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B2B Integration
A Practical Guide to
Collaborative E-commerce
Imperial College Press
B2B Integration
A Practical Guide to
Collaborative E-commerce
This page is intentionally left blank
B2B Integration
A Practical Guide to
Collaborative E-commerce
Gunjan Samtani
Divisional Vice President
Information Technology Group UBS PaineWebber
editors
Marcus Healey & Shyam Samtani
Distributed by
World Scientific Publishing Co. Pte. Ltd.
P O Box 128, Farrer Road, Singapore 912805
USA office: Suite 202, 1060 Main Street, River Edge, NJ 07661
UK office: 57 Shelton Street, Covent Garden, London WC2H 9HE
For photocopying of material in this volume, please pay a copying fee through the Copyright
Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, USA. In this case permission to
photocopy is not required from the publisher.
ISBN 1-86094-323-3
ISBN 1-86094-326-8 (pbk)
Printed in Singapore by U t o P r i n t
Dedications
V
This page is intentionally left blank
Acknowledgements
vu
This page is intentionally left blank
About the Author
IX
This page is intentionally left blank
Preface
XI
xii B2B Integration — A Practical Guide to Collaborative E-commerce
Chapter 1 — Introduction
This chapter introduces the subject of B2Bi and collaborative e-commerce,
providing a roadmap for a successful B2Bi implementation. It covers
the key features required in a B2Bi solution and its return on investment
(ROI).
Key concepts
Each chapter begins with a discussion of the key concepts related to the
subject under study. Readers will find this very useful as it introduces
the ensuing chapters.
Case studies
There are several real world case studies cited in each chapter. They
have been chosen very carefully to illustrate practical usage of the
concepts under focus.
Graphics/Images
The book contains a lot of relevant images, which provide a pictorial
view of the text concerned. Readers will find the images very illustrative
and useful in grasping the theory presented therein.
xviii B2B Integration — A Practical Guide to Collaborative E-commerce
Acronyms
The book contains acronyms of technical and business terms that are
relevant to the subject of B2B integration.
References/Bibliography
The book acknowledges various sources used by giving references and
a bibliography. This will help readers to plumb the originals if they so
desire.
Pawan Samtani
Pawan Samtani has over eleven years of IT, MIS and Finance experience.
He has extensive experience in different industries like E-commerce
Consulting, Oil and Gas, Manufacturing and Finance. He is currently
working as Country Operations Manager, India, with Oracle Corporation,
overlooking the implementation of various multi-million dollar projects.
Prior to joining Oracle, Pawan was the Senior Vice President with
Petrogas LLC where he was overseeing the implementations of Ariba
e-Marketplace and Oracle Financials in several offices of the company
all around the world. His responsibilities include project management,
strategic planning and supervising finance operations.
Prior to Petrogas, he was working as a Senior Consultant with
Whittman Hart, U.S., supervising several SAP implementations world
over. He has worked with Premira Fashions Limited, Onida Finance
xx B2B Integration — A Practical Guide to Collaborative E-commerce
Kenneth Tamburello
Ken Tamburello is a Senior Consultant Specialist at Bluesphere (an
EDS company), U.S., the industry's largest interactive integrator and
e-business consulting firm. Ken is the e.Design and e.Marketing delivery
manager for the New York Metro region, responsible for delivering
solutions in the areas of Enterprise Application Integration (EAI),
workflow automation, security and enterprise portals.
Prior to Bluesphere, Ken was an Associate Director at Bear Stearns
& Co., NY, where he was responsible for the delivery, support and
enhancement of a mission-critical, multi-million dollar Web-based account
portfolio database system. Prior to Bear Stearns, Ken was a freelance
consultant designing and developing client-server solutions.
Ken has over 6 years IT experience, having worked in the past with
PowerBuilder, Sybase, Oracle, UNIX, Java, UML and database design and
modeling. He received his MS in Engineering from Stevens Institute of
Technology, U.S., and his BS in Engineering from Rutgers University, U.S.
Deepak Bajaj
Dr. Deepak Bajaj is the Course Coordinator of Project Management at
the University of Technology Sydney (UTS). Dr. Bajaj served as Director
of the Project Management Program prior to his present role.
