BEHAVIOURISM
BEHAVIOURISM
BEHAVIOURISM
Presented by
Arpita Maity
Introduction
Behaviourism or the behaviourist approach lays stress on
the role of environmental stimuli in determining the way
we act.
Learning — changes in behaviour because of experiences
(excluding changes due to fatigue, injury or drug effects)-
is at the centre of this approach.
Contemporary behaviourists (often called S - R
psychologists) view environmental factors as stimuli, and
the resultant behaviour, as responses. They attempt to
demonstrate that behaviour is controlled by
environmental contingencies of external rewards or
reinforcements which form links between behavioural
responses and their effects (or stimuli)
Classical Conditioning