REVIEWER

Course Outline

• Compare Entre vs Techno

• Similarities

• Differences

• Other considerations

ELEMENTS OF A BUSINESS PLAN:

1. GOALS
2. FINANCE
3. COMPETITOR
4. STRATEGY
5. SUCCESS
6. MARKETING
7. OPERATIONS
8. TIMELINE
9. TEAM

“if its important to youo, you’ll find a way. If not, you’ll find an excuse.”

TECHNOLOGY ENTERPRENEURSHIP 101

SIMILARITIES:
- able to determine risk and has the courage to take risks
- independent and self- confident, yet knows where to get help
- likes a challenge
- hardworking and willing to stick with a project
- not easily discouraged
- robust, very energetic, and can handle stress
- has a strong sense of self-worth
- a positive thinker who does not dwell on setbacks
- often has a close friend or relative who owns a business

Competition and Progress in the Technopreneurs’ World

Competition- process of trying to do better than others. Improve in performances so as to adpat
to the fast paced global changes. People and organization who deliberately innovate, or make
continuos cganges in their products and processes, has a huge gap in the world of information
and communication technology. Basic key to maintaining competitiveness lies in the ability to
change and improve what we do and how we do it.
Paul Mott- University of Pennsylvania, in the world of competition, an effective organization,
institutions etc. displays three characteristics simultaneously (Molt, 1972)
a. efficiency: optimal use of services to create well structural, stable, routine in product in high
quantities, quality and at low cost. Efficiency alone is not enough to eet the global market (Molt,
1972)
b. Adaptability: means mastering; innovation is the key to adaptability. It requires looking for
new technologies, ideas and methods that may improve or completely change a process routine
to match the demands of the technloical world. It involves processes based on knowledge
acquired from an earlier work done. Helps not just to reproduce but to improve on an existing
model as to meet the demand of clients. Means technopreneurs, must not just study the tech of
product and services but we must study the market so to adpat innovation to meet market
demand “main stream innovation”

c. flexibility: ability of an organization to react to unexpected emergencies quickly while still

maintaining its routine. Its no longer enough to rely solely on flexibility in order to cop with
change, anticipating a change by “ leapfrogging” bringinhg to the market goods and services that
meet the needs of the cosumer to them even before the consumer envisage the change.

Executive Summary- synopsis of all the key sections of your business plan, and its one of the
most important parts of your plan.
Executive Summary of a business plan:
1. keep your language strong and positive
2. polish your executive summary
3. put yourself in your readers place
4. tailor it to your audience
5. keep it in short
6. focus on providing a summary

BUSINESS PLAN:
Market research, business model, marketing planning, long term goals, team building,
development strategy, trend analysis, personal resources

ENTERPRENEURIAL VS TECHNOPRENEURIAL

1. idea generation- creative process that businesses use to come up with new ideas, whether
they ae concrete or abstract
2. idea screening- process that businesses use to asses new product idea early in development
to ensure they meet business goals and customer expectations
3. concept testing- research methods that helps businesses understand how consumers react to
product or service ideas before they’re released to the public.
4. business analysis- structured that helps busineses identify needs, recommend solutons, and
implement chages to achieve their goals.
5. prototyping- process that involves creating a mock-up of a product or process to test ideas
and make improvements before the final design is created
6. test marketing- business strategy involves releasing new product, service, or marketing
campaign to a limited audience before a wider launch
7. commercialization- process of introducing new products or services to the market
8. monitoring and evaluation- cotinous process that helps businesses asses the performance
and impact of their business
9. opportunity analysis- involves studying market condition, competitive analysis, and
establishing demand to create a clear vision and plan strategies
10. business planning- process of creating a roadmap to achieve a business goals and objectives
11. gathering resources- any factor that’s necessary to accomplish a gal or carry out an activity
12. implementation- process of putting a plan into action to achieve a goal
13. scaling and harvesting:
Scaling- process of growing, a company so that it can handle increased demand without
compromising quality, efficiency or customer satisfaction
Harvesting- strategy that involves taking advantage of opportunities to reap the rewards of a
decision or action that has been taken

Purpose of business plan:

- help articulate a strategy fo starting your business.
- provides insight on steps to be taken, resources rquired for achieving business goals and
timeline of anticipated results.

