7 C's of Communication(1)

7 C’s of Effective Communication [With Examples]
Effective communication is essential in every aspect of our life, whether it be at

home, at work, or with our friends. A person who can communicate effectively
will always have an advantage when dealing with people. Fortunately, there is a
guideline that one can follow to implement the habit of effective communication.
The 7 C’s of communication are 7 attributes that you need to keep in mind while
communicating your message.
The 7 C’s of communication are as follows:
• Clear
• Concise
• Concrete
• Correct
• Considerate
• Complete
• Courteous
Let us take a look at each attribute in detail with examples for implementation
1.) Clear
Convey your message in an easy-to-understand manner. Use simple sentences
while speaking or writing. The aim is to share your thoughts and ideas with
utmost clarity. Clear messages consist of exact and clear words.
Bad Example
Hi Pete,
I would like to schedule a meeting with you in regards to yesterday’s
conversation. The topics you covered were great, and I’d like to speak about them
in detail. Please let me know when you would like to have this meet.
Regards,
Chris
In the above example, we do not know which conversation Chris is referring to.
If Chris had met Pete on multiple occasions that day then he wouldn’t know what
Chris is actually talking about.
Good Example
Hi Pete,
I would like to schedule a meeting with you in regards to your presentation on
email marketing. The topics you covered were great, and I would like to discuss
implementation on our current clients. Please let me know when you have the
time so that we can discuss it in detail.
Regards
Chris
In this example, the reader knows exactly what is expected of him because the
message is clear.
2.) Concise
Concise means to be to the point without using a lot of words. Avoid using filler
words like “you see”, “at this point of time”, “a lot of sense”, “kind of”, “what I
mean”, “sort of”. You need to ask yourself if there are any unnecessary sentences
and if you have written the same points multiple times. Being concise saves the
time of both you and your reader and adds value to your message.
Bad Example
Dear Bharat,
I wanted to talk about the video editing ideas we sort of planned out the other day.
Don’t you think it would make a lot of sense to also add additional elements to
the videos? I mean, I think that would sort of improve the quality of the videos as
well as have a stronger impact on the client’s message.
For instance, we could add a dissolve transition to each movie, which would then
give it a seamless flow. This would then make the video cleaner and be more
appealing in the minds of the people. The impact would just be a lot greater. This
makes a lot more sense according to me.
What do you think?
Regards
Aaron
There is a lot of repetition in this email and it is quite long. The email can be
made shorter and to the point.
Good Example
Dear Bharat,
I wanted to discuss the video editing ideas we planned out yesterday. It would be
better to add additional elements to the video in order to have a stronger impact
on the client’s message.
A dissolve transition would give a seamless flow to each movie and make the
videos cleaner and appealing in the minds of the target audience.
What do you think?
Regards
Aaron
3.) Concrete
Concrete messages are clear and usually supported with facts. It gives a laser
focus touch to your messages without being vague. There are details in the
message without it being too long. A concrete message is solid and specific.
Bad Example
Save time with the Indicator Master Every Day
This kind of tagline does not give the user any details. There are no facts and it’s
vague. People might not download this application since it’s not concrete enough
to entice the user.
Good Example
Have you ever been late for a meeting just because you didn’t know the train
schedule? Hate waiting for a bus because you don’t know its timings? Then
download the Indicator Master app. It will give you all the train and bus schedules
so that you can avoid delays and save time!
4.) Correct
Make sure all your facts and figures are accurate with no grammatical errors.
Always proofread your work before presenting it. A correct message with viable
facts will add credibility to your work.
Bad Example
Hi Sam,
It was wonderful meeting you last weak. I had a good time. I’m sure we will be
able to do some great work on this project. Let me know weather you need any
supplies from the company and I’ll get them delivered as soon as possible.
Thanks again, speak to you soon!
Regards
Desmond
If you noticed in the above email, there are two errors. The first one is the writer
has spelled week incorrectly and the second is the use of the word weather instead
of whether. Spell checkers don’t always work so make sure you proofread
everything.
5.) Considerate
Consideration is simply keeping in mind the audiences requirements and views
while formulating your message. Follow the ‘You’ approach when dealing with
your audience. Consider their level of education, interests, mindsets, etc.
Emphasize what is possible rather than what’s not when dealing with them. This
will result in positive outcomes during your interactions
6.) Complete
A complete message gives the user all the information and is clear and detailed.
When your message is complete, your audience knows exactly what needs to be
done. Make sure all the facts you want to convey in your message are accurate
and there is a clear call to action present in your message.
Bad Example
Hi Guys,
Please make sure to carry all the items tomorrow for the meeting.
Regards
Amar
The message is clearly incomplete. There are no details as to what items, which
meeting, and at what time.
Good Example
Hi Guys,
Just a reminder that we have a meeting scheduled at 10.00 am tomorrow to
discuss the Britannia event. Please make sure you get all the event props that need
to be presented to the client.
Regards
Amar
7.) Courteous
Being courteous is the most important attribute of communication. Always be
friendly and honest. Respect the speaker while you communicate. Even if you
have some feedback that needs to be pointed out, it can be conveyed in a
constructive manner. A courteous message will leave the speaker in a positive
mindset rather than negative one.
Bad Example
Dear Suzie,
I have noticed that there are always delays in the orders. You need to focus on the
orders department as a priority. Please get all the orders cleared ASAP!
Regards
Greg
There is a very good chance that the reader will get angry if they receive a
message like this. It might result in creating a toxic environment rather than
solving any issues. Here is another way you can convey the same message:
Good Example
Dear Suzie,
Thank you for your work at the book fair. I have noticed that there are orders
pending which need to be cleared on priority. I would appreciate it if you could
focus on getting these cleared so that we can avoid any delays to the customer.
Thanks a lot, and please let me know if you have any questions regarding the
same.
Best,
Greg
Now you can see that the same message has been conveyed in a constructive and
positive manner. The reader would be more likely to respond positively in this
case rather than react.
Conclusion
The way we communicate is a huge factor in how successful we are in life. If we
communicate effectively, it gives us more credibility in our jobs as well as
personal life.
Using the 7 C’s of communication, that is when you’re clear, concise, concrete,
correct, consider the speaker, complete and courteous, with your message, you
will become an effective communicator and find more success in your
interactions with people.

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7 C’s of Effective Communication [With Examples]

Effective communication is essential in every aspect of our life, whether it be at

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