KANO TOTAL RUGBY PLAN

The Kano Total Rugby Plan will involve the implementation of a series of comprehensive plans which will result in the
devlopment of a sustainable, all encompassing rugby sports plan, but also include the social benefits and attributes
associated with the sport

The 2012 -2013 Plan

Rugby in Nigeria
Rugby Union is the world’s second biggest team sport and hosts the globe’s third largest sporting spectacle, the Rugby
World Cup. Rugby is played in 12 states in Nigeria; there are 21 senior (men and women) rugby clubs, one university
club and over 50 school teams. Pioneer clubs such as Kaduna Rugby Club and Lagos Rugby Club were established in 1953
and 1960 respectively.

Nigerians are ideally suited to rugby. This has resulted in many Nigerians playing for Wales, Scotland, France and England
most notably, Chris Oti, Victor Ubogu, Topsy Ojo, Steve Ojomoh, Dayo Adebayo, Ugo Monye and Andy Harriman, a
World Cup winning England Sevens captain and a former England ‘A’ team manager.

The NRFF has developed a strategic plan that will see the child player of today become the star of the Rugby World Cup
2019 and the 2020 Olympics.

Why Rugby?
• One of the fastest growing sports worldwide, becomes an Olympic sport in 2016
• Easy to learn and play everywhere you go, a unifying sport used as a peace tool in conflict situations
• Rugby is growing faster in Africa than anywhere in the world. Participation is up 33% since 2007 World Cup vs.
19% globally MasterCard Global Survey 2011

Rugby as empowerment strategy

Rugby empowers, it challenges and expands norms that have previously limited individuals. Rugby encourages
cooperation and communication, and gives a player a social context or group in which to place themselves. By
prescribing team roles, rugby playing youths learn personal responsibility for outcomes; feel unique and able to fully
control personal progress.

Introduction
The Kano Total Rugby Plan will promote your organisations active support of a major, youth education and sports
development initiative. In 2013 it would result in your organisation empowering the lives of 1,500 participants in six
Kano based University and Further Education Institutes (FEI’s) and over 40 public secondary schools in Kano, annually.

The plan is to develop a 10 year partnership, the following proposal is for a three year partnership (phase 1), where if
targets are met the partnership will be extended; subject to agreed terms and conditions.

The Bayajidda Foundation will be established and operated under the “GoodGAT”, sustainability framework and IRB
Rugby guidelines. In exploring rugby's value and appeal as a vehicle for CSR, it is hoped that its utility to Lubcon
International will become more transparent; the winners will be the local communities, your group and rugby.

A series of male and female qualified coaches will receive a wage, while they teach rugby in FEI’s and schools.

The aim of the Kano Total Rugby Plan is to develop a core of youth players who are well grounded in the good
fundamentals of the game and life, which they will hopefully employ throughout their lives, by implementing the
following programmes:
Coach Educator Tours - We have recognized that it is essential that we develop the technical capacity of all the games
stakeholders; be they players, coaches or administrators. The planned iRB, RFU, USA and Kenya RFU Coaching Tours are
of vital importance to the development of rugby in Nigeria, while maintaining best practise standards. In 2012/13 the
tours will deliver clinics covering; Coach Development - Referee Development -Player Development and Awareness
programmes.

The key focus of the programme is to consolidate the education imparted by the Coaching Tour and prepare the coaches
for the launch of the;

Model Rugby Club Programme - is based on global, amateur rugby club traditions. It offers the opportunity to play
rugby to anyone who joins the club. Its open, democratic nature, results in all senior playing members being equal under
the eyes of the clubs constitution. The members are represented by an elected player based management committee,
whose remit is to run the club on behalf of the membership. We will focus on developing clubs at;

Kano State Coll. Of Edu., Kumbotso Bayero University Kano State College Of Education, Kano
Moh. Abdullahi Wase Polytechnic Kano State Coll. Of Edu., Bichi Kano University Of Science & Technology, Wudil

The Kano iTRY Rugby Schools Programme –is a not-for-profit schools and youth programme that will create a solid
foundation from which the game can grow. A series of qualified coaches will receive a wage, while they teach rugby in
local schools under the iTRY programme, whilst also improving their core skills and understanding of the game.
The Cowbell Lagos iTRY Schools Rugby Programme was our first initiative and it is now in its second season. There are
over 1000 weekly participants and this year we hope to increase the number to 2000 plus players.

Amina Foundation Development Programme – Amina’s model is built on the premise that girls and women are
empowered by acquiring new and valued skills, having a range of social assets, and being able to access resources and
opportunities. Once empowered, girls and women are better able to give back to their communities and will play
transformative leadership roles, beginning a virtuous cycle of empowering others.

