Scribd Logo
Upload

Welcome to Scribd!

  • 5 views

    FYF-CF_Workbook_Week 2_Day 9

    Uploaded by

    Christophe Sturcotte

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    FYF-CF_Workbook_Week 2_Day 9

    Uploaded by

    Christophe Sturcotte
    5 views25 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views25 pages

    FYF-CF_Workbook_Week 2_Day 9

    Uploaded by

    Christophe Sturcotte

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 25

    WORKBOOK WEEK 2 | DAY 9

    1
    MISSION #9
    “Shorts”

    2
    THE #1 GOAL OF ALL TRAFFIC IS TO

    Build Your Email Newsletter (Traffic You Own)

    NOTES:

    3
    THE ATTRACTIVE
    THE ATTRACTIVE CHARACTER FLYWHEEL
    CHARACTER FLYWHEEL

    Phase 1: Start By Using Shorts

    NOTES:

    4
    “VIDEO SHORTS”

    NOTES:

    5
    “X (TWITTER) TEXT SHORTS”

    NOTES:

    6
    TWITTER SHORT EXAMPLE
    • Write your HOOK as a tweet to draw your NOTES:
    audience in (280 characters or less)

    • Use FIRST COMMENTS to continue STORY


    + OFFER (keeps them engaged like a mini-
    Perfect Webinar).

    7
    • In the LAST COMMENT, say: “If you liked NOTES:
    this, then you’ll love our daily newsletter!
    Click here to get more tips to [insert dream
    result] through [your vehicle].”

    8
    THE ATTRACTIVE
    CHARACTER FLYWHEEL

    Phase 2: Move To Longform Platforms

    NOTES:

    9
    LONG FORM CONTENT

    Content Pushes To Lead


    Magnet / Newsletter

    NOTES:

    10
    SHORT TO PROMOTE LONG

    NOTES:

    11
    THE ATTRACTIVE
    CHARACTER FLYWHEEL

    Phase 3: The Dream 100

    NOTES:

    12
    WORKING WITH YOUR
    DREAM 100

    NOTES:

    13
    HOW IT ALL WORKS TOGETHER

    To Give You A Constant Stream of Your


    Dream Customers

    NOTES:

    14
    ERIC THAYNE

    “The 60-Second Perfect Webinar”

    How I Built My
    Personal Brand On
    Social Media And
    Gained 1,000+ Followers
    Per Day (And Turned
    Them Into Clients!) With
    ONE Simple Daily Video

    NOTES:

    15
    “THE 60-SECOND PERFECT
    WEBINAR FRAMEWORK”

    NOTES:

    16
    SHORT FORM VIDEO FRAMEWORK

    “The 60-Second Perfect Webinar”


    #1 | THE HOOK
    The hook is the most important part of your video! It’s the first thing you say at
    the beginning of your video. And it’s how people determine whether they’re
    going to keep watching or not. If you skip the hook and just start telling the
    story or context, people will just scroll to the next video in their feed.

    Here’s some of our best performing hooks:

    • The #1 secret to is...


    • Here’s how to ...
    • If you’re struggling with , this is your problem... Did you know...
    • How to without
    • This is probably going to ruffle some feathers...
    • Everything you knew about is wrong...
    • Here are 3 tips to ...
    • Here’s one simple hack to ...
    • Don’t make this mistake...
    • Here’s the secret to ...

    WRITE YOUR HOOK

    17
    #2 | THE STORY OR CONTEXT
    This is where you give your viewer the context or story behind what you’re
    about to tell them. This is crucial because it shows them WHY it’s important
    to them. Without a story, your content has no meaning, and your audience
    won’t take it seriously. Stories are also a really great way to get people to keep
    watching, because once our brains get into a story we have to finish it!

    Here are some prompts to help you come up with a story idea:

    • So a few weeks ago... [tell the story of how you learned it]
    • Too many people do when they should do ... [give the context of
    what most people are doing wrong, and what they should do instead]
    • In the book by , it says... [share a quote from a book]
    • People always ask me... [answer a question that you get asked a lot]
    • So I know this might sound crazy, but... [tackle a false belief you know
    they’ll have about your content]

    WRITE YOUR STORY:

    18
    #3 | THE 3 SECRETS OR TIPS
    Now give them your top 3 secrets or tips that will help them get the result
    they’re looking for. REMEMBER, these have to be SHORT.
    Your job is to teach them the WHAT, not the HOW.

    Simply name each of the 3 secrets, and briefly explain what it is in one
    sentence.

    • #1 is . [Explain briefly.]
    • #2 is . [Explain briefly.]
    • #3 is . [Explain briefly.]

    WRITE YOUR STORY:

    19
    #4 | THE OFFER OR CTA
    You ALWAYS want to make sure you end your videos with some sort of Offer or
    Call To Action (CTA). Without it, the content just feels lifeless and meaningless.
    If your goal as a movement leader is to get people to change their lives, then
    INVITE them to take ACTION! But it doesn’t have to be anything crazy. The CTA
    can be as simple as asking them to follow you for more content.

    So if you’re a [target market name] and you want to get [result or benefit],
    make sure to [fill in one of the examples below]...

    Here are some examples:

    • [Invite them to do the thing you just taught them about]


    • Follow for more tips.
    • Hit the link in my bio to get access to .
    • Go to .com to get .
    • Comment below and I’ll send you .
    • DM me and I’ll show you how.

    WRITE YOUR OFFER:

    20
    BONUS: VIDEO SHOOTING TIPS
    You don’t need fancy video equipment to get started making videos!
    Remember, consistency is more important than quality at first. Through
    consistency, your videos will get better and better over time automatically.
    Then, when you’re at the stage where you’re ready to really grow your
    brand and your movement, you can invest in a professional team to create
    your content for you.

    Here’s some tips for shooting high quality videos on your phone:

    •Look for good lighting! If you’re shooting indoors, sit next to a win-
    dow for the best light.

    •Tap on the camera view and drag the exposure down just a little
    bit to avoid bright highlights in your shot.

    •Turn on “Cinematic Mode” on your phone to get a professional


    blurry background.

    •Frame your face so it’s about 1/3 from the top of the screen, so it
    doesn’t get cut off by your username on the platform.

    •Put your phone on a tripod or have a friend hold it, and back up a
    little bit so your face isn’t so big in the frame.

    •Make sure you have “high quality uploads” turned on in TikTok


    and Instagram.

    •Use “Auto Captions” when you upload your video to TikTok, Insta-
    gram, or YouTube to put captions on it.

    21
    YOUR MISSION

    Check Off Each Item As You Complete It

    Step #1 - Research And Update Your Dream 100 List

    Make a list of influencers whose shorts you enjoy who have


    congregated your Dream Customers. Leave likes and comments as
    you do.

    Update Your Dream 100 List – Add the influencers to your Dream 100 list
    (just like you did before).

    Record your findings inside


    your Dream 100 List:

    • Trello
    • Excel
    • This Workbook
    • Paper and Pencil
    • Whatever you prefer

    22
    Step #2 - Discover Their Content and Take Notes

    As you consume and study their shorts, take note of potential topics
    that you can start publishing about soon.

    Step #3 - Plan and Prepare


    You’re about to create and post your very first
    60-Second Perfect Webinar short with your origin story!

    On what platform(s) will you post your 60-Second Perfect Webinar?

    Instagram Reels X (Twitter)

    YouTube Shorts Threads

    TikTok Other _________________________

    23
    Step #4 - Write Your Own 60 Second Perfect Webinar

    Using the script and framework below, write your own 60 Second
    Perfect Webinar to direct people to your funnel.

    YOUR 60-SECOND
    PERFECT WEBINAR SHORT VIDEO

    YOUR HOOK

    FILL IN THE BLANKS TO CRAFT A HOOK USING THE ANSWERS FROM YOUR
    NEW VALUE LADDER MISSION STATEMENT IN C-1 ABOUT THEIR BIGGEST
    PROBLEM AND DREAM RESULT:

    If you’re struggling with


    (Your dream customer’s #1 problem)

    then listen up. I have 3 secrets to share so you can finally

    (Your dream customer’s #1 dream result)

    through
    (Vehicle)

    YOUR OFFER
    FILL IN THE BLANKS:

    So if you’re a
    (Dream customer avatar description)

    and you want to get


    (Your dream customer’s #1 dream result)

    then make sure to click the link in my bio & subscribe to get my free

    24
    Copyright 2024. ALL RIGHTS RESERVED ETISON LLC, DBA CLICKFUNNELS.

    25

    You might also like