Sample Report -Doordarshan -Sem II 2022-2023

CHAPTER 1: INTRODUCTION
1.1. Authorization
The present report based on the viewers' choice for various

programs on Doordarshan was approved and authorized by Mr.
M. J. Raina, Director General of Doordarshan on 10 September
2021.
1.2. Background of the Study

Company’s/
Topic’s Doordarshan is one of the most reputed TV channels of India that
Introduction telecasts a wide variety of programs for all age groups. But for
the past 5 years Doordarshan has been facing stiff competition
from other private satellite channels such as Star TV, Zee TV,
Statement and
explanation of
Sony TV, Sahara TV, etc. and from OTT platforms such as
the problem Netflix, Amazon Prime Video etc, since these entertainment
channels also telecast programs covering a wide range of
subjects. These programmes are not only of high quality because
Impact on of their subject matter, style and content but are also aired at
the
company more convenient time slots for different categories of viewers.
This has affected both popularity and viewership of Action
Doordarshan. Therefore, Doordarshan needs to investigate the to be
problem, improve the quality and reschedule its programs to taken
enlarge its audience base and increase popularity.
Connecting
sentence
In the background of above discussion, a study was undertaken
to find out the number of viewers of each program and the
reasons of low viewership.
First objective
Second objective
objective
1
1.3. Objectives
The objectives of the report based on the data obtained through

survey are:
• To ascertain the number of viewers of each programme in
the metro cities.
• To identify the causes of decline in viewership of the
various programmes on Doordarshan.
• To suggest measures to improve the quality of the current
programmes and to recommend an appropriate
rescheduling of these programmes.
1.4. Scope
• The survey was conducted only in the four metro cities,

namely, Mumbai, Delhi, Calcutta and Chennai.
• The programs whose viewership was ascertained were
news, sports, music, films and cartoons.
1.5. Limitations
• As mentioned above the survey was limited to the metro

cities, thus the data displays only the urban viewership
patterns. Moreover, the other cities such as Bangalore,
Hyderabad, Ahmadabad, Lucknow, Pune, etc. were not
considered due to time constraint.
• The investigation was restricted to the five programmes
indicated above. The data was not collected for other
programmes such as soap operas, reality shows, etc. mainly
due to the limited resources.
2
1.6. Methods and Sources of Data Collection
A literature review was carried out to understand audience's

perceptions about T.V. programmes and how they were
impacted by these programmes. The present report is based on
the data collected by means of a survey by questionnaire. A
questionnaire (refer to Appendix A) containing twenty questions
was distributed through mail to 12,000 families residing in the
above-mentioned cities (3000 families from each city). The
families belonging to all strata of the society (different income,
religious, linguistic groups) were randomly selected. Each
family consisted of six members belonging to the age groups: 7-
12, 13-18, 19-30, and 31and above. Out of 12,000, only 4000
families returned the filled questionnaires.
Later, 400 families out of 4000 were interviewed, that is, 100
from each city.
1.7. Report Preview
Besides Introduction, the report contains three chapters. Chapter

2 gives an analysis of the trends in viewership for various
programs. Chapter 3 sums up the discussion and shows the
results whereas Chapter 4 contains suggestions and
recommendations.
3
CHAPTER 2: DISCUSSION
2.1. News
While analyzing the preferences for the News, the trend noticed
(as shown in Figure 1) is that this program is mostly watched by
the Age group 31 and above (50%) followed by the adults 19-30
with 36% of them viewing it regularly. On interviewing the
members of these age groups, it was found that News, in fact, is
their most favorite of all the programs. Since most of these
viewers are either employed or going to be employed, it is
important for them to know what is happening in the world and
to keep abreast to the latest developments in the various spheres
of life. (either explain it further or write one more point).
As expected, the percentages 12% and 2% belonging to the other

two Age groups, ie 13-18 and 7-12 respectively indicate very low
interest in this program. This program is not appealing to
children and teenagers and they do not enjoy watching this
program because of the content. The study found that children
actually find the news terrifying because of the disturbing TV
content -- things like war images, people shooting at each other,
house fires, and plane crashes, etc. The children who thought
they were seeing real events had significantly higher fright
responses than those who believed they were watching a fictional
show.
4
2%
12%
7 to 12
13-18
50%
19-30
36% 31 and above
Figure 1: Viewers' Choice for News
2.2. Sports
• Give two observations with percentage.

Maximum/minimum or highest/lowest or most
preferred/least preferred or best/worst.
• Explain the observations by giving 2-3 reasons.
• Give an illustration with reference in the text.
2.3. Music

5
2.4. Films

2.5. Cartoons


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CHAPTER 1: INTRODUCTION

The present report based on the viewers' choice for various

1.2. Background of the Study

The objectives of the report based on the data obtained through

• The survey was conducted only in the four metro cities,

• As mentioned above the survey was limited to the metro

A literature review was carried out to understand audience's

1.7. Report Preview

Besides Introduction, the report contains three chapters. Chapter

As expected, the percentages 12% and 2% belonging to the other

Figure 1: Viewers' Choice for News

• Give two observations with percentage.

• Give two observations with percentage.

• Give two observations with percentage.

• Give two observations with percentage.

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