tanvir sir's assignment.docx
tanvir sir's assignment.docx
Submitted to:
Dr. Tanvir Mohammad Hayder Arif
Professor & Proctor,
University of Chittagong
1
Submitted by: Communication Squad
Members Name ID
Ahmed Muzammel Maharab 24303011
Md Sheikh Shabaly Eram 24303024
Md Jaber Hossan 24303030
Tofayel Ahammed 24303031
Md Sohrab Hossain Rezve 24303051
Shad Mohammed Bin Ahmed 24303098
H M Tanvin Rahman 24303113
Table of Contents:
Abstract Summary.........................................................................................................3
Introduction...................................................................................................................4
Main Body.....................................................................................................................5
Part 1: Internal Communication as the Key to Engagement and Productivity.......5
1) Successful Link Between IC and EE....................................................5
2) The Role of Internal Communication in Enhancing Productivity........7
3) Challenges in Internal Communication................................................8
Part 2: Unlocking the Potential of Internal Communication..................................9
1) Strategies to Improve Internal Communication....................................9
2) Benefits of Enhanced Internal Communication..................................10
3) The Future of Internal Communication..............................................11
Conclusion...................................................................................................................13
Reference.....................................................................................................................14
2
Abstract Summary
3
Introduction
How can industries improve employee engagement and productivity? Nowadays, industries face
many challenges due to a lack of employee engagement and productivity. In order to overcome
these problems, effective internal communication is required. Internal communication is a process
of exchanging information among employees to clarify things for each other. It is the backbone of
an organization. An organization's success strongly depends on effective internal communication. In
addition, internal communication channels play a vital role in achieving organizational goals as they
enhance employee engagement.
Employees are referred to as the lifeblood of a company. Employee engagement drives employee
commitment to their work and the organization, making it one of the most crucial needs of an
organization. Internal communication hopes to build engagement by helping connect employees to
their peers, leaders, and the organizational mission. As effective internal communication boosts
employee engagement, the progress and growth of the organization are certain. However, it will not
be possible if there is no employee engagement.
Productivity is a measure of performance that shows how efficiently employees work. Internal
communication helps to increase employee performance by enhancing employee engagement,
efficiency, collaboration, etc. Furthermore, the skills of employees and their innovative ideas
contribute positively, playing an effective role in increasing productivity. Effective internal
communication allows employees to share ideas. Apart from all this, if workers are well-taught,
engaged, and finish their work efficiently, production will increase. On the other hand, productivity
will decrease if internal communication is weak and imperfect.
This report describes how internal communication can boost employee engagement and
productivity, showing strategies to improve and enhance internal communication. It also discusses
the challenges of internal communication and suggests solutions to overcome them. By doing so,
this report aims to build an environment for an organization where employees are well-informed
and valued. Ultimately, internal communication is the foundation for an organization that helps to
attain organizational goals.
4
Main Body
Successful internal communication increases engagement in the organization as staff feel informed
and a part of the company. They feel connected to their colleagues and have a voice within the
organization. According to Bambacas & Patrickson (2008), “internal communication and
employee engagement are closely linked. Good communication leads to greater engagement, while
bad communication leads to fragile engagement”. Overall, there are a number of ways internal
communication can positively influence employee engagement, such as:
Recognition of Employee Success and Rewards: The company should recognize the success
of employees through reward schemes, newsletters, and intranets. According to Bambacas &
Patrickson (2008), this recognition creates role models for other employees to learn from.
Winners feel valued, motivating others to excel and increase productivity, helping achieve
objectives. Reward programs should be based on meritocracy to ensure everyone plays a role in
success, increasing belonging and engagement.
5
Face-to-face events further strengthen bonds and build engagement among all employees.
Empowering Employees with Increased Control: There is a clear link between feeling in
control at work and job satisfaction. Employees who feel that they are being kept in the dark or
don't really have the right support, tools, or training quickly become disengaged. On the
contrary, when the employees are empowered with the right information, particularly during
management change or crisis times, they perform strongly and smartly and are more engaged
with their company.
Foster a Sense of Community: Companies want their employees to be motivated and to feel
that they are part of the organization. Such employees can be brand ambassadors for their
organization, recommending it to their friends and families and defending it against
unwarranted criticism. Internal communication should be used to create a sense of belonging by
building communities and connecting people. This attitude will foster self-effort and a positive
attitude when employees are dealing with their customers and partners.