Preface xxi
Dimple Sadhwani
Dimple Sadhwani is Senior Software Engineer at Island ECN based in
New Work, USA. Prior to joining Island, Dimple worked as a Senior
E-commerce Consultant with BusinessEdge Solutions, a next-generation
consulting firm providing industry-specific e-business solutions. She was
a project manager for several eCRM, B2B integration and EAI projects.
Prior to that she worked with Citicorp Information Technology Industries
Ltd. (CITIL), based in New Jersey, USA, and Bombay, India. She has a
Bachelors in Computer Science from VJTI, Bombay. She has worked
on and evaluated the latest tools and solutions in the B2B, EAI and
Internet security fields.
gunjan_samtani@yahoo.com or gsamtani@ubspainewebber.com
Gunjan Samtani
Dedications v
Acknowledgements vii
About the Author ix
Preface xi
Part I The Big Picture 1
Chapter 1 Introduction 3
1.1. Evolution of Next Generation Enterprises 4
1.2. New Rules of Engagement 4
1.3. B2B E-Commerce 5
1.3.1. What is B2B e-commerce? 5
1.3.2. B2B vs. B2C: Differing strategies 6
1.3.3. Explosive growth in B2B
e-commerce 6
1.3.4. What is collaborative e-commerce? 8
1.4. B2B Integration (B2Bi) 9
1.4.1. Integration: The top priority 10
1.4.2. A daunting effort 12
1.4.3. Getting beyond the starting line 13
1.4.4. Selecting the right B2Bi solution 17
1.5. What is the Return on Investment (ROI) on
B2Bi? 20
1.6. Conclusion 23
Chapter 2 Components, Benefits, Challenges and
Applications of B2B Integration 24
2.1. The Word is Out 25
2.2. B2Bi Components 25
xxiv B2B Integration — A Practical Guide to Collaborative E-commerce
Bibliography 531
Index 541
Part I
The Big Picture
i
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Chapter \
Introduction
3
4 B2B Integration — A Practical Guide to Collaborative E-commerce
"By St. Andrew! these things happen to no one but me," he cried, in
a tone so comical that any one but the immovable Mokoum would
have laughed outright. But Mokoum did not even smile. His
compressed lips and contracted brow showed him to be utterly
bewildered. With his arms crossed, he looked quickly right and left.
Suddenly he caught sight of a little red leather bag, ornamented
with arabesques, on the ground, which he picked up and examined
carefully.
"What's that?" asked Sir John.
"A Makololo's pouch," replied Mokoum.
"How did it get there?"
"The owner let it fall as he fled."
"What do you mean?"
"I mean," said Mokoum, clenching his fists, "that the Makololo was
in the oryx skin, and you have missed him."
Sir John had not time to express his astonishment, when Mokoum,
observing a movement in the distance, with all speed seized his gun
and fired.
He and Sir John hastened to the suspected spot. But the place was
empty: they could perceive by the trampled grass that some one had
just been there; but the Makololo was gone, and it was useless to
think of pursuit across the prairie.
The two hunters returned, much discomposed. The presence of a
Makololo at the cromlech, together with his disguise, not
unfrequently adopted by oryx hunters, showed that he had
systematically followed the caravan. It was not without design that
he was keeping watch upon the Europeans and their escort. The
more they advanced to the north, the greater danger there would be
of being attacked by the plunderers.
Emery was inclined to banter Sir John on his return from his holiday
without booty; but Sir John replied,—
"I hadn't a chance, William; the first oryx I hunted was dead before
I shot at him."
CHAPTER XVII.
AN UNEXPECTED BLIGHT.
After the oryx hunt the bushman had a long conversation with the
Colonel. He felt sure, he said, that they were watched and followed,
and that the only reason why they had not been attacked before was
because the Makololos wished to get them farther north, where their
hordes were larger. The question thus arose whether, in presence of
this danger, they should retrace their steps; but they were reluctant
to suffer that which nature had favoured to be interrupted by the
attacks of a few African savages. The Colonel, aware of the
importance of the question, asked the bushman to tell him all he
knew about the Makololos.
