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Untitled form
CONSUMER PERCEPTION TOWARDS MARKET STRATEGY IN NESTLE FOOD PRODUCTS

* Indicates required question

1. 1.Name of the Respondent *

2. 2,Gender of the Respondent *

Mark only one oval.

male

Female
Other:

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3. 3.Age of the Respondent *

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below 20

21-30

31-40

41-50

50 and Above

4. 4.Marital Status *

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yes

No

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5. 5.What is your Monthly Income? *

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below 10000

10000-20000

20000-30000

30000 and above

6. 6.Location of the Respondent *

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Rural

Urban

Semi Urban

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7. 7.Eduational Qualification of the Respondent *

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10 th

12 th

Degree

Others

8. 8.Occupation *

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Student

Government Employee

Private Employee

Others

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9. 9.Which Nestle Food Products Categories do you purchase mostly ? *

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Beverages(Nescafe,milo)

Dairy Products(nestle milk ,Yogurt)

Confectionery (kitkat ,munch)

Prepared Foods(maggi,noodles)

Baby Foods

Pet Foods

10. 10.Which Factors Influence Your decision to Purchase Nestle Food Products? *

Tick all that apply.

Quality
Price
Brand Reputation
Availability
Nutritional Value

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11. 11.Where do you Usually buy Nestle Food Products? *

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Supermarkets

Convenience Stores

Local markets

Others

12. 12.How Often do you Purchase Nestle Food Products? *

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Daily

Weekly

Monthly

Rarely

Never

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13. 13.How Much Amount Spend Monthly to buy Nestle Food Products? *

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below 500

500-1000

1000-2000

2000 and above

14. 14.How you Know this Products? *

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Own Experience

Reference

Advertisement

Newspaper

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15. 15.How do you typically use Nestle Food Products? *

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As part of meal

As a Snack

As a Drink

Others

16. 16.Which Nestle Food products do you use the most ? *

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Foods

Snacks

Drinks

Others

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17. 17.How Important are Health and Nutrition when Choosing Nestle Food Products? *

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Very important

Important

Neutral

Not Important

18. 18. How Likely are you to Recommand Nestle Food Products to Others? *

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Very Likely

Likely

Neutral

Unlikely

Very Unlikely

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19. 19.Have you ever Encountered any issue with Nestle Food Products? *

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Yes

No

20. 20.Do you Consider Nestle Food Products to be Healthy? *

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Yes

No

Unsure

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21. 21.What Would Rate Your Overall Satisfaction with Nestle Food Products? *

Tick all that apply.

Very Below
Good Average
Good Average

Beverages

Dairy
Products

Confectionary

Prepared
Foods

Baby Foods

Pet Foods

22. 22.How Effective do you find Nestle Food Products Advertising and marketing Campaigns? *

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Very Effective

Effective

Neutral

Ineffective

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23. 23.How loyal are you to Nestle Compared to other food brands? *

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Very Loyal

Neutral

Unloyal

Very Unloyal

24. 24.Do you Trust Nestle' as a Brand? *

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Yes

No

Maybe

Unsure

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