Joirnalism Proposal work
Joirnalism Proposal work
Joirnalism Proposal work
INTRODUCTION
1.1 Background to the Study
The media plays a pivotal role in the socio-political and economic development of societies
by informing, educating, and entertaining the public. In democratic systems, the media is
often regarded as the "fourth estate," tasked with holding those in power accountable,
safeguarding the public interest, and facilitating the free flow of information. These roles are
respect for privacy, and the avoidance of harm. However, compliance with these ethical
standards has become a growing concern in the modern media landscapes (Marcel, 2009).
Globally, the media industry is facing unprecedented challenges due to the rapid evolution of
technology, economic pressures, and the proliferation of social media platforms. These
changes have disrupted traditional media practices, leading to increased competition for
audience attention and advertising revenue. As a result, some media practitioners have
challenges are more pronounced in developing countries, including Nigeria, where structural
and systemic issues further complicate the practice of ethical journalism (Udeze, 2022).
independent platforms, all operating under unique pressures. The country’s vibrant and
diverse media landscape has contributed to its reputation as one of the freest in Africa.
However, it has also been plagued by challenges, including political interference, inadequate
Nigeria often face ethical dilemmas, balancing their roles as public watchdogs with economic
and political realities that may compromise their integrity (Udeze, 2022).
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Abuja, the capital city of Nigeria, serves as a microcosm of the country's broader media
challenges. As a political and economic hub, Abuja hosts numerous media organizations and
is a focal point for national discourse. Journalists in the city operate in a dynamic
competitive media market. Despite the critical importance of ethical journalism in fostering
accountability and informed citizenship, reports of ethical violations such as biased reporting,
sensationalism, and conflicts of interest have raised concerns about the state of media ethics
Several factors contribute to these adherence issues, including inadequate training on ethical
standards, low remuneration, organizational pressure to meet commercial targets, and the
influence of political actors. The lack of a robust regulatory framework and enforcement
mechanisms further exacerbates the problem, allowing unethical practices to persist (Udeze,
2022).
Professional journalists in Nigeria face difficult and delicate ethical challenges involving
decisions on both their own ethical conduct and that of the several people with whom they
inform. This work intends to assess ethics as key to sound professionalism. Ethics is the
principle and value a person (or group of persons) uses to govern the activities they perform
and decisions they take. In an organization, thus, a code of ethics is a set of principles that
guide the organization in its programmes, policies, and decisions for the business. The ethical
philosophy an organization uses to conduct business can affect the reputation. According to
Fab-Ukozor (2011), the evolutionary phase of the struggle towards professional development
in journalism practice shows that starting from the time of Iwe Irohin and West African Pilot,
to the period of Daily Times marked an era of non-professional practice. Hence, it was the
need to improve and enhance professional practice that inspired the Daily Times of Nigeria to
establish the Times Training School in the early 70’s. This was followed by the introduction
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of the Nigeria Institute of Journalism (NIJ) who with Daily Times of Nigeria Training wing
did their best to impact basic reporting skills to Journalists. These efforts which came before
Institutions churned out crop of Nigerian journalists between late 70’s and early 80’s who
could meet with the information needs of the mass media audience in the country. The mass
media are faced with the challenge of breaking even and being financially strong enough to
be independent and to withstand both internal and external influences that have always been
Financial independence is sine qua non for any media institution which can stand the test of
time and uphold the ethics of profession. On the other hand, as an institution bestowed with
the responsibility of protecting public interest, the mass media strive to play this noble role
which the society bestowed on them. That is to be socially responsible (Nkwachi, 2015).
Therefore, with the entry recently of highly educated professionals, media in Nigeria have
insisted on certain ethical standards and accountability on the part of owners and the
journalists. This means adhering to those codes ethics that will enhance professionalism. It
also means being guided by a code of conduct that ensures professional integrity.
There is no doubt that effective and efficient practice of journalism lies in the principles of
ethical values which set to regulate its activities towards professionalism. Every organization
or profession is basically guided and directed by a set of moral principles which oversee its
general conduct. The worrisome state of media practitioners’ attitude in the conduct of their
activities necessitated the emergence of various regulatory bodies in order to curb the
excesses of media practitioners (Tsegyu & Asemah, 2014). These are the Nigerian Press
Council (NPC) and the National Broadcasting Corporation (NBC). Later, a more
comprehensive code of ethics for journalists was formulated in 1998 by the Nigeria Press
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Proprietors of Nigeria (NPN), Nigeria Guild of Editors (NGE), and the Nigeria Press Council
Media are social institutions that expect to make a moral contribution to the society;
therefore, there is need for the rules that will guide the journalism practice. Oso and Pate,
(2011: 145) quoted Johnson saying media are potentially “great secular church” and a system
of Evangelism for dispensing the darkness of ignorance, expelling error and establishing
truth.” On the process of their duty journalists were criticized of been subjective and their
role has been a topic of discussion. According to Briggs and Burke 2005 they said
“journalists are not to be trusted” and they are “slanderous”. (Briggs and Burke, 2005).
The reason behind this is that; the nature of ownership, the news media weather it is
government owned media or private media, the employers are working under editorial
control. Politicians who can afford to run a media house can dictate what goes into the pages
of the newspaper (Dare, 2010: 2). Government owned media tries to protect the government
interest where as private media protect the interest of owners, these leads to the violation of
stipulated code of ethics. Like the saying goes „He who pays the piper dictates the tone‟. This
research will examine the practice of the profession of journalism in Nigerian news media.
Journalism is the trade technique or profession of reporting news for the public by various
means. James Glen Stovall says “journalists meet many challenges in gathering, processing
Journalists are facing serious challenges in the process of their duty. Journalists are watchdog
or gatekeepers of the society because they decide what news is and they make much
important decision about what society says to itself. Been the gatekeepers of the society the
profession is guided by journalism code of ethics to ensure journalists are doing their job
within the context. Ethics in journalism, is the code of morals that journalist are supposed to
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uphold. These include a commitment to revealing the truth objectivity without being
influenced by self-interest; maintaining the secrecy of sources and attributing what is said to
the appropriate source (Ike, 2005). Media has become as necessary as food and clothing. It
has played significant role in strengthening the society. Media is considered as "mirror" of the
modern society, in fact, it is the media which shapes our lives. Agenda setting describes a
very powerful influence of the media, the ability to tell us what issues are important.
McCombs and Shaw pointed out that; Agenda setting is the creation of public awareness and
concern of salient issues by the news media. Two basis assumptions underlie most research
on agenda-setting: first, the press and the media do not reflect reality; they filter and shape it.
Second, media concentration on a few issues and subjects leads the public to perceive those
issues as more important than other issues. (McCombs & Shaw, 1972).
Walter Lippmann in his 1922 classic, Public Opinion, he noted that: “The news media are a
primary source of those pictures in our heads about the larger world of public affairs, a world
that for most citizens is out of reach, out of sight, out of mind.” The purpose of the media is
to inform people about current, new affairs and to talk about the latest gossip and fashion. It
tells about the people who are geographically divided. In other words, Media can contribute a
lot to a society. It can change opinions because they have access to people and this gives it a
lot of strength. This strength can either be used constructively by educating the people or it
This study aims to explore these challenges, focusing on the underlying causes of ethical
lapses among journalists in Abuja and their implications for public trust and democratic
factors, the research seeks to provide insights into how adherence to media ethics can be
strengthened in Abuja and, by extension, Nigeria as a whole. This will contribute to ongoing
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efforts to promote a responsible and credible media industry that upholds the tenets of
Journalism plays a critical role in shaping public opinion and fostering societal development
by disseminating accurate, fair, and unbiased information. Media ethics serve as guiding
principles that ensure accountability, transparency, and respect for public trust. However,
growing urban centers such as Abuja, Nigeria, where the media landscape is characterized by
Journalists are finding it hard to follow media ethics because they lack proper training and
guidance; people losing trust in the media due to bias stories and misinformation; Journalists
In Abuja, concerns have been raised regarding the consistency of journalists' commitment to
media ethics, including objectivity, fairness, privacy, and the avoidance of sensationalism.
