MBA1.

1: Principles of Management

Block 1 Management Concept and Principles

Unit I Concept of Management
Unit II Organization and its Pervasiveness
Unit III Evolution of Management Thought
Unit IV Management Science, Operations Research/Mathematical School/Decision
Theory Approach, Systems Approach.
Block 2 Planning and Decision Making
Unit V Planning
Unit VI Nature and Purpose of Strategies and Policies
Unit VII Decision Making
Unit VIII Brain Storming
Block 3 Organizing and Staffing
Unit Ⅸ Organizing
Unit Ⅹ Line and Staff Concept
Unit Ⅺ Delegation
Unit Ⅻ Decentralization
Block 4 Coordination And Control
Unit ⅩⅢ Coordination
Unit ⅩⅣ Control
Unit ⅩⅤ Human Response to Control
Unit ⅩⅥ Techniques of Control
Block 5 MANAGEMENT : ETHICS AND VALUES
Unit ⅩⅦ Values in Management
Unit ⅩⅧ Japanese Management Techniques
Unit ⅩⅨ Human Values in Management : Indian Perspectives
Unit ⅩⅩ Ethical Dilemma in Management
 MBA1.2: Organizational Behavior

Block 1 Basics of Organizational Behavior

Unit I Nature of Organizational Behavior
Unit II Evolution of the Concept of Organizational Behavior
Unit III Models of Organizational Behavior
Unit IV Recent Trends in Organizational Behavior
Block 2 Basics of Individual Behavior
Unit V Types of Individual Behavior
Unit VI Perception and Behavior
Unit VII Learning and Behavior
Unit VIII Attitude and Behavior
Block 3 Motivation and Leadership
Unit Ⅸ Motivation
Unit Ⅹ Motivation : Practical applications
Unit Ⅺ Leadership
Unit Ⅻ Leadership : Contingency perspectives
Block 4 Group Dynamics and Culture
Unit ⅩⅢ Groups in Organizations
Unit ⅩⅣ Group Performance
Unit ⅩⅤ Transactional Analysis
Unit ⅩⅥ Organizational Culture
Block 5 Conflict and Change
Unit ⅩⅦ Managing Conflict
Unit ⅩⅧ Creativity
Unit ⅩⅨ Power and Politics
Unit ⅩⅩ Managing Organizational Change
 MBA 1.3: Accounting For Managers

Block 1 Introduction: Accounting Standards and Concepts

Unit I Accounting and its Functions
Unit II Accounting Concepts
Unit III Accounting Standards
Unit IV Accounting Information and its Applications
Block 2 Balance Sheet, P\L Accounts, Cash and Fund Flow
Unit V Construction and Analysis of Balance Sheet
Unit VI Construction and Analysis of Profit and Loss Account-I
Unit VII Construction and Analysis of Profit and Loss Account-II
Unit VIII Construction and Analysis of Fund Flow Statement
Block 3 Cost Analysis
Unit Ⅸ Understanding and Classifying Costs
Unit Ⅹ Absorption and Marginal Costing
Unit Ⅺ Cost Volume Profit Analysis
Unit Ⅻ Variance Analysis
Block 4 Ratio Analysis and Budgeting
Unit ⅩⅢ Ratio Analysis
Unit ⅩⅣ Leverage Analysis
Unit ⅩⅤ Budgeting and Budgeting Control
Unit ⅩⅥ Investment Appraisal Methods
Block 5 Working Capital Management
Unit ⅩⅦ Management of Working Capital
Unit ⅩⅧ Management of Cash
Unit ⅩⅨ Capital Structure
Unit ⅩⅩ Dividend Decision
 MBA 1.4: Quantitative Techniques For Business Decisions

Block 1
Unit I Data Analysis, Measure of Dispersion, Standard Deviation
Unit II Theory of Probability, Basic Concept, Simple Joint Conditional and Marginal
Probabilities, Addition and Multiplication Theorems.
Unit III Prior and Posterior Probabilities, Random Variables in Probability Functions.
Unit IV Mathematical Expectation and Bayes’ Theorem.
Block 2
Unit V Probability Distribution: Binomial, Poisson and Normal Distributions.
Unit VI Normal Sampling Distribution.
Unit VII Probability and Decision Making.
Unit VIII Decision Making Under Uncertainty.
Block 3
Unit Ⅸ Decision Making.
Unit Ⅹ Probability Theory.
Unit Ⅺ Operations with Matrix & Introduction to Vectors.
Unit Ⅻ Decision Tree Analysis.
Block 4
Unit ⅩⅢ Programming Techniques.
Unit ⅩⅣ Duality in Linear Programming.
Unit ⅩⅤ Transportation Problem.
Unit ⅩⅥ Modified Distribution Method & Stepping Stone Method and Game Theory.
Block 5
Unit ⅩⅦ The Assignment Problem and The Hungarian Method.
Unit ⅩⅧ Markov Chains
Unit ⅩⅨ Theory of Estimation: Point Estimation, Interval Estimation\ Time Series.
Unit ⅩⅩ Project Management: CPM\ PERT Analysis, Queuing Theory.
 MBA 1.5: Managerial Economics

Block 1 Introduction
Unit I Managerial Economics and Economists.
Unit II Utility.
Unit III Law of Diminishing Marginal Utility.
Unit IV Law of Equi-Marginal Utility.
Unit V Consumer Surplus
Block 2 Demand Analysis
Unit VI Conceptual Framework.
Unit VII Demand Determinants.
Unit VIII Elasticity of Demand.
Unit Ⅸ Indifference Curve Analysis
Unit Ⅹ Demand Forecasting
Block 3 Production and Cost Analysis
Unit Ⅺ Production
Unit Ⅻ Economies and Diseconomies of Scale, Theory of Production.
Unit ⅩⅢ Cost Analysis.
Unit ⅩⅣ Cost Output Relations.
Unit ⅩⅤ Revenue Analysis.
Block 4 Price and Profit Analysis
Unit ⅩⅥ Market and Perfect Competition
Unit ⅩⅦ Imperfect Competition
Unit ⅩⅧ Monopoly
Unit ⅩⅨ Capital Budgeting And Practices.
Unit ⅩⅩ Profit Theories & Policy
 MBA 1.6: Management Information System

Block 1 Role of MIS in Organization

Organization and Information Systems, Changing Environment and Its Impact of
Unit I
Business.
Unit II The ITES and its Influence- Data, Information and its Attributes
Unit III The Organization: Structure, Managers and Activities. The level of people and
their information needs.
Unit IV Types of Decisions and Information- Information system, categorization of
information on the basis of nature and characteristics, its impact on business.
Block 2 System Analysis And Development
Unit V Need for System Analysis- Stages in System Analysis, Structured SAD and
tools like DFD, Context Diagram, and Decision Table and Structured Diagram.
Unit VI System Development Models: Water Flow, Prototype, spiral, RAD-Roles and
Responsibilities of System Analyst, Database Administrator and Database
Designer.
Unit VII System Development Life Cycle: Sequential Process of Software Development,
Computer Aided Software Engineering (CASE).
Unit VIII Tools and the Modular Approach to Software Development; Information
System Audit.
Block 3 Enterprise Systems
Unit Ⅸ Enterprise Resource Planning (ERP).
Unit Ⅹ Supply Chain Management (SCM).
Unit Ⅺ Knowledge Management and e-governance.
Unit Ⅻ Nature of IT Decision.
Block 4 Security and Ethical Challenges
Unit ⅩⅢ Ethical Responsibilities of Business Professionals – Business Technology.
Unit ⅩⅣ Computer Crime - Hacking, Cyber theft, Unauthorized use at work, Cyber
Terrorism.
Unit ⅩⅤ Software and Intellectual Property: Privacy – Issues and the Internet Privacy:
Challenges.
Unit ⅩⅥ Ergonomics, Health and Social Issues, Working Condition.
Block 5 Managing International Information System
Unit ⅩⅦ The Global Environment: Business Drivers and Challenges; developing an
international information system architecture.
Unit ⅩⅧ Organizing International Information System: Global Strategies; Global
Systems; Re-organizing the Business.
Unit ⅩⅨ Technology Issues and Global Value Chains; Managing global software.
Unit ⅩⅩ Offshore Outsourcing: Opportunities and Challenges
 MBA 3.1: ORGANISATIONAL EFFECTIVENESS & CHANGE

