Summer Training Project Report

On

A STUDY ON CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF TECH

MAHINDRA

Submitted for the partial fulfillment of the Award

Of

POST GRADUATE DIPLOMA IN MANAGEMENT

(Session:2024-2025)

Submitted By
KOMAL KUMARI
ROLL NO: T2327370127

Under the guidance of

Mr. Vaibhav Prakash
Designation
Noida Institute of Engineering & Technology
Greater Noida
DECLARATION BY STUDENT
I hereby declare that Research Project Report "A STUDY ON CORPORATE SOCIAL
RESPONSIBILITY PRACTICES OF TECH MAHINDRA ", has been carried out by me under the
guidance of Asst. Professor MR. Vaibhav Prakash, submitted to PGDM department at Noida Institute
of Engineering and Technology, Greater Noida. The research work is original and has not violated
any of plagiarism norms. It is the best of my knowledge that it has not been published earlier
anywhere or presented to any institution/university for an end of any degree.

Signature Name of the student-KOMAL KUMARI

Roll No. T2327370127

ERP-0231PGD290
 ACKNOWLEDGMENT

It is not possible to prepare a project report without the assistance & encouragement of Mr.vaibhav
Prakash .

On the very outset of this report, I would like to extend my sincere & heartfelt

obligation towards all the personages who have helped me in this endeavor. Without their active
guidance, help, cooperation & encouragement, I would not have made headway in the project.

I gratefully acknowledge to MR VAIBHAV PRAKESH SIR who has given me the opportunity to
learn at deep level to prepare this report and supported me throughout this project with utmost
cooperation and patience.

I express my profound sense of gratitude and sincere thanks to the Management of A STUDY ON
CORPORATE SOCIAL RESPONSIBILITY OF TECH MAHINDRA for offering me this project and
training in this organization.

I extend my gratitude to NOIDA INSTITUTE OF ENGINEERING & TECHNOLOGY BUSINESS

SCHOOL, GREATER NOIDA for giving me this opportunity.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to
complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanking You

KOMAL KUMARI

ROLL NO- T2327370127

 INDEX

S.NO. CONTENT PAGE NO.

1. Introduction of the topic 1

1.1 Introduction 3

1.2 Objective of the study 5

1.3 Need and scope of the study 7

1.4 Limitation of the study 8

2 Company profile 10

2.1 History of the company 10

3 Research Methodology 15

3.1 Research design 15

3.2 Sample size

3.3 Statistical tool used

4. Conclusion

5.1 Findings

5.2 Recommendations

5.3 Learning in the study

 CHAPTER 1 : INTRODUCTION OF THE TOPIC

1.Introduction, objective, need, scope, and limitation of the study

1.1. INTRODUCTION

Tech Mahindra's Corporate Social Responsibility (CSR) initiatives are led by the Tech
Mahindra Foundation, which was established in 2006 as the company's CSR arm. Guided by
the vision "Empowerment through Education," the Foundation focuses on three core areas:
education, employability, and disability inclusion. It runs programs to bridge skills gaps for
underprivileged communities, especially through its SMART (Skills-for-Market Training)
initiative, which supports skill development for youth in urban areas. The Foundation also
targets inclusive education through projects in government schools and works to improve the
quality of teaching through its Shikshaantar program, which offers training for teachers and
school leaders. Tech Mahindra places strong emphasis on environmental sustainability. The
company has pledged to become carbon neutral by 2030 and achieve net-zero emissions by
2035. It also prioritizes energy efficiency, water conservation, and biodiversity across its
campuses, promoting renewable energy sources and waste management to support a circular
economy. The foundation also supports projects benefiting people with disabilities, ensuring
accessible and inclusive growth. Moreover, the organization encourages employee
engagement in social responsibility, allowing employees to participate in volunteering and
Individual Social Responsibility (ISR) initiatives. During the pandemic, Tech Mahindra
engaged in initiatives for healthcare support and community aid. Through initiatives like
SMART (Skills-for-Market Training), Tech Mahindra provides vocational training to youth,
enhancing their employment opportunities in various sectors. Impact metrics from FY23
include over 150,000 youth trained in employability programs, 160,000 children benefiting
from educational initiatives, and more than 50,000 volunteer hours contributed. Tech
Mahindra Limited (TML) is a leading global enabler of digital transformation, consulting and
business re-engineering services and solutions. Part of the eminent Mahindra Group, TML
has a presence across 90+ countries with more than 125,000 employees. Tech Mahindra
Limited has been a socially responsible company since inception, and has been contributing
towards CSR activities to benefit socioeconomically disadvantaged communities in India.
 1.2OBJECTIVE OF STUDY

