Lesson 2 - Film
Lesson 2 - Film
Lesson 2 - Film
Philippine Pop
Culture Classics
Part 2: Film
Philippine Popular Culture Lecture by Prof. Melannie
Flor Irene R. Dela Cruz
Brief Historical Overview of Philippine Film
• Theater is in early Philippine society before cinema was introduced.
• During the last decade of the 19th century, in 1896, a Spaniard by the
name of Pertierra, prepared to launch his first movie show in Manila
at Christmas Time.
• The venue was to be at Salon de Pertierra, which he established nine months
earlier as the Phonograph Parlor on the ground floor of the Casino Espanol at
Calle Perez, off the Escolta.
However, he failed to make the presentation and was postponed until new
year, January 1, 1897.
On January 1, 1897, the first four movies
namely,
Un Homme Au Chapeau (Man with a Hat),
Une scene de danse Japonaise (Scene
from a Japanese Dance),
Les Boxers (The Boxers), and
La Place de L’ Opera(The Place L’ Opera),
were shown via 60mm Gaumont Chrono-
photograph projector at the Salon de
Pertierra at no. 12 Escolta.
• 1990s
• New wave of independent movies
and filmmakers.
• Costs for producing films have
increased.
• 2000s
• Hollywood Films became
dominant in the market.
• "Digital Age" of cinema has
made it easier for
independent filmmakers to
produce films.
• Some Recent Trends:
• Impact of digital technology (ex:
cable TV, internet, social media).
• Growth in Video on Demand
(VOD) consumption.
• A system in which viewers choose
their own filmed entertainment, by
means of a PC or interactive TV
system, from a wide selection
• Rise of the video streaming sector
and its impact on Filmmaking and
film audiences.
References
• https://ncca.gov.ph/about-ncca-3/subcommissions/subcommission-
on-the-arts-sca/cinema/history-of-philippine-cinema/
• http://sdfilipinocinema.org/philippine-cinema-history/
• http://factsanddetails.com/southeast-
asia/Philippines/sub5_6e/entry-3899.html
• https://reelrundown.com/film-industry/filipino-movies
• https://kahimyang.com/kauswagan/articles/1129/today-in-
philippine-history-may-15-1893-jose-nepomuceno-was-born-in-
manila
• https://mb.com.ph/2022/12/20/culture-shock