BUSINESS PLAN:
STRATEGY, PRODUCTS, SOLUTION, WORK, TARGET, TEAMWORK, OAL, MARKETNG, SUCCESS,
IDEAS, LEADERSHIP, COMMUNICATION, PROFIT, FINANCE, ORGANISATION, INSPIRE, SERVICE,
INNOVATION, PEOPLE

Business plan
- a written document describing a company core business activities, objecives, and how it plans
to achieve its goals’
- good business plans should include:
• An executive summary
• Products and services
• Marketing strategy and analysis
• Financial planning, and
• A budget

ELEMENTS OF BUSINESS PLAN:

 1. SWOT ANALYIS
2. TIMELINE
3. STRATEGY
4. TEAM
5. COMPETITOR
6. FINANCE
7. MARKETING PLAN
8. MISSION

Conclusion
Technopreneurship- process organizational creativity is also a process of main streaming
innovation to continually find solution to important corporate problems and implementing the
solutions to, in turn satisfying the economy or target. It emphasis on integrating tech with
entrepreneurship.

ENTREPRENEUR & ENTREPRENEURSHIP

ENTREPRENEUR:

- Is an individual who takes the initiative to create, organize, and run a new business or venture with the
aim making a profit.

- Entrepreneurs are typically seen as innovators, k-takers, and problem-solvers who identify
opportunities, gather resources, and drive new ideas into the marketplace.

- People who enter into new and pioneering ventures

- They are whole-brained, meaning he/she uses both the left brain (logical) and right brain (creative).

v Elements:

sk taking-often willing to take financial and personal risks.

Invalion-create new products, services, or ways of doing business.

Lealership-lead their ventures, often guiding teams, making strategic decons, and motivating others to
achieve business goals.

Vision-a clear vision of what they want to achieve and how they plan to get there, even when facing
uncertainty.

• Business Description

- aspect of business combines the key details of company, such as what it does and what make it unique

INCLUDED IN COMPANY DESCRIPTION:

 • Business name
• Business goals
• Competitive advantages
• Target customers
• Business location
• Mission statement
• Products or services
• Opening date
• Business structure

ROLE OF GOVERNMENT

- supporting technopreneurship comes in various forms directly and indirectly, indirectly by enacting
favorable regulation and public policies for creating conducive economic system for techno to grow and
directly by providing reisk capital. Venkataram (2024) clearly believed that some kind of intervention was
necessary for encouraging tecjno.

BUSINESS PLAN OVERVIEW

TECHNOPRENEURE

• Mark Zuckerberg:

Age :

Position::

company

• Dustin Moskovitz:

Age: 29

Net worth: us $ million 4200

Position: Co-founder

Company: Facebook/asana

• DAVID KARP
Age:
Position:
Company:
• Bobby murphy:
Age: 24
Net worth: us $ million 210
Position: Co-founder
Company: snapchat

• Chris hughes
Age:
Net worth:
Position:co-founder
Company: facebook/jurno

• Andrew Houston
Age:
Net worth:
Position: ceo and c0-founder
Company: artbots

Nathan blachancayk
Age:
Net worth:
Position: chief tech officer and co-founder
Company: dropbox

Kevin systrons
Age:
Net worth:
Position: ceo
Company: Instagram

Arash Ferdowsi
Age: 27
Net worth: 400 us million
Position: co-founder
Company: dropbox

Evan Spiegel
Age: 22
Net worth: 210 us million
Position: ceo
Company: snapchat

REMEMBER OF THE DAY!

YOU NEED TO BE DISTINCT OR BECOME EXTINCT- balachanran
For a technopreneur, this is not a option as they are wired to take the past less trodden (normal)
Do radically different things that change the course of economies and countries, worldwide.

STAYING WITH YOUR TECH JOURNEY

IN ORDER TO MERELY STAY WHERE YOU ARE NOW YOU NEED TO SPRINT AND OR EVEN RUN

SCALING IS THE KEY.

AFTER TESTING IS THE MEANS FOR EXTRAORDINARY AND EXPONENTIAL RETURNS AS OPPOSED
TO LINEAR PROFITABLE GROWTH AND EXPECT.