Block I OVERVIEW OF CHANGE MANAGEMENT

1 Organizational Change Management: Understanding Organizational Transformation,
Transformation Strategies, Process of Organizational Transformation, Nature of Organizational
Change, Perspectives of Organizational Change.
2 Models of Organizational Change: Process-based Change Models, Content-based Change
Models, Individual Change Models, Integration of Change Models
3. Communicating Change: Need for Communicating Change, Factors Involved in
Communicating Change, Methods and Techniques for Communicating Change, Role of Top
Management in Communicating Change
4. Process of Change Management: Change Management Process, Phases of the Change
Management Process, Change Management Process Control
Block II INDIVIDUAL CHANGE
5. Individual Change: Need for Individual Change, Personality and Change, Learning and
Individual Change, Approaches to Individual Change, Implications of Change in Individuals
6 Typology of Organization Structures, types and significance, merits and demerits Some Basic
Organization Design and Restructuring Strategies
Block III ORGANISATIONAL CHANGE
7 Organizing and Analyzing Work, types and significance , merits and demerits, Job Design,
types and significance , merits and demerits
8 Emerging Issues of Work Organization and Quality of Working Life
9 Organizational Diagnosis: Tools and Techniques, Questionnaire as a Diagnostic Tool,
Interview as a Diagnostic Tool, Workshops, Task-forces and other Methods
10. Resistance to Change: Concept of Resistance to Change, Forms of Resistance, Reactions to
Change, Resistance to Organizational Change Initiatives, Overcoming the Resistance to Change,
Techniques to Overcome Resistance
Block IV IMPLEMENTATION OF CHANGE
11. Implementing Change: Implementation of Change, the Delta Technique, Developing an
Implementation Plan, Gaining Support and Involvement of Key People, Developing Enabling
Organizational Structures, Celebrating Milestones
12. Strategies for Implementing Change: Introduction, Types of Change Management Strategies,
Factors Affecting the Choice of a Change Strategy, Formulating and Facilitating Change,
Facilitating Change, Implementing Change
13. Leading Changes: Visionary Leadership, Leadership Framework, Creating Shared Vision,
Role of Leaders in the Phases of Organizational Change
14. Maintaining Organizational Effectiveness: Meaning of Organizational Effectiveness,
Difference between Effectiveness and Efficiency, Approaches to Organizational Effectiveness,
Perspectives of Organizational Effectiveness, Factors in Achieving Organizational Effectiveness
Block V EVALUATION AND CHANGE AGENTS
15. Evaluating Organizational Change: Concept of Monitoring and Evaluation, Measurement and
Methods of Evaluation, Feedback Process, Continuous Incremental Change
16. Change Agents: Meaning and Concept of Change Agents, Types of Change Agents, Role and
Competencies of a Change Agent, Change Agent Styles, Areas that Change Agents can Change
17. Culture and Change: Introduction, Concept of Organizational Culture Dimensions of Culture,
Type of Culture, Assessing Organizational Culture, Role of Culture in Managing Change
18. Organizational Learning and Learning Organization: Concept of Organizational Learning,
Process of Organizational Learning, Types of Organizational Learning, Disciplines Practiced in
Organizational Learning, Concept of Learning Organizations, Individual Skill Sets in Learning
Organizations
 MBA 3.2: PROJECT MANAGEMENT

Block-I Project Formulation and Appraisal

Unit-1 Project Management: An Overview- Project Management Its Role & Scope, History Of
PERT/CPM, Need For Project Management, Some Major Project Management Concepts,
Tools And Techniques In Project Management, Success Factors In Project Management.

Unit-2 Feasibility and Technical Analysis-Nature of Project Decision, the Project Development
Cycle, Opportunity Studies Pre Feasibility and Feasibility Studies Technical Analysis.

Unit-3 Market And Demand Analysis- Forecast Verses Prediction, Time Horizon Of Demand
Forecasting, Need For Demand Forecasting, Uncertainties In Demand Forecasting,
Levels Of Demand Forecasting, Determinants Of Demand For Capital Goods, Criteria
For A Good Forecasting Method, Methods Of Forecasting Demands, Errors In Demand
Forecasting.

Unit-4 Economic And Financial Analysis- Financial Analysis Of Projects, Return On

Investment, Pay-Back Period, Discounted Cash Flow Techniques, Net Present Value,
Internal Rate Of Return, Profitability Projections, Economic Analysis Of Projects.

Unit-5 Formulation Of Detailed Project Reports- Planning As An Essence Of Design, Phase

Market Planning, Equipment And Process, Technology Location Of The Project, Layout
Of The Project, Material Balance Of The Project, Specification Of Main Plant And
Equipment, Environment, Impact Assessment, Operations, Commercial Aspects,
Financial Aspects, Socio Economic Aspects, Doubled Project Report.

Block-II Project Planning and Scheduling

Unit-6 Planning Time Scale Network Analysis- Network Diagramming Of Projects, Diagrams
Time Analysis Of Networks, Probabilistic Durations, Project Scheduling, Importance Of
Material And Equipment, Network Based Materials Management, Sectionalizing
Planning Of Materials, Longest Delivery Term And Project Duration Beating The
Critical Path Combating Inflation, Construction Equipment And Materials, Supporting
Services For Constructing Equipment And Materials.

Unit-7 Materials And Equipment- Importance Of Materials And Equipment, Network Based
Materials Management, Sectionalizing Planning Of Materials, Longest Delivery Item
And Project Duration, Beating The Critical Path Combating, Inflation Construction
Equipment And Material Supporting Services For Construction Equipment And
Materials.
Unit-8 Human Resources- Project Goals Planning and Scheduling Human Being as a Human
Resource Balancing, Human Resources Types of Problems in Balancing Human
Resources, Conceptual Resource, Leveling Methods of Resource, Profile Methods of
Resource Allocation, Harnessing Potential of Human Resources.

Unit-9 Project Costing And Financing- Costing Of Projects, Costing And Pricing Of Projects,
Types Of Cost Estimates In Projects, Project Scoping, Project Financing, Sources Of
Long Term Funds, Rupee Loans And Free Exchange Sources Of Short Term Rupee
Funds.

Unit-10 Organization Structures In Project –Types Of Organizations Structures, Hierarchical

Organizations Structures, Integrating Projects In Fundamental Organizations, Evolution
Of Organizations Structures In Projects, Matrix Organizations, Complexities Of Matrix
Organizations Structure, Advantages Of Matrix Organizations Structures, Fitting Matrix
Structure Into The Organizations, Types Of Matrix Organizations Structure,
Organizations Structure In Twenty- First Century.

Block-III Implementation and Control

Unit-11 Project Management Information System- Objective Of Project Management

Information System, Planning By Network Analysis, Cost Control Systems, Integrated
Project Management, Information System, Project Monitoring And Reporting System,
Automation And Computerization.

Unit-12 Material And Equipment- Importance Of Material And Equipment In Project

Implementation And Control, Financial Aspects Of Materials And Equipment,
Contracting Of Materials And Equipment, Fail Safe Management Of Material And
Equipment.

Unit-13 Human Resources-Schematic Of Planning And Control Project, Implementation

Concept Of Project Driver, Directing Individuals And Teams Reinforcement Of
Commitment And Excitement, Informing Everyone On The Project, Vitalizing Project
Teams Empowering, Project Personnel Risk, Taking And Creativity Feed Forward
Project Control.

Unit-14 Financial Aspects- Accounting System, Implementing The Financing Plan,

Authorization Of Expenditure, The Concept Of Control, Factors Affecting Control Of
Project, Cost The PERT, Cost System, Project Control Curves, Variance Analysis,
Approach To Cost Control The Performance Analysis, Approach Integrated Cost/
Schedule Graph.

Block-IV Project Completion and Evaluation

Unit-15 Integrated Project Management Control System- Computer Applications, Computer
Software, Project Management Software Packages and Computer Applications in Project
Appraisal.

Unit-16 Managing Transition From Project To Operation- Objective Of Commissioning,

Organizations Matrix For Commissioning, Planning For Commissioning Forecasting
Requirements Of Commissioning, Quality Assurance During Manufacturing Quality
Checks Of Equipment On Arrival At Site, Concept Of Total Quality Management In
Projects Handing Over/ Taking Over Procedures, Proofing Runs & Trial Production
Costing And Capitalization Of Assets.

Unit-17 Project Completing And Evaluation-Project Review- Invisibility Of Planning & Control
In Project, Importance Of Project Review Project, Coordination Procedures, Elements Of
Control In Projects, Concept Of Cybernetics, Project Planning Procedure, Project
Reporting , Monitoring And Motivation Teamwork In Project.
 MBA 3.11: HUMAN RESOURCE DEVELOPMENT
Block I-
1. Introduction to Human Resource Development: Concept; Relationship between human
resource management and human resource development;
2. HRD mechanisms, processes and outcomes; HRD matrix;
3. HRD interventions; Roles and competencies of HRD professionals; Challenges in HRD.

Block II-
4. HRD Process: Assessing need for HRD; Designing and developing effective
5. HRD programs; Implementing HRD programs; Evaluating effectiveness of HRD
Programs;
6. HRD audit; Concept, types, importance, merits and limitations
7. HRD culture and climate. Concept, Impact of HRD culture and climate on organization,
HRD culture various types and its uses, merits and demerits

Block III-
8. HRD Activities: Employee development activities- Approaches to employee
development,
9. leadership development, action learning, assessment and development centers;
Intellectual capital and HRD; HRD mechanisms for workers;
10. Role of trade unions; Industrial relations and HRD;
11. Influence of motivation on development activities.

Block IV-HRD Applications and Trends: Coaching and mentoring;

12. Career management and development;
13. Employee counseling;
14. Competency mapping; People Capability Maturity Model, Balanced Score Card,
Appreciative inquiry; Integrating HRD with technology,
15. Employer branding and other emerging trends.

