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    Course Outline BRM 17-12-2024

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    AYUSHI RAJ

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    Course Outline BRM 17-12-2024

    Uploaded by

    AYUSHI RAJ
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    2 views4 pages

    Course Outline BRM 17-12-2024

    Uploaded by

    AYUSHI RAJ

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    © All Rights Reserved
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    Indian Institute of Management

    Rohtak
    Post Graduate Programme in Management

    Course Title : Business Research Methods (BRM)Credits


    : 0.75
    Type : Core
    Number of Sessions : 14
    Session Duration : 75 Minutes
    Term : III
    Year : 2024-25
    Faculty : Dr. SK Pandey , Dr. Ankit Kesharwani, Dr. Mihir Kushwah, and Dr. Neeraj Singh
    Email : sk.pandey@iimrohtak.ac.in, ankit.kesharwani@iimrohtak.ac.in,
    mihir.kushwah@iimrohtak.ac.in, neeraj.singh@iimrohtak.ac.in

    I. Course Objectives:
    This course provides an understanding of business research which essentially forms the basis
    of business theory and practice. Considering the recent dynamics and competitiveness of the
    business environment, a right and logical decision helps a firm maintain its long-term
    stability in the marketplace. Right decisions are not merely based on intuition or judgment. A
    good manager, when faced with a business problem, develops an understanding of the
    context, structures the problems, and then uses appropriate methods to collect the
    information, analyze it, and make a decision.
    Business research is a function that aims to bridge the gap between consumers and businesses
    (and concerned managers) by imparting the right information. Given the unparalleled
    relevance of business research, it is imperative for management aspirants to understand the
    significance and usage of various tools/techniques of business research. Against this
    backdrop, this course is designed to enable participants to stay ahead in today’s complex
    business world of data, intelligence, metrics, and messages. This course will deal with the
    problem definition, research design, questionnaire design, data collection, and analysis stages
    of research projects.

    II. Learning Outcomes:


    The course would attempt to help a participant in:
    - Translating business decision problems into a business research problem.
    - Understanding the various steps involved in a typical business research project.
    - Evaluating the research design for the decision situation.
    - Evaluating and interpreting the ‘already available’ and the ‘new information’ obtained.

    III.Pedagogy and learning resources:


    This course will involve a combination of teaching techniques like case analyses, group
    activities, and lectures. A mixed approach would allow comprehensive development of
    the participants, which would not only aid them in understanding the research theories but
    also encourage them to apply these theories in practice to experience their application in
    real-time. The case study method will enable the participants to learn how to diagnose
    and respond to various scenarios and contexts.
    This course also involves the participants in live group projects, through which they
    would learn to identify managerial problems or possible business opportunities in and
    around them. Live projects will give them a chance to apply their theoretical knowledge
    to analyze the situation and find workable solutions in the most unorthodox ways.

    IV. Textbook:
    Business Research Methods by William G. Zikmund, Barry J. Babin, Jon C. Carr, & Mitch
    Griffin (9th Edition) – Cengage Publisher

    V. Reference Book:
    Marketing Research: An Applied Orientation by Malhotra & Dash (7th Edition Revised)

    Business Research Methods by Cooper, Schindler & Sharma

    Business Research Journal: Relevant sections of Journal of Business Research

    In addition to above mentioned journals, you can refer to other journals, websites, published
    articles, and papers on Qualitative Research Methods, Quantitative Research Methods, Case
    Research, Marketing Research, International Research, and Research Methods in general
    for knowledge enhancement.
    VI. Evaluation Criteria:
    Criteria Weightage
    Class Participation 10%
    Quiz 10%
    Group Project 20%
    Mid-Term Examination 30%
    End Term Examination 30%

    VII. Session Wise Schedule:

    Session 1 The Business Research Process: An Overview


    Reading Chapter 1, Chapter 3, and Chapter 4
    Case Cox, T. and Subramanian, R. (2017), "House of Bounce", The CASE
    Journal, Vol. 13 No. 6, pp. 771-790. https://doi.org/10.1108/TCJ-09-2016-
    0076

    Session 2 Problem Definition: The Foundation of Business Research


    Reading Chapter 6
    Case Jain, A.K. and Misra, K. (2017), "MakeMyTrip: 2013(A): Problem
    Definition for Redesigning the Home Page", Indian Institute of
    Management Ahmedabad.
    https://doi.org/10.1108/CASE.IIMA.2020.000113

    Session 3 Qualitative Research Tools


    Reading Chapter 7
    HBS Case Microsoft Office: Gaining Insight into the Life of a College Student (B)

    Session 4 Secondary Data Research in a Digital Age


    Reading Chapter 8
    Industry database IndiaStat industry data base: https://www.indiastat.com/
    In-class activity The class activity will encompass a comprehensive exploration of the
    secondary research process, including methods for extracting relevant
    data from secondary databases, conducting forecasting analyses, and
    providing a concise overview of standard practices in secondary research.

    Session 5 Survey Research


    Reading Chapter 9 and Chapter 10
    Case 10.2 Royal Bee Electric Fishing Reel

    Session 6 Observation Methods


    Reading Chapter 11
    Case 11.1 Mazda and Syzygy

    Session 7 Experimental Research


    Reading Chapter 12
    In-class activity A scenario-based activity where participants will be actively engaged in
    designing an experiment.

    Session 8 Measurement and Scaling Concepts


    Reading Chapter 13 and Chapter 14
    HBS Case Harvard Graduate Student Housing Survey

    Session 9 Measurement and Scaling Concepts


    Reading Chapter 13 and Chapter 14
    IIM Ahmedabad Case Fruitzone India Limited (A): Designing the Research Questions

    Session 10 Questionnaire and Form Design


    Reading Chapter 15
    IIM Ahmedabad Case Fruitzone India Limited (B): Designing the Research Questionnaire

    Sessions 11 & 12 Sampling Designs and Sampling Procedures


    Reading Chapter 16 and Chapter 17
    IIM Ahmedabad Case ABC films: Marketing research on product placement (C)
    In class activity related to sampling strategy and procedures

    Sessions 13 & 14 Group Project Presentation and Feedback

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