18 WORD CLASS FILIPINO TECHNOPRENEURS THIS DAYS

1. Diosdado “dado” banutgo, monstron

- invented the two of the foundation technologies in every personal computer (pc) until today
2. joey gurango
- currently ceo of gurango software, global provider of human capital management solutions
3. Orlando b. vea was appointed chief wireless advisor of smart.
4. Winston damarillo
-chief executive officer and co-founder of morphlabs
5. joey concepcion
- president Duterte appointed joe as presidential consultant for entrep
6. Leandro leviste- was only 23 yrs old when he founded solar ph, the company provides slar
power in levistes place.

7. RACHEL DE VILLA
- she was chosen for her pioneering work on agritech statup cropital, which she founded and
serves as chief
8. Raymond racoza
-r, Raymond Gerard s. racaza has been the chief operating officer and treasurer of xurpass inc.
9. Diane Eustaquio
- executive director of ideaspace.
10. leo lope lofranco, muber
- founder in building the start-up company muber
11. ralph santos, founder, president and ceo of vmoney inc.
- create the platform vmoney
12. paul rivera of kabirr
- first Philippine company to get into y combinator, the most prestigious tech incubator in the
world.
13. patch dulay of the spark project
- the spark project
14. nick galan, co-founder and ceo of Satoshi citadel industries
- the companys other ventures are no less innovative or bold- bistars. Eg., selfie- posting site that
offers a daily prize I bitcoin.
15. rj David, sulit.com to olx.ph
-olx
16. gian scottie javeloria of orangeapps.ph
-orange apps inc.
17. marx melencio of grayscale business consultancy & marketing servicesgrayscale founder
marx
-grayscale
18. bernie abis webcast technologies, inc.
-wti

TYPES OF TECHNPRENEURS
1. TECHNOLOGY USERS- who see a new tech development and understand how it can be applied
to meet market needs (innovators),

TECHNOPRENEURSHIP AS NEW BREED OF ENTREP?

Composed of group of people
Intelligent
Driven
Creative
Tech-savvy
Passionate for what they are doing or what they aim for
With an appetite for calculated risks

Challenges to Technopreneur
In the new age of IT, great exploits in innovations research and development hasn't been without
its negatives and disadvantage. These hindering factors, include: government policy, human
capacity development, lack of Facilities, and lack of standard for confirmation, capital, market and
energy, Research innovation is generally not appreciated, so less investment would lead to less
development breakthrough in products. Instead of being trend setters, they choose the easier
option which is to follow trends.

Idea & tech= technopreneur

TWO WORDS TO REMEMBER:
Idealist
Tech-savvy

SA START UP
 Customer Experience
Works backward to arrive at the tech needed by the customer
Constantly learns and improves, Innovate and disrupts the workings of people, organization and
nation as a whole

In order to be SCALABLE
- Be Bold and expect a burn rate that may baffle you (education & Expensive, try i ignorance!)
- Continuously update skills from the many great quality online and blended courses from reputed
institutions.
- Recognize that these changes are gaining traction worldwide
- Continuously scan the Environment to augment human resource in many areas of expertise.

ENTERPRENEUR TECHNOPRENEUR
- likes to compete - likes to innovate
- self-starter/pioneer - part of a team
- can do many things at once - can do many things at once, but chooses to
- creative and has dreams and goals delegate
- likes to work for him or herself and be in control -innovative and has a greater vision
- motivated by a strong desire to achieve and - like to be the one to control innovation and be
attain financial success part of an innovation
- focuses his/her attention on the chances of - motivated by a strong vision and the passion to
success rather than the possibility of failure innovate
- takes failure in stride and knows it will lead to
success if correction can be made.

“ITS NOT MUCH ABOUT MONEY”

“ AFFIRMATION OF THE IDEA AND THAT IT WORKS”
“THE IDEA NEEDS TO WORK FOR THE GREATER COMMON GOOD”
EXPENSIVE
HARD TO ACHIEVE

MEANING IN A NUTSHELL
ENTERPRENEUR
- existing products+ business
TECHNOPRENEUR
 • Artificial intelligence machine learning and expert system (aiml)
• Augmented reality expanding virtual reality extending the physical world as we know (ar)
• 3d printing, additive manufacturing and embedded manufacturing (am-3d), etc

TARGET MARKET

a. a well-designed target market description identifies your most likely buyers.

b. in addition, you should discuss at least two or three levels of segmentation

c. a language tutoring business might target both students and foreign-born students and foreign-born
employees who want to improve their English.

