 4 and darker: mix 1:2
E-1 (1 part IGORA ROyAl shade: 2 parts E-1)
2. Usage: Used purely by itself for
1:1 3% 10 Vol. 30-45 min
extra deposit of cool pigments

IGORA ROyAl SublIneS

Mixing IGORA ROyAl Development
Features Tip
ratio Oil Developer time

IGORA ROyAl
Absolutes Intense Fashion
For pure color deposit on more
Shades and superior white corresponding IGORA ROyAl Shades
hair coverage for mature hair
-40, -50, -60, -70, -80, -90 Anti Age Complex

IGORA ROyAl
Fashion lights
Intense Highlight color
l-00, l-44, l-57, l-77,
l-88, l-89
developer usage
LEVELS OF LIFT

5 LEVELS

4 LEVELS

3 LEVELS

2 LEVELS

1 LEVEL

0 LEVEL white white

IGORA ROYAL IGORA ROYAL IGORA ROYAL IGORA ROYAL

Core Assortment highlifts Absolutes Fashion Lights

3%
10 Vol.

6%
20 Vol.
EXTRA NOTE:
EXTRA NOTE:

9%
30 Vol.
EXTRA NOTE:
EXTRA NOTE:

12%
40 Vol.
applIcatIon Methods
Apply on dry, unwashed hair.

development time depends on the desired intensity and the instruction for use

MIXIng

DEVELOPMENT TIME:

IGORA ROYAL EXCEPTION:

RINsING
Emulsify and rinse out thoroughly until water
IGORA ROYAL runs clear.
special blonde shampoo with bC hairtherapy Color save
shades
Condition with bC hairtherapy Color save
Conditioner or treatment.
:
educatIon support In hIgh defInItIon

In this insightful seminar you will discover new creative color possibilities
ROYAL dAYs/NIGhts and gain the knowledge you need to experience all aspects of our premium range
IGORA ROYAL. Includes live models show casing tRuE COLOR IN hIGh dEFINItION.

IGORA ROYAL Look & Learn

tRuE COLOR IN
hIGh dEFINItION experiencing new IGORA ROYAL tRuE COLOR IN hIGh dEFINItION.

With a focus on consultation this seminar takes a coaching approach to

COLOR COACh

strengthen and refresh your skills with this interactive workshop, which
LAW OF COLOR focuses on the fundamental principles of color formulations,
eliminating guesswork and simplifying the color process.

unleash your creativity

CREAtIvE COLOR highlighting colors. A new formula guaranteed to inspire with ultimate intensity

Get your color master degree!

ROYAL mAstER ACAdEmY be the best… know it all! A gold standard in color education.

tORONtO our individual expression. Our experts will take you on a color journey
to inspire you, challenge you, and ultimately expand your color business.

Get Creative!
take a close look at what makes a haircut and color look great together.

includes ideas, inspirations, demonstration and application

of design principles while keeping in line with mainstream trends.
10 reasons for the new Igora royal

vIbRANCY and perfect EquALIzAtION even on porous hair

FAshION COLORs

mAxImum CONtRAst & shINE

6.

EduCAtION, tailor made for you: from EssENtIALs to CREAtIvE and trainings

8. New color service opportunities with IGORA ROYAL hIGh dEFINItION COLOR sERvICEs

9.
latest fashion trends from the catwalks into your salon

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