e book content

chapter 1) Why You Should Treat Your Online Business as a Real Business

Many people start an online business out of curiosity. They are tempted by the wild
claims of making a fortune with just a few clicks of their mouse. So they get a
domain name and some hosting and experiment with them. They follow the methods
outlined in some training program that promises them the world. They expect instant
traffic and miraculous results from using “miracle software”. When they realize
that there is no such thing as making a fortune in their underwear by clicking
their mouse, they lose interest quickly and quit.

The thing is that it costs very little to start an online business. A domain name
is around $10 a year and web hosting is $10 a month. If you install the WordPress
blogging platform, you can set up a website for free. So with so little invested,
it is no wonder that so many people give up when they discover that it is not as
easy as they think.

If you don’t treat your online business as a proper business, you are much more
likely to fail. You don’t have to invest a lot of money, but you do need to make an
emotional investment in your online business.

Setting up an online business is relatively easy - making it a success is not. It

doesn’t matter what others tell you, there is work involved in creating a robust
and sustainable online business. You will need to invest in tools like an
autoresponder service to make it work properly.

You need to believe that you are creating an asset. The website that you build is
your asset. As an exit strategy, you can sell your website to an interested party
for a considerable sum. When your online business is successful and making regular
income, there will be a lot of people interested in buying it if that is what you
want to do.

To create a successful online business, you need to work on it every day. Forget
all the nonsense about miracle software. You need to learn to do the right things
and get the word out about your online business all the time.

If your online business is just a hobby or a fad to you, your chances of success go
way down. Imagine that you invested your life savings into a brick and mortar shop
in the local mall. Would you treat that as a hobby or a fad? No, you wouldn’t - so
imagine that you have invested your life savings in your online business.

There are going to be days when things go wrong with your online business.
Something will stop working or the campaigns that you are running are not
delivering the results that you want. You need the resilience and commitment to
overcome these problems and carry on. Treating your online business as a real
business will help you to do that.

chapter 2) not having a plan and How to Plan Your Online Business Success with
SMART Goals

Many people start an online business out of curiosity. They are tempted by the wild
claims of making a fortune with just a few clicks of their mouse. So they get a
domain name and some hosting and experiment with them. They follow the methods
outlined in some training program that promises them the world. They expect instant
traffic and miraculous results from using “miracle software”. When they realize
that there is no such thing as making a fortune in their underwear by clicking
their mouse, they lose interest quickly and quit.

The thing is that it costs very little to start an online business. A domain name
is around $10 a year and web hosting is $10 a month. If you install the WordPress
blogging platform, you can set up a website for free. So with so little invested,
it is no wonder that so many people give up when they discover that it is not as
easy as they think.

If you want to succeed in your online business, you need to treat it as a real
business. You need to set a goal for it and create a plan to achieve it. The
easiest goal to set is a financial goal. Think about how much you want your online
business to generate in the first 12 months and then turn that into your financial
goal.

You are probably starting an online business because you believe that it can
provide you with the freedom that you crave. This is fine and a successful online
business can provide you with freedom. No more working a dead end job and commuting
for hours.

Your online business has the potential to make you a lot of money. The only thing
standing in the way is you. So use the SMART goal setting process to set your
goals. If you are not familiar with this process, here is what it means:

Specific – your goal must be specific e.g. my online business will generate
$100,000 in the next year
Measurable – you must be able to measure how you are progressing with your goal.
Fortunately, there are a lot of tools available to measure the success of your
online business
Achievable – forget the hype here. It is extremely unlikely that you will make a
million dollars in your first year. Not impossible though
Realistic – think about the time that you have available and other resources such
as money
Timed – you must add a time to your goal such as 1 year. Open ended goals are
useless
After you have set your goal, you need to create a plan to achieve it. What you
want to end up with is a daily set of tasks that you can work on to move you closer
to your goal. So think about the macro tasks of your plan and then break them down
into daily micro tasks.