Assessing social impact: To examine how Tech Mahindra’s CSR activities, such as

education and skill development programs (e.g., SMART and ARISE initiatives), contribute

to improving the quality of life in communities, especially in terms of education and

employment opportunities.

ENVIRONMENTAL COMMITMENT: To analyze the company program toward

environmental sustainability goals, such as carbon neutrality, waste management, and water

conservation.

UNDERSTANDING STAKEHOLDER ENGAGEMENT: To understand the role of

stakeholders, including employees, partners, and communities, in implementing CSR

programs and promoting ethical practices, transparency, and community involvement.

IDENTIFYING AREA FOR IMPROVEMENT: To pinpoint challenges or gaps in current

CSR activities, helping refine strategies for greater impact and better alignment with

community needs.

GENDER EQUALITY: Empower women and girls by prioritizing their inclusion across all

initiatives and ensuring that at least 50% beneficiaries are women.

SKILL DEVELOPMENT FOR WOMEN AND GIRLS: Special emphasis on empowering

women by equipping them with vocational skills to enhance self-reliance and financial

independence.

1.3NEED AND SCOPE OF THE STUDY

NEED OF THE STUDY

INCRESING STAKEHOLDER EXPECTATIONS: As stakeholders, including customers,

investors, and employees, place higher value on companies with a strong commitment to social and

environmental responsibilities, understanding the impact and effectiveness of CSR programs like

Tech Mahindra’s becomes essential. This study helps gauge whether these initiatives align with

stakeholders' expectations and the company’s broader ethical commitments.

ADDRESSING SOCIAL AND ECONOMIC CHALLENGES: Tech Mahindra’s CSR

programs, particularly in education and skill development (e.g., the SMART and ARISE

programs), target critical areas of social need in India, such as improving access to quality

education and employability for disadvantaged communities.

STRENGTHENING CORPORATE REPUTATION AND BRAND LOYALITY: For Tech

Mahindra, CSR initiatives are not only about compliance but also about building a socially

responsible brand image. This study helps to measure the impact of CSR on corporate

reputation and customer loyalty, shedding light on how CSR contributes to business

resilience and competitive advantage in the long term.

SCOPE OF THE STUDY

EDUCATION AND SKILL DEVELOPMENT INTIATIVES: The study examines Tech

Mahindra's efforts in education, such as its ARISE and SMART programs, which focus on

enhancing access to quality education and improving employability skills for underserved

communities. This section would assess the reach, impact, and outcomes of these initiatives

on beneficiaries and local communities.

FINANCIAL COMMITMENT AND BUDGET ALLOCATION: Analyzing the financial

commitment Tech Mahindra allocates annually for CSR activities. Examining how budgets

are distributed across different initiatives and assessing the adequacy of these resources in

achieving desired impacts.

CSR AND BRAND REPUTATION: Examining customer perception, investor confidence,

and public opinion on Tech Mahindra’s CSR contributions and how these influence its

market position.

COMMUNITYBFEEDBACK AND CASE STUDIES: Gathering feedback from

beneficiaries and communities impacted by Tech Mahindra’s CSR activities to assess the on-

ground effectiveness.

LONG TERM IMPACT AND SUSTAINABILITY: Evaluating the ability of initiatives to

create lasting impact, and examining mechanisms for monitoring long-term outcomes after

project completion.
1.4 Limitation of the study
MEASUREMENT OF IMPACT : Measuring the long-term social or environmental
impact of CSR initiatives is challenging. Outcomes may take years to manifest, making it
hard to assess the effectiveness of investments.