Reports of biased reporting, political interference, sensationalized news, and the spread of
misinformation suggest potential lapses in ethical adherence. Such practices can undermine
public trust in the media, distort democratic processes, and hinder informed decision-making
among citizens.
constraints, such as low wages and inadequate funding of media organizations, may compel
journalists to prioritize commercial interests over ethical obligations. Similarly, the influence
of political actors and the rise of social media as a dominant platform for news dissemination
have created challenges for maintaining professional standards. These dynamics raise critical
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questions about the ability of journalists in Abuja to navigate competing pressures while
This study seeks to investigate the root causes of adherence issues to media ethics among
organizational culture, and the impact of external influences, this research aims to provide a
these issues is crucial for restoring public confidence in journalism, strengthening democratic
Studies were conducted by Apuke (2017) titled, review of some ethical issues in Nigerian
journalism practice: afganistanism, character assassination and junk journalism. The study
reviews some ethical issues in media practice in Nigeria: character assassination, junk
journalism and Aghanistanism. The study made use of qualitative research method with the
consultation of secondary sources such as books, journal articles and magazines. The study
reveals among other things that Afghanistanism is the practice of concentrating on problems
in distant parts of the world while ignoring controversial local issues, character assassination
sensationalism is the tendency to publish information that causes any interest or emotional
reaction. Base on the study, these ethical issues are affecting journalism practice in Nigeria.
assassination and junk journalism by NBC, NUJ, NPC will go a long way in curbing the
Another study conducted by Pepple and Acholonu (2018) titled, media ethics as key to sound
ethics as key to sound professionalism in Nigerian journalism. The study sets out to assess
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how ethics affect the standard of journalism practice in the country, using media practitioners
in Rivers State, Nigeria as case study. The population of study consisted of the 300 registered
The survey research method was used while the questionnaire was used as the primary
instrument for data gathering. It was revealed that despite the importance of ethics to
journalism practice, journalists’ adherences to the ethical codes were low. The study also
revealed that journalists most times go against the ethics of the profession due to sycophancy,
security reasons, desperation, greed, ethical dilemmas, and ignorance of the code of ethics.
Based on the findings of the study, it was recommended that media establishments should
liaise with the Nigerian Union of Journalist (NUJ) to ensure that only trained journalists are
employed to work as journalists. Again, the NUJ, it should institute standing disciplinary
committee to discipline erring journalists both at the State and National levels. The Ethics
Committee of the Nigeria Union of Journalists should regularly review the ethical conducts
i. What are the challenges the journalists face in adherent to professional ethics in
Abuja?
ii. Has there been gender dimensions to the challenges of adhering to professional ethics
iii. What are the journalists’ perspectives on the solutions to the challenges they face in
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The objective of this study is Investigating Adherence Issues in Media Ethics Among
Abuja.
iii. To examine the journalists’ perspectives on the solutions to the challenges they
H0: There is no significant relationship between the challenges journalist face and their
H0: There is no significant relationship between the journalists’ perspectives and the
This study will provide insights into the challenges faced by journalists in maintaining ethical
standards. It will contribute to academic literature on media ethics and offer practical
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The study will focus on journalists working in print, broadcast, and online media
1. Media Ethics: The principles and guidelines that govern the professional conduct of
reporting.
3. Journalists: Media practitioners in Abuja, Nigeria, who are responsible for gathering,
5. Objectivity: The degree to which journalists in Abuja report news and events without
actions and decisions, particularly when their reporting affects public trust or violates
ethical standards.
breaches.
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8. Truthfulness: The extent to which journalists in Abuja prioritize accuracy and factual
reporting.
10. Regulatory Framework: The set of laws, policies, and ethical codes established by
CHAPTER TWO
LITERATURE REVIEW
2.1 Conceptual Framework
2.1.1 Concept of Ethics
The word, “Ethics” according to the Advanced Learner Dictionary, is the science of morals,
the branch of philosophy which is concerned with character and conduct of a system of moral
and rules of behaviours. Udeze (2012) defines ethics as a branch of philosophy that deals
with values relating to human conduct with respect to rightness or wrongness of certain
actions and to the goodness badness of the motives and ends of such actions. Ethics has to do
with what is good and what is bad. To Ogunsiji (Agbanu, 2011), ethics is not laws in
application but is binding on all members of the profession once it has been officially
adopted. A member may be disciplined or reprimanded for contravening the ethics of his
Ethics is based on the Greek word “ethos” meaning character or what a good person is or
does in order to have a good character; it deals with choosing among the good or bad
opinions that individuals face. It may be seen as being concerned with that which holds
cohesion (Kayode, 2011). Merrill (1982), cited in Sunday and Tommy (2011, p. 67) defines
ethics as “a branch of philosophy which aids in determining what is right.” This perhaps
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explains why Asemah (2011) avers that “ethics may be described as the systematic study of
the principles and methods for distinguishing right from wrong and good from bad.”
Dominick (1996) sees ethics are rules of conduct or principles of morality that point us
towards the right or best way to act in a situation. Thus, media ethics is a set of principles of
conduct governing media profession. Media ethics govern the conduct of media professionals
and as such, provide standards for judging their actions (Okwurumara, 2013). Journalism
particular situation and the “macro” problems of what news media should do, given their role
in society (Ward, 2008). This goes on to show that ethics is a necessity for journalists to
imbibe and make part of their daily work. Ethics, therefore, will help the journalists to
operate within the ambit of the law by making fair, objective and balance decisions when
confronted with a difficult situation. Rodney (2011, p. 117) notes that “ethics forces the
journalist to commitment, to thoughtful decision among alternatives, to seek the highest good
Ethics controls those individual behaviour not controlled by law, since law cannot take care
of every aspect of human behaviour. Ethics serves as a guide to human conduct in a desirable
way. Ethical principles serve as ideals which allow the individual to act according to the
dictates of his conscience and judgement. Ethics then is strictly a personal-self imposed
discipline sanctioned only by conscience which worries you as to whether you are right or
wrong (Rodney, 2011, p. 117). It is in this light that ethics is viewed as a voluntary concept;
unlike law which is binding on individual members to religiously obey. Ethics on the other
hand is voluntary and self regulating. This perhaps explains why several media practitioners
flout the ethics of the profession without getting stiff punishment. People take the advantage
that since ethics is personally or individually determined they can do whatever they like. That
is why enforcing professional code of ethics for most organisations seem difficult to achieve.
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However, the yardstick for measuring the level of professionalism among journalists is how
far they conform to or deviate from the ethics of the profession in their day to day activities.
