10X Program (2)

Prepared by: Berhane Araya
Bihane Araya
● Digital marketing and
graphics design trainer.
● UI UX and software
developer.
What is
DIgital
Marketing?
01 02
Digital Email
Marketing Marketing
03 04
Table of
Search engine Social Media
contents Optimization Marketing
05 06
Content Where to start in
Marketing Digital marketing?
The Funnel
Awareness Interest
People know about it. They want to know
more
Decision Purchase
They decide to get it. They make the purchase
Connecting with
potential customers Digital
using the internet and Marketing
other forms of digital
(ዲጂታል ግብይት)
communication.
Digital
Marketing
Traditional marketing Digital marketing
● Uses offline channels. ● Uses online channels.
● Reaches a wider audience. ● Reaches targeted audience.
● Expensive customer ● Very cheap customer
acquisition cost. acquisition cost.
● Takes longer to see results. ● Can generate results quickly.
● Is more difficult to track. ● Is easier to track.

Email Marketing
Client vs Customer
Customer Client
● Occasional (one-time) ● Ongoing relationships with a
transactions business or professional.
● Focused on purchasing ● Requires continuous services,
goods or services. support, or advice.
● Relationship around the ● Relationship is collaborative
exchange of money for and long-term, based on trust
products or services. and understanding.
Email Marketing
Developed countries Ethiopia

● Sending emails to group of ● Sending emails to group of
similar customers or clients similar clients in order to
in order to ○ Acquire new clients,
○ Acquire new customers, ○ Or convincing current
○ Or convincing current clients about something.
customers to purchase
something.
Example:
Emailing Golden
Stakeholders about a
service of scheduled
delivery of natural
flowers for 10X programs
weekly.
SEO
Google only loves you
when everyone else loves
you first.
—Wendy Piersall
Search Engine Optimization (SEO)
Google Activities
● Optimizing a website to ● Keyword Research
improve its visibility and ● Content Building
ranking on results pages. ● Page Optimization
● Link Building
● Making your product or
service easy for customers to
find on the web.
Search Engine Optimization (SEO)
Tiktok Activities
● Optimizing your content and ● Keyword Research
profile to improve visibility ● Hashtag Optimization
and engagement. ● Profile Optimization
(Username, Bio, Profile
Picture, Link, Featured Videos)
● Content Optimization
● Consistency(Algorithm)
● Engagement
SMM
Your brand is what other
people say about you
when you're not in the
room.
—Jeff Bezos
Social Media Marketing (SMM)
● Engage with your audience

● Create valuable informative, and entertaining posts (Contents).
● Use multimedia
○ Images, videos, and infographics.
● Utilize hashtags
● Collaborate with influencers
● Run targeted ads
○ Reach specific demographics with tailored ads.
● Grow audience on social media…

○ Valuable content
○ Algorithm optimization
○ Networking and collaboration
○ Contests and giveaways
○ Running ads
● Consistency ● Patience
● Strategy and plan

○ Smart Goals
○ Audience
○ Content
○ Platforms
○ Schedule
○ Tools
Content
Marketing
The best marketing
doesn't feel like
marketing.
—Tom Fishburne
Content Marketing
Content marketing Activities

● Creating and distributing ● Selecting a Niche
valuable, relevant, and ● Audience Understanding
consistent content to attract ● Content Creation
and retain a clearly defined ● Content Distribution
audience. ● Driving Action
● The aim is to drive profitable
customer action.
Where to start?
Opportunities don't
happen, you create them.
—Chris Grosser
Where to start as a Digital Marketer?
● Education
○ Short courses
● Online Presence
● Practical Experience
● Networking
○ Outsource (Web developers, Graphic designers)
● Unique Selling Proposition (USP)
● Marketing
○ Market yourself
● Value Delivery
How to start as a Digital Marketer?
● Do Your Research on Potential Clients:

○ Business background, story, future or any important details.
○ Study their social media profiles.
○ Websites (if they have one).
How to start as a Digital Marketer?
● Reach Out to Stakeholders (Through email, call, or in person):

○ Introduce yourself,
○ Tell the story of how you found them.
○ Identify the aspects they are missing.
○ Explain how you can make changes.
○ Highlight the difference you can bring.
○ Specify the cost and time involved.
■ Consider offering some projects for free if necessary.
○ Be very specific about numbers, timeframes, and expenses.
Then What?
● Strategy
○ Plan what to do in the next specific amount of time with a specific
amount of budget to make the changes you promised.
● Monitor
○ After any activity, see what changed.
● Document
○ Document any activities and what they changed.
● Report
○ Submit timely reports to your clients.
Terms you have to Know.
● ATL
● BTL
● Service
○ SaaS
● Product
Thank you!
DO YOU HAVE ANY
QUESTIONS?
Telegram: @birhane_a Instagram: @birhane_a Email: birhanearaya23@gmail.com

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Prepared by: Berhane Araya

● Uses offline channels. ● Uses online channels.

● Reaches a wider audience. ● Reaches targeted audience.

● Expensive customer ● Very cheap customer

acquisition cost. acquisition cost.

● Takes longer to see results. ● Can generate results quickly.

● Is more difficult to track. ● Is easier to track.

Developed countries Ethiopia

● Engage with your audience

● Grow audience on social media…

● Strategy and plan

Content marketing Activities

● Do Your Research on Potential Clients:

● Reach Out to Stakeholders (Through email, call, or in person):

Telegram: @birhane_a Instagram: @birhane_a Email: birhanearaya23@gmail.com

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