Soc Psyc
Soc Psyc
1940’s - 1950’s Kurt Lewin and Leon 1974 Stanley Milgram studied
Festinger - refined the obedience and showed the
experimental approach to importance of conformity
studying behavior. pressures in social groups.
Privacy
- It is the ability to control and limit the Schemas are development through;
access that other individuals or groups 1. Automatic Conditions
have to one's personal information, Cognitions/thoughts that are outside of
actions, or space. our awareness, and are automatic and
unintentional.
Four Categories of Privacy
1. Information privacy concerns 2. Accommodation
about access to personal When existing schemas change on the
information basis of new information.
A. Cognitive Distortions: Individuals with A. Kin selection: The idea that behaviors
social anxiety may engage in cognitive that help a genetic relative are favored
distortions, such as catastrophizing by natural selection.
(assuming the worst will happen) or
mind-reading (believing others are
judging them negatively).
B. Exposure Therapy: A common B. Norm of reciprocity: The expectation
treatment for social anxiety is exposure that helping others will increase the
therapy, which involves gradually likelihood that they will help us in the
exposing individuals to feared social future.
people.When it comes to actual behavior, it is
C. Group selection: Social groups with true that religious people are more likely to help
altruistic members are more likely to than other people are if the person in need of
survive in competition with other groups. help shares their beliefs, but religious people are
not more likely to help strangers (In-group
Social Exchange Theory: The Costs and Favoritism)
Rewards of Helping
Social exchange theory argues that prosocial Effects of Mood on Prosocial Behavior
behavior is not necessarily rooted in our genes. People are more likely to help if they are in an
Instead, people help others in order to maximize especially good mood. Being in good mood
social rewards and minimize social cost. increase helping for 3 reasons;
1. Good moods make us look on the bright
Empathy and Altruism: The Pure Motive for side of life.
Helping
According to the empathy-altruism hypothesis, 2. Helping is an excellent way of
when people feel empathy toward another prolonging a good mood.
person they attempt to help that person purely
for altruistic reasons 3. Good mood increases the amount of
attention to ourselves, and this factor in
Gender Differences and Prosocial Behavior turn makes us more likely to behave
In many cultures, the male sex role includes according to our values and ideals.
helping in chivalrous and heroic ways, whereas
the female sex role includes helping in close, Sadness - this can also lead to an increase in
long-term relationships. helping, because when people are sad, they are
motivated to engage in activities that make them
Cultural Differences and Prosocial Behavior feel better.
People are willing to help both in-group and
out-group but for different reasons. Guilt - when people have done something that
has made them feel guilty, helping another
In-group - the group which an individual person balances things out, reducing their guilty
identifies as a member feelings.
2. Competition
Hostilities often arise when groups compete for
scarce jobs, housing, or resources. When
interests clash, conflict erupts.
3. Perceived Injustice
Refers to lack of fairness in a situation (Equality,
Equity, social power etc.)
Misperception
Misperceptions of the other’s motives and goals
primarily affect conflict.
3. Communication
4. Conciliation