75%. 50%, 63%

Technopreneur

is a person who destroys the existing economic order by introdering, new products and services by
creating new forms of organizations, and by exploiting new raw materials.

- someone who perceives an opportunity and creates an organization to pursue it.

- also, who undertakes risks that has a chance of profit.

- distinguishes themselves through their ability to accumulate and manage knowledge, as well as their
ability to mobilize resource to achieve a specified business or social goals

Technopreneurship

- new breed of entrepreneurship- (lu eyes)

- high tech ventures in ict, electronics, internet, life science, biotech, etc

- service firms where tech is criticsl to their mission, such as e-bay, fedex, smart money transfer, e-
learning, etc

- blend of two words such as “technology” and “entrepreneurship”

- is the entrep in the field of tech

• It is also an innovative application of technical science and knowledge individually or by a group of

persons who create and manage a business;

• They Should take financial risks to achieve their goals and perspective.
P- OSITION

E- NVIRONMENTAL

S- OCIAL

T- ECHNOLOGICAL

E- NUMERICAL

L- EGAL

MARKET RESEARCH

a. Research is the backbone of the marketing plan.

b. Your local library is a great place to Start, offering reports standard & Poors or IBISWorld.

c. Some library cards even allow access online services from home.

d. Identify consumer buying habits in the Industry, market size, market growth or decline, and any
current trends.

e. Use the power of the internet

1. interviews

2. surveys

3. roundtables

4. secondary research

5. focus groups

3 COMPETENCIES OF THE COMPLETE ENTREPRENEUR

FORMS OF ENTREPRENEURSHIP
1. social
2. business
3. techno

BUDGET
a. Develop a month-by- month schedule of what you plan to spend on marketing.
b. Also include a "red light" decision point.
c. For each activity, establish a metric that tells you to stop if it's not generating sufficient return
on investment (ROI).

DON’T LET YOUR DREAMS BE DREAMS!

PROJECT REQUIREMENTS:
Document Requirement
• Presentation Material
• Details of the Project
Formatting of the Delale of the Project
• TITLE Page
• Executive Summary
Business Cote os Chinctives
• Current Situation
• Objectives of the Project
Case Scenario:
• Come scenario is the problem that needs to be solved
 • Key elements
• Expected Outcomes
Required Equipment Toolk
• Hardware
• Software
implementation Plan and Timeline (Gantt Charl
Budgel Estimation
• Category Estimated Cost
RISK management
Conclusión

Reasons why need entrep??

- 90% of the worlds jobs are created by entrep
- problem solvers
-source of new products and innovation
- it’s the entrepreneurs- not the central bank
-that keeps the ECONOMY moving.

ESSENTIAL COMPONENTS OF A MARKETING PLAN

- the foundation of every business to make it successful
- crucial because they provide a structured approach to achieving your business goals.

MARKET STRATEGY
a. Your marketing strategy is your path to sales goals
b. Ask yourself "How will I find and attract buyers?"
c. This is the core of what the strategy should explain.
d i.t should look at the entire marketplace and then break down specific tactics including such as
events, direct mall, email, social media, content strategy, street teams, couponing.
webinars, seminars, partnerships, and other activities that will help you gain access to
customers.

WEBSITE DESIGN
CONVERSION ANALYSIS
OPTIMIZATION PROCESS
PLANNING
MARKETING
SOCIAL SOC MEDIA
MANAGEMENT
OFFLINE INTEGRATION
TRAFFIC BUILDING

POSITIONING
a. What is the perception of your brand in the marketplace?
b. For example, if your restaurant sells burgers, customer see you as the place to go gluten- free
of healthy options of the place to go if you've got an appetite for a double cheeseburger?
c. The difference in how the target market sees you is your positioning
d. Develop compelling branding and marketing messages that clearly communicate how you
want to be perceived.

COMPETITIVE ANALYSIS
a. You need to know who your competitors are and how your products and services are
different.
b. What is the price point at which your competitors are selling, and what segment of the market
are they aiming to reach?
c. Knowing the ins and outs of your competitors will help you better position your business and
stand out from the competition.

OJECT REQUIREMENTS:
- With your group, conceptualize a product or service you want to engage with, If you don’t have
groupings yel, form 5 groups. should be aligned with your course and with tectinology and
entrepreneurship
Create a Marketing Plan
Do research following the steps of the Essential
Components of Marketing Plan as discussed.
Based on your plan, create a Work Breakdown Structure (WBS) and a Gantt Chart with
Milestones.
Document everything on a letter-sized bond paper.

THE ENTERPRENEUR
- THE BOSS
- THE BUSINESS OWNER
- THE RISK TAKER
- ONE WHO STARTS A NEW BUSINESS
- THE RESOURCEFUL GUY

The Entrepreneurial Mindset

"Seizing an opportunity
• means to take advantage of a chare or situation and do something quickly and eagerly.
• "Opportunity screening"
is evaluating potential business ideas to determine if they are viable, desirable, and feasible.
It's a crucial step for entrepreneurs to avoid wasting time and resources on unrealistic or
unprofitable ventures.
portunity seeking"
is the process of looking for and pursuing opportunities, especially in business

TRAITS OF AN ENTERPRENEUR: F’S

-founder
-faith
-focused
-frugal
-fast
-fun
-felxible
-flat
-forever improving

TRAITS OF AN ENTERPRENEUR: D’S

-dream
-determined
-details
-decision
-doer
-distribute
-destiny
-devotion
-dedication
SYLLABUS:
1. introduction
2. gantt chart & milestones
3. essential of marketing
4. small, medium, enterprses
5. techno ecosystem
6. seed model
7. High-tech industry
8. business plan
9. legal stuff
10. business ops & org
11. products and services
12. forecasting

OPPORTUNITY
- IN A BUSINES SENSE, AN IDEA THAT HAS COMMERCIAL POTENTIAL
- something you can maek money with, develop a business around it, or create value with it

THE ENTERPRENURIAL MINDSET

- OPPORTUNITY SEIZING
OPPORTUNITY SCREENING
- OPPORTUNITY SEEKING

ENTERPRENEURSHIP
george gidler (from spirit of the enterprise)
- “ it is making the world forever new.
- it is taking aggressive actions

Joseph schumpter
“it is destroying the old order and creating new ones.”

ENTERPRENEUR
- A PERSON
- identifies an opportunity
- converts it into product or service
- estimates earnings and profit and
- builds a successful business with it

ENTREPRENEUR & ENTREPRENEURSHIP

ENTREPRENEURSHIP:
- Refers to the process of starting and managing a new business or venture.
- It encompasses the activities, strategies, and skills needed to build a business from the ground
up, including idea generation, market research, securing funding, business planning, and growth
management.
Key elements
Innovation and Opportunity
Rusiness Development
kand Uncertainty
Roburce Management (financial, human, physical resource)

MASTERIES OF AN ENTERPRENEUR
1. MASTERY OF SELF
2. MASTERY OF OPPORTUNITY
3. MASTERY OF THE ENTERPRISE

Etymology of "Entrepreneur"
• Originated from the French word "entreprendre", which means "to undertake" or "to begin
something."
• It is derived from the Old French word "entreprendre" (to undertake), composed of "entre"
(between) and "prendre" (to take).
• "Entreprendre" literally means "to take between," indicating the act of starting or engaging in a
task or project.

ENTREPRENEUR & ENTREPRENEURSHIP

ENTREPRENEUR:
-Is an individual who takes the initiative to create, organize, and run a new business or venture
with the aim making a profit.
-Entrepreneurs are typically seen as innovators, k-takers, and problem-solvers who identify
opportunities, gather resources, and drive new ideas into the marketplace.
-People who enter into new and pioneering ventures
-They are whole-brained, meaning he/she uses both the left brain (logical) and right brain
(creative).
KEY Elements:
• risk taking-often willing to take financial and personal risks.
• Innovation-create new products, services, or ways of doing business.
• Leadership-lead their ventures, often guiding teams, making strategic decons, and
motivating others to achieve business goals.
• Vision-a clear vision of what they want to achieve and how they plan to get there, even
when facing uncertainty.