Mokoum explained that they were the most northerly branch of the
great tribe of the Bechuanas. In 1850 Dr. Livingstone, during his first
journey to the Zambesi, was received at Sesheki, the usual residence
of Sebitouani, the chief of the Makololos. This native was a man of
remarkable intelligence, and a formidable warrior. In 1824 he had
menaced the Cape frontier, and, little by little, had gained an
ascendency over the tribes of Central Africa, and had united them in
a compact group. In the year before the arrival of the Anglo-Russian
expedition the chief had died in Livingstone's arms, and his son
Sekeleton succeeded him.
At first Sekeleton was very friendly towards the Europeans who
visited the Zambesi, and Dr. Livingstone had no complaint to make.
But after the departure of the famous traveller, not only strangers
but the neighbouring tribes were harassed by Sekeleton and his
warriors. To these vexations succeeded pillage on a large scale, and
the Makololos scoured the district between Lake Ngami and the
Upper Zambesi. Consequently nothing was more dangerous than for
a caravan to venture across this region without a considerable
escort, especially when its progress had been previously known.
Such was the history given by Mokoum. He said that he thought it
right to tell the Colonel the whole truth, adding, that for his own part
(if the Colonel so wished) he should not hesitate to continue the
march.
Colonel Everest consulted with his colleagues, and it was settled that
the work, at all risks, should be continued. Something more than
half of the project was now accomplished, and, whatever happened,
the English owed it to themselves and their country not to abandon
their undertaking. The series of triangles was resumed. On the 27th
the tropic of Capricorn was passed, and on the 3rd of November,
with the completion of the forty-first triangle, a fifth degree was
added to the meridian.
For a month the survey went on rapidly, without meeting a single
natural obstacle. Mokoum, always on the alert, kept a constant look-
out at the head and flanks of the caravan, and forbade the hunters
to venture too great a distance away. No immediate danger,
however, seemed to threaten the little troop, and they were
sanguine that the bushman's fears might prove groundless. There
was no further trace of the native who, after eluding them at the
cromlech, had taken so strange a part in the oryx chase: nor did any
other aggressor appear. Still, at various intervals, the bushman
observed signs of trepidation among the Bochjesmen under his
command. The incidents of the flight from the old cromlech, and the
stratagem of the oryx hunt, could not be concealed from them, and
they were perpetually expecting an attack. A deadly antipathy
existed between tribe and tribe, and, in the event of a collision, the
defeated party could entertain no hope of mercy. The Bochjesmen
were already 300 miles from their home, and there was every
prospect of their being carried 200 more. It is true that, before
engaging them, Mokoum had been careful to inform them of the
length and difficulties of the journey, and they were not men to
shrink from fatigue; but now, when to these was added the danger
of a conflict with implacable enemies, regret was mingled with
murmuring, and dissatisfaction was exhibited with ill-humour, and
although Mokoum pretended neither to hear nor to see, he was
silently conscious of an increasing anxiety.
On the 2nd of December a circumstance occurred which still further
increased the spirit of complaint amongst this superstitious people,
and provoked them to a kind of rebellion. Since the previous evening
the weather had become dull. The atmosphere, saturated with
vapour, gave signs of being heavily charged with electric fluid. There
was every prospect of the recurrence of one of the storms which in
this tropical district are seldom otherwise than violent. During the
morning the sky became covered with sinister-looking clouds, piled
together like bales of down of contrasted colours, the yellowish hue
distinctly relieving the masses of dark grey. The sun was wan, the
heat was overpowering, and the barometer fell rapidly; the air was
so still that not a leaf fluttered.
Although the astronomers had not been unconscious of the change
of weather, they had not thought it necessary to suspend their
labours. Emery, attended by two sailors and four natives in charge of
a waggon, was sent two miles east of the meridian to establish a
post for the vertex of the next triangle. He was occupied in securing
his point of sight, when a current of cold air caused a rapid
condensation, which appeared to contribute immediately to a
development of electric matter. Instantly there fell a violent shower
of hail, and by a rare phenomenon the hailstones were luminous, so
that it seemed to be raining drops of boiling silver. The storm
increased; sparks flashed from the ground, and jets of light gleamed
from the iron settings of the waggon. Dr. Livingstone relates that he
has seen tiles broken, and horses and antelopes killed, by the
violence of these hail-storms.
