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    9609_w19_qp_11

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    9609_w19_qp_11

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    Economics

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    Economics

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    © All Rights Reserved
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    1 views4 pages

    9609_w19_qp_11

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    taonamakoni
    Economics

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    Cambridge Assessment International Education

    Cambridge International Advanced Subsidiary and Advanced Level

    BUSINESS 9609/11
    Paper 1 Short Answer and Essay October/November 2019
    1 hour 15 minutes
    No Additional Materials are required.
    * 8 3 8 0 7 9 2 7 5 3 *

    READ THESE INSTRUCTIONS FIRST

    An answer booklet is provided inside this question paper. You should follow the instructions on the front cover
    of the answer booklet. If you need additional answer paper ask the invigilator for a continuation booklet.

    Section A
    Answer all questions.
    Section B
    Answer one question.
    You are advised to spend no more than 35 minutes on Section A.

    The number of marks is given in brackets [ ] at the end of each question or part question.

    This document consists of 2 printed pages, 2 blank pages and 1 Insert.

    DC (JM) 169865/1
    © UCLES 2019 [Turn over
    2

    Section A (Short Answer)

    Answer all questions.

    1 (a) Define the term ‘price elasticity of demand’. [2]

    (b) Briefly explain two reasons why price elasticity of demand might be useful to a business
    when making pricing decisions. [3]

    2 (a) Define the term ‘cash flow forecast’. [2]

    (b) Briefly explain two limitations for a business of using a cash flow forecast. [3]

    3 Explain how human resource management (HRM) helps to achieve business success. [5]

    4 (a) Define the term ‘ethics’. [2]

    (b) Briefly explain two ways ethics might influence the activities of a business. [3]

    Section B (Essay)

    Answer one question only.

    5 (a) Analyse why making a profit is not the main objective of all private sector businesses. [8]

    (b) Discuss why national water supply businesses in many countries operate in the public sector.
    [12]

    6 Discuss why a manufacturer of a successful brand of luxury perfume might continue to spend a lot
    of money on promoting that brand. [20]

    7 (a) Analyse the benefits of a labour intensive production process for a business. [8]

    (b) Discuss how process innovation could improve the operational efficiency of an international
    parcel delivery business. [12]

    © UCLES 2019 9609/11/O/N/19


    3

    BLANK PAGE

    © UCLES 2019 9609/11/O/N/19


    4

    BLANK PAGE

    Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
    reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
    publisher will be pleased to make amends at the earliest possible opportunity.

    To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
    Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
    at www.cambridgeinternational.org after the live examination series.

    Cambridge Assessment International Education is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of the University of
    Cambridge Local Examinations Syndicate (UCLES), which itself is a department of the University of Cambridge.

    © UCLES 2019 9609/11/O/N/19

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