Amina believes that this age (11-18) presents the greatest potential for rugby playing development and to affect positive
change in the life of a young woman, both because of a girl’s vulnerability and because of her potential to be an agent
for social change. Amina believes that a successful rugby programme should strengthen girls on and off of the field; the
growth and development of a young woman is always more important than winning or losing.

Players Tenets
TEAMWORK – essential if one wishes to win; to make progress you are forced to rely on support from your teammates.
HONESTY – ensures honesty and commitment; ones play reveals ones level of honesty.
DISCIPLINE – a contact sport with a myriad of rules, that allows hard, but fair commitment, breaking the laws results in
the whole team being penalised.
FAIR PLAY/RESPECT – Win or lose respect your opposition, the referees word is final.
FUN – That the participants must enjoy playing the game.

Aims
To aid the development of rugby in Kano. By;
 Developing a good foundation for a sustainable youth structure within the game.
 Develop an Amina, Model Club and iTRY schools league championship
 Operate a Kit and Equipment drive for schools and FEI’s.
Rugby as empowerment strategy
Rugby empowers, it challenges and expands norms that have previously limited individuals. Rugby encourages
cooperation and communication, and gives a player a social context or group in which to place themselves. By
prescribing team roles, rugby playing youths learn personal responsibility for outcomes; feel unique and able to fully
control personal progress.

Very few sports can boast that they have empowered as many participants as rugby; the game empowers players on and
off the field. Youth rugby has always aligned itself with continued education.

The iTRY programme empowers the participants and the coaches and also places an emphasis on education. In order for
the coaches to receive their cumulative bonus, they need to successfully complete a specified educational course. In
2010-11 Lagos iTRY coaches undertook an HTML course; minute meeting preparation and sport article writing alongside
being tasked to read at least 3 novels. In 2011-12 they have been tasked to write a business plan (successful ones will be
submitted to the FGN backed YOU WIN programme) and submit the nutritional values for various local foods. The
premise behind the tasks is that one cannot live by rugby alone and secondly the more the coach knows the more they
can empower their players.

Benefits
Nelson Manuela’s averment that sport can change the world holds much ideological sway. Our contention is that rugby
as a sport, more than any other potential sport, contains qualities that make it a powerful force in effecting positive
social contributions.

Multiple benefits will be gained by both your group, rugby and the host communities, notably;
• Rugby is about participation, inclusion and friendship; the programme will unite communities by highlighting
commonalities and bridging cultural and ethnic divides.

• The Kano Total Rugby Plan will enlarge participants’ choices and the choices of later generations.

• The Programme will provide its participants with life skills such as discipline, confidence, leadership, tolerance,
cooperation and respect.

• Programme participants will, as rugby players, build a bond together (often lifelong) which cut across barriers
that divide communities; thus supporting conflict prevention and peace building efforts.

• The programme will have an impact on the health of it participants thus reducing the likelihood of many
diseases; while educating them (via the Olympic Star programme) on what is required to stay healthy. “Sport
and physical activity also provide one of the most cost-effective forms of preventative medicine. In the USA for
every USD 1 spent on physical activity results in a USD 3.20 saving in medical costs.”

• The Kano Total Rugby Plan will provide economic benefits by employing 15 young people (annually as coaches)
and this number will increase in equal multiples annually.

• There is a direct correlation between physical education and improved academic performance. It increases
attendance and results.

• The programme will empower participants and provide them with a sense of psychosocial well being such as
increased resiliency and self esteem.

• The Kano Total Rugby Plan is a sustainable plan which involves a number of phases that will help ensure its long
term growth and success.
Good GAT Framework
Good GAT = Good Governance + Accountability + Transparency. The framework was developed to ensure that our rugby
programmes were successful and operated as sustainable growth conduits which support the rugby’s development.

Some Good GAT Framework Guidelines

1. Internet banking and online accounts are accessible to all trustees, sponsors and the Foundation staff.
2. After a meeting all minutes must be made available to the membership within 3 days.
3. The Bayajidda Foundation is established as a “not for profit” foundation, whose remit is to help manage and
oversee the operations of Bayajidda Foundation Development Programmes.
4. The foundation possesses a Trustees board (at least one member must be nominated by the sponsor(s); a
Holding /Advisory board (t of must consist of at least 2 members of the sponsor company(s).
5. All participants must abide by the rules of the “Good Game” Accord