Without losing a moment, Emery left his work for the purpose of
calling his men to the waggon, which would afford better shelter
than a tree. But he had hardly left the top of the hill, when a
dazzling flash, instantly followed by a peal of thunder, inflamed the
air.
"Yes," replied Sir John, "I see a cloud is rising, and if the wind should
freshen, it might overspread the sky."
"There is not another storm coming, I hope," interposed the Colonel.
"We are in the tropics," said Emery, "and it would not be surprising;
for to-night I begin to have misgivings about our observations."
"What is your opinion, Mokoum?" asked the Colonel of the bushman.
Mokoum looked attentively towards the north. The cloud was
bounded by a long clear curve, as definite as though traced by a pair
of compasses. It marked off a section of some miles on the horizon,
and its appearance, black as smoke, seemed to excite the
apprehensions of the bushman. At times it reflected a reddish light
from the setting sun, as though it were rather a solid mass than any
collection of vapour. Without direct reply to the Colonel's appeal,
Mokoum simply said that it was strange.
In a few minutes one of the Bochjesmen announced that the horses
and cattle showed signs of agitation, and would not be driven to the
interior of the camp.
"Well, let them stay outside," said Mokoum; and in answer to the
suggestion that there would be danger from the wild beasts around,
he added significantly, "Oh, the wild beasts will be too much
occupied to pay any attention to them."
After the native had gone back, Colonel Everest turned to ask what
the bushman meant; but he had moved away, and was absorbed in
watching the advance of the cloud, of which, too accurately, he was
aware of the origin.
The dark mass approached. It hung low and appeared to be but a
few hundred feet from the ground. Mingling with the sound of the
wind was heard a peculiar rustling, which seemed to proceed from
the cloud itself. At this moment, above the cloud against the sky,
appeared thousands of black specks, fluttering up and down,
plunging in and out, and breaking the distinctness of the outline.
"What are those moving specks of black?" asked Sir John.
"They are vultures, eagles, falcons, and kites," answered Mokoum,
"from afar they have followed the cloud, and will never leave it until
it is destroyed or dispersed."
"But the cloud?"
"Is not a cloud at all," answered the bushman, extending his hand
towards the sombre mass, which by this time had spread over a
quarter of the sky. "It is a living host; to say the truth, it is a swarm
of locusts."
The hunter was not mistaken. The Europeans were about to witness
one of those terrible invasions of grasshoppers which are unhappily
too frequent, and in one night change the most fertile country into
an arid desert. These locusts, now arriving by millions, were the
"grylli devastorii" of the naturalists, and travellers have seen for a
distance of fifty miles the beach covered with piles of these insects
to the height of four feet.
"Yes," continued the bushman, "these living clouds are a true
scourge to the country, and it will be lucky if we escape without
harm."
"But we have no crops and pasturages of our own," said the Colonel;
"what have we to fear?"
"Nothing, if they merely pass over our heads; every thing, if they
settle on the country over which we must travel. They will not leave
a leaf on the trees, nor a blade of grass on the ground; and you
forget, Colonel, that if our own sustenance is secure, that of our
animals is not. What do you suppose will become of us in the middle
of a devastated district?"
The astronomers were silent for a time, and contemplated the
animated mass before them. The cries of the eagles and falcons,
who were devouring the insects by thousands, sounded above the
redoubled murmur.
"Do you think they will settle here?" said Emery.
"I fear so," answered Mokoum, "the wind carries them here direct.
The sun is setting, and the fresh evening breeze will bear them
down; should they settle on the trees, bushes, and prairies, why,
then I tell you——;" but the bushman could not finish his sentence.
In an instant the enormous cloud which overshadowed them settled
on the ground. Nothing could be seen as far as the horizon but the
thickening mass. The camp was bestrewed; waggons and tents alike
were veiled beneath the living hail. The Englishmen, moving knee-
deep in the insects, crushed them by hundreds at every step.
