Mobile Planning

and Design

By: Anjali Diekevers

Business Requirements + App Objectives
- App will help with the problem of making cities safe, resilient, inclusive and
sustainable
- App posts real time crime updates and news and send alerts to your phone about
the crime itself, where and when it happened, and what’s being done to resolve it.
- You can check out groups and clubs that exist in the city. Citizens who live in the city
and have the app can create online group chats and post about their events,
interests, and gatherings
- App has city stats and information on the app about the city itself. There will be stats
about the carbon emission the city is producing and ways you can help lower it as
well as other things you can do to make the city more eco friendly
- Users will also see places they can visit around the city like local restaurants, bars,
parks, museums, or gyms and under the places people can leave reviews and
comments
Product Vision Statement
- “Our app strives to empower our city residents by giving
them a trustworthy, comprehensive, real-time for
discovering local events, crime updates, dining and touring
options, and community resources. By fostering a
connected and informed community, we strive to enhance
the quality of city life, promote safety, and encourage
active participation in local culture. The content on our app
will ensure that users stay engaged with the city life and
transform the way they experience the city itself.”
-
Target Audience
- People who live in cities
- Families, kids, teens, and adults
- Businesses
- Restaurants, shops, museums, art galleries, parks, etc.
- Tourists/Visitors
App Features
- Social media and email login options. Personal interest selection for content personalization
- Categorized event listings (music, family, sports). ● Filter options by date, location, and category.
- Map view of recent incidents
- Reporting feature for users to submit issues.
- Restaurant and store listings with reviews and ratings. Search and filter options for cuisine, type,
and location.
- Links for reservations and online ordering. Discussion forums for local clubs and organizations.
- Event sign-up and community polls.
- RSVP and calendar integration. Real-time crime alerts and updates.
- User-generated content submissions
- Alerts for events, safety updates, and community news
- Customizable notification settings
- Visual representation of events, crime hotspots, and local businesses
- Directions and travel options integrated
- Ability for users to leave reviews for events, restaurants, and community resources. ● Rating system
for services and events.
Monetization model
- Local businesses can pay to have ads shown on
the app as well
- There will be multiple ways people can advertise
their businesses on the app.
- The app will be free to download and no in-app
purchases in order to promote inclusivity.
Product and Technical Specification
- App will have users authenticate to avoid
hacking and promote security
- The app will be managed as well through the
government of the city to insure honesty and
security
- Support for the app will be available at any
time for users if needed
Updates and Maintenance
- The app will be available on IOS as well as on
Android
- Monthly updates on app to ensure the best
working version is available
- The app will also have a web version
- Users can access the app’s support team to
get any issues resolved
Dependencies, assumptions, constraints, and submission

- Some dependencies include third-party API’s like the

daily, real-time crime updates that are posted from local
police departments and news stations
- As well as integration with event listing platforms and
dependence on cloud infrastructure for data storage
- Constraints include budgeting–especially if the app is
free for users. Marketing tools, developmental and
production costs as well
-
Business results, competitive advantages, and comparison to other
similar apps
- Bounce app, an app that posts events and parties for people to sign up
for and attend
- Apps like Apple and Google maps that post restaurants and
businesses in the local area and posts people’s reviews on the places
- the app Nextdoor posts updates in the neighborhoods and
communities and allows for residents to post updates on what is
going on
- Citizen is also an app that posts real-time crime updates and allows
for residents to stay updated on incidents happening around them
Tenets of Servant Leadership
- This app strives for the understanding of diversity and encourages citizens to engage
with others and promote inclusivity
- It fosters connections with residents as well as businesses.
- By posting real time crime updates, it promotes that the app and the developers care
about the safety of the residents in the city and well-being of the city itself.
- The app isn’t just striving for the money, it’s surrounded by the idea of bringing communities
and businesses together for good experiences and connections.
- And instead of just looking out for profits, the app should consider everyone involved—users,
local shops, community groups, and city leaders.
- The app can help promote the voices of people in the community and the voices of
businesses who want to promote their places. By keeping people updated on the crime and
incident happening, the app can help promote a higher quality of living.
Resources
- UN Habitat. (2020). The New Urban Agenda.
World Health Organization. (2015). Global Status Report on Violence
Prevention. International Federation of Red Cross and Red Crescent Societies.
(2018). World Disasters
- Report.
United Nations Environment Programme. (2016). Global Environment Outlook.
United Nations. (2018). World Urbanization Prospects: The 2018 Revision. New
York: United
- Nations Department of Economic and Social Affairs.
Awesome
words
Profitability ratios
Worst peer Best peer

Return on sales (%) % % %

Return on equity (%) %

Return on net assets(%) % %

Return capital employed (%) %

Return on funds employed (%) % %

Company 1 Company 2 Company 3

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yourwebsite.com

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