Bayajidda Foundation
The recommended support mechanisms include;
1. Establishing a nonprofit foundation
The foundation must have a constitution that enables foundation to employ a good governance model and provide a
high degree of transparency.
2. The Trustees must be overseen by a board of Holding Trustees (8 – 12) persons. The idea behind this is that by
developing an inclusive structure of Holding Trustees (would include co-sponsors 8 seats plus respected business people
with integrity) the foundation would gain a wider degree of support (rugby in Nigeria is a minor sport) and high degree
of protection in future times; regardless of who headed the foundation.
3. The Sponsors /Holding Trustees would have access to the Foundations accounts (via online banking), at all times.
Most charitable organisations will under or overspend, this is not an issue but this high degree of transparency will
ensure that over the coming years that the foundations' budget is always spent judiciously on the planned designated
items/projects.
4. To implement a seamless, open chain of communication between all stakeholders, from coaches to holding
trustees. Quite often small queries can be solved early on if the said issue is communicated to the correct party. Regular
meetings between the sponsors, trustees, coaches, etc are essential and should be programmed in well in advance. For
example in 2012-13 the Lagos programme will expand to 2,000 plus participants and 17 coaches (up to 1000 coaching
sessions will be held and over 300 league matches) a hands on understanding of any issues will allow one to take
advantage of all possible opportunities.

We view these support mechanisms as being essential to the Kano Total Rugby Plan sustainability and progress.

The reason for this is that over time regardless who joins or leaves the programme; continuity buoyed by a highly
transparent, governance model will provide the foundation with a degree of protection. This in turn protects the
programme and the reputation of all its stakeholders.

SUGGESTIONS – Re. The Foundation

1. Co sponsors employees must become Holding/Advisory Trustees H/AT).

2. Co sponsors must nominate all H/AT's (thus providing the level of support the foundation can call on.
3. At least Co sponsors employee member (of a marketing tea) must be made a Trustee (T).
4. Co sponsors must have access at all times to the online account.
5. All Foundation accounts must have online access.
6. Foundation should table an online schedule of proposed costs (budget). This is good governance and can be weighed up against
final account at year end.
7. Coordinators and possibly the odd coach need to attend sponsor report meetings, so as to provide 'on ground' updates. It will
ensure continuity and empower the individual/programme and help sustain healthy communication.
8. Co sponsors need to supply an Activation opportunity schedule, as soon as possible; so one can prepare and leverage all the
possibilities.
9. We can also gain great support from RUGBYeXcel re. media coverage, etc, if some of the above ideas are adopted. The plan is to
try and assist you in gaining a certain degree of ROI in relationship to the cost of the sponsorship
Branding and Publicity

Bayajidda Launch Quantity Exposure/ Branding Coaches Kit Quantity Exposure/ Branding

Banners 15 YES Tracksuits 15 YES

Flags 15 YES Polo & Training Shirts 30/15 YES

Event programme 300 YES Laptops 15 YES

Kit Bags 15 YES

Pitch Equipment Admin Wallets 15 YES

Pitch Flags 20 X Sets of 20 YES First Aid Kits 15 YES

Contact Pads 40 YES

Tackle Bags 40 YES School Equipment

Rugby Balls 600 YES Participant T-Shirts 1500 YES

Publicity Team Kits 47 YES

Bayajidda Website 1 YES Team Kit Bags 47 YES

Facebook Page 1 YES Water Bottles 47 x Sets of 10 YES

Sch/FEI Websites 45 YES Medals 120 YES

Newspaper Articles 36 YES Trophies 15 YES

Exposure – projected figures

Website Banner and Skyscraper Advertising - run of site. Conservative estimate 200 weekly visitors = 12 month total – 10,400
Dedicated Sponsors Message page 800 per month
Branded product ''How To'' page. Hyperlink to
Amina.com , FB pages, etc

Facebook page Dedicated FB page/s Linked to leading group pages Upto 500,000 people

School Websites 47 branded School/FEI websites Conservative estimate 45 x 50 wkly visitors 12 month total – 108,000
= 9,000 per month

Posters 500 distributed prior to and throughout the Conservative Estimate of 100 pairs of 50,000 people
Programme eyeballs per poster

Press 36 Articles (via Press Plan) prior to and Very Conservative Figure 720,000 Readers
throughout the season

Radio Radio coverage prior to and throughout the Conservative Figure 1,000,000 Listeners
season

TV Slots on Supersport, etc. prior to and Very Conservative Figure 10,000,000 Viewers
throughout the season
Return on Investment
A conservative estimate of the commercial value of the press coverage generated by the Bayajidda Foundation Development
Programme will be approximately N9.8m = AVE x 3 (Harvard Business Review Advertising Value Equivalent (variable between
3-10 times ad value)).

This sum does not cover the planned SuperSports & KSTV/NTA TV coverage.