Although there was no lack of agencies at work for their destruction,
their aggregate defied all check. The birds, with hoarse cries, darted
down from above, and devoured them greedily; from below, the
snakes consumed them in enormous quantities; the horses,
buffaloes, mules, and dogs fed on them with great relish; and lions
and hyenas, elephants and rhinoceroses, swallowed them down by
bushels. The very Bochjesmen welcomed these "shrimps of the air"
like celestial manna; the insects even preyed on each other, but their
numbers still resisted all sources of destruction.
The bushman entreated the English to taste the dainty. Thousands
of young locusts, of a green colour, an inch to an inch and a half
long, and about as thick as a quill, were caught. Before they have
deposited their eggs, they are considered a great delicacy by
connoisseurs, and are more tender than the old insects, which are of
a yellowish tinge, and sometimes measure four inches in length.
After half an hour's boiling and seasoning with salt, pepper, and
vinegar, the bushman served up a tempting dish to the three
Englishmen. The insects, dismembered of head, legs, and skin, were
eaten just like shrimps, and were found extremely savoury. Sir John,
who ate some hundreds, recommended his people to take
advantage of the opportunity to make a large provision.
At night they were all about to seek their usual beds; but the interior
of the waggons had not escaped the invasion. It was impossible to
enter without crushing the locusts, and to sleep under such
conditions was not an agreeable prospect. Accordingly, as the night
was clear and the stars bright, the astronomers were rejoiced to
pursue their contemplated operations, and deemed it more pleasant
than burying themselves to the neck in a coverlet of locusts.
Moreover, they would not have had a moment's sleep, on account of
the howling of the beasts which were attracted by their unusual
prey.
The next day the sun rose in a clear horizon, and commenced its
course over a brilliant sky foreboding heat. A dull rustling of scales
among the locusts showed that they were about to carry their
devastations elsewhere; and towards eight o'clock the mass rose like
the unfurling of an immense veil, and obscured the sun. It grew
dusk as if night were returning, and with the freshening of the wind
the whole mass was in motion. For two hours, with a deafening
noise, the cloud passed over the darkened camp, and disappeared
beyond the western horizon.
After their departure the bushman's predictions were found to be
entirely realized. All was demolished, and the soil was brown and
bare. Every branch was stripped to utter nakedness. It was like a
sudden winter settling in the height of summer, or like the dropping
of a desert into the midst of a land of plenty. The Oriental proverb
which describes the devastating fury of the Osmanlis might justly be
applied to these locusts, "Where the Turk has passed, the grass
springs up no more."
CHAPTER XVIII.
THE DESERT.
It was indeed no better than a desert which now lay before the
travellers. When, on the 25th of December, they completed the
measurement of another degree, and reached the northern
boundary of the karroo, they found no difference between the
district they had been traversing and the new country, the real
desert, arid and scorching, over which they were now about to pass.
The animals belonging to the caravan suffered greatly from the
dearth alike of pasturage and water. The last drops of rain in the
pools had dried up, and it was an acrid soil, a mixture of clay and
sand, very unfavourable to vegetation. The waters of the rainy
season filtered quickly through the sandy strata, so that the region
was incapable of preserving for any length of time a particle of
moisture. More than once has Dr. Livingstone carried his
adventurous explorations across one of these barren districts. The
very atmosphere was so dry, that iron left in the open air did not
rust, and the distinguished traveller relates that the leaves hung
weak and shrivelled; that the mimosas remained closed by day as
well as by night; that the scarabæi, laid on the ground, expired in a
few seconds; and that the mercury in the ball of a thermometer
buried three inches in the soil rose at midday to 134° Fahrenheit.
These records which Livingstone had made were now verified by the
astronomers between the karroo and Lake Ngami. The suffering and
fatigue, especially of the animals, continually increased, and the dry
dusty grass afforded them but little nourishment. Nothing ventured
on the desert; the birds had flown beyond the Zambesi for fruit and
flowers, and the wild beasts shunned the plain which offered them
no prey. During the first fortnight in January the hunters caught
sight of a few couples of those antelopes which are able to exist
without water for several weeks. There were some oryxes like those
in whose pursuit Sir John had sustained so great a disappointment,
and there were besides, some dappled, soft-eyed caamas, which
venture beyond the green pasturages, and which are much
esteemed for the quality of their flesh.
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