F2019L00117
F2019L00117
F2019L00117
2019
Financial Adviser Standards and Ethics Authority Ltd, the standards body for Part 7.6 of
the Corporations Act 2001, makes the following code of ethics.
C WALTER S LONGSTAFF
............................................................... ...............................................................
Signature of director Signature of director
1 Name
This is the Financial Planners and Advisers Code of Ethics 2019.
Note: All relevant providers must comply with this Code under section 921E of the
Corporations Act 2001.
2 Commencement
This Code commences at the end of 30 days after it is registered.
3 Authority
This Code is made under paragraph 921U(2)(b) of the Corporations Act 2001.
4 Interpretation
Note: The Corporations Act 2001 defines financial product, financial services licensee,
monitoring body, personal advice, relevant provider and retail client.
(2) Unless this Code expressly says otherwise, do not read down any of the
provisions of this Code by reference to any other provision of this Code.
Introduction
In 2017 the Commonwealth Parliament amended the Corporations Act 2001 to
raise the education, training and ethical standards of financial advisers and
financial planners, promote enhanced consumer trust and confidence in financial
planners and financial advisers and refocus them from providing commercial
services to acting as professionals.
While the ethos of “the market” legitimises the pursuit of self-interest through
the satisfaction of others’ wants, the ethos of “the professions” aims to secure the
public good through the subordination of self-interest in favour of serving the
interests of others.
In return for renouncing the pursuit of self-interest, society often provides
members of the professions with a range of formal and informal privileges (such
as a “monopoly” right to undertake certain types of work).
Appropriate financial advice can significantly improve people’s financial well-
being. In a time of increasing volatility, it is in the public interest that the
profession enjoy the trust and confidence of its clients and the wider community.
In turn, this requires that members of the profession develop the knowledge,
skills and dispositions required to earn that trust.
Collectively, financial planners and advisers are members of Australia’s newest
profession. As such, while they formerly provided a commercial service, they
should be committed to offering a professional service—informed by a code of
ethics intended to shape every aspect of their professional conduct.
This Code imposes ethical duties that go above the requirements in the law. It is
designed to encourage higher standards of behaviour and professionalism in the
financial services industry.
The Values
You must always act in a way that demonstrates, realises and promotes the
following values:
(a) trustworthiness;
(b) competence;
(c) honesty;
(d) fairness;
(e) diligence.
Trustworthiness:
Acting to demonstrate, realise and promote the value of trustworthiness requires
that you act in good faith in your relationships with other people. Trust is earned
by good conduct. It is easily broken by unethical conduct. Trust requires you act
with integrity and honesty in all your professional dealings, and these values are
interrelated.
Competence:
Acting to demonstrate, realise and promote the value of competence requires you
to have regard to the knowledge, skills and experience necessary to perform your
professional obligations to each of your clients. It requires you to assess the
professional services required by each client with regard to their individual
needs, priorities, circumstances and preferences, expressed or implicitly
identified as the subject matter of the financial advisory engagement. While it
may be possible to supplement your professional competence by accessing the
expertise of others, the duty of competence is ultimately personal and cannot be
outsourced to others.
Honesty:
Acting to demonstrate, realise and promote the value of honesty requires that you
conduct yourself with complete integrity in all your professional dealings with
your clients and with all others that you engage with in a professional setting. It
requires transparency, frankness and fairness to each of your clients, even where
this may cause you personal detriment.
Fairness:
Acting to demonstrate, realise and promote the value of fairness requires that
you bring professional objectivity to the task of engaging with clients
professionally, and when recommending financial products and professional
services. It requires you to properly investigate, evaluate and diagnose a client’s
need for professional services, and to self-reflect on the limits of your
professional competency.
Diligence
Acting to demonstrate, realise and promote the value of diligence requires that
you perform all professional engagements with due care and skill. It requires you
to manage your time and resources to deliver professional services in a timely,
efficient and cost effective way to each client.
Values paramount
These values are paramount. All the other provisions of this Code must be read
and applied in a way that promotes the values.
Ethical behaviour
Standard 1:
You must act in accordance with all applicable laws, including this Code, and not
try to avoid or circumvent their intent.
Standard 2:
You must act with integrity and in the best interests of each of your clients.
Standard 3:
You must not advise, refer or act in any other manner where you have a conflict
of interest or duty.
Client care
Standard 4:
You may act for a client only with the client’s free, prior and informed consent.
If required in the case of an existing client, the consent should be obtained as
soon as practicable after this Code commences.
Standard 5:
All advice and financial product recommendations that you give to a client must
be in the best interests of the client and appropriate to the client’s individual
circumstances.
You must be satisfied that the client understands your advice, and the benefits,
costs and risks of the financial products that you recommend, and you must have
reasonable grounds to be satisfied.
Standard 6:
You must take into account the broad effects arising from the client acting on
your advice and actively consider the client’s broader, long-term interests and
likely circumstances.
Quality process
Standard 7:
The client must give free, prior and informed consent to all benefits you and your
principal will receive in connection with acting for the client, including any fees
for services that may be charged. If required in the case of an existing client, the
consent should be obtained as soon as practicable after this Code commences.
Except where expressly permitted by the Corporations Act 2001, you may not
receive any benefits, in connection with acting for a client, that derive from a
third party other than your principal.
You must satisfy yourself that any fees and charges that the client must pay to
you or your principal, and any benefits that you or your principal receive, in
connection with acting for the client are fair and reasonable and represent value
for money for the client.
Standard 8:
You must ensure that your records of clients, including former clients, are kept in
a form that is complete and accurate.
Standard 9
All advice you give, and all products you recommend, to a client must be offered
in good faith and with competence and be neither misleading nor deceptive.
Professional commitment
Standard 10
You must develop, maintain and apply a high level of relevant knowledge and
skills.
Standard 11:
You must cooperate with ASIC and monitoring bodies in any investigation of a
breach or potential breach of this Code.
Standard 12
Individually and in cooperation with peers, you must uphold and promote the
ethical standards of the profession and hold each other accountable for the
protection of the public interest.