The incremental exposure that the radio, outdoor, WOM and the digital platforms provide will also be a bonus.

Bayajidda Foundation Sponsorship- the payback is built into the partnership.

The ROI is assured.

Plan Costs
ITEM YEAR ONE YEAR TWO YEAR THREE
International Coach Educator Tours 1 004 000 724 000 724 000
Accommodation, Meals and Refreshments, Bus Hire (people and equipment),
Contribution to International Flights, Security
Coaching Evangelist Programme 606000 606000 606000
Training and Skills sessions, Wages, Travel, Accommodation, Meals
Programme School Websites/Mass Media Coverage 1 400 000 660 000 660 000
47 Branded Websites, Media Costs, Modems/Bandwidth, Wages
Kano Total Rugby Plan Launch 1945000
Banners , Flags, Canopies, Tables, Chairs, Food/Refreshment, Generator
P.A. System, DJ
School/FEI Equipment 6008500 2005000 2005000
Rugby Posts, Post Protectors, Pitch Marker, Pitch Marking Solution, Pitch Flags,
Tag Belts, Rugby Balls, Ball Nets, Training Cones, Training Bibs Ball Pumps
Stop Watches, Whistles, First Aid Kits, Contact Pads, Tackle Bags, Water Bottles
School/FEI Kit 5130000 2100000 2100000
Participants t-shirts, Team Kits, Team Kit Bags, Gum shields, Rugby Boots, Medals
Trophies
Coaches Kit 1806000 740000 740000
Tracksuits, Training Shirts, Polo Shirts, Coaches Laptops, Jogging Trainers
Coaches Kit Bags, Coaching Manual, Administration Wallet Case, Administration
Packs
Wages/Administration 6700000 7400000 7400000
Coaches Wages, Coaches Bonus, Travel Allowances, Coaching Coordinator Wage,
Coaching Coordinator Bonus & Travel Allowances, Further Programmes
Coordinator wages, Admin Exec wages
TOTAL 24 599 500 14 235 000 14 235 000

Planned Additional Kano Total Rugby Programmes

All About Us – Web Communication Programme – (starts 2012)
Each school/FEI provided with their own website. With support from their team coach, participants are given the opportunity
to populate and update the website, with relevant content. All coaches are equipped with a laptop and flash drives, whilst the
Coaching Coordinators are also equipped with internet modems.

All About Us empowers participants as they gain an understanding of rugby via online resources; plus the Web,
communications and technology.

Olympic Star Programme – LEARN, TRAIN, EAT & THINK RIGHT – (starts 2013)
The NRFF’s plan is make the child of today, the Olympic star of tomorrow. For one to reach this goal, it is essential that the
individual is taught to eat and train correctly; increase ones focus and education

Good Citizen Project – Leadership initiative plan – (starts 2013)

“To give is better than receive” is the ethos behind the Good Citizen Project. At the end of each season participants
nationwide will focus on performing (as a group) one good deed in their local community.

OWN Business – Entrepreneurial Empowerment– (starts 2013)

Interested members will gain the opportunity to develop a business plan from a model template; they will also gain the
opportunity to sell websites, etc. and gain an insight into entrepreneurial thinking.

Warrior Queen – Who’s Who – (starts 2013) (Amina Only)

Girls need role models to not just show them their limitless potential in rugby and life, but to show them how one achieves
success across spheres.

A gallery of female achievers from all walks of life, that focuses on;
What They Do – What They Have Achieved – How They Got There – Where They Came From

Our programme will expose girls to a diverse set of role models as consistently as possible. Strong role models can be women
who are older, skilled rugby players, coaches, community leaders, successful business people, celebrities, politicians, religious
leaders, confident peers or any strong woman whose presence will resonate with the girls. Although there is power to
showing girls women whom are international heroines, there is also a power to exposing them to local people.

Girl Power – Empowerment Plan – (starts 2013) (Amina Only)

Teaching girls, coaches and community members about the health and hygiene, economic and social empowerment for a
young woman can help change perceptions.

An open forum for girls about general perceptions of girls and women and encourage them to care more about themselves
and what makes them happy and less about what others think of them.

MY Club – School/former pupil rugby club establishment model – (starts 2014)

This programme is based on the universal old school rugby club model. Pupils follow a template and establish a club and elect
a pupil committee who are accountable to the members.

Work Experience – 6 week work placement with a partner company – (starts 2015)
In 2013 we will start recruiting commercial partners in kind. The intention is for the partners to offer a short non paid position
to a participant, who gains an understanding of the workplace.

Further Education Support – Scholarship Programme – (2016)

A planned scholarship programme with our home and overseas based university partners