A simple plan would be:

Decide on the niche and online business model

Set up a website
Add content
Find offers to promote
Promote
Of course, these are high level activities and there would be sub tasks involved to
achieve them. You can start today by deciding on the niche that you want to enter
for example. Write your goals and plans down and carry them with you wherever you
go.

chapter 3) Choosing the Right Niche for Your Online Business

One of the most crucial decisions you need to make when starting an online business
is choosing the right niche. A niche is a specific segment of a larger market that
has its own needs, preferences, and problems. By focusing on a niche, you can
differentiate yourself from your competitors and offer more value to your
customers.

However, not all niches are created equal. Some niches are more profitable and
popular than others. If you choose the wrong niche, you may end up wasting a lot of
time, effort, and money on a business that has no demand or potential. Therefore,
you need to carefully research and evaluate your niche before you launch your
online business.

How do you find the right niche for your online business? Here are some tips to
help you:

Follow your passions, but also follow the money. It’s great to start an online
business based on something you love and are good at. However, passion alone is not
enough. You also need to make sure that there is a market for your passion and that
people are willing to pay for it. For example, you may be passionate about sheep
shearing in the Outback, but how many people are interested in that? You need to
find a balance between your passion and profitability.
Check the demand and competition. You can use free tools like Google Keyword
Planner1 to find out how many people are searching for keywords related to your
niche every month. The higher the search volume, the higher the demand. However,
you also need to consider the competition. You can use Google Search2 to see how
many websites are ranking for your keywords and how many ads are displayed on the
first page. The more competition, the harder it will be to rank and get traffic.
You need to find a niche that has high demand and low to moderate competition.
Look for monetization opportunities. You can use websites like OfferVault3 to find
out what kind of products and services are available in your niche and how much
commission you can earn from promoting them. You can also look for other ways to
monetize your niche, such as creating your own products, selling advertising space,
or offering consulting services. You need to find a niche that has multiple and
lucrative monetization options.
Some examples of niches that meet these criteria are:

Health and fitness – weight loss, nutrition, fitness, etc.

Wealth creation – make money online, investing, trading, etc.
Personal development – relationships, dating, self-improvement, etc.
These are some of the most popular and profitable niches online, but they are also
very competitive. You may need to niche down further and find a sub-niche within
these niches that has less competition and more specificity. For example, instead
of targeting the whole health and fitness niche, you can target a sub-niche like
keto diet, yoga, or intermittent fasting.

Choosing the right niche for your online business is not easy, but it is essential.
If you are in doubt, go where the money is. Don’t worry if you are not an expert in
the niche right now. You can learn and master it as you go along. It is better to
do this than to choose the wrong niche that you are an expert in and passionate
about, but has no market or money.

chapter 4) How to Choose the Right Online Business Model for Your Success

There are many different online business models that you can choose from. Some
examples are:
Affiliate marketing
CPA marketing
Selling your own products and services
Freelance services
Dropshipping
Dropservicing
Amazon FBA
Your own ecommerce store
Self publishing
It is crucial that you choose the right online business model that suits your
circumstances. To open your own ecommerce store or participate in Amazon FBA, you
will need to invest some money to purchase stock to sell. Do you have this money
available? If not, then you could borrow it, but you are taking a risk here.

If you do not have a lot of time available, then creating and selling your own
products and services is going to be tough. You can outsource the creation of
products, but you will need to spend a fair bit of money doing this.

Do you have a particular skill that is in demand? Here are some freelance services
that are always in demand:

SEO optimized content writing

Copywriting
Graphic design (logos, etc.)
Programming
Web design and development
Creating mobile applications
Search engine optimization
Social media marketing
If you have any of these skills, then you can market them and make good money
online. You will need to be disciplined if you are going to do this, as your
customers will expect work of the highest quality delivered on time.

Probably the easiest online business to get started with is affiliate marketing. If
you don’t know what this is, the concept is simple. There are a lot of product
vendors out there that will pay you a commission for promoting and recommending
their products.

All you have to do is to sign up for their affiliate program and then drive
targeted traffic to the offer. Each time that someone makes a purchase using your
affiliate link, you will earn a commission from the product vendor.

You can promote physical products or digital products. Physical products are an
easier sell, but the commissions tend to be low. It is harder to sell digital
products, but the commissions are usually much higher.

