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    Shashank_Pathak

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    Shashank Pathak
    Shashank Pathak is a dynamic leader with over 7 years of experience in community and business development, specializing in driving growth and engagement through strategic initiatives. He has held key roles such as Head of Growth at Good Glamm Group, where he managed a community of over 200K members and achieved significant revenue growth. His expertise includes partnerships, marketing, product development, and data-driven decision making.

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    Shashank_Pathak

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    Shashank Pathak
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    Shashank Pathak is a dynamic leader with over 7 years of experience in community and business development, specializing in driving growth and engagement through strategic initiatives. He has held key roles such as Head of Growth at Good Glamm Group, where he managed a community of over 200K members and achieved significant revenue growth. His expertise includes partnerships, marketing, product development, and data-driven decision making.

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    Shashank Pathak is a dynamic leader with over 7 years of experience in community and business development, specializing in driving growth and engagement through strategic initiatives. He has held key roles such as Head of Growth at Good Glamm Group, where he managed a community of over 200K members and achieved significant revenue growth. His expertise includes partnerships, marketing, product development, and data-driven decision making.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views2 pages

    Shashank_Pathak

    Uploaded by

    Shashank Pathak
    Shashank Pathak is a dynamic leader with over 7 years of experience in community and business development, specializing in driving growth and engagement through strategic initiatives. He has held key roles such as Head of Growth at Good Glamm Group, where he managed a community of over 200K members and achieved significant revenue growth. His expertise includes partnerships, marketing, product development, and data-driven decision making.

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    Shashank Pathak

    Head of Growth
    Bengaluru | +91 823-399-3239 | shashank.pathak.01@gmail.com
     linkedin.com/in/shashank-pathak-0a7a8361

    Summary Skills
    Dynamic and results-oriented leader with over 7 years of extensive experience in Partnerships
    community and business development. Demonstrated expertise in driving growth,
    engagement, and revenue through strategic initiatives and data-driven decision-making.
    Proficient in leading cross-functional teams, fostering innovation, and nurturing strong
    client relationships. Proven ability to scale platforms and enhance user engagement. Business Development

    Competitive Sales
    Work experience
    Head of Growth 2022-10 - 2023-03 General: Sales Goals
    Good Glamm Group, Mumbai, IN
    Key Responsibilities:
    Spearheaded the development and management of a thriving community of over 200K Audience: Community
    members, enhancing engagement, retention, and revenue. Engagement
    Formulated and executed comprehensive community-building strategies, including
    events, webinars, and social media campaigns to foster member loyalty.
    Cultivated a culture of innovation, continuous improvement, and experimentation. Marketing
    Analyzed data and user insights to identify growth opportunities and optimize strategies.
    Collaborated with cross-functional teams to integrate community insights into product,
    marketing, and sales strategies.
    Designed and implemented A/B tests to evaluate the impact of various community Product Development
    engagement tactics, optimizing strategies based on results.
    Achievements:
    Launched and scaled community platforms such as Momstalks, GlammTalks,
    Brand Management
    SironaTalks, increasing membership by 35% and revenue by 40%.
    Achieved 20M+ organic impressions through social media campaigns.

    Languages
    Growth Manager 2021-01 - 2022-06
    Trell, Bengaluru, IN English
    Hindi
    Key Responsibilities:
    Established 'Trell Creator Academy' to educate and mentor creators on producing high-
    quality content, improving average watch-time and completion rates. Hobbies
    Launched a community platform for creators on Trell and initiated 'Trell
    Masterclass'. Cricket
    Developed campaign calendars and events to boost user acquisition and retention. Gaming
    Led product development for campaigns including Lakme Fashion Week and launched Reading
    'Trell TV' based on user research. Writing
    Designed and conducted A/B testing to assess the effectiveness of different growth
    strategies and optimize campaign performance.
    Achievements:
    Doubled percentage completion and average watch-time.
    Achieved 40% MoM growth in MAUs and 30% MoM growth in user retention.
    Enrolled over 5,000 creators in 'Trell Creator Academy'.

    Category Lead 2019-03 - 2020-08


    Unacademy, Bengaluru, IN
    Key Responsibilities:
    Owned P&L and GTM strategy for state PSC categories.
    Developed and managed social media channels, particularly YouTube.
    Conducted in-depth business performance analyses against goals.
    Led educator onboarding and created top funnels for user acquisition.
    Established a 'Studio Operations' team for educators and managed vendor relationships.
    Achievements:
    Drove 45% MoM revenue growth and grew YouTube channels to 100K followers.
    Reduced inventory costs by 50% and managed a 10M+ budget with positive P&L.

    Assistant Sales Manager 2018-06 - 2019-01


    OYO, Bengaluru, IN
    Key Responsibilities:
    Explored and sustained new growth avenues.
    Conducted demand forecasting and competitive sales analysis.
    Developed and implemented loyalty programs and sales activities to drive regional
    revenue growth.
    Maintained relationships with corporate clients and travel agents.

    Sales Manager 2016-11 - 2018-06


    Career Launcher, Jaipur, IN
    Key Responsibilities:
    Generated leads and enhanced brand understanding among clients.
    Met with clients to explain product offerings.
    Promoted the institute's brand at various colleges and acquired business for campus
    recruitment training and in-house coaching.
    Set sales goals by forecasting annual quotas and projecting sales volumes.

    Business Development Executive 2015-09 - 2016-10


    kWatt Solutions, Mumbai, IN
    Key Responsibilities:
    Promoted the company brand to new clients and investors.
    Ensured financial viability of projects and understood diverse markets to
    identify opportunities.
    Developed concise, value-based proposals.

    Education
    Bachelor of Technology in Mechanical Engineering - 2014-06
    Rajasthan Technical University
    Bachelor of Technology in Mechanical Engineering
    Rajasthan Technical University, Jaipur
    August 2010 - June 2014
    ● Completed a summer internship at NBC Bearing.

    Core Competencies
    Leadership & Team Management
    Affiliate & Influencer Marketing
    Digital Marketing
    Data-Driven Decision Making
    Communication & Negotiation Skills
    Relationship Building
    Campaign Performance Analysis
    Creative Marketing Strategies
    Social Media & Content Strategy
    Community Building

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