Oct’24

Program Syllabus - Tracking & Measurement

25+ Extensive Modules, including Server Side Tagging

Module - 01: Basic Discussion of Web Analytics

• What is Web Analytics?
• Understanding The Web Analytics Process
• What is Conversion Tracking?
• Importance of Web Analytics in Online Business
• What are The Popular Web Analytics Tools?
• How does it help to Measure A Business?

Module - 02: Understanding of Google Tag Manager

• What is Google Tag Manager?
• Why we should Use Google Tag Manager?
• What is Tag, Triggers and Variables?
• What is DataLayer and How to Enable DataLayer in Different CMS?
• CMS (WordPress, shopify, BigCommerce, Wix, Squarespace,
Laravel)
• How to Collect Data from DataLayer?
• Discussion about All Type of Triggers and Variables

Module - 03: Understanding of Google Analytics 4 (GA4)

• Account Overview of Google Analytics 4 (GA4)
• What are property and Data Stream?
• What is Google Tag?
• What are Enhanced Measurement events?
• Understanding Recommended and Custom Events

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Module - 04: Google Analytics 4 (GA4) For E-Commerce

• Understanding of GA4 Schema
• Google Analytics 4 Configuration: (page_view) – Event Setup
• view_item – Event Setup with Dynamic Value
• add_to_cart – Event Setup with Dynamic Value
• begin_checkout – Event Setup with Dynamic Value
• purchase – Event Setup with Dynamic Value

Module - 05: Google Analytics 4 (GA4) For Service Base Website

• Lead Form, SignUp , Login, Site Search Tracking
• Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja,
Ajax Form)
• Lead Event Double Fire Prevention
• Thank You Pop-up Tracking with Element Visibility
• iFrame Form Tracking
• Cross Domain Tracking

Module - 06: Facebook Pixel Web Events Tracking

• What is Facebook Pixel?

• How to Implement Facebook Pixel into Website with GTM?
• E-Commerce Events (PageView, ViewContent, AddToCart,
InitiateCheckout & Purchase with Dynamic Value
• Facebook Custom Events (ScrollDepth, Outbound Link Click &
Many More)
• Facebook Lead, Schedule, Subscribe, Search Events Tracking

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Module - 07: Understanding of Server-Side Tracking

• What is First-Party & Third-Party Cookies
• IOS 14.5 Updates, ITP’s, Ads blocker, browser settings & How It
Impacts
• Difference between Client Side & Server Side
• Server Side Tracking Platforms (Stape.io and Google Cloud)
• How to Configure Server for Server Side Tracking?
• Setup Custom Domain for 1st Party Cookie Base Tracking
• How to Extend Cookie Life

Module - 08: Facebook Conversion API Setup

• PageView – Event Setup with Deduplication
• ViewContent – Event Setup with Deduplication
• AddToCart – Event Setup with Deduplication
• InitiateCheckout – Event Setup with Deduplication
• Purchase – Event Setup with Deduplication
• Facebook Custom Events Setup with Deduplication
• How Does Facebook Event Match Quality Works?
• Sending Advanced Matching Parameters for Better Event Match
Quality Score

Module - 09: Google Analytics 4 (GA4) Server-Side Tracking Setup

• page_view – Event Setup
• view_item – Event Setup
• add_to_cart – Event Setup
• begin_checkout – Event Setup
• purchase – Event Setup
• Various Custom Events Setup

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Module - 10: Google Ads Conversion Tracking With Server Side

• Google Ads Conversion Tracking with Enhanced – Purchase

• Google Ads Conversion Tracking – Add To Cart
• Google Ads Conversion Tracking – Begin Checkout
• Google Ads Conversion Tracking – Lead
• Google Ads Remarketing Tag Setup
• Google Ads Dynamic Remarketing Tag Setup
• Google Ads Call Conversion Tracking
• Android App Installation Tracking
• Setup Connection between Google Analytics 4 & Google Ads
• Goals Import from Google Analytics 4 to Google Ads

Module - 11: Facebook Conversion API and GA4 Server Side Tracking For
Shopify
• How To Enable DataLayer in a Shopify Recommended Way
• Page View – Event Setup
• View Item – Event Setup
• Add To Cart – Event Setup
• Begin Checkout – Event Setup
• Add Contact Info Submitted – Event Setup
• Add Address Info Submitted – Event Setup
• Add Shipping Info Submitted – Event Setup
• Add Payment Info Submitted – Event Setup
• Purchase – Event Setup
• How To Get Checkout Page User Journey Events
• How to Setup All Events Using Only Two Tags

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Module - 12: Cookie Consent Banner Setup

• Cookie Consent Banner Setup for GDPR and CCPA Compliance
Issue

Module - 13: Offline Conversion Tracking

• Facebook Ads Offline Conversion Tracking
• Google Ads Offline Conversion Tracking

Module - 14: Custom JavaScript For Digital Marketer

• What is DOM?
• How this DOM Work?
• Whats are the DOM Elements?
• How this DOM Elements Works in a Browser?
• What is “for Loop”?
• What is “If Else Statement”?
• What is JavaScript Variables?
• Concept of Object in Javascript?
• Concept of Array in Javascript?
• How to Scrap Data from DOM Using Custom JavaScript?
• How to Change data Structure with According to Facebook & GA4
Schema?
• How to Push Events into the dataLayer with Dynamic Event
Parameters Value
• How to Track Dynamic Value from Form Filed Using Custom
JavaScript?
• How to Pass Dynamic Value from One Page to Another Using Page
URL?
• How to Pass Dynamic Value From One Page to Another Using
LocalStorage and SessionStorage
• How to Listen to Any Event in the DOM Using Custom JavaScript?

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Module-15-17: How To Enable DataLayer Using Custom JavaScript For

Custom Made Website Where DataLayer Is Not Present.
• page_view – Event Push to DataLayer Using Custom JavaScript
• view_item – Event Push to DataLayer Using Custom JavaScript
• add_to_cart – Event Push to DataLayer Using Custom JavaScript
• begin_checkout – Event Push to DataLayer Using Custom
JavaScript
• purchase – Event Push to DataLayer Using Custom JavaScript

Module - 18: TikTok Pixel & Conversion API

• Page View – Event for All Pages
• View Content – with Event Deduplication
• Add To Cart – with Event Deduplication
• Initiate Checkout – with Event Deduplication
• Place an order – with Event Deduplication

Module - 19: Pinterest Pixel & Conversion Api

• PageView – with Event Deduplication
• Add To Cart – with Event Deduplication
• Checkout – with Event Deduplication
• Lead – with Event Deduplication

Module - 20: Snap Pixel & Conversion Api

• Page View – Event for All Pages

• View Content – with Event Deduplication
• Add To Cart – with Event Deduplication
• Begin Checkout – with Event Deduplication
• Purchase – with Event Deduplication

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Module - 21: Bing Ads Conversion Tracking

• Page View