Block V-
16. HRD in Organizations: Selected cases covering HRD practices in government
organizations,
17. HRD practices manufacturing and service industries and MNCs;
18. International experiences of human resource development.
 MBA 3.12: LABOUR RELATIONS & LEGISLATION

Block I INDUSTRIAL JURISPRUDENCE

1. Industrial Jurisprudence: An Overview
2. Principles of Industrial Jurisprudence
3. Constitutional Aspects of Industrial Jurisprudence
Block II LAWS ON WORKING CONDITIONS
4. The Factories Act, 1948
5. The Shops and Establishments Law
6. The Contract Labour (Regulation and Abolition Act, 1970)
Block III LAWS ON INDUSTRIAL RELATIONS
7. The Trade Union Act, 1926
8. The Industrial Disputes Act, 1947
9. The Industrial Employment (Standing Orders) Act, 1946
Block IV LAWS ON WAGES
10. The Minimum Wages Act 1948
11. The Payment of Wages Act 1936
12. The Payment of Bonus Act 1965
13. The Equal Remuneration Act 1976
Block V LAWS ON SOCIAL SECURITY
14. The Workmen’s Compensation Act 1923
15. The Employees’ State Insurance Act 1948
16. The Employee’s Provident Fund and Miscellaneous Provisions Act 1952
 MBA 3.13: WAGES & SALARY ADMINISTRATION

BLOCK I COMPENSATION MANAGEMENT AND JOB EVALUATION

1. Compensation management – An Introduction: Compensation Management,
Compensation and Non-compensation Dimensions, 3-P Concept in Compensation
Management, Compensation as Retention Strategy, Compensation for Special Groups,
Significant Compensation Issues
2. Job Evaluation, Grading and Compensation Structure: Concept of Salary Structure,
Salary Progression, Methods of Payment, Limitations of Job Related Compensation,
Competency based Compensation (Broad pay bands and 360 degree feedback)
3. Wages and Salary Administration at Macro (National) Level: Wage Concept, Wage
Policy, Institutional Mechanisms for Wage Determination, Pay Commission, Wage
Boards, Public Sector Pay Revision, ILO and Collective Bargaining, Union Role in Wage
and Salary Administration
4. Job Evaluation: Compensation Strategy at Micro Level, Concept of Equity, Job
Evaluation - Methods of job evaluation and System of job evaluation, Process of Job
Evaluation, Problems Involved in Job Evaluation
BLOCK II BENEFITS AND TAX PLANNING
5. Incentive Schemes: Pay for Performance: Types of Incentive Schemes, Wage Incentive
Plans, Pre-requisites of Effective Incentive Schemes, Merits and Demerits of Incentives,
Pay for Performance Plans
6. Benefits and Services: Concept and Nature of Benefits, Classification of Employee
Benefits, Employee Benefit Programs, Long term Incentive plans, Strategic Perspectives
on Benefits, Factors Influencing Choice of Benefit Program, Administration of Benefits
and Services, Employee Services – Designing a Benefit Package
7. Tax Planning: Concept of Tax Planning, Role of Tax Planning in Compensation Benefits,
Tax-efficient Compensation Package, Tax Implications of Employee Compensation
Package to Employer, Fixation of Tax Liability, Salary Restructuring, Recent Trends in
Taxation
8. Voluntary Retirement Scheme: Concept of Voluntary Retirement Scheme (VRS),
Approaches to Deal with Workforce Redundancy, Costs and Benefits to the Company,
VRS for Public Sector Employees, The Worker Adjustment and Retraining Notification
Act (WARN
BLOCK III COMPENSATION STRATEGIES AND PAY STRATEGIES
9. Compensation Strategy: New Thinking for the New Millennium: Pay the Person, Reward
Excellence, Individualizing the Pay System, Organizational and External Factors
Affecting Compensation Strategies, Compensation Strategies as an Integral Part of HRM,
Compensation Policies
10. Managerial Remuneration: Managerial Remuneration – Concept and Elements, Executive
Compensation: Methodology, CEO-to-worker pay ratio, Rewarding – A New Approach,
Remuneration Ceilings, Remuneration Ceilings under Section XIII, Benchmark
Compensation Package as per the Industry Standards
11. Performance Linked Compensation: Performance management, Performance Appraisal
and Measurement, Pay for Performance Plans, Balancing of Internal and External Equity
 12. Pay Structures: Performance Based and Pay Based Structures, Designing Pay Structures,
Comparison in Evaluation of Different Types of Pay Structures, Designing Pay Ranges
and Bands, Significance of Factors Affecting Pay Levels
BLOCK IV REWARDS AND RECOGNITION
13. Rewards & Recognition: Concept of Reward Management, Developing Reward Policies,
Reward Strategy, Developing Total Reward Approach, Reward Management in Service
Sector, Total Reward Framework of Service Industries in India, Factors affecting Reward
Management Policies in Service Sector, Process of Designing a Successful Reward
Strategy
14. Reward Management in Service Sector at Micro Level: Concept of Reward System in
Service Organizations, Elements of Reward System, Designing Reward
Systems, Recognizing and Rewarding Service Excellence, Reward Strategy and
Performance Management in Insurance
15. International Compensation: Expatriate Compensation and its Objectives, Elements of
Expatriate’s Compensation Package, Problems in Compensation Management
 MBA 3.14: STRATEGIES AND PRACTICES OF HRM

Block 1 Introduction and overview

Unit 1 Business Strategy and Organizational Capability, Concept, framework and types
Unit 2 Global Environment of HR: Change & Diversity
Unit 3 Strategic Human Resource Management: Aligning HR with Corporate Strategy
Unit4 Strategic Human Resource Management: Universalistic, Contingency and
Configurationally Approaches
Block II HR Planning and Career system
Unit 5 Strategic HR Planning Acquisition and Development Concept, framework and types,
Relevance, Advantages and limitations
Unit 6 Corporate Strategy and Career Systems, Concept, framework and types, Relevance,
Advantages and limitations
Unit 7 Managing Employee Relations: Unions and Strategic Concept, framework and types,
Relevance, Advantages and limitations
Unit 8 Collective Bargaining Concept, framework and types, Relevance, Advantages and
limitations
Unit 9 Change, Restructuring and SHRM Concept, framework and types, Relevance,
Advantages and limitations
Block III HR Competencies and Effectiveness
Unit 10 Strategies of Wages and compensation management, Concept, framework and types
Unit 11 Corporate Ethics, Values and SHRM Concept, framework and types
Unit 10 Competencies of HR Professional in a SHRM Scenario Concept, framework and types
Unit 11 Evaluating the Effectiveness of SHRM Concept, framework and types, Relevance,
Advantages and limitations
 MBA 3.21: FINANCIAL DERIVATIVES AND SERVICES

Block I INTRODUCTION TO DERIVATIVES

1. Evolution and Significance of Derivative Markets
2. Introductions to Derivatives: Concept, Types, Forwards Contracts, Future Contracts,
Options, Swaps, Comparison of Forward, Future Options, Swaps Put Option, Call
Option. Participants: Types of Hedgers, Speculators and Arbitragers, Uses of Derivatives,
Basic Derivatives terminology: Types of Orders, Recent developments in Derivatives.
Spot and Derivative Markets
3. Policy and Regulation introductions, framework, types, relevance, Merits and limitations
Unit II EQUITY FUTURES & OPTION BASICS
4. Index and Stock Futures
5. Option Market: Types of Options, Uses of Options, Payoffs from Options, Trading
Strategies involving: Options Bull-Bear, Butterfly Spread, Calendar and Diagonal
Spread, Straddles, Stir Ripand Straps, Options Valuation and Pricing. Factors
Determining Option Price, Binomial Model, Black Scholes Model, Concept of Delta,
Theta, Gamma Vega, Exchange Traded Option: Stock Option, Over the Counter
Exchange Option. Options on Stock Indices, Currencies and Future Contracts. Put Call
Parity. Trading Strategies with Futures
6. Future Contracts: Introduction to Futures Markets, Future Contract and Future Trading,
Specification of the Future Contract, Newspaper Quotes, Hedging using Futures, and
Index Futures. Basics of Stock Index Future, Interest Rate Futures, Forward rate
agreement, Foreign Exchange and Currency Future, Mechanism of Future Contracts,
Operations of Margin, Convergence, Clearing Process, Clearing house and Clearing
Margins, Hedging, Difference between Forward and Future, Valuation of forward and
futures prices.
7. Factors Affecting Future Prices
8. SWAPS: Introduction to Swaps, Basic Swap Structure, Interest Rate Swaps, Currency
Swaps, Mechanics of Swaps Transactions, Swap options.
Unit III EQUITY OPTIONS
9. Option Framework process and types, relevance and usefulness.
10. Option Pricing, process and types, relevance and usefulness.
11. Trading Strategies Using Options, process and types, relevance and usefulness.

Unit IV TRADING, RISK MANAGEMENT AND SUPPORT SYSTEMS

12. Market Indicators, Challenges in Derivative Trading and Option Greeks
13. Managing and Value at Risk, process and types, relevance and usefulness.
14. Clearing and Settlement process and types, relevance and usefulness.
15. Accounting and Taxation process and types, relevance and usefulness.
 MBA 3.22 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
BLOCK-1 INTRODUCTION OF SECURITIES

Unit-1 Nature And Scope Of Investment Decisions- Nature Of Investment Decisions The
Investment Decision Process, The Investment Environment Financial Instruments
Financial Intermediaries Financial Markets.