Develop an Open Culture: The modern business world relies on flexible, creative, and agile
organizations. It requires the creation of an open and meritocratic culture that will attract and
develop talented people with the right skills. Internal communication is a major contributor to
building such a culture through coordinated programs that aim to change behaviors through
newsletters, emails, posters, meetings, and other channels that boost engagement.
Continuously Measure and Improve: Just like any other program, it is really vital to set clear
objectives that link internal communication activities. This creates a much easier organizational
environment to translate them to relevant employees. Therefore, they can work with more focus
towards the goal.
6
2) The Role of Internal Communication in Enhancing Productivity
Clampitt (2016) states that “To reach the goal of an organization, effective communication seemed
like a milestone.” Everyone’s desire is fulfilled in the same way, boosting productivity. Here is how
internal communication is increasing productivity.
7
3) Challenges in Internal Communication
Effective internal communication is essential for achieving any organizational objective or goal.
However, several challenges may hinder effective internal communication. Such as:
Lack of Clarity: If the communication is poorly structured and hard to understand, it can lead
to confusion among employees. For example, in a marketing team, if managers fail to convey
the message clearly about campaign goals, it can lead to wasted resources without fulfilling
their objective. Therefore, managers should always convey messages that are clear and easy to
understand.
Cultural and Language Barriers: In a team that consists of people from different cultural and
linguistic backgrounds, it becomes challenging to communicate properly in that team. So,
diverse cultural backgrounds are also a challenge in internal communication. Making the
messages audience-centered is a potential solution for this challenge.
Poor Listening Skills: Internal communication is not all about delivering messages
effectively; it is also very important to listen. If leaders, workers, and everyone in an
organization just try to speak and fail to listen actively, key details and important pieces of
information can be overlooked, leading to misunderstandings. Also, this lack of interest in
understanding others’ perspectives can hinder team collaboration.
Lack of Feedback Mechanism: When employees don’t have a way to communicate with
their higher-ups, it becomes a one-way communication system, which isn’t ideal for employee
engagement. Because, in this way, they will feel unheard and undervalued. Many organizations
lack a suitable feedback mechanism; this is also a challenge in internal communication, which
hampers employee engagement and overall productivity. That may become a very challenging
factor for an organization in the long term.
8
Part 2: Unlocking the Potential of Internal Communication
Internal communication is the backbone of any organization that facilitates sharing ideas, solving
problems, and relating different teams to one another.
Open dialogue culture: When employees are able to express themselves freely, they are more
likely to engage with their work. It can also reduce disagreements.
Regular team meetings: Regular team meetings enable camaraderie among team members in
sessions of communication. They ensure the progress goes in one direction and iron out the
problems. It would bring transparency into the work of the team. Further, collaboration and
decision-making improved.
9
2) Benefits of Enhanced Internal Communication
Open Communication: When understood and communicated with the workforce, open
communication encourages them to stay in their jobs, reducing turnover. When the
communication channel is open, employees feel free to ask for any information, feedback, and
help regarding any issues.
Building strong relationships: Internal communication is not only just passing messages but
also building a strong relationship among employees. When employees feel that they are
connected to the company as a whole, they are likely to be more dedicated to their workplace,
which ultimately leads to better performance and overall business outcomes.
10
3) The Future of Internal Communication
Effective internal communication brings a bright future for an organization. The benefits an
organization will have in the future are
Innovations in Technology:
Well-being: The internal communication strategies will deal with subjects that
concern employee well-being, mental health support, how to put up with work-life
balance, and dealing with stress.
11
Data-Based Communication:
Analytics for Decision Making: Data analytics would, in respect of that, be much
about how internal communication strategies are working and thus inform
improvements continuously.
12
Conclusion
Effective internal communication can act as a great bedrock upon which company success is
founded, where staff are motivated, cooperative, and productive. It instills a sense of
belonging, strengthens relationships, and fosters a positive corporate culture. In return, it
reduces turnover and inefficiency. To this effect, organizations can only guarantee a
platform where employees feel valued and can contribute once potential issues relating to
ambiguous messaging, mechanisms for eliciting feedback, and potential cultural barriers are
handled. Undoubtedly, the future is going to be AI, personalization strategies, and a hike
toward inclusivity that is going to further revolutionize internal communications. This
means that for organizations that move forward to create such an environment, increased
transparency and improvement in the well-being of employees are guaranteed, as is better
alignment of the teams in pursuit of strategic objectives and new paths toward
growth and success.
13
Reference
14