ECONOMIC PRESSURE : During economic downturns or crises, companies might

prioritize core business operations over CSR activities, reducing their social engagement.

REGULATORY AND COMPLIANCE CHALLENGES : Navigating regulations for

CSR spending under India's Companies Act can be complex, requiring detailed
documentation and audits.
Failure to align projects with government-mandated CSR activities could lead to criticism or
legal scrutiny.

LACK OF COMMUNITY PARTICIPANT :Without active involvement from the

beneficiary communities, CSR initiatives may not fully address their needs or sustain their
outcomes over time.

ALIGNMENT WITH CORE BUSINESS GOALS : CSR activities need to align with the
company's broader business objectives. This alignment can sometimes limit the scope of
projects, focusing only on areas that support the brand or business.
2.COMPANY PROFILE

Alacrity Corporate Solutions Pvt. Ltd., established in 2006, is a multi-disciplinary consulting

firm dedicated to assisting entrepreneurs in achieving growth and success.

OUR ERVICES

 Financial Consulting & Services: Providing on-demand solutions in finance,

taxation, and management.

 Professional Employer Organization (PEO): Supporting MSMEs and growing

businesses in expanding into new countries.
  NRI Support Services: Assisting Non-Resident Indians globally with various
services.

 New Business Setup Support: Offering consultancy for registrations, compliance,

business model support, and more.

 Existing Business Support: Helping businesses maintain operations and achieve

growth through various strategies.

Company Details:

 Incorporation Date: January 17, 2006

 Corporate Identification Number (CIN): U74140DL2006PTC144944
 Registration Number: 144944
 Authorized Share Capital: ₹1,000,000
 Paid-up Share Capital: ₹296,650
 Registered Address: F-15, DDA Flats Bindapur, Dwarka, New Delhi, Delhi, India -
110059

Key Personnel:

 Directors:
o Pranav Kumar
o Ramesh Tiwari
o Praveer Kumar

Contact Information:

 Email: services@alacritycorp.com
 Phone:
o Inquiry: +91-120-412 6564
o Helpline: +91-97160 500 88
o Support: +91-9810 793 994
 Website: www.alacritycorp.com

Branch Offices:

 Bengaluru
 Dehradun
 Patna
With a team of expert professionals, Alacrity Corporate Solutions Pvt. Ltd. aims to support
new business setups, existing business growth, and provide comprehensive financial
consulting services.
 OUR APPROACH
1. Sustainable Practices: Focuses on implementing eco-friendly and socially
responsible solutions.
2. Scalability: Designs solutions that can grow with the business over time.
3. Industry Best Practices: Follows established best practices to ensure
optimal outcomes.
4. Transparent Communication: Maintains open, honest communication with
clients throughout the engagement.
5. Data-Driven Decision Making: Relies on data and analytics to inform
business strategies.
6. Collaborative Partnerships: Works closely with clients to ensure alignment
and transparency.

7.Long-Term Sustainability: Focuses on providing lasting value and long-

term growth.

8.Result-Oriented Strategy: Focuses on delivering measurable, tangible

outcomes.

9. Continuous Monitoring: Tracks and evaluates progress to make adjustments

when necessary.

10. Expert Consultation: Provides expert advice from professionals with deep
industry knowledge.
2.1 HISTORY OF THE COMPANY

Alacrity Corporate Solutions Pvt. Ltd., established on January 17, 2006, is a

multi-disciplinary consulting firm based in New Delhi, India.

The company specializes in providing comprehensive services to support both

new and existing businesses.
Milestones and Achievements

 Client Base: As of recent reports, the company has successfully built

relationships with over 500 clients across various industries.

 Team Growth: It operates through 4 branch offices and collaborates

with over 100 associates across India.

 Revenue Growth: In FY 2023, the company reported a 70.77% increase

in revenue, reflecting strong business traction.

Noteworthy Developments

1. Market Expansion:
o The company has strategically targeted emerging businesses and
underserved markets to broaden its service portfolio.
o Alacrity has diversified into niche areas like NRI support and PEO
services, which set it apart from traditional consulting firms.