Where professional ethics is taken for granted, the profession, its practitioners and the entire
society suffers some negative consequences (Alemoh, 2011, 305). Most professions have
internally enforced codes of practice that members of the profession must follow to prevent
exploitation of the client and preserve the integrity of members. For examples, Doctors,
Lawyers, Pharmacist, and Teachers have set of rules and regulations that govern the
professional body to regulate the activities of its members. This is important because media
men are very powerful people whose activities impact society in a variety of ways. Because
of this, practitioners are expected to be guided by a code of conduct which members are
journalism. It appeared at the turn of the twentieth century as part of the social responsibility
of the press. The theory succeeded the libertarian or free press theory and one of its
characteristics was the rise of journalistic associations with code of ethics designed to
encourage responsible behaviour from their members. Some even went further to evolve a
media self-regulatory mechanism known variously as Press Council, Media Council and
Media Ombudsmen to maintain the highest standards of media practice. This development
became necessary as the libertarian theory had Amakiri (2010) states that to be ethical means
to be particularistic about the standards of good and bad behaviour. It means adopting a moral
position dictated by a sense of right and wrong in one’s personal life and in relationship with
others. According to Philip (2010), ethics is the application of rational thoughts by media
practitioners or professionals when they are deciding between two or more competing moral
choices. given the press unfettered freedom that gave rise to abuse, characterised by
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from the onset, stressed the need to reconcile freedom of the press with a responsibility to the
society. Consequently, there emerged a set of core journalistic values that ensures that
journalistic decisions are not based on personal biases or prejudices. In Nigeria, the Nigeria
Union of Journalists (NUJ) has articulated a number of guidelines and principles that every
media practitioner is expected to adhere to. In a nutshell , the code of professional practice
deals with the following; Editorial independence, accuracy and fairness, privacy,
minors, access to information, social responsibility, plagiarism and copyright, among others.
assignment. The concept of ethics is a controversial subject in the sense that it is not
universally determined. This is because so many variables come into play in determining
what is ethically right or wrong. Factors such as religion, culture and the environment play
In this regard, Shekhar (2010, p. 34) asserts that “the nature of a particular environment may
determine the ethical or unethical status of the Media.” For instance, most cultural practices
in Nigeria do not frown at giving of gifts and other items to strangers when they visit local
communities for a special assignment. While in the Western World, this practice may not be
obtainable, because it will be seen as a subtle way to bribe a journalist to influence his report.
(2013) observes that reporters, media organisations and stations managers have to make
ethical decisions about what should be included or should not be included in media content or
what should not be done. As a result of this, there are divergent views of what is ethical or
unethical. Rodman (2010) also notes that “many ethical consideration within media parlance
have the potentials to be controversial because there is a conflict between ethics in theory and
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The issue of ethical consideration in journalism has received great attention among scholars
over the years. For example, in 1998 American Society of Newspapers Editors (ASNE)
conducted a study titled “examining our credibility: Why newspapers credibility is dropping”.
The study found out that four fifths of the adults in the United State believed that news media
It can also be seen as that which holds society or a profession together or provides stability
and security to social or professional cohesion (Kayode’s study as cited in Tsegyu & Asemah,
2014). Okunna (1995) suggests ethics as a moral philosophy is the branch of knowledge
which is concerned with the standards of good and bad conduct or behaviour while Ezeukwu
and Nwanze (Akabogu, 2005) opined that ethic in general refers to a code or set of principles
by which men live e.g., medical ethics which means the code which regulates and guides the
behaviour of doctors in their dealings with each other and their patients. Therefore, ethics can
be said to be set of rules of behaviour or moral principles guiding the activities of a group of
persons found in a given profession. It is a Greek word “Ethos” meaning character or what a
Ethics is also a behaviour and moral guides, principles as well as codes which a person or
group of persons in a profession voluntarily choose to observe in the course of carrying out
their day-to-day activities, that deals with the decision to do good or bad. In every society of
the world, there are set of rules and regulations guiding the ways and manners they do things
and the absence of these rules and regulations will lead to anarchy and lawlessness in such
society. There also exists no universally accepted code of ethics for media practitioners; it
varies proportionately with culture, orientation, exposure, and demands of the society at a
particular point in time, like culture is dynamic and changes with the society in question.
However, no matter the dynamism, there are certain basic provisions that are crucial to the
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reportage was biased. In addition, more than 80 percent of Americans are of the view that
sensational stories got ample coverage because the stories were exciting and not because they
were important (Bowles and Borden, 2004, cited in Okwurumara, 2013). This goes further to
attest to the fact that journalists’ credibility in reporting and interpreting events unfolding in
the society is fast declining on a daily basis. This further endorses the submission of Khan
(2009) that present day journalism is used to presenting one sided, unbalanced and biased
picture of a story. Nigerian media just like the ones in other parts of the world have come
under close scrutiny in recent times over unethical behaviour. Ajia (1994, p. 56) notes that:
Nigerian journalists have been found wanting, both in expertise and in credibility; several
people who are practising journalism in Nigeria did not receive adequate training due to lack
of manpower in the media industry in Nigeria; many untrained journalists have also found
their way to this noble profession. Again, some practitioners came into the profession because
of their closeness to those at the corridor of power. Such people are the ones flouting the
ethics of the profession with impunity. Throwing more light on this, Pate (2004), cited in
Alemoh (2011) observes that unholy romance between journalists and those in the corridor of
far as becoming media assistants to these political figures and in the process, drag the ethical
Okunna (1995) argues that the unethical practices found among Nigeria media practitioners is
a reflection of the moral decadence that is in the society. At present, Nigeria is a country that
is said to be crawling with all manners of ethical maladies and unethical behaviour, as well
as, a culture that had ceased to value integrity, honesty and hard work. She went further to
assert that the media do not operate in isolation, but take the shape and coloration of the
society on which they operate. Countless evidence abounds that the ethical problems in
Nigerian journalism is posed by the environment within which the practising journalist
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operates. Momoh, cited in Egbon (2006, p. 13) further buttresses this thus: How can Nigerian
media practitioners operate in a polity where everybody breaks the rule; where the journalists
are poorly paid or not paid at all; where record keeping is so defective that people can pay
their way out of crime; where the officials who supposed to give information hoard it; where
there is total loyalty to the family and ethnic group and ritual protection for their misdeeds;
where those who hould serve enslave the people through robbery and expect them to uphold
the tenets of the profession. Corroborating further, MacBride (1980) points out that the value
system of the larger society affects the performance of the press. This is exactly the case with
Nigeria. No wonder the level of corruption among media practitioners is alarming. Ugande
(2011) did a study on “the influence of Nigerian cultural values on professional code of
media ethics.” The objective of his research was to determine whether cultural values do
affect the way journalists adhere to professional ethics. The findings of the study show that
72 percent of journalists agreed that they would not report any negative story that would
affect their cultural norms. This goes to show that some journalists may distort facts as long
as their cultural norms are in conflict with their professional code of ethics. From the
foregoing, it is evident that some journalists pay more allegiance to cultural norms than their
professional code of ethics. To a great extent, this indicates that Nigerian media practitioners
professional person. Professionalism also describes the qualities, skills, competence, and
behaviours that are expected of a person in a given profession. According to Egbujor (2015),
the identity of every profession is founded on standard principles. Ethical values coexist with
the professional ideology of an occupation. She explains further that this is because ethics
exists practically in all professions in order to ensure standard practice. Ethical standards in a
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profession are “rules governing the conduct of a person or the members of a profession and
exposes the professional obligations, guides and identity of journalists in journalism practice”
(Patching and Hirsts as cited in Egbujor, 2015). Consequently, Egbujor sees journalistic
professionalism as “norms and standards that constitute the kind of outputs that are generally
professionalism to include contextual issues assessing the performance of the media and the
code of ethics consists of moral principles, guidelines, and rules that guide the behaviour of
journalists in course of their practice as well as their relationship with the publics. Journalism
code of ethics therefore is the set of moral principles guiding the journalism profession. They
include:
(1) Editorial independence: This entails that decision concerning the content of news should
(i) The public has a right to know factual, accurate, balanced, and fair reporting is the
ultimate objective of good journalism and the basis of earning public trust and confidence.