There are affiliate networks that you can use to find offers to promote. If you are
interested in physical products, then you could join the Amazon Associates
Program1. You can find thousands of products to promote, but you will only make
around 3% to 5% commissions.

If you go for digital products, then you can join Clickbank.com2 or

Digistore24.com3 and find products that offer 50% commission and higher. One thing
that you need to bear in mind is that because it is so easy to get involved with
affiliate marketing, there are a lot of online business owners doing it, so you are
going to have competition.

Do you have the latest bestselling novel swirling around in your head? If so, you
can write your novel and then self-publish it on platforms such as Amazon Kindle4
and Barnes and Noble5. There is also the opportunity to write nonfiction books and
sell them on self-publishing platforms as well.

Dropshipping is where you sell physical products on your website and a dropshipping
company fulfills all of your orders to your customers. You do not need to purchase
any stock, as you just promote the products that the dropshipping company offers.
The commissions are not that high for this business, so you need to sell a lot of
products to make good money.

Dropservicing is a fairly new term, but the concept has been around for years. It
is really service arbitrage – you purchase a service from a freelancer at a low
price and sell it at a higher price to the customer.

All of these online business models have the potential to make you a lot of money.
You must choose the one that is right for you and stick with it. There is a lot to
learn about all of these different models. Don’t forget to do your research and
test your ideas before you commit to any of them.

As for the title, I think (not choosing a right online business model) is not very
good, because it is grammatically incorrect and does not capture the main idea of
your content. A better title should be clear, concise, and catchy, and convey the
main benefit of your content. For example, you could use something like:

How to Choose the Best Online Business Model for Your Success
The Ultimate Guide to Online Business Models and How to Pick the Right One
How to Avoid the Biggest Mistake in Online Business: Choosing the Wrong Model
These titles are more appealing and informative for your potential readers. They
also include some keywords that can help your content rank higher on search
engines.

chapter 5) How to Avoid the Shiny Object Syndrome in Online Business

You have probably heard the saying “the grass is always greener on the other side”.
It means that there are always better opportunities for your online business
success somewhere else. We call this the “shiny object syndrome”.

When you choose an online business model, there will be people who tell you that
you made the wrong choice and that you should switch to another program and buy
their training to show you how to make a fortune from it.

A lot of people who choose the wealth creation niche (make money online) are
constantly bombarded with new shiny objects to distract them. There are new courses
and programs released every single day in this niche. All of them will tell you
that you need to stop what you are doing now and follow their lead.

We strongly advise that you resist the shiny object syndrome no matter how tempting
another offer sounds. Some people are serial buyers of these new “wonder methods”
because they believe that the right solution for them is just around the corner.

They have hundreds of courses sitting on their hard drive gathering digital dust.
Some people buy these products and then never open them! You do not want to get
caught up in this negative spiral. Just focus on what you are doing and do it to
the best of your ability.

We are not saying that you shouldn’t invest in more training for your chosen
business model. You should learn everything that you can about it and be prepared
to try new methods to make it work. But what you need to avoid is changing
direction completely because the grass seems greener on the other side.
chapter 6) How to Boost Your Online Business Traffic and Sales in 5 Easy Steps
One of the main reasons why many online businesses fail is because they don’t get
enough traffic. Traffic is the lifeblood of any online business, no matter what
online business model you choose. Without traffic, you won’t make any sales, and
without sales, you won’t make any money.

So, how can you get more traffic to your online business? Here are some tips and
strategies to help you:

Create high-quality content. Content is the foundation of any online business. It

helps you attract, engage, and convert your visitors into customers. Content can be
in the form of blog posts, videos, podcasts, ebooks, webinars, etc. The key is to
create content that is relevant, valuable, and useful for your target audience.
Content also helps you rank higher on search engines and get more organic traffic.

Use SEO (Search Engine Optimization). SEO is the process of optimizing your website
and content for search engines, such as Google and Bing. SEO helps you get more
visibility and traffic from people who are searching for your products or services
online. SEO involves using keywords, titles, meta tags, headings, links, images,
and other elements to make your website and content more relevant and user-friendly
for search engines and users.