Unit-2 Components Of Investment Risk- Concept Of Investment Risk, Evolution Of Risk

Connotations, The Interest Rate Risk Factor, The Market Risk Factor, The Market Risk
Factor, The Inflation Risk Factor, The Default Risk Factor, The Management Risk
Factor, The Liquidity Risk Factor.

Unit-3 Valuation Of Securities- The Three-Step Valuation Process, Economy Influences,

Industry Influences, Empirical Support For The Valuation Sequence, The General
Valuation Framework, The Basic Valuation Model, Value Price Relationship, The
Counter Hypothesis, The Dynamic Valuation Process, Valuation Of Fixed Income
Securities, Estimating Returns On Fixed Income, Securities Valuation Of Preference
Shares, Valuation Of Equity Shares, The Present Value Of Expected Stream Of Benefits
From Equity Shares, Dividend Valuation Model The P/E Approach To Equity Valuation

BLOCK-2 ORGANIZATION AND REGULATION

Unit-4 Organization And Functioning- Primary Vs. Secondary Markets, Types Of Traded
Securities, Stock Market In India, Origin And Growth, Role And Functions, Membership
Organization & Management, Trading System, Stock Market Information System,
Principal Weakness , Directions Of Reform, Over The Counter Exchange Of India
(OTCEI)

Unit-5 Regulation- History Of Securities Market Regulation, Regulation Of Secondary Market,

Regulation of Primary Market Regulation of OTCEI , Securities and Exchange Board
India (SEBI) Origin, Functions, Organization Activities, Self Regulation.

BLOCK-3 ANALYSIS AND INVESTMENT DECISION

Unit-6 Economy and Industry Analyses- Security Analysis and Investment Decision,
Fundamental Analysis, Fundamental Analysis and Efficient Market, Fundamental
Analysis and Chemistry of Earnings, Economy Industry, Company Analyses: A
Framework Economy Analysis Economic Forecasting, Anticipatory Surveys, Barometric
or Indicator Approach, Econometric Model Building Approach, Industry Analysis
Techniques of Industry Analysis.

Unit-7 Company Level Analysis-Estimation Of Future Price Quantitative Analysis Dividend

Discounted Method Price Earnings Approach Forecasting Earnings Per Share Traditional
Methods Of Forecasting EPS Trend Analysis ROI Approach Market Share Approach
 Independent Estimates Approach Modern Methods Of Forecasting EPS Regressing And
Correlation Analysis Trend Analysis Decision Tree Analysis Qualitative Analysis.

Unit-8 Technical Analysis- Meaning of Technical Analysis Fundamental Analysis vs. Technical
Analysis Origin and Development of Technical Analysis Dow Theory and Its Basic
Tenets Classical Technical Analysis Modern Technical Analysis Techniques of Technical
Analysis Market Indicators Limitations of Technical Analysis

Unit-9 Efficient Market Hypothesis- Definitions Of Market Efficiency Forms Of Market

Efficiency Empirical Tests Of EMH Tests Of Weak Form Tests Of Semi Strong Form
Tests Of Strong Form Anomalies In EMH Indian Studies On Market Efficiency
Implications Of EMH For Security Analysis Implications Of EMH For Portfolio
Management.

BLOCK-4 PORTFOLIO MANAGEMENT AND CAP[ITAL MARKET

Unit-10 Portfolio Analysis- Inputs to Portfolio Analysis, Return and Risk Characteristics of
Individual Assets, Expected Return and Risk of a Portfolio Diversification, Selection
Portfolio, Selection Problem, Selection of Optimal Portfolio.

Unit-11 Portfolio Selection- Finding The Efficient Set, Constrained Minimization, Problem Lag,
Range Multipliers Technique, Tracing The Efficient Frontier, Limitations Of Markowitz
Approach, Single Index Model, The Assumptions And The Model Systematic Risk
Diversifiable (Or Residual) Risk And Covariance Of Returns Variance Of Portfolio
Returns Estimating Beta And The Diversifiable Risk Component Other Portfolio
Selection Models.

Unit-12 Capital Market Theory- Concepts Of Risk Free Asset Risk Free Lending And Risk Free
Borrowing Leveraged Portfolio Market Portfolio Capital Market Line The CAPM
Assumptions Security Market Line Limitations Arbitrage Pricing Theory (APT).

Unit-13 Portfolio Revision- Meeting Of Portfolio Revision Need For Portfolio Recession
Portfolio Revision Strategies Portfolio Revision Practices Constraints In Portfolio
Revision Formula Plans Basic Assumptions And Ground Rules Constant Dollar-Value
Plan Constant Ratio Plan.

BLOCK-5 MUTUAL FUNDS AND INVESTMENT COMPANIES

Unit-14 Performance Evaluation Of Managed Portfolio- Methods Of Computing Portfolio

Return Dollar Weighted Rate Of Return Time Weighted Rate Of Return Risk Adjusted
Return Components Of Investment Performance Stock Selection Risk Taking, Market
Timing Problems With Risk Adjusted Measures, Benchmark Portfolio Concept And
Construction.
Unit-15 Investment Companies- Investment Companies Categorization Based On Capitalization
Categorization Based On Investment Objectives Categorization Based On Types Of
Assets Held Portfolio Management Process Problems Of Portfolio Management
Problems Associated With The Mature Of The Financial Markets Investment Companies
In India, Unit Trust Of India (UTI) Mutual Funds Of Commercial Banks (Mfs) Life
Insurance Corporation Of India (LIC), Regulations/ Guidelines Governing Investment
Policies Of Investment Companies In India Statutory Regulations Governing UTI
Investment Statutory Options For Investment Companies In India UTI’s Investment
Pattern LIC’s Investment Pattern Private Sector Investment Companies Problems Faced
By India Investment Companies Lack Of Proper Databases Problems Due To Excessive
Dependence On Corporate Debentures Volatility Of The Market.

Unit-16 Mutual Funds-Concept Of Mutual Fund (MF) Advantages Of Investing In Mutual Funds
Types Of Mutual Funds History Of Mutual Funds India Scenario Types Of Mutual Fund
Schemes In India Organization Of Mutual Funds Creation Of A Portfolio Regulatory
Environment Relating To Creation Of Portfolio Of Various Securities Portfolio Revision
Systems And Controls.
 MBA 3.23: WORKING CAPITAL MANAGEMENT

Block 1: CONCEPTS AND DETERMINATION OF WORKING CAPITAL

Unit 01 Conceptual Framework Traditional Concept, Modern Concept, Kinds or classification
of working capital, Gross Working Capital, Net Working Capital, Determining Factors of
Working Capital , Advantages of Adequate Working Capital , Sources of Working
Capital, Long term Sources , Methods of working capital , Methods or techniques of
working capital forecasting

Unit 02 Operating Environment of Working Capital

Unit 03 Determination of Working Capital, Methods, factors and significance

Unit 04 Theories and Approaches, Hedging (Maturity Matching) Strategy, Conservative

Strategy, Aggressive Strategy, Conservative Approach to Working Capital Financing

Block 2: MANAGEMENT OF CURRENT ASSETS

Unit 05 Management of Receivables, Introduction, Meaning of Receivables, Costs of

Maintaining Receivables, Factors influencing the size of receivables, Meaning and Objectives of
Receivable Management, Dimensions of Receivable Management

Unit 06 Management of Cash, Definitions, Functions and types, difference between cash
management and capital management
Unit 07 Management of Marketable Securities: Kinds of Investors, Timing and Pricing of Issues
of Securities, Pricing of Issues of Securities, Marketability of Securities.

Unit 08 Management of Inventory Meaning of Inventory Management, Objectives of Inventory

Management, Factors determining the Investment level in inventory, Tools and Techniques of
Inventory Management

Block 3: FINANCING OF WORKING CAPITAL NEEDS

Unit 09 Bank Credit - Basic Principles and Practices
Unit 10 Bank Credit - Methods of Assessment and Appraisal
Unit 11 Other Sources of Short Term Finance
Block 4: WORKING CAPITAL MANAGEMENT: AN INTEGRATED VIEW
Unit 12 Liquidity vs Profitability, Profits, Profitability And Liquidity,Objectives, Profitability and
Liquidity, Measuring profitability and liquidity, difference between profitability and liquidity

Unit 13 Payables Management, Payables Transactions, Overview of Payables, Invoice

Processing, Types of Payments, Expense Reimbursement, Procurement Cards
Use Taxes, Finance Issues, Accounting for Payables, Closing Payables
Unit 14 Short-Term International Financial Transactions,: Financial Techniques to Manage
Transaction Exposure, methods for hedging transaction, Transaction Hedging Under
Uncertainty, Operational Techniques for Managing Transaction Exposure,

Unit 15 Cash management and cash budget: Motives for holding cash, Cash management, Need
and importance of liquidity , Factors determining cash balances, Managing cash flows, Models
of cash management, Cash budget, Advantages or importance of cash budget, System of
preparing the cash budget