(ii) A journalist should refrain from publishing inaccurate and misleading information. Where
such information has been inadvertently published, prompt correction should be made. A
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(iii) In the course of his duties, a journalist should strive to separate facts from conjecture and
comment.
(3) Privacy: A journalist should respect the privacy of individuals and their families unless it
(a) Information on the life as an individual or his family should only be published if it
(b) Publishing of such information about an individual as mentioned above should be deemed
(iv) preventing the public from being misled by some statement or action of the individual
concerned.
(4) Privilege/non-disclosure:
(i) A journalist should observe the universally accepted principle of confidentiality and should
(ii) A journalist should not breach an agreement with a source of information obtained as
(5) Decency: A journalist should dress and comport himself in a manner that conforms to
public taste.
(i) A journalist should refrain from using offensive, abusive, or vulgar language.
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(ii) A journalist should not present lucid details, either in words or picture of violence, sexual
(6) Discrimination: A journalist should refrain from making pejorative reference to a person’s
(7) Reward and gratification: (i) A journalist should neither solicit not accept bribe,
gratification, or patronage to suppress or publish information. (ii) To demand payment for the
publication of news is inimical to the notion of news as a fair, accurate, unbiased, and factual
report of an event.
(8) Violence: A journalist should not present or report acts of violence, armed robberies,
terrorist activities or vulgar display of wealth in a manner that glorifies such acts in the eyes
of the public.
(9) Children and minors: A journalist should not identify, either by name or picture or
interview children under the age of 16 who are involved in cases concerning sexual offences,
(10) Access to information: A journalist should strive to employ open and honest means in the
gathering of information. Exceptional methods may be employed only when the public
interest is at stake.
(11) Public interest: A journalist should strive to enhance national unity and public good.
(12) Social responsibility: A journalist should promote universal principles of human rights,
(13) Plagiarism: A journalist should not copy, wholesale or in part, other people’s work
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(14) Copyright: (i) Where a journalist reproduces a work, in print, broadcast, art work or
design, proper acknowledgment should be accorded the author. (ii) A journalist should abide
by all rules of copyright, established by national and international laws and conventions. (15)
Press freedom and responsibility: A journalist should strive at all times to enhance press
ethical challenges. These challenges involve decisions regarding to ethical conduct as well as
that of publics the journalists work with. These persons include president, ministers,
governors, and commissioners, media owners as well as other stakeholders, within and
outside government, who are affected by journalism activity. The following brief scenarios
are illustrative of the kinds of ethical issues that journalists may face. (1) A journalist is
journalist may face the challenge of objectivity in writing news, that a News Editor has edited
a story to suit his friend because he will be looking toward the next job and, therefore, the
content of his report can be more easily influenced. (3) After reading a report by the
journalist, a General Manager complains to the Editor, “You can’t air this. The Governor will
be furious!” (4) A journalist is given money to delete what has already been said by a
politician. According to Akabogu (2005) in the Nigerian situation, all sorts of ethical issues or
sycophancy, and all forms of indiscipline. He further stated that the journalist has a good
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With the growing concern for non-adherence to the ethical codes, which many believe
negates all fundamental principle of fairness, equity, and balance required in journalism
practice, many scholars have explored its ethical implications. These are outlined as follows.
Commercialization of news violates the ethics and code of conduct of journalists, which
states: It is the duty of the journalist to refuse any reward for publishing or suppressing news
or comment. With the zeal to make more money, many news organizations have lost their
focus on investigative journalism. This has led to loss of variety in the news, monotony, etc.
Many have lost their mission turning to praise singing and propaganda, which has dire
consequences for the Nigerian society (Ekwo, 1996, Lai, 2000, and Ogbuoshi, 2005 as cited
in Omenugha & Oji, 2015). The person who pays the piper often calls the tune. Since the
media would not like to lose a major customer, they will do all within their reach to satisfy
such client that pays them enough money to have to his/her view projected. In return, the
client may dictate how and what he or she wants out of the news packaging of the media
house. This can extend to dictating to the media what makes news, thereby emasculating
opposing views. This is often flagrantly displayed during election times as contestants often
buy over one media house or the other, which at every news hour seize the opportunity to
According to Udeze (2012), there is a close relationship between corruption and unethical
practice quoting Webster Unabridged Dictionary (2001), he noted that being unethical means
“the act of corrupting or state of being corrupt, moral perversion, depravity. He further stated
bribery, lacking integrity, crooked etc. Udeze further emphasized that based on the definition,
corruption among journalists means all those acts that media practitioners engage in that
contravene the ethics of the media or journalistic profession which enters on truth, fairness,
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and balance. Praise singing is one of the journalist’s worst faults particularly in Africa and
This kind of journalism eulogizes people unnecessarily. It makes heroes out of villains and
giants out of dwarfs (Udeze, 2012) for instance in Rivers State, the Rivers State Broadcasting
Corporation and the State Television saw formers state Governor Chibuike Amaechi as a saint
when workers were owned several months salaries and pensioners died of hunger and
starvation. The media did not see anything wrong with the various abandoned project in the
administration. Secondly, the government media who at that political period were basically
partisan supporting the All-Progressive Congress, APC by airing only the news and jingles
about them without recourse to the fact that they need to balance the stories are now presently
airing only the news of the opposition party in the State, Peoples Democratic Party, PDP. This
in most cases has led to lack of public trust and loss of integrity. Moreover, those in the
private media who have in some instances proved in many occasions to be upholders of
ethical standards demanded of the watchdog in exposing corruption in the society which has
joined in the band wagon due to financial aggrandizement. In contrast with medicine and law,
media professionalization doesn’t include standards for professional training and licensing.
Other professions mandate that practitioners receive long and closely monitored professional
training. For example, doctors and lawyers undergo from four to 10 years specialized training
in addition to completing four years of college. But media practitioners are unwilling to set
requirements for professional training and have strongly resisted efforts to license journalists
Brown envelop under whatever guise should be avoided by journalists because it intends to
jeopardize the integrity of the journalist and could influence objectivity in news writing.
“Journalists must understand that compromising their morals and ethical principles can be a
23
greater threat to press freedom than anybody of oppressive laws”. Professionals in every
field, including journalism, have been reluctant to identify and censor colleagues who violate
Public trust in all media professionals might be shaken if too many people are barred from
practice. Professional societies tend to operate as closed groups in which members are
protected against outside threats and criticism, (Baran & Davies, 2006).
The owners of the media set up policies that guide how the media works. In Print you have
Editorial Policies where you state reasons for establishing the newspapers while in Radio and
Television you have the mission statement. The philosophy put in place by the owners of the
organizations control the media. Fab-Ukozor (2011, pp. 291-292) corroborated this fact when
she stated that the situation is such that the few rich ones who own the media are either
the “fourth power”, but are reluctant to go headlong in search of truth due to government’s
stance of intimidation and oppression. As a result, practitioners in the country are often faced
with a conflict emanating from the need to protect their proprietor’s interests and the need to
serve public interest. Fab-Ukozor (2021) posits that the Fourth Estate or Fourth power
position of the press shoulders enormous responsibility on the journalist to watchdog society.