2. Technology Integration:
o Adoption of modern financial tools and compliance management
platforms to enhance service delivery efficiency.
o The company emphasizes data security and transparent
communication with its clientele.

3. Social Responsibility:
o Alacrity has been involved in CSR initiatives, focusing on
entrepreneurship training and skill development for youth in rural
areas.
Challenges and Opportunities

1. Challenges:
o Intense competition in the consulting space from both domestic and
international players.
o Balancing growth while maintaining service quality and customer
satisfaction.

2. Opportunities:
o Expanding into international markets by leveraging PEO services.
o Tapping into India’s rapidly growing startup ecosystem.
3.RESERCH METHODOLOGY
Research Methodology for CSR Analysis of Alacrity Corporate Solutions and Tech Mahindra.

3.1 RESEARCH DESIGN :

The research design for the project titled “ A Study on corporate
social responsibility of tech Mahindra ” is structured to systematically approach to identify,
implement, and evaluate programs aligned with the company’s sustainability and social
impact goals. The research design includes the following key elements:

1.Objectives of the Research:

• To study and analyse the various CSR initiative of tech Mahindra.

•To study and understand stakeholder engagement towards CSR program.

•To study and understand the various gap in CSR program of tech Mahindra.

2.Research approach :
This methodology integrates quantitative, descriptive, and
subjective methods to ensure a holistic analysis of CSR practices.
Quantitative Approach:

 Analyze measurable aspects of CSR, such as:

o CSR expenditure.
o Outcomes like employment rates post-training and improvements in
community metrics.

Descriptive Approach:

 Provide detailed accounts of CSR initiatives, their objectives, and execution

strategies.
 Document notable CSR projects, their scope, and their alignment with corporate
goals.

Subjective Approach:

 Investigate perceptions and experiences of key stakeholders (employees,

beneficiaries, and managers).

3.Data Collection Methods:

Quantitative Analysis:

Statistical tools e.g., Excel, tableau , to analyze numerical data from surveys and CSR reports.
Use graphs and charts to visualize data trends and comparisons.

Descriptive Analysis:

 Summarize detailed information about CSR initiatives, including objectives, execution, and
outcomes.

Subjective Analysis:

 Thematic analysis of interview and focus group data to identify recurring themes.

4. Sampling Techniques

 Purposive Sampling:
o Select participants (employees, managers, community members) directly involved
with or impacted by CSR activities.
 Stratified Sampling:
o Ensure representation across different regions, projects, and stakeholder groups.

3.2 SAMPLE SIZE :

The determination of an appropriate sample size for the study on CSR
practices at tech Mahindra depends on the specific research objectives, methods, and data
collection approach. A proper CSR study might involve the following elements:

1. Internal Stakeholders:
Employees (cross-functional sampling): Around 50–500 respondents depending on the
organization's size and survey focus.
Leadership team: 10–20 senior managers.

2. External Stakeholders:
Beneficiaries of CSR initiatives: 20–50 individuals, depending on the scale and region.
Community leaders or NGOs partnered with Tech Mahindra: 10–50 organizations.
3. Customers and Clients:
Sampling size can vary between 10–50 respondents, focusing on their perception of CSR
efforts.
4. Geographical Distribution:
Sample sizes from multiple regions to ensure representativeness. For example, 50
respondents from each key region.

3.3 STASTISTICAL TOOLS USED

Tech Mahindra employs various statistical tools and
methodologies to assess, monitor, and the effective measurement of program outcomes.
1.Quantitstive descriptive tools : These tools are used to analyze measurable CSR data and
provide insights into patterns and trends.
Mean, Median , and mode : To summarize average CSR spending or average beneficiaries
impacted by a specific program .
Percentage and proportions : To calculate the share of budget allocated to various CSR
activities. Example :50% for education,30% for healthcare, and 20% for sustainability.
2.subjective(qualitative)tools: These tools help to analyze the perceptions, opinions and
narratives around CSR activities.
Content analysis : Analyze CSR reports ,feedback form or interviews to identify recurring
themes(social impact)