Block V WORKING CAPITAL AND DIVIDEND POLICY

Unit 16 Integrating Working Capital and Capital Investment Process
Unit 17 Sources of working capital finance – Approaches to optimum mix of funds – trade
credit, accrual accounts – money market instruments, commercial paper, Certificate of deposits –
Bill discounting and factoring – Inter corporate loans – short term bank loans.
Unit 18 Dividend Policy And Decisions: Meaning Of Dividend, Kinds Of Dividend, Factors,
Different Types Of Dividend Policy, Characteristics Of Stable Dividend Policy, Various Dangers
Of Stable Dividend Policy, Models Of Dividend Policy, Walters Dividend Model, Assumptions,
Gordons Model, Modigliani And Miller Model, Criticisms Of Modigliani And Miller Model
 MBA 3.24 TAX PLANNING AND MANAGEMENT
Block I
Nature and Scope of Tax Planning: Nature, Objectives of Tax Management, Tax Planning, Tax
Avoidance & Tax Evasion, Assessment Year, Previous Year, Assessee – types, Residential
status, Non-resident Indians.
Block II
Tax on Individual Income – Computation of tax under the heads of Salaries, Income from House
Property, Profits & Gains of Business, Capital Gains & Income from Other Sources. Tax
deductible at source
Block III
Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning for
depreciation; Treatment of losses & unabsorbed items; Carry forward and set off losses. Tax and
business reorganizations:
Merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals,
Revision & Review.
Block IV
Wealth tax on closely held companies; Valuation of assets; Filing of returns; Assessment;
Appeals; Review; Revision and Rectification.
Block V
Goods and Services Tax (GST) Bill

NOTE: Book of Tax Planning and management will be given to students as there are
changes in the tax rules every year.
 MBA 3.31 MATERIALS MANAGEMENT
Block I Introduction and concept
Unit1 Material Planning: Objectives, Material Requirement Planning, Manufacturing Resource
Planning,

Unit 2 Just In Time, JIT Production Planning, Strategic Material Planning,

Unit 3 Material Control: Acceptance, Sampling, Inspection, Make Or Buy Decision, Simple Cost
Analysis, Economic Analysis,

Unit 4 Break Even Analysis, Break Even Point Theory, Whether To Add Or Drop A Product
Line Store Management And Warehousing, Product Explosion.

Block II Purchasing Decisions and Research

Unit 5 Purchasing: Importance Of Good Purchasing System, Organization Of Purchasing
Functions, Purchase Policy And Procedures, Responsibility And Limitations,

Unit 6 Purchasing Decisions, Purchasing Role In New Product Development, Role Of

Purchasing In Cost Reduction, Negotiations And Purchase,

Unit 7 Purchasing Research: Identification Of Right Sources Of Supply, Vendor Rating,

Standardization, Vendor Certification Plans, Vendor And Supply Reliability, Developing New
Source Of Supply.

Block III Material Cost Management

Unit 8 Cost Reduction: Cost Control V/S Cost Reduction, Price Analysis,

Unit 9 Material Cost Reduction Techniques, Variety Reduction, Cost Reduction And Value
Improvement, Techniques Of Cost Control, Standard Costing,

Unit 10 Cost Effectiveness, Cost Analysis For Material Management, Material Flow Cost
Control.

Block IV Inventory and Surplus Management

Unit 11 Inventory Management: Inventory V/S Stores, Types Of Inventory, Inventory Control,

Unit 12 Inventory Build –Up, EOQ, Various Inventory Models, Inventory Models With Quantity
Discount, Exchange Curve Concept, Coverage Analysis, Optimal Stocking And Issuing Policies,
Inventory Management Of Perishable Commodities, ABC – VED Analysis, Design Of Inventory
Distribution Systems,

Unit 13 Surplus Management, Information System For Inventory Management,

Unit 14 Case Studies.

 MBA 3.32 TOTAL QUALITY MANAGEMENT

Block I INTRODUCTION TO QUALITY

MANAGEMENT
Unit 1 Definitions – TQM framework, benefits, awareness and obstacles.
Unit 2 Quality – vision, mission and policy statements.
Unit 3 Customer Focus – customer perception of quality, Translating needs into requirements,
customer retention.
Unit 4 Dimensions of product and service quality. Cost of quality.

Block II PRINCIPLES AND PHILOSOPHIES OF QUALITY MANAGEMENT

Unit 5 Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum,
Ishikawa, Taguchi techniques – introduction, loss function, parameter and tolerance design,
signal to noise ratio.
Unit 6 Concepts of Quality circle, Japanese 5S principles and 8D methodology.

Block III STATISTICAL PROCESS CONTROL AND PROCESS CAPABILITY

Unit 7 Meaning and significance of statistical process control (SPC) – construction of control
charts for variables and attributed.
Unit 8 Process capability – meaning, significance and measurement – Six sigma concepts of
process capability.
Unit 9 Reliability concepts –definitions, reliability in series and parallel, product life
characteristics curve.
Unit 10 Total productive maintenance (TMP) – relevance to TQM, Tero technology. Business
process re-engineering (BPR) – principles, applications, reengineering process, benefits and
limitations.
Block IV TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT
Unit 11 Quality functions development (QFD) – Benefits, Voice of customer, information
organization,
Unit 12 House of quality (HOQ), building a HOQ, QFD process.
Unit 13 Failure mode effect analysis (FMEA) – requirements of reliability, failure rate, FMEA
stages, design, process and documentation.
Unit 14 Seven old (statistical) tools. Seven new management tools. Bench marking and POKA
YOKE.

Block V QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION

Unit 15 Introduction to IS/ISO 9004:2000 –quality management systems –guidelines for
performance improvements.
Unit 16 Quality Audits. TQM culture,
Unit 17 Leadership – quality council, employee involvement, motivation, empowerment,
Unit 18 recognition and reward- Introduction to software quality.
 MBA 3.33 LOGISTIC AND SUPPLY CHAIN MANAGEMENT

Block I Introduction and Evolution

Unit 1 The Basics of Supply Chain Management- Introduction, Definition of Supply Chain
Management,
Unit 2 Evolution of the Concept of Supply Chain Management, Key Drivers of Supply Chain
Management,
Unit 3 Typology of Supply Chains, Cycle View of Supply Chain, Problems in SCM and
Suggested Solutions

Block II Planning and ERP

Unit 4 Planning Demand and Supply- Introduction, Supply Management,
Unit 5 Evolution of Enterprise Resource Planning, Concept of ERP in SCM, Quick Response
and Accurate Response System in SCM,
Unit 6 Use of Other Planning Strategies

Block III Inventory Management

Unit 7 Procurement and Inventory Management- Introduction,
Unit 8 Supply Chain Operations: Procurement Cycle, Inventory Management, Inventory Costs,
Types of Inventory Models,
Unit 9 Inventory Control Systems, Tools of Inventory Management.

Block IV Logistic and Transportation

Unit 10 Introduction, Definition of Logistics and Logistics Management, Types of Logistic
Activities, Importance of Logistics Management,
Unit 11 Integrated Logistics and its Support, Determinants of Designing Logistical System,
Unit 12 Transportation, Warehousing, Packaging

Block V Supply Chain Management

Unit 13 Supply Chain Benchmarking- Introduction, Understanding the Benchmarking Concept,
Unit 14 Benchmarking Process, Benchmarking Procedure

Block VI Recent Trends

Unit 15 Recent Trends in Supply Chain Management-Introduction, New Developments in
Supply Chain Management, Outsourcing Supply Chain Operations, Co-Maker ship,
Unit 16 The Role of E-Commerce in Supply Chain Management, Green Supply Chain
Management,
Unit 17 Distribution Resource Planning, World Class Supply Chain Management
 MBA 3.34 PRODUCTION PLANNING AND CONTROL
Block I INTRODUCTION
Unit 1 Objectives and benefits of planning and control-Functions of production control-
Unit 2 Types of production-job- batch and continuous production, its process and importance,
utility, merits and demerits
Unit 3 Product development and design-Marketing aspect - Functional aspects-
Operational aspect-Durability and dependability aspect- aesthetic aspect. importance, utility,
merits and demerits
Unit 4 Profit consideration-Standardization, Simplification & specialization- Break even
analysis-Economics of a new design. importance, utility, merits and demerits
Block II WORK STUDY
Unit 5 Method study, basic procedure-Selection-Recording of process - Critical analysis,
importance, utility, merits and demerits
Unit 6 Development - Implementation - Micro motion and memo motion study , importance,
utility, merits and demerits
Unit 7 work measurement importance, utility, merits and demerits, Techniques of work
measurement - Time study - Production study - Work sampling - Synthesis from standard data -
Predetermined motion time standards.

Block III PRODUCT PLANNING AND PROCESS PLANNING

Unit 8 Product planning-Extending the original product information-Value analysis-Problems in
lack of product planning importance, utility, merits and demerits
Unit9 Process planning and routing-Pre requisite information needed for process planning-Steps
in process planning importance, utility, merits and demerits
Unit 10 Quantity determination in batch production-Machine capacity, balancing-Analysis of
process capabilities in a multi product system.