But how does this obligation tally with property right of mass media owners who need to
make profit from their business enterprise? She also stressed that striking a balance between
fulfilment of social responsibility obligations and the need to maximise profit has continually
remained the major focus of journalists and the media owners. Therefore, in order to generate
revenue from this source, media organizations often show, surprisingly, an otherwise
intolerable sensitivity to the feelings of big business over editorial matters. Under this
circumstance, editors walk a tight rope in trying to balance the demands of profit against the
24
According to Baran and Davies (2016) in the media industries, violation of professional
standards rarely has immediate, directly observable consequences. Thus, it is hard for critics
to cite violations or to identify the harm that has been done. When doctors fail people die,
when lawyers fail people go to jail unnecessarily while the result of incompetent media
practice are harder to see. For instance, recently in Nigeria, lawyers who had issues of
corruption and were charged with money laundry by the DSS were suspended by the National
Judicial Council (NJC). Regrettably, media practitioner most times has been found wanting in
not living up to ethical professional standards they subscribe to. Quite a good number have
shown weakness in resisting the temptation of materialism presented in the form of bribery
known as “brown envelop” syndrome in Nigeria. For a fee they don’t mind serving as
propagandists and spin doctors to powerful political and economic interests. The influence of
ownership of media outlets in the direction of its editorial contents is another crucial reason
that has militated against the adherence of ethical standard by Media Managers. The
ownership or media outlets have great influence in the direction of its editorial contents, as
the saying goes, “he, who pays the piper, calls the tune”. It is common knowledge in Nigeria
that government owned newspapers; Radio and Television stations, never write against the
government in power while the media practitioner in the privately owned media never go
against the desires of the owners. Poor remuneration is another challenge faced by journalists
emerge and reshaped. Therefore, for journalism, ethical knowledge and adherence were also
necessary to attain good judgment of events and issues. In Nigeria, the newspaper business,
which forms part of the earlier media business in the country, was growing in size and
number. Hence, it was necessary to form an association that would regulate the activities of
25
the practitioners. This demand gave birth to the Nigeria Union of Journalists in the 1950s.
Indeed, the first set of codes for the Nigeria journalists was called the code of ethics.
It was fashioned by the Nigeria Editors in 1962 (Bello et al, 2012). By 1979, both the Nigeria
Union of Journalists (NUJ) and Nigeria Guild of Editors (NGE) had their different codes
before deciding to merge with the Newspapers Proprietors Association of Nigeria (NPAN)
under the auspices of the Nigeria Press Organization (NPO) to adopt a single code for
journalism practice. As time went on, many deficiencies were discovered in the code, which
The review committee was set up in 1996 and all the grey areas identified in the previous
document were addressed. The Nigerian Code of Ethics handbook which was formally
adopted in 1998 listed fifteen (15) major areas in which every journalist must adhere to the
provisions in his daily practice. It also enjoined the Nigerian Union of Journalists, the
Nigerian Guild of Editors, and the Newspaper Proprietors Association of Nigeria to ensure
the implementation of the eligibility criteria for entry into and practice of journalism in
Nigeria, as contained in the Nigeria Press Council Decree No 85 of 1992. The code is
highlighted into 15 elements namely: editorial independence; accuracy and fairness; privacy;
children and minors; access to information; public interest; social responsibility; plagiarism;
copyright, and press freedom and responsibility. In practice, ethical judgment is a rough path
to trade. This is because so many activities culminate in the decision of whether something is
right or wrong.
Okoye (2001) emphasized that ethics as a concept needs to constantly apply or otherwise the
universally accepted and approved ethical code that governs a given profession about the
disclosure of one’s duty and obligation. This, according to Madaki and Ikpomma (2011)
26
implies that practitioners of mass media do observe certain ethical issues as they go about
doing their daily professional duties. The major question now is whether Nigerian journalists
remember that they owe society certain obligations to operate within the confined of
However, in the Nigerian situation, all sorts of ethical issues or problems abound which may
include materialism, bribery, corruption, embezzlement, fraud, sycophancy, and all kinds of
professional indiscipline and misconduct. Rife among these ethical problems is the issue of
materialism, which is manifested in the form of bribery and acceptance of gifts popularly
called “brown envelope” (Ekeanyanwu & Obianigwe, 2012). Madaki and Ikpomma (2011)
also argued that the problem of ethical mismanagement by Nigerian journalists is a result of
the inherent societal problems that abound in the country. By clarification, corruption among
journalists in Nigeria takes different forms but the most common types are found on the
premise that they are deviations from accepted standards of behaviour in the profession of
ethics. Mass media Laws according to Malemi (2012) was defined as the laws governing the
dissemination of ideas and information, the media of mass communication, the role of the
press and the communicating public, their rights and duties to the private individual and the
state in general. Ogbonna and Oladipupo (2016) stated that the scope, issues and concerns of
the mass media laws gave rise to different laws governing the media practice. Mass media
laws are a legal field that encompasses a variety of communications industries, such as print
media, film, broadcasting, and the Internet. With modern communications technologies, the
mass media has the ability to affect many people in a variety of ways (Malemi 2012).
27
The laws that govern these communications can be complicated and have far-reaching results.
Many of the suits brought by media lawyers involve copyright infringement, defamation,
censorship, and privacy. Privacy law is often considered to be part of mass media law.
Individuals and organizations are sometimes granted the right to keep certain information
private. Attorneys on these types of cases may protect the privacy of individual. Media Law
technology, broadcasting, advertising, the entertainment industry, censorship, and internet and
online services among others. As citizen journalism has emerged due to the advent of
internet, it is therefore paramount to state the importance of media law. Mass media laws are
thus divided into ten different conceptual laws which are; Press Freedom: This concept has
been formulated and incorporated into different international covenants. Most famous of
these covenants is the Universal Declaration of Human Rights. Article 19 of the Declaration
States as follows: Everyone has the right to freedom of opinion and expression. The rights
include freedom to hold opinions without interference and to seek, receive and impact
information and ideas through any medium and regardless of frontiers (Malemi 2012).
Official Secret Act: Under official secret act, access to subsequent publication of
“classified” if such document or the information contained therein is to be used strictly within
government circles. This document is therefore not meant for public consumption (Malemi
2012).
The ideology behind this law is that disclosure of such document or information to the public
would endanger the society or the state. Ogbonna et al. (2016) section 97 (1) of the criminal
code provides that: Any person who being employed in the public service, who
communicates any fact which comes to his knowledge by virtue of his office and which it is
his duty to keep secret or any document which comes to his possession by virtue of his office
28
and which it is his duty to keep secret, except to some persons whom he is bound to publish
or communicate, is guilty of misdemeanor and is liable to imprisonment for two years. The
section does not put liability on the public offices at every instance of such disclosure or
communication of secret information, liability is only attached to him when he is under a duty
to keep such information, he has disclosed secret. Fatoba (2016). Subsection (2) of section 97
of the criminal code also states; Any person who being unemployed in the public service
without proper authority abstracts or makes copy of any document the property of his
employer is guilty of a misdemeanor and is liable to imprisonment for one year. The official
Secret Act came into effect in Nigeria in 1962 and was reviewed in 1990. The Act listed
matters that are classified which are more concerned with protected places to include; the
Army, the Navy and the Air force (Ogbonna et al., 2016).
