Chipmunks

Submitted By:

Chris Ivan Calvin Pesado

Althea Blase

Nathalie Jane Pendejito

Jasmine Numeron

Jane Ignalig

Catrice Mae Cebuala

Necke Patac

Lovelyn Palencia

Bhabes Glair Germata

Kim Lloyd Robante

Fritz Gerald Rag

Clint Anjo Manaba

Kyle Jeoff Guillen

Ronnie Diaz Jr.

Joem Imbang

Tagbina National High School

2024
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 Table of Contents

I. Executive Summary 3
II. Business Objectives 4
I.1.Long-term objectives 4
I.2.Short-term objectives 4
III. Product Overview 5
IV.Target Market 6
4.1. Demographic Profile of the Target Market 6-
4.2. Market Needs 7-8
4.3.Market Population 8
V. Competitor Analysis 8-10
VI.Marketing Mix 11
6.1. Product Strategy: Product Features, advantages and benefits 11-13
VI.2. Product Distribution Strategy 14
6.3.Product Promotion Strategy 14
6.3.1.Product Awareness Campaign 14-15
6.3.2.Sales Promotion Strategy 16
6.4. Pricing Strategy 17-19
VII.Projected Income Statement 20
7.1.Non-exporting Year 20
7.2.Exporting Year 21
VIII. Bibliography 22

Introduction:

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 Chipmunks noticed a lack at our school: the canteen didn't have many
affordable and tasty snacks like sweet potato chips and juices. Many students,
including ourselves, were craving these treats but were put off by the high
prices. Chipmunks realized that there was a gap in the market for a snack
stand that offered delicious and affordable options.

Chipmunks journey to launching this business began with a simple

brainstorming session amongst friends. Chipmunks tossed ideas back and forth,
one of us jokingly suggested we should sell chipmunks – you know, because of
the "chip" in the name! While we all had a good laugh, the absurd idea sparked
a deeper conversation about what kind of business would truly resonate with
our peers. Chipmunks realized that a snack stand offering chips and juice was
the perfect solution. It's a simple, convenient, and affordable option that would
allow students to enjoy a quick and tasty treat during their busy school days.

Chipmunks plan is to build a stand right in front of our classroom at

school. We'll be offering our yummy juices and crunchy sweet potato chips to
our fellow students during break time. Chipmunks also exploring ways to
expand our reach beyond the school grounds, potentially selling our snacks at
local events or setting up a small stall in a nearby area.Chipmunks is excited
to share delicious snacks with everyone in the community!

I. Executive Summary

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 Chipmunks offers a delightful and healthy snack by combining
delicious sweet potato chips with refreshing fruit juices. Chipmunks product
line includes savory garlic, Barbeque, and cheesy-flavored sweet potato chips,
paired with mango, cucumber, and apple juices. Chipmunks target health-
conscious consumers seeking flavorful and satisfying snack options that are
both delicious and good for them.
Chipmunks aim is to bring a snack that is healthy and affordable for
our buyers. Chipmuks believe that everyone deserves access to nutritious and
tasty snacks without paying high price. Chipmunks will achieve this by
sourcing high-quality ingredients, optimizing our manufacturing process, and
maintaining competitive pricing. Chipmunks are committed to providing a
snack that is both enjoyable and accessible to a wide range of consumers.
Chipmunks products are manufactured using a simple yet effective
process. For our fruit juices, we source fresh, high-quality fruits and blend
them, and add a little powdered juice to create tasty juices. For our sweet potato
chips, we wash, peel, and slice them into thin chips. These chips are then fried
using a oil to achieve a crispy texture and flavorful finish. Chipmunks offer
three distinct flavors: savory garlic, Barbecue and cheese.
We know there are a lots of entrepreneur out there, but Chipmunks is
different.Chipmunks focused on making sure our snacks are delicious and
affordable, so everyone can enjoy them. To help people remember us, we're
giving away free keychains on our first day
Chipmunks expected daily sales are 30 sweet potato chips and 25 fruit
juices, with a price range of ₱10-₱20 for chips and ₱5-₱10 for juices. This
leads to an anticipated daily revenue range of ₱425 to ₱850..

II. Business Objectives

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 II.1 Long – Term Objectives
 To introduce Chipmunks to the whole campus
 To provide affordable snacks
 To endorse the product in social media
 To earn money
 To have high grades
II.2 Short – Term Objectives
 To secure a selling location
 Build customer base
 Gather feedback

III. Product Overview

Chipmunks is a product line consisting of three parts. First, Crunchy

and Flavorful:Made with fresh, sweet potatoes and fried to crispy perfection..
Second is Variety of Flavors: Choose from classic garlic, barbeque, or cheese
for a satisfying snack. Third is Affordable: Enjoy a delicious and filling snack
without breaking the bank.The Chipmunks aims to have a tasty treat, so we
keep our prices low. We use fresh, high-quality ingredients to create delicious
snacks.Find us on campus, making it easy to grab a quick and tasty snack. -
Whether you're studying, hanging out with friends, or just need a quick pick-
me-up, Chipmunks has you covered.