Block IV PRODUCTION SCHEDULING

Unit 11 Production Control Systems-Loading and scheduling-Master Scheduling-Scheduling
rules-Gantt charts-Perpetual loading-
Unit 12 Basic scheduling problems - Line of balance - Flow production scheduling-
Batch production scheduling-
Unit 13 Product sequencing - Production Control systems importance, utility, merits and
demerits, Periodic batch control-Material requirement planning kanban
Unit 14 Dispatching-Progress reporting and expediting-Manufacturing lead time-Techniques for
aligning completion times and due dates.

Block V INVENTORY CONTROL AND RECENT TRENDS IN PPC 9

Unit 15 Inventory control-Purpose of holding stock-Effect of demand on inventories-
Unit 16 Ordering procedures. Two bin system -Ordering cycle system-Determination of
Economic order quantity and economic lot size-ABC analysis-Recorder procedure-
Unit 17 Introduction to computer integrated production planning systems-elements of JUST IN
TIME SYSTEMS-Fundamentals of MRP II and ERP.
 MBA 3.41 ADVERTISING AND BRAND MANAGEMENT
Block I : General Understanding about Advertising,
Unit 1 Advertising - Nature, scope & classification. Concept importance, utility, merits and
demerits
Unit 2 Role of advertising in Indian economic and social development, concept importance,
utility, merits and demerits
Unit 3 Ethics and truth in Indian advertising. Significance and thinkers contribution

Block II
Unit 4 Marketing Communication Programme. concept importance, utility, merits and demerits
Unit 5 Advertising Planning: Objectives and Budget, concept importance, utility, merits and
demerits
Unit 6 Advertising Research as a Supporting tool concept importance, utility, merits and
demerits
Unit 7 Development of Concept, Selection of the Concept., Selection of the Advertising
Message, Building an Advertising Copy, Factors Related with Copy Strategy. concept
importance, utility, merits and demerits

Block III
Unit 8 Campaign Planning Process, Media Planning:- Target and Media Research, Media
Objectives, Media Mix Selection and Scheduling and Budgeting.
Unit 9 Media Buying:- Media Tactics, Monitoring, Evaluation of Media Planning.
Unit 10 Media Strategy:- Delivering on Objectives, Target Audience Strategies and Media
Vehicle Selection, Allocation of Media Budget.
Unit 11 Advertising Effectiveness, Comparative Study with Different Promotion mix.

Block IV
Unit 12 Advertising agency: Management and Survival types concept importance, utility,
merits and demerits
Unit 13 Reorganizing Agency. Process significance and advantages
Unit 14 Global standards of Agency Functioning. Usefulness and importance, scope and
working

Block V
Unit 15 Brand building exercise:- Concept, Strategy and Culture. process, merits and usefulness
and limitations, scope
Unit 16 Brand Personality and Positioning . process, merits and usefulness and limitations,
scope
Unit 17 Brand Life Cycle process, merits and usefulness and limitations, scope
Unit 18 Brand Identity, Branding for Commodities, process, merits and usefulness and
limitations, scope
 MBA 3.42: CONSUMER BEHAVIOUR

Block I CONSUMER BEHAVIOUR — ISSUES AND CONCEPTS

Unit1 Consumer Behavior – Nature, Consumer Scope and Application Behavior
Unit2 Organizational Buying Behavior
Unit 3 Individual Influences On Buying Behavior, Perceptions, Consumer Motivation and
Involvement, Attitude and Attitude Change, Learning and Memory, Personality and Self-concept
Unit 4 Group Influences On Consumer Behavior, Reference Group Influence & Group
Dynamics, Family Buying Influences, Family Life-cycle and Buying Roles, Cultural and Sub-
cultural influences
Block II THE BUYING PROCESS
Unit 5 Problem Recognition & Information Search Behavior, Information Processing,
Unit 6 Alternative Evaluation, Purchase Process & Post-purchase Behavior
Unit 7 MODELLING BUYER BEHAVIOUR, Early Models, Howard Sheath Model,
Unit 8 Recent Developments in Modeling Buyer Behavior

Block III SALES MANAGEMENT FUNCTIONS

Unit 9 Introduction to Sales Management, Personal Selling Personal Selling
Unit 10Sales Process, Computer Applications in Sales Management
Unit 11 SELLING SKILLS, Communication Skills, Sales Presentation, Negotiation Skills
Unit 12 Retail Communication: Sales Displays Sales Displays

Block IV SALES FORCE MANAGEMENT

Unit 13 Job Analysis, Recruitment and Selection
Unit 14 Training the Sales Force
Unit 15 Compensation and Motivation of Sales Force
Unit 16Monitoring and Performance Evaluation

Block V PLANNING AND CONTROL OF THE SALES EFFORT

Unit 17 Sales Planning
Unit 18 Sales Organization
Unit 19 Sales Forecasting and Sales Quotas
Unit 20 Sales Budgeting and Control
 MBA 3.43: INTERNATIONAL MARKETING

BLOCK I INTRODUCTION AND OVERVIEW

Unit 1 Introduction to International Marketing Introduction, Scope of International Marketing,
International Marketing vs. Domestic Marketing, Principles of International Marketing,
Customer value and the value equation, Competitive or differential advantage, Management
Orientations, MNCs and TNCs, Benefits of international marketing.
Unit 2 International Marketing Environment Introduction, Political Environment, Political
systems, legal and Regulatory Environment, Socio-cultural Environment, Economic
Environment, Technological Environment, Challenges in Global Marketing.
Unit 3 International Trade Environment Introduction, classical trade theories, modern trade
theories, trade barriers, quotas, Implications of Tariffs, Types of Agreements, General
Agreement on Tariffs and Trade (GATT), Functions and Objectives of WTO, Implication of
WTO on International Marketing, India’s Role in International Trade Theories.
BLOCK II STRATEGIES AND MARKETING RESEARCH
Unit 4 International Market Entry Strategies Introduction, Different Entry Modes and Market
Entry Strategies, joint Ventures, Strategic Alliances, Direct Investment, Manufacturing and
Franchising.
Unit 5 International Marketing Research Introduction, Concept of Marketing Research, Need for
Marketing Research, Approach to Marketing Research, Scope of International Marketing
Research, International Marketing Research Process, market surveys, marketing information
system
Unit 6 International Product Policy and Planning Introduction, Products: National and
International, the new Product Development, International Product Planning, Product Adoption
and Standardization, International Market Segmentation, Influences on Marketing Plan and
Budget, International Product Marketing, Marketing of Services
BLOCK III PRICING POLICY AND DISTRIBUTION
Unit 7 International Pricing Policy: Introduction, Price and Non-Price Factors, Methods of
Pricing, International Pricing Strategies, Dumping and Price Distortion, Counter Trade
Unit 8 International Distribution and Logistics Planning Introduction, International Logistics
Planning, Distribution – Definition and Importance, Direct and Indirect Channels, factors
Involved in Distribution Systems, Modes of Transportation, International Packaging
BLOCK IV PROMOTIONAL STRATEGIES
Unit 9 International Promotional Strategies Introduction, Communications Process, principles of
communication, Status of Promotion, Promotion Appeals, Media Selection, Personal Selling,
Public Relations and Publicity, Sales Promotion, advertising, e-marketing
Unit 10 Foreign Markets and Export Marketing Process Introduction, choosing appropriate
mode of operations, Issues Related to Exports, processing an Export Order, Entering into export
contract, Export Pricing and Costing, Export-Import (EXIM) Policy, 2002-2007
Unit 11 Export Marketing Documentation: Introduction, Significance of export documentation,
the statutory control, declaration forms, disposal of export documentation form, major
documents
Unit 12 Foreign Trade Policy Introduction, export Promotion Capital Goods Scheme, Duty
Exemption/Remission Schemes, gem and Jewellery Promotion Scheme, Diamond import
licence, Special Economic Zones (SEZS), Free Trade Warehousing Zones (FTWZ), Star Export
Houses, Deemed exports, Agri Export Zones, Target Plus Scheme
BLOCK V FINANCIAL INSTITUTIONS AND CURRENCY
Unit 13 Foreign Exchange and Foreign Currency: Introduction, the Foreign Exchange Market,
Organization of the foreign exchange market, Exchange Rate Policy and Management,
Triangular Arbitrage, Future and Forward Market, foreign Currency Options, Forecasting
Foreign Exchange Rates
Unit 14 International Financial Institutions Introduction, IMF, World Bank – IBRD,
International Finance Corporation, Organization for Economic Cooperation and Development
(OECD)
Unit 15 Legal and Ethical Issues in International Marketing Introduction, Nature of
International Business Disputes and Proposed Action, Legal Concepts Relating to International
Business, International Dispute Settlement Machinery, ethical Consideration in International
Marketing and Marketing Communications
 MBA 3.44: INDUSTRIAL & SERVICE MARKETING