Defamation: Another legal field within media law is defamation law. There are two main
types of defamation slander and libel. Both categories require the offending statements or
visual representations to have a negative impact on the reputation on the person being
defamed. This is any expression that damages the reputation of another person, exposes the
person to hatred, ridicule, contempt or causes him to be shunned or avoided by right thinking
members of society generally. It is the publication of false statement about a man to his
discredit. Malemi (2012). The tool of Defamation is thus classified into; Libel and Slander
Libel: A libel is a defamatory statement made in a visible or permanent form such as written,
caricature, painting photographs, film, radio and television broadcast, and any recorded
audio-visual materials and so forth. Libel can also be considered a crime when it tends to
breach the peace. In criminal law libel is usually referred to as criminal libel. Libel is
therefore typically recorded and somehow published for public consumption (Ogbonna et al.,
2016).
29
Slander: Slander on the other hand is a statement made in a transitory form and not in a
permanent form. It is defamation made in a transient form. Slander is usually in words that is
speech and sometimes gestures which may not be accompanied with words, provided they are
not recorded in a permanent form. Slander, usually involves a defamation made verbally or
by gesture, and may or may not be recorded in some way (Ogbonna et al., 2016).
Libel is actionable per-se because the plaintiff does not have to prove damages to be able to
succeed in his claims because the law presumes general damages in his favor. However, if the
plaintiff has suffered any specific damages, he may also provide proof to it and recover it in
addition to the general damages which are usually presumed. While slander may not be
actionable per-se except in some cases where there was an allegation against the plaintiff of;
from a contagious disease which renders the person it liable to be excluded from society.
Alleging unchaste in a woman or girl, alleging that a person is unfit for any office,
profession, trade, calling or business held or being carried on by the person at the time of
publication of slander. Contempt of Court: This is defined by the Oxford Dictionary at the
offence of being disobedient to or disrespectful towards a court of law and its officers on the
form of behavior that oppose or defies authority, justice and dignity of the court (Ogbonna et
al., 2016). The Collins English Dictionary (4th edition) equally defined it as an act or
deliberate disobedience for the laws, regulations or decorum of a public authority, such as a
court or legislative body or a court room. In defining contempt J. Foswald circumscribes it as;
“any conduct that tends to bring the authority and administration of the law into disrespect or
disregard or to interfere with or prejudice parties litigant or their witness during litigation”
P.G. Osborn, thus also defined contempt of court as; “Failure to comply with an act of
superior Court or an act of resistance or result to the Court or judges or a conduct likely to
prejudice. The fair trial of an accused person punishable by fine or committal to prison”.
30
Contempt, thus guarantees the sustenance of public confidence in the legal system. Obscene
and Harmful Publications: This is the publication of obscene and harmful literatures, articles
and acts that are likely to destroy the morality of the public (Ogbonna et al., 2016).
This is under the Criminal Code Act and law section 214 -233 (a) prohibits various offences
against morality while section 233 (b) – (f) specifically prohibits obscene publications and
being sexually explicit, it is defined as disgusting and morally offensive. Obscenity is defined
sexually explicit especially through an apparent total disregard for other right or natural
justice. The legislation of the Federal Republic of Nigeria that governs obscenity is the
obscene publication Act No 15 of 1961. The aim of the 1961 Act is to prevent the publication
of any matter which tends to deprive or corrupt the public. Obscenity refers not only to sex
but also to words, magazines, pictures, celebration of horror, violence or drugs and any other
thing that is against good morals (Ogbonna et al., 2016). The provision of this Act applied to
publications other than by sound recording e.g. Radios and Television broadcast. Section 3
(1) of the obscene publication Act No. 15 provides that” An article shall be deemed obscene
for the purpose of the Act; if its effect taken as a whole is such as to deprive and corrupt
person who are likely having regard to all circumstance to reads sees or hear the matter
contained or embodied in it. Obscenity is a widely categorized concept and not only revolved
around sex, obscenity is much more and properly enumerated and classified as the display of
sex, the celebration and pleasure in horror, The display of violence and other vices which
may also be described as obscene. Sedition – Criminal Code of the Federal Republic of
Nigeria section 50 states that – seditions publication is any publication that has seditious
31
The Oxford Advanced Learner’s Dictionary 9th Edition defines Sedition as the use of words
or actions that are intended to encourage people to oppose a government. Under the criminal
code section 50 (2) a sedition intention is an intention that intends; To bring hatred or
contempt or to incite disaffection against the person of the president or the governor of a
state. The government of the federation or of any state hereof as by law established or against
attempt to procure the alteration, otherwise than by lawful means of any other matter in
Nigeria or by law established. To raise discontent or disaffection among the citizens or other
To promote feelings of ill-will and hostility between different classes of the populations of
Nigeria. Section 50 – 60 of the criminal code acts therefore provides for the law of sedition
and prohibits the publication of seditious matter (i.e.) any publication that is aimed at causing
incitement or hatred or contempt against the government as by law established or any of its
principal arms or any incitement of the subjects to procure an alteration of the government.
Copyright: This the right secured by law to authors of books musical and artistic works to
prevent any unauthorized & reproduction of their work. It is an exclusive right of an author of
any literacy work to multiply copies of such work without allowing others to do so. It is the
exclusive right to publish given to an author which is made availability by the law (Ogbonna
et al., 2016).
The Black law dictionary defines copyright as. The right of literacy property as recognized
and sanctioned by positive laws. An entangle corporal rights granted by statute to the author
period, with the sole and exclusive privilege of multiplying copies. The copyright decree
1988 confers on the owners’ creators or authors of literacy, musical and artistic works the
right ownership in what they have created. It therefore gives such creator to benefit from
32
his/her creation and also encourage him to create more. Freedom of Information Act: Section
36(1) of the 1979 Constitution (now section 39(1) of 1999 constitution) states that, “Every
person shall be entitled to freedom of expression including freedom to hold opinions and to
receive and impact ideas and information without interference” (Ogbonna et al., 2016).
Freedom of information Act comprises of laws that guarantees access to date help by the
state. It establishes a right to know legal process by which requests may be made for
government-held information to be received freely or at minimal cost, FOI Act further makes
provision for the disclosure of information held by public authorities, the road to the signing
of FOI Act by president Good luck Ebele Jonathan in 2011 was a long and tortuous battle, the
freedom of information bill was first submitted to Nigeria 4th National Assembly in 1999
when the country returned to democratic governance; prior to the passing of the FOI Act,
there was no law that guaranteed citizens access to public records and information in Nigeria;
Many Nigerian Laws have secrecy clauses prohibiting the disclosure of information(Ogbonna
et al., 2016).
journalism practice: Afghanistan’s, character assassination and junk journalism. The study
reviews some ethical issues in media practice in Nigeria: character assassination, junk
journalism and Aghanistanism. The study made use of qualitative research method with the
consultation of secondary sources such as books, journal articles and magazines. The study
reveals among other things that Afghanistanism is the practice of concentrating on problems
in distant parts of the world while ignoring controversial local issues, character assassination
sensationalism is the tendency to publish information that causes any interest or emotional
reaction. Base on the study, these ethical issues are affecting journalism practice in Nigeria.
33
The study recommends that sanctioning the defaulters of Aghanistanism, character
assassination and junk journalism by NBC, NUJ, NPC will go a long way in curbing the
Tsegyu & Asemah (2014) conducted a study titled, an investigation of media practitioners’
adherence to professional ethics in Minna Nigeria. The study observed that journalism
profession has come under public scrutiny in contemporary times as a result of unethical
practices by some journalists. In Nigeria, media practitioners have been accused severally in
regards to flouting the professional standards of objectivity, balance, accuracy, fairness and
accountability which are essential canons of the profession the world over. The consequence
of this has resulted in the dwindling standard of the noble profession in the public domain and
the loss of credibility on the activities of media practitioners in the country. Thus, the study
Nigeria as an area of study. The study was hinged on the social responsibility theory which
espouses that the media should be socially responsible to the society by performing certain
essential functions of mass communication. Using the survey method and the questionnaire
as the instrument of data collection, the researchers sampled 200 journalists who are
reveal that media practitioners were involved in several unethical practices and the study
recommends that government, media owners and media professional associations review
upwards, the welfare package of journalists while at the same time, striving to ensure
compliance of the journalistic codes for the profession to reclaim her credibility
Another study conducted by Pepple and Acholonu (2018) titled, media ethics as key to sound
ethics as key to sound professionalism in Nigerian journalism. The study sets out to assess
34
how ethics affect the standard of journalism practice in the country, using media practitioners
The population of study consisted of the 300 registered journalists in Rivers State of Nigeria,
including the editors and managers. The survey research method was used while the
questionnaire was used as the primary instrument for data gathering. It was revealed that
despite the importance of ethics to journalism practice, journalists’ adherences to the ethical
codes were low. The study also revealed that journalists most times go against the ethics of
the profession due to sycophancy, security reasons, desperation, greed, ethical dilemmas, and
ignorance of the code of ethics. Based on the findings of the study, it was recommended that
media establishments should liaise with the Nigerian Union of Journalist (NUJ) to ensure that
only trained journalists are employed to work as journalists. Again, the NUJ, it should
institute standing disciplinary committee to discipline erring journalists both at the State and
National levels. The Ethics Committee of the Nigeria Union of Journalists should regularly
review the ethical conducts of journalists and encourage them to adhere to their code of
practice.
Uchechukwu & Augustina (2018) conducted a study titled, ethical issues in journalism
practice: an assessment of journalists’ adherence to mass media laws and ethics in Anambra
state, Nigeria. The study observed that In an attempt to protect lives, properties and mobilize
media practitioners to boost enabling environment for the discharge of their social
responsibility roles among competing “rights” and interests in the society, mass media laws
and ethics were introduced in Nigeria to promote unity and development. The study, “Ethical
and Ethics in Anambra State Nigeria”, was anchored on Social Responsibility Theory. The
study used survey research method and investigated the respondents’ awareness, channel of
exposure, knowledge and adherence to mass media laws and ethics. Data was collected
35
through questionnaire from 234 respondents drawn from a population of 565 registered
journalists under the Nigerian Union of Journalists (NUJ) Anambra State chapter. Krejcie and
Morgan table for sample size determination was used to arrive at sample size of 234.
Proportionate sampling technique and Purposive sampling technique were used to select
Findings revealed low awareness level and indicated that respondents do not adhere to mass
media laws and ethics. The researchers concluded that the above findings were the reasons
for journalists’ low adherence to mass media laws and ethics in Anambra State. The
who acquired needed knowledge on journalism and organize more training where journalism
practitioners will be exposed more to mass media laws and ethics, providing necessary
explanations to improve their knowledge and adherence to mass media laws and ethics
Ibituru et al (2018) conducted research on “Media Ethics and key to sound professionalism in
Nigerian journalism practice”. The study adopted survey research design. The populations of
800 registered journalists in River’s state were selected as to enable the researcher get
answers to research question. The objective of this study was to access how ethics affect the
standard of journalism practice in the country using media practitioners in Rivers State. The
sample of this study covered 400 journalists in total using purposive sampling and random
sampling used to select the respondent among the population of the study through the
administration of questionnaire.
The finding shows ethics as key to sound professionalism in Nigerian journalism. It was
revealed that despite the importance of ethics to journalism practice, journalists’ adherences
to the ethical codes were low and journalists most times go against the ethics of the
profession due to sycophancy, security reasons, desperation, greed, ethical dilemmas, and
36
ignorance of the code of ethics. The recommendation of this study is that media
establishments should lias with the Nigerian Union of Journalists (NUJ) to ensure that only
Again, the NUJ should institute standing disciplinary committee to discipline erring
journalists both at the state and National levels. The ethics committee of the Nigerian Union
of Journalists should regularly review the ethical conduct of journalists and encourage them
to adhere to their code of practice. In knowledge gap this present study filled is in
geographical area of study and study sample. The reviewed work based its research on just
the print media while this research gave in-depth study on the influence of mass media laws
and ethics on journalism practice in Anambra State which involved both print and broadcast
media.
of ethics by journalists in Bayelsa State”. The study adopted survey research design. The
population of the study comprised of the 320 registered journalists in Bayelsa State. The
objective of this study was to examine the adherence of the journalism code of ethics by
journalists. The census principle was adopted; questionnaire was used as the instrument of
data collection. Findings of the study revealed that 45% of respondents have high level of
The recommendation of the study is that there is the need to constantly awaken the
consciousness of journalists to their ethical codes and encourage them to adhere strictly to it,
considering the fact that the rate of adherence is low, journalists need to be encouraged to
adhere to the journalists’ codes so as to maintain the credibility of the profession before the
general public. Comparing this work with my research, the research was conducted in
Bayelsa while this research would give an insight to the same issues in Anambra State. Geetal
37
Tolak (2020), conducted research on “the study and important of media ethics”. The
populations of this study 12,000 journalists in India. The study adopted Focus Group
Discussion (FGD). The objective of this study is to find out if the media acts as a bridge
between the states and public. The sample of this study covered 376 journalists in total using
purposive sampling and random sampling used to select the respondent among the population
The findings show that the media is free to discharge their duties in the society but the media
need to follow ethics in collecting and disseminating their news by ensuring objectivity and
leader for healthy democracy at all levels. Ethics are the inner superintendent, decent
moralities, ideas and opinions that people use to analyze a situation and then decide the right
way to behave. As a result of this the media is free to discharge their duties in the society but
the media need to follow ethic in collecting and disseminating their news by ensuring
objectivity and fairness in reporting of information to society. The study states that media
ethics is concerned with how the moral media person should behave the media ethics are
practiced by the media voluntarily and preserve or promote the trust of the people and
maintain their own credibility and not betray the faith and confidence of the people.
The recommendation of this study is that journalists should be encouraged to have morality at
the forefront of their minds when carrying out their journalistic duties. Comparing this work
with the present study, the research was conducted in India while this research would give an
insight to the issues in Anambra state Nigeria. Edward L. Carter (2017) conducted research
on “Mass Communication Laws and Policy research and values of free expression”. The
study adopted survey research design. The population of this study was 123,000 media
workers in Georgia, USA. The objective of this study is known if mass communication law
38
and policy research including on values and theory of freedom of expression has played an
The finding of this study showed that the 1992 special issue served as the bench mark for
mass communication law and policy research in quality and generally including research
focused on free speech values and theory. The recommendation of the study is that while
purely doctrinal analysis that do not contribute to theory development may still make
valuable contribution to mass communication law scholarship and practice, the ultimate
contribution of mass communication law scholars could lie in differentiating their work from
that of legal scholars generally applied to textual, historical and structural approaches applied
to mass communication law. Comparing this work with my research, the reviewed work was
focused on the of freedom of expression which is just one of the laws and ethical codes of the
media while this study focused on assessment of journalists’ adherence to mass media laws
A study by Adeyemi (2013) found that there is a serious concern about the perception of
journalists by the public. His assessment was based on a survey carried out, which was
premised on the deontological theory of ethics and the social Responsibility theory, which
treated vital areas, such as deception and privacy. Findings from the study revealed that the
majority of the sampled population agreed that news and information disseminated by the
media was credible and reliable and that the activities of the journalists were guided by
journalists’ professional code of ethics. However, a greater number of the sampled population
were also of the opinion that journalists are largely corrupt as they freely accept bribes and
other forms of gratification and that most media outfits lacked editorial independence. The
audience believes that all is not that well with the mass media. The “audience confidence in
39
Another study by Olajide et al (2012) on the effects of non-professionalism in Nigerian
journalism using the survey method showed that Nigerian journalists are mostly non-
professionals. Thus, the study suggested that the regulatory bodies should enforce the code of
ethical conduct to get rid of quacks in the profession and formal education and experience
along with necessary training should form the basis for entrance into the profession. In a
similar vein, Pepple and Acholonu (2018) examined the implications of ethics as key to
sound professionalism in Nigerian journalism by setting out to assess how ethics affect the
standard of journalism practice in the country, using media practitioners in Rivers State,
Nigeria as a case study. It was discovered that despite the importance of ethics to journalism
practice, journalists’ adherence to the ethical codes was low. The study also revealed that
journalists most times go against the ethics of the profession due to sycophancy, security
reasons, desperation, greed, ethical dilemmas, and ignorance of the code of ethics. A study on
Bayelsa and Delta by Ednah (2013) found that there are discrepancies in the internal and
external factors affecting journalism practice in Nigeria. One of the findings also highlighted
ethical principles but also to the image of the journalism profession. Hence, the researcher
recommends amongst others that expert services should be engaged in the evaluation of
journalism in Nigeria to professional standards of ethics and to ensure that the profession is
up to date regularly to meet the required standard based on professional best practice.
Bello et al (2012) also discovered in their study that there is a low trust for journalists in the
public sphere. This is a result of some compromising habits by some journalists discharging
their duties. The public has little trust for the journalists most especially in the area of
objectivity and truthfulness. The authors strongly affirmed that there is a need for deep
40
practices. The researchers further warned that “if the situation continues this way without
proper attention by all stakeholders to find a lasting remedy to eliminate or reduce these ills
among journalists, the profession will end up as an anathema as in the case of police
institution”.
Odunu and Issa (2018) found that journalists still perceive themselves as responsible. After
conducting interviews with some members of the Nigeria Union of Journalists in Kano state,
the authors concluded that journalists acknowledged their adherence to ethical codes but at
the same time were honest on collection of gratification when offered by events’ organizers.
This finding however is in line with an earlier assertion by Ibbi (2016), which disclosed that
it is common to hear the word, brown envelope (a subtle way of calling a bribe) in the media
parlance. It is now common to see journalists at the end of every media event, waiting on
politicians and other news sources to give them brown envelopes, which serves as a morale
booster as well as a survival mechanism for them. Hence, a study by Apuke (2016) shows
that the brown envelope affects social responsibility as well as objectivity and balance in
journalism practice or reporting. Ganiyu et al. (2016) examined the prevalence of brown
envelope syndrome in the journalism practice in Nigeria using survey research methods and
ethics, and factors militating against ethical compliance. Findings from the study indicated
that the majority of journalists do not adhere strictly to the ethical codes as well as some
factors hindering the adherence of journalists to the code, such as ‘brown envelope’ collection
and the failure of the regulatory bodies to take bold steps in enforcing the code.
Nasidi (2016) conducted a study titled, Media and ethics: journalism ethics in Nigeria News
Media. The study observed that Ethics in journalism is the symbols of morals that journalists
are supposed to uphold. These consist of a commitment to revealing the truth objectivity
without being subjective by self-interest; maintaining the privacy of sources and attributing
41
what is said to the appropriate source. This paper focuses on examining journalism ethics in
Nigerian news media, how Nigerian journalists report issues concerning different region;
does Nigerian journalist abide by the Code of Ethics. The research examined how Nigerian
journalists carry out their duties. The study used Critical Discourse Analyses (CDA) as
methodology. The research begins with brief introduction, background of Nigeria, Nigerian
media structure at a glance, discussing ethical concept as well as ethical theories. The
research figures out that, Nigerian journalists in one way or the other violated code of ethics
of the profession.
This theory, according to Tsegyu and Asemah (2014), has its beginnings from the Hutchins
Commission of 1947 and has as its basic postulation that freedom carries a concomitant
obligation. The press is responsible to the society by carrying out certain essential functions
of mass communication. While the theory emphasizes the need for independent press the
scrutinizes other social institutions and provides objective, accurate news reports, the most
innovative feature of Social Responsibility Theory was the call for media to be responsible
for fostering productive and creative great communities (Baran and Davies as cited in Tsegyu
Social Responsibility Theory asserts that media must remain free of government control, but
in exchange media must serve the public (Baran, 2004). According to Owolabi (2007), there
performance while the media maintain self-regulations. This theory is very apt, because if the
media are to be responsible to the society, it must adhere to the ethical codes of the profession
as its first assignment to the public is to disseminate accurate information. Theory, therefore,
42
cautions the media to be careful while carrying out their function. McQuail (as cited in
Anaeto, Onabanjo, & Osifeso, 2008) gives the assumptions of the theory as: the media should
accept and fulfil certain obligations to society and that through professional standards of
informativeness, truth, accuracy, objectivity, and balance, these obligations can be met.
Relevance: This theory suggests that while the media should enjoy freedom, they also have
an obligation to serve the public interest, maintain fairness, and uphold ethical standards. This
It provides a framework to assess how well journalists balance press freedom with their
the systemic challenges they face, such as political influence, censorship, or economic
instability. In Abuja, journalists might struggle to fulfill these responsibilities due to limited
43
Critics argue that the theory can inadvertently justify regulatory interference in the name of
public interest, which might be exploited by governments to suppress press freedom rather
In conclusion, the Social Responsibility Theory, though more aligned with ethical adherence,
must be critiqued for its practical implementation challenges in the Nigerian media
landscape, where political and economic factors heavily influence journalistic practices.
Together, these theories serve as complementary frameworks to explore the balance between
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
The study adopts a survey design and in-depth interview to explore adherence issues in
professional ethics among journalists in Abuja. This design is chosen to provide a systematic
to media ethics.
44
3.2 Population, Sample and Sampling of the Study
The population of this study comprises journalists in Abuja, Nigeria. These include
sample. Therefore, Convenience Sampling technique will be adopted, where Journalists will
be selected based on their availability from (print, broadcast, and online media). As a result,
Primary Data:
Interviews: In-depth interviews will be conducted with about 9 journalists from different
media organisations from radio, TV, newspapers among others to get an in-depth view on the
Secondary Data:
Review of relevant literature, including codes of ethics, case studies, and existing research on
45
Quantitative data from surveys will be analyzed using statistical tools, while qualitative data
Combining quantitative and qualitative methods ensures the validity and reliability of the
This methodology ensures that the study effectively captures the dynamics of ethical
adherence among journalists in Abuja, offering robust insights for academics, policymakers,
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