IV. Target Market

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  Demographic Profile of the Target Market
Target Market for Affordable Chip and Juice Business (No Age
Limit)

Core Target Audience:

Students: Target students with affordable snack options for dorm

rooms, study breaks, and social gatherings.

Working professionals: Offer convenient and healthy options for

busy schedules. Consider single-serving sizes and grab-and-go
packaging.

Value-conscious consumers: This is your primary target. Focus on

individuals and families seeking affordable, high-quality snacks and
beverages without compromising on taste.

Budget-minded shoppers: Emphasize competitive pricing,

promotions, and multi-pack options to attract those looking for the best
value for their money.

Convenience-driven individuals: Offer a wide variety of flavors

and sizes to cater to different needs and preferences. Highlight easy-to-
grab options for on-the-go snacking.

IV.1 Market Needs

In today's, the demand for snacks and beverages is increasing, driven
by busy lifestyles and a growing focus on health. Our chips and juices
business aims to address several needs within this market:

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1. Affordable and Healthy Snack Options

With rising living costs, consumers are increasingly seeking budget-

friendly snack alternatives that do not compromise on health. Many
families prioritize affordable snacks that are nutritious and appealing to
both children and adults. Chipmunks product line focuses on offering tasty
chips made from natural ingredients and juices that are low in sugar,
catering to health-conscious individuals looking for guilt-free snacking
options.

2. Sustainable and Eco-Friendly

Packaging as environmental concerns gain prominence, consumers are

more inclined to support brands that prioritize sustainability. The demand
for eco-friendly packaging solutions is significant, as many shoppers are
actively seeking products that minimize environmental impact. By using
biodegradable or recyclable materials for our chip and juice packaging, we
can attract environmentally conscious customers who value sustainable
practices in the brands they choose.

3. Convenient On-the-Go

Products itoday's fast-paced society, convenience is paramount. Many

consumers are looking for quick and easy snack solutions that fit into their
busy lifestyles. Chipmunks chips and juices will be designed with
portability in mind, offering single-serve options that can be easily packed
for work, school, or travel. This addresses the need for convenient, ready-
to-eat products that do not sacrifice quality or nutrition.

4. Variety of Flavors and Options

Consumers are increasingly seeking diversity in their snack and

beverage choices. The market shows a strong desire for unique flavors
and innovative combinations that cater to different taste preferences. By
offering a wide range of chip flavors and juice blends, we can attract a
broad audience and keep consumers engaged with our brand. This

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 variety not only enhances customer satisfaction but also encourages
repeat purchases.

5. Transparency and Health Awareness

Today's consumers are more informed about the nutritional content

of the food they consume. There is a growing demand for transparency
regarding ingredient sourcing, nutritional value, and production
processes. By providing clear labeling and information about the health
benefits of our products, we can build trust with our customers and
establish ourselves as a brand that prioritizes health and well-being. By
addressing these market needs, our chips and juices business can
position itself effectively within the competitive landscape, appealing to
a wide range of consumers who are looking for quality, affordability,
and sustainability.

V. Competitor Analysis

The sweet potato chip market is poised for growth as consumers seek
unique flavors and healthier snack options. Chipmunks, with its focus on
organic sweet potato chips, is well-positioned to capitalize on this trend.
Direct competitors include established brands like Terra Chips and Lays,
as well as emerging healthy snack companies. However, Chipmunks can
differentiate itself by offering a wider variety of flavors, emphasizing
sustainable practices, and building a strong brand identity. By staying
ahead of the curve and meeting consumer demand for healthy and
flavorful snacks, Chipmunks can carve out a successful niche in the
growing sweet potato chip market.

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 1. Direct Competitors

 Other sweet potato chip brands: Lays (which has a sweet

potato chip variety). Analyze their:
 Product offerings: Flavors, chip thickness, packaging,
organic/non-GMO claims.
 Pricing: Our price is affordable while the other brands is
expensive.
 Juice Competitors: Analyze brands offering similar juice flavors:

 Cucumber-lemon juice: Look at brands like Suja,

Evolution Fresh, and Naked Juice.
 Apple juice: Analyze brands like Martinelli's, Tropicana,
and Ocean Spray.
 Other healthy juice options: Consider brands like
Bolthouse Farms, Odwalla, and Simply Juice

2. Indirect Competitors

 Other types of chips: Tortilla chips, corn chips, pita chips, and
veggie chips all compete for the same snacking occasion as
potato chips.
 Salty snacks: Popcorn, nuts, and cheese puffs are all salty
snacks that can be enjoyed as alternatives to potato chips.
 Sweet snacks: Candy, cookies, and chocolate are all sweet
snacks that could be chosen instead of potato chips.
 Fruit and vegetables: Fresh fruits and vegetables offer a
healthy snack option that could compete with potato chips.
 Beverages: Soda, Coffee, Buko juice, Gulaman and Milktea

VI. Marketing Mix

6.1. Product Strategy: Product Features, Advantages and Benefits

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A. Product Features
Product name: Chipmunks, Juicemunks
Product Description:
Chips:
Chipmunks made with fresh, sweet potatoes and fried to crispy
perfection.
Variety of Flavors: Choose from classic garlic or cheesy for a
satisfying snack.
Affordable: Enjoy a delicious and filling snack without breaking the
bank.