Block I SERVICES MARKETING: AN INTRODUCTION

Unit 1 Industrial Services: Importance of Services Marketing - Services Marketing Management
Process - Introduction to Services
Unit 2 Marketing Mix – People - The key role of service employees in a service business -
Concept of Service encounter - Moment of Truth; Physical evidence: Nature - Importance
Services cape; Process Service: as a process, as a system - Different aspects and managerial
challenges –
Unit 3 Strategies for managing inconsistency - Employee and Customer: roles in services.
Unit 4 Segmentation: Targeting and Positioning of Services - Services Design and Development
- Service Blueprinting - Service Process –
BLOCK II MANAGING SERVICE PERSONNEL AND PROMOTION
Unit 5 Managing Service Personnel - Service life cycle - Service design - Service guarantee.
Unit 6 Pricing of services: Factors involved in pricing a service product - demand variation and
capacity constraints - Capacity Planning - Measures to respond to changes in demand -
Reshaping demand using effective pricing
Unit7 Service Promotion: Promotion objective for Services - Managing the Integrated Services
Communication Mix –
Unit 8 Personnel Selling - Advertising and Sales Promotion - Role of Relationship Marketing in
promoting services.
BLOCK III CUSTOMER SATISFACTION AND QUALITY
Unit 9 Customer Satisfaction: Monitoring and measuring - Understanding Customer
Expectations and Zone of Tolerance - Order taking and fulfillment - Service Guarantee -
Handling complaints, Defects, Failures and Recovery.
Unit 10 Quality in Services: Concept and Importance - Service Quality Models: Parsuraman –
Zeithamal - Bitner (PZB) - Gaps Model - SERVQUAL and SERVPERF - Gronroos model.
BLOCK IV DISTRIBUTION STRATEGIES FOR SERVICES
Unit11Distribution Strategies for Services: Challenges in distribution of services –
Unit 12 Role of Internet in distribution of Services - e-services.
Unit 13 Marketing Applications in Select Service Industries: Hospitality Services - Airlines -
Tourism Services - Health Care and Wellness - Banking and Insurance Services.
Unit 14 Retaining Customers, concepts, process relevance for organization, strategies, merits and
demerits
BLOCK V SERVICES IN GLOBAL PERSPECTIVE
Unit 15 Services in Global Perspective: International Marketing of Services: Recent Trends -
Principal driving force - Key decisions in Global Marketing - Services Strategy and Organizing
for Global Marketing.
Unit 16 Case Study on Financial Services Marketing
 MBA 3.51 COMPUTER FUNDAMENTALS AND ITS ORGANIZATION

Block 1 Computer Basics And Data Representation

Unit I Computer Basics:
Unit II Problem Solving
Unit III Data Representation
Unit IV Hexadecimal Representation
Block 2 Peripheral Device And Memory
Unit V Input And Output Devices
Unit VI Computer Memory
Unit VII Memory In Physical Devices
Unit VIII Disk Drives
Block 3 Processor And Their Specification
Unit Ⅸ Processor
Unit Ⅹ Specifications Of Computer
Unit Ⅺ Computer Architecture
Unit Ⅻ Multiprogramming
Block 4 Concepts Of Software And Operating System
Unit ⅩⅢ Software Concepts
Unit ⅩⅣ Software Qualities
Unit ⅩV Operating System
Unit ⅩⅥ Operating System Types
 MBA 3.52: WEB TECHNOLOGY

UNIT 1: History of the Internet and World Wide Web - HTML 4 protocols HTTP. SMTP,
POP3. MIME, IMAP. Introduction to JAVA Scripts - Object Based Scripting for the web.
Structures - Functions - Arrays - Objects
UNIT 2: Introduction - Object refers, Collectors all and Children. Dynamic style, Dynamic
position, frames. navigator, Event Model - On check - On load - Onenor - Mouse rel – Form
process - Event Bubblers - Filters - Transport with the Filter - Creating Images – Adding
shadows - Creating Gradients - Creating, Motion with Blur - Data Binding - Simple Data
UNIT 3: Binding - Moving with a record set - Sorting table data - Binding of an Image and
table.
UNIT 4:Database, Relational Database model - Overview, SQL - ASP - Working of ASP-
Objects - File System Objects - Session tracking and cookies - ADO - Access a Database
from. ASP - Serer side Active-X Components - Web Resources - XML - Structure in Data -
Name spaces - DTD vocabularies DOM methods.
UNIT 5: Introduction -Servlet; Overview Architecture handling HTTP Request - Get and
post request - redirecting request — multi-tier application, JS'V Overview Objects—
scripting— Standard Actions — Directives. Brief survey of Web 2.0 technologies
introduction to Semantic web and other current technologies
 MBA 3.53: SOFTWARE ENGINEERING MANAGEMENT

Block 1 Introduction To Software Engineering

Unit I Software Engineering Fundamentals.
Unit II Software Process
Unit III Project Management
Block 2 Project Planning And Risk Management
Unit IV Software Process And Project Metrics
Unit V Software Project Planning
Unit VI Risk Analysis And Management
Block 3 Software Management
Unit VII Software Quality Assurance
Unit VIII Software Configuration Management
Unit Ⅸ Analysis Concept And Principles
Block 4 Software Design And Reengineering
Unit Ⅹ Design Concept And Principle
Unit Ⅺ Software Testing
Unit Ⅻ Types Of Software Testing
Unit ⅩⅢ Reengineering
Unit ⅩⅣ Case
 MBA 3.54: DATABASE MANAGEMENT SYSTEM

BLOCK 1-
UNIT1-Introduction: Database Management System, Examples, Characteristics of the
Database Approach, Advantage of using a Database Approach. Database System concepts
and Architecture, Data Models, Schemes and Instances, DBMS Architecture and Data
independence, Database Languages, Procedural and Non-procedural languages and
Interfaces. Database System Environment, Classification of Database Management Systems

UNIT 2-ER Model: Database Modeling using the ER Model., Using High-Level conceptual
Data Models for Database design, An example Database Application, Entity types, Entity
Sets, Attributes and keys, Relationships, Relationship types, roles and Structural
Constraints., Week Entity types, Refining the ER Design for the Company Database, ER
Diagrams, naming conventions and design Issues, Conversion of ER Diagram to tables

UNIT 3-Relational Data Model: The Relational Data Model, Relational constraints. the
Relational Algebra: Relational Model Concepts, Relational concepts and Relational
Database Schemes, Update Operation and Dealing with Constraints Violations, Relational
Database Design, Using ER-to-Relational Mapping

BLOCK 2-
UNIT4-Relational Algebra

UNIT 5-Structured Query language: Data definition, Constraints and Schema changes in
SQL 2, Basic Quires in SQL, More Complex SQL Quires, Insert, Delete and Update
Statements in SQL, views(Virtual Tables) in SQL, Specifying general constraints as
Assertion features of SQL. Integrity constrains, Triggers, Functional dependencies.

UNIT 6-Functional Dependency Theory

UNIT 7-Normalization: Functional Dependencies and Normalization for Relational

Database, Informal Design Guidelines for Schemes, Functional Dependencies, Normal Forms based
on Primary keys, General Definitions of Second and Third Normal forms, Boyce Codd Normal form,
Relational Database Design Algorithms and Further Dependencies, Algorithms for Relational
Database Schema Design, Multi-valued Dependencies and Fourth Normal Form, Join Dependencies
and Fifth Normal Form, Inclusion Dependencies, Other Dependencies and Normal Forms. Emerging
Trends in DBMS Introduction to object oriented Database Management System, Introduction to
client/Server Database, Introduction to Distributed Database, Introduction to Knowledge Databases.

BLOCK 3-
UNIT 8-Transaction Processing Concepts: Introduction to Transaction Processing,
Transaction and System Concept, Desirable properties of Transactions, Scheduling and
Recoverability, Serializability of Scheduling, Transaction Support in SQL, Concurrency control
techniques, Concurrency techniques for concurrency control, concurrency control based on
timestamp based protocol, validation based protocol, deadlock handling, Database Recovery
Techniques based on Immediate Update, Failure classification, Shadow Paging, Log based recovery,
failure with loss of Nonvolatile Storage