Use PPC (Pay Per Click) advertising. PPC is a form of online advertising where you
pay a fee every time someone clicks on your ad. PPC ads can appear on search
engines, social media platforms, websites, and apps. PPC allows you to target your
audience based on their location, demographics, interests, behaviors, and keywords.
PPC can help you get more traffic, leads, and sales in a short time, but it also
requires a budget and careful management.

Use social media marketing. Social media is a powerful way to connect with your
audience, build your brand, and drive more traffic to your online business. You can
use social media platforms, such as Facebook, Instagram, Twitter, LinkedIn,
YouTube, etc., to share your content, interact with your followers, and grow your
fan base. You can also use social media ads to reach more people who are interested
in your niche and offer.

Use email marketing. Email marketing is one of the most effective and cost-
efficient ways to get more traffic and sales to your online business. Email
marketing allows you to communicate with your subscribers, build trust and loyalty,
and promote your products or services. You can use email marketing to send
newsletters, updates, tips, offers, discounts, etc., to your email list. You can
also use email marketing to follow up with your leads and customers and encourage
them to take action.

Use other online marketing methods. There are many other online marketing methods
that you can use to get more traffic to your online business, such as:

Guest posting: Writing and publishing articles on other websites or blogs in your
niche, and linking back to your website.
Influencer marketing: Collaborating with influencers or celebrities who have a
large and engaged following in your niche, and asking them to promote your products
or services.
Podcasting: Creating and hosting audio shows on topics related to your niche, and
inviting guests, experts, or customers to share their insights and experiences.
Webinars: Hosting live or recorded online presentations or workshops on topics
related to your niche, and offering value, information, or solutions to your
audience.
Online forums: Participating in online forums or communities where your target
audience hangs out, and answering questions, providing feedback, or sharing your
expertise.
Getting more traffic to your online business is not easy, but it is possible. You
need to have a clear strategy, a consistent effort, and a willingness to experiment
and learn. The more traffic you get, the more chances you have to make money
online.

chapter 7) Why Testing and Analyzing the Results Is Crucial for Online Business
One of the major advantages that an online business has over a conventional brick
and mortar business is that you can measure just about everything in real-time. But
a lot of online business owners ignore this or don’t use it enough.

If you want to know how many visitors you got to your website last week, you can
use a program like Google Analytics1 to tell you this. You can also find out where
your visitors came from and which pages of your website they visited.

It is also useful to know how long they spent on your website. This is known as the
“bounce rate” and you want your visitors to stay as long as possible. If they are
leaving quickly, then you need to investigate why and fix this.

It is possible to track everything and you should do this. This is especially

important if you are spending money on paid traffic. You can use tracking codes
which will tell you how many times a link was clicked and more.

Most of the social media platforms have comprehensive analytics features these
days. You can use these to see which of your posts are performing well and which
are not. Do more of what is working and less of what isn’t.

You cannot manage what you cannot measure. With an online business, you can measure
most things so take advantage of this. It will tell you which campaigns are working
and also highlight areas of your website where you need to make some improvements.
This information is golden so be sure to use it.

Conclusion

You have reached the end of this ebook, and I hope you have learned a lot from it.
In this ebook, I have shared with you the 7 common mistakes that many online
business owners make, and how you can avoid them. These mistakes are:

Not choosing the right niche

Not choosing the right online business model
Not getting enough traffic
Not testing and analyzing the results
Not having a plan
Not setting SMART goals
Falling for the shiny object syndrome
By avoiding these mistakes, you can increase your chances of success in your online
business. You can also save yourself a lot of time, money, and frustration. You can
also achieve your online business goals faster and easier.

However, avoiding these mistakes is not enough. You also need to take action and
implement what you have learned in this ebook. You need to apply the tips and
strategies that I have shared with you, and see what works best for you and your
online business.
Remember, online business is not a get-rich-quick scheme. It requires hard work,
dedication, and persistence. But it also offers many rewards, such as freedom,
flexibility, and fulfillment. If you are serious about starting and growing your
online business, then you need to avoid these 7 mistakes and follow the best
practices.

I hope this ebook has been helpful and valuable for you, I wish you all the best in
your online business.