Lesson 2 - Film

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Mapping

Philippine Pop
Culture Classics
Part 2: Film
Philippine Popular Culture Lecture by Prof. Melannie
Flor Irene R. Dela Cruz
Brief Historical Overview of Philippine Film
• Theater is in early Philippine society before cinema was introduced.
• During the last decade of the 19th century, in 1896, a Spaniard by the
name of Pertierra, prepared to launch his first movie show in Manila
at Christmas Time.
• The venue was to be at Salon de Pertierra, which he established nine months
earlier as the Phonograph Parlor on the ground floor of the Casino Espanol at
Calle Perez, off the Escolta.

However, he failed to make the presentation and was postponed until new
year, January 1, 1897.
On January 1, 1897, the first four movies
namely,
Un Homme Au Chapeau (Man with a Hat),
Une scene de danse Japonaise (Scene
from a Japanese Dance),
Les Boxers (The Boxers), and
La Place de L’ Opera(The Place L’ Opera),
were shown via 60mm Gaumont Chrono-
photograph projector at the Salon de
Pertierra at no. 12 Escolta.

In the same year, the Lumiere


Cinematograph was first introduced in the
Philippines by a Spanish soldier named
Antonio Ramos.
• Jose Nepomuceno:
• The Father of Philippine Cinema.
• Pioneered the motion picture industry of the
Philippines.
• Known for producing the first all-Filipino film
in the Philippines.
• Also known for making the first Filipino-
produced sound movie in the Philippines.
Some Key
Developments:
• 1919 – Jose Nepomuceno’s
Dalagang Bukid was released. It is
based on a popular zarzuela.
• Dalagang Bukid is known as the
first silent film produced in the
Philippines.
Some Key
Developments:
• Punyal na Ginto
• Directed by Jose Nepomuceno
• Premiered on March 9, 1933, at the
Lyric Theater in Manila.
• Said to be the first completely sound,
all-talking picture in the country.
Other Key Developments and
Common Themes in Classic
Filipino Films
• 1930s
• During this time, storylines and characterization
comes from Philippine literature and popular
theater.
• Example: Noli Me Tangere (1930), directed by Jose
Nepomuceno
• 1940s
• In this time, war and heroism themed films were
common.
• Post-war Philippine films featured raw emotion,
patriotism and heroism
• 1950s
• This period is cited as the “Golden Age of Philippine
Cinema.” Films are being given recognition
overseas (examples: in Cambodian, Asia and Berlin
Film Festivals).
• 1960s
• Independent
films started to
emerge. New
genres were
introduced (ex:
Western,
musical, action,
“bomba”)
• 1970s
• Films that served as propaganda
proliferated in early 1970s.
• Films with "serious" content
became common.
• Action and sex films developed
further, introducing explicit content.
• A censorship board was created to
regulate films. In 1976, an interim
Board of Censors was created.
• The second golden era of Philippine
cinema transpired in the late 70s.
• 1980s
• Reconstitution of Board of Censors
for Motion Pictures.
• 80s became a peak of Philippine
cinema

• 1990s
• New wave of independent movies
and filmmakers.
• Costs for producing films have
increased.
• 2000s
• Hollywood Films became
dominant in the market.
• "Digital Age" of cinema has
made it easier for
independent filmmakers to
produce films.
• Some Recent Trends:
• Impact of digital technology (ex:
cable TV, internet, social media).
• Growth in Video on Demand
(VOD) consumption.
• A system in which viewers choose
their own filmed entertainment, by
means of a PC or interactive TV
system, from a wide selection
• Rise of the video streaming sector
and its impact on Filmmaking and
film audiences.
References
• https://ncca.gov.ph/about-ncca-3/subcommissions/subcommission-
on-the-arts-sca/cinema/history-of-philippine-cinema/
• http://sdfilipinocinema.org/philippine-cinema-history/
• http://factsanddetails.com/southeast-
asia/Philippines/sub5_6e/entry-3899.html
• https://reelrundown.com/film-industry/filipino-movies
• https://kahimyang.com/kauswagan/articles/1129/today-in-
philippine-history-may-15-1893-jose-nepomuceno-was-born-in-
manila
• https://mb.com.ph/2022/12/20/culture-shock

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