UNIT 9-Emerging Trends in DBMS

 MBA 4.1 ENTREPRENEURSHIP DEVELOPMENT
BLOCK I BASIC CONCEPTS
Unit 1 Meaning, Definition and concept of Enterprise, Entrepreneurship and Entrepreneurship
Development,
Unit 2 Evolution of Entrepreneurship, Theories of Entrepreneurship. Characteristics and Skills of
Entrepreneurship,
Unit 3 Concepts of Entrepreneurship, Entrepreneur v/s Entrepreneur, Entrepreneur Vs.
Entrepreneurship, Entrepreneur Vs. Manager,
Unit 4 Role of Entrepreneurship in Economic Development, Factors affecting Entrepreneurship,
Problems of Entrepreneurship
BLOCK II ENTREPRENEURIAL COMPETENCY, MOBILITY AND MOTIVATION
Unit 5 Meaning and concept of Entrepreneurial Competency, Developing Entrepreneurial
Competencies, Entrepreneurial Culture,
Unit 6 Entrepreneurial Mobility, Factors affecting Entrepreneurial mobility, Types of
Entrepreneurial mobility.
Unit 7 Entrepreneurial Motivation: Meaning and concept of Motivation, Motivation theories,
Unit 8 Entrepreneurship Development Program: Needs and Objectives of EDPs, Phases of EDPs,
Evaluation of EDPs
BLOCK III ROLE OF GOVERNMENT AND ITS ORGANIZATION
Unit 9 Role of Government in promoting Entrepreneurship, MSME policy in India,
Unit 10 Agencies for Policy Formulation and Implementation: District Industries Centers (DIC),
Unit 11 Small Industries Service Institute (SISI), Entrepreneurship Development Institute of
India (EDII),
Unit 12 National Institute of Entrepreneurship & Small Business Development (NIESBUD),
National Entrepreneurship Development Board (NEDB),
Unit 13 Financial Support System: Forms of Financial support, Long term and Short term
financial support, Sources of Financial support, Development Financial Institutions, Investment
Institutions
BLOCK IV WOMEN ENTREPRENEURSHIP
Unit 14 Women Entrepreneurship: Meaning, Characteristic features, Problems of Women
Entrepreneurship in India, Developing Women Entrepreneurship in India,
Unit 15 Concept of Social Enterprise and Social Entrepreneurship, Social Entrepreneurs,
Sustainability Issues in Social Entrepreneurship, Rural Entrepreneurship, Family Business
Unit 16 Entrepreneurship, Concepts of Entrepreneurship Failure, Issues of Entrepreneurial
failure, Fading of Entrepreneurial success among once leading corporate groups,
Unit 17 Entrepreneurial resurgence, Reasons of Entrepreneurial Failure, Essentials to Avoid
Unsuccessful Entrepreneurship.
BLOCK V PROJECT MANAGEMENT AND EVALUATION
Unit 18 Forms of Business Ownership, Issues in selecting forms of ownership,
Unit 19Environmental Analysis, Identifying problems and opportunities, Defining Business Idea,
Planning Business Process,
Unit 20 Project Management: Concept, Features, Classification of projects, Issues in Project
Management, Project Identification, Project Formulation, Project Design and Network Analysis,
Unit 21 Project Evaluation, Project Appraisal, Project Report Preparation, Specimen of a Project
Report
 MBA 4.2: STRATEGIC MANAGEMENT & BUSINESS POLICY

Block I INTRODUCTION TO STRATEGIC MANAGEMENT

1 Introduction to Strategies: Introduction, Fundamentals of Strategy, Conceptual Evolution of
Strategy, Scope and Importance of Strategies, Purpose of Business,
2 Goals and Objectives of Organizations: Difference between Goals and Objectives of Business,
Strategic Intent through Vision and Mission Statements, Core Competencies of Business
3 Strategic Management: Introduction, Strategic Management, Need, scope, key features and
importance of strategic management, Role of Strategists in Decision Making, strategists at
various management levels, Types of Strategies, Limitations of Strategic Management
Block II STRATEGY FORMATION AND IMPLEMENTATION
4 Strategy Analysis: Introduction, Strategy Analysis and its Importance, Environmental
Appraisal and Scanning Techniques, Organizational Position and Strategic Advantage Profile,
Strategic Management Model
5 Strategy Formulation and Implementation: Introduction, Strategy Formulation, Process in
Strategy Formulation, Strategy Implementation and its Stages, Reasons for Strategy Failure and
Methods to Overcome, Strategy Leadership and Strategy Implementation, Strategic Business
Units (SBUs)
Block III STRATEGIC CONTROL
6 Strategic Control and Evaluation: Introduction, Strategy Evaluation, Strategic Control,
Difference Between Strategic Control and Operational Control, Concept of Synergy and its
Meaning, Key Stakeholder’s Expectations
7Business Policies: Introduction, Overview of Business Policies, Importance of Business
Policies, Definitions of Policy, Procedures, Process and Programmes, Types of Policies,
Business Policy Statements, Corporate Culture
8 Business Policy and Decision Making: Introduction, Factors Considered Before Framing
Business Policies, Steps Involved in Framing Business Policies, Policy Cycle and its Stages,
Implementation of Policy Change, Role of Policies in Strategic Management, Business Policy
and Decision Making
Block IV BUSINESS DECISIONS AND MNC
9 Business Continuity Plan: Introduction, Concepts of Business Continuity Plan (BCP),
Relevance and Importance of BCP, Steps in Business Continuity Plan, Business Impact Areas,
BCP and its Influence on Strategic Management, BCP and its Influence on Policy Making,
Contingency Planning
10 Business Investment Strategies: Introduction, Business Plan and Business Venture, Business
Investment Strategies
11 Strategic Alliances: Introduction, Strategic Alliances, Types of Strategic Alliances and
Business Decisions, Problems Involved in Strategic Alliances
12 Strategies for Multinational Corporations: Introduction, Multinational Corporations (MNCs),
Benefits of MNCs, Limitations of MNCs, Business Strategies of MNCs, Techniques Employed
by MNCs to Manage Markets, MNC, TNC and Global Companies
Block V CREATIVITY AND ETHICS
13 Role of Creativity and Innovation in Business: Introduction, Creativity, Innovation, Creating
and Building Creative and Innovative Business Culture, Business Practices Adopted to Promote
Creativity and Innovation, Importance of Creativity and Innovation in Business, Challenges
Involved in Creativity and Innovation
14 Business Ethics and Corporate Social Responsibility : Introduction, Ethics and Values,
Ethical Conduct and Unethical Conduct, Impact of Ethical Conduct, Corporate Social
Responsibilities (CSR), Business obligations, Social Audit and Corporate Governance
15 Challenges in Strategic Management: Introduction, Strategic Management as an
Organizational Force, Dealing with Strategic Management in Various Situations, Strategic
Management Implications and Challenges
16 Recent Trends in Strategic Management: Introduction, Strategic Thinking, Organisational
Culture and its Significance, Organisational Development and Change, Change Management,
Models of Leadership Styles and its Roles, Strategic management in a new globalised economy
 MBA 4.3 OPERATIONS RESEARCH

Block I INTRODUCTION TO OPERATION RESEARCH

1. Operation Research: An Overview
2. Review of Probability and Statistics
Block II PROGRAMMING TECHNIQUES — LINEARPROGRAMMING AND
APPLICATIONS
3. Linear Programming– Graphical Method
4. Linear Programming-Simplex Method
5. Transportation Problem
6. Assignment Problem
Block III PROGRAMMING TECHNIQUES — FURTHER APPLICATIONS
7. Goal Programming
8. Integer Programming
9. Dynamic Programming
10. Non-Linear Programming

Block IV INVENTORY AND WAITING LINE MODELS

11. Inventory Control – Deterministic Models

12. Inventory Control-Probabilistic Models

13. Queuing Models

Block V GAME THEORY AND SIMULATION

14. Corporative Situations: Game Theory

15. Simulation
MBA 4.4: BUSINESS ETHICS AND CORPORATE GOVERNANCE

Block 1 AN OVERVIEW OF BUSINESS ETHICS

Unit 1Definition and Nature of Business Ethics, Need And Benefit of Business Ethics, History of
The Development Of Business Ethics, Arguments For and Against Business Ethics
Unit 2 Economic Issues, Competitive Issues, Legal and Regulatory Philanthropic Issues
Unit 3 Framework for Ethical Decision Making – Individual Factors, Organizational Factors
Unit 4 Corporate Governance — A Dimension Of Ethical Making,

Block II INDIVIDUAL & ORGANISATIONAL FACTORS

Unit 5 Moral Philosophy — Definition and Different Perspectives, Teleology And Deontology,
The Relativist Perspective, Virtue Ethics, Justice And Fairness, The of Care, Integration of The
Various Perspectives, Cognitive Moral Development, Moral Reasoning,
Unit 6 The Role Of Corporate Culture And Leadership, Structure And Business Ethics,
Unit 7 Interpersonal Relationships In Organization
Unit 8 The Role Of Opportunity And Conflict,

Block III EXTERNAL CONTEXT

Unit 9 Ecology: The Dimensions Of Pollution And Resource Depletion, The Ethics of Control,
The Ethics of Conserving Depletable Resources.
Unit10 Consumers: -Markets And Consumer Protection, The Due Care Theory, The Social Costs
View of Duties,
Unit 11 Advertising Ethics, Consumer Privacy

Block IV INTERNAL CONTEXT

Unit 12 Job Discrimination — Its Nature And Extent, Discrimination — Utility, Rights And
Justice, Affirmative Action, Gender Issues
Unit 13 The Employee’s Obligation To The Firm, Thee Firms Duties To The Employees, The
Employee Rights
Unit14 Need For Organizational Ethics Program, Code of Conduct Ethics Training and
Communication, Systems To Monitor And Enforce Ethical Standards
Unit 15 The Ethics Audit

Block V BUSINESS ETHICS IN A GLOBAL ECONOMY

Unit 16 Ethical Perceptions And International Business,
Unit 17 Global Values, The Multinational Corporation And Various Ethical Issues, Cross
Cultural, Cross Religion & Cross Racial Issues.
Unit 18 Corporate Governance Meaning, Accountability Issues, Current Context Of CG In India,
Unit19 Board Objectives And Strategies, Role Of Independent Directors, Board Structure,
Performance Evaluation Of Board, Training And Development Of Directors.
Unit 20 Accounting Standards & Accounting Disclosures.