Scribd Logo
Upload

Welcome to Scribd!

  • 1 views

    Cultural Imperialism Lesson

    Uploaded by

    Jamielyn Escalante

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Cultural Imperialism Lesson

    Uploaded by

    Jamielyn Escalante
    1 views2 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1 views2 pages

    Cultural Imperialism Lesson

    Uploaded by

    Jamielyn Escalante

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Cultural Imperialism

    Getting Started

    Watch the YouTube video on cultural imperialism and answer the questions
    below.

    https://www.youtube.com/watch?v=Se9yuMn02ZY

    https://www.youtube.com/watch?v=tZFGivKgFuY

    1. In your words, what is cultural imperialism?

    2. How is cultural imperialism related to communication?

    Discovering New Knowledge

    Cultural Imperialism

    Cultural imperialism is the imposition or extension of cultural influence of a


    dominating nation over less powerful societies. It is perceived to be a “cultural legacy of
    colonialism and is attributed to Western hegemony” (Said, 1994 in Drysen, 2016, p. 1).
    From a post-colonial perspective, it creates a notion of dichotomy between the oriental
    and the occidental culture, seeing the East as inferior and the West as superior (Said,
    1994 in Drysen, 2016). In other words, Western culture dominates the global
    community, while Eastern culture tries to preserve its own and adjust to the modern
    world system shaped and overpowered by the West.

    In communication, cultural imperialism is seen from various perspectives. One is


    McPhil’s (2014 in Drysen, 2016 p. 3) electronic colonialism. Less powerful societies
    continuously adapt to the importation of hardware, software and other forms of
    communication technologies produced and developed by first world countries to
    improve their own mass media and communication networks. This somehow leads to
    alterations of domestic cultures brought by exo-cultural norms and values of the West.
    With this technological breakthrough is the rise of English as the lingua franca of global
    communication. It has become the language of globalization and has spread cultural
    perspectives (American/English) through new media and technological advancements
    (Drysen, 2016 p. 3). This has even led some in taking English Language tests (IELTS,
    TOEIC, TOEFL, etc.) that set criteria and standards on English language proficiency for
    global mobility and work opportunity. In some cases, language loyalty is lost, embracing
    the new Western identity and totally choosing and using the new spoken language of
    the West.

    To still realize the identity from the high influence of global English, a “new”
    English has emerged which in some way is a form of linguistic hybridity (English and the
    native tongue) and cultural preservation. This has contributed to the rise of Asian
    Englishes, one of which is called Philippine English. This is a localized form of English
    that describes the sociolinguistic realities underpinning distinct varieties in terms of their
    sociolinguistic histories, as well as a description of the status and functions of English
    within outer circle Asian communities, not least in relation to local hierarchies of
    language (Bolton, 2008 p.8). From here various issues arise such as “what he standard
    English is” and the “question on language proficiency.”

    Talking it Over

    1. What are the positive and negative effects of cultural imperialism in


    communication?

    2. How is cultural imperialism important in the study of communication?

    Making it Work for You

    Draw an editorial cartoon or caricature that illustrates cultural imperialism and


    communication. Write an appropriate caption for it.

    Reference:

    Mercado, Ma. Cristina P., Purposive Communication. (Malabon City: Mutya Publishing
    House, Inc., 2018) pp. 19-21.

    You might also like