Juice:
Juicemunks made with real fruit, and bursting with flavor.
Variety of Flavors: Choose from juicy mango, cool cucumber, or crisp
apple.

Packaging: Chipmunks is committed to making its packaging both

affordable and environmentally friendly. They prioritize using sustainable
materials like paper bags for their chips and paper cups for their juices. By
choosing biodegradable packaging options that are easily recyclable,
Chipmunks demonstrates their dedication to reducing waste and minimizing
their environmental impact. Chipmunks is contributing to a cleaner, greener
future while remaining budget-friendly.

B. Product Benefits

1. Convenience: It's like a "two-in-one" snack, so you don't have to buy and
carry separate items.

2. Affordability: It's usually cheaper than buying chips and juice separately.

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 3. Students are often on a budget: Affordability is key for students, and a
combined snack is usually cheaper than buying separate items.

4. Students are busy: They have a lot going on with classes, studying, and
extracurricular activities, so a convenient snack is perfect for them.

6.2. Product Distribution Strategy

Chipmunks product distribution currently operates through two main

channels: direct sales at Tagbina National High School located outside our
classroom, and online.

6.3. Product Promotion Strategy

6.3.1 Product Promotion

Chipmunks employs a multifaceted approach to promoting their

delicious and healthy snack offerings. Chipmunks primary promotional
strategy involves social media, specifically Facebook. By creating an
engaging Facebook page, Chipmunks can reach a wide audience, share
information about their products, and connect with potential customers.
Chipmunks can use Facebook to post eye-catching photos of their chips
and juices, share testimonials from satisfied customers, and run targeted
ads to reach specific demographics.

In addition to their online presence, Chipmunks also relies on word-

of-mouth marketing through their network of friends and family.
Encouraging their close circle to spread the word about Chipmunks can
create a buzz and generate interest among potential customers. By
offering samples at social gatherings or encouraging friends to share
their positive experiences with Chipmunks, they can tap into the power
of personal recommendations.

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 Finally, Chipmunks utilizes traditional marketing methods by
distributing flyers in school. These flyers can highlight the unique
selling points of Chipmunks' products, such as their health benefits,
affordability, and delicious flavors. By strategically placing flyers in
locations frequented by their target market, Chipmunks can effectively
reach a broad audience and generate interest in their healthy and
delicious snack options.

6.3.2 Sales Promotion Strategy

Chipmunks is designed to attract new customers and increase sales.

On the first day, Chipmunks will give out free samples to encourage
people to try our chips and juices. For the first week, Chipmunks will
offer a "Buy five, Get One Free" deal to boost sales and attract repeat
buyers. Chipmunks will also run a social media contest where
customers can post pictures with our snacks for a chance to win free
products.

To promote the health benefits of Chipmunks products, Chipmunks will

host a special event with discounts. Additionally, Chipmunks will offer
students a discount on our chips and juices to increase sales in school
areas. Chipmunks will also introduce limited-time flavors to keep things
exciting and encourage customers to try something new. These
promotions will help Chipmunk grow its customer base, build loyalty,
and boost sales with our delicious, affordable snacks.

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VII. First Month Capital Expenses
CHIPMUNKS AND JUICEMUNKS

COMPONENTS PRICE PRICE COMPUTATION

Sweet Potato ₱50.00 per kilo 3 kilos = ₱150.00

Flavoring Powder ₱30.00 per sachet 6 sachets = ₱180.00

Mango ₱100.00 per kilo 1 kilo = ₱100.00

Cucumber ₱50.00 per kilo 1 kilo = ₱50.00

Apple ₱30.00 each 6 pcs = ₱180.00

Paper Cup ₱45.00 per set 4 pcs = ₱180.00

Paper Packaging ₱85.00 per set 2 pcs = ₱170.00

Oil ( Cooking Oil ) ₱80.00 per kilo 2 kilos = ₱160.00

Salt ₱5.00 per pack 2 pcs = ₱10.00

Ice Wrapper ₱25.00 each 1 pack = ₱25.00

Total: ₱1,025

Table 1. First Month Capital Expenses

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 EXPECTED DAILY INCOME

EXPECTED
DAILY EXPECTED
SALES CHIPS JUICE TOTAL INCOME

CHIPS HIGH PRICE HIGH PRICE HIGH PRICE

40 pcs 15×40 = 600 10×30 = 300 600＋300 = 900

JUICE LOW PRICE LOW PRICE LOW PRICE

30 pcs 10×40 = 400 5×30 = 150 400＋150 = 550

Table 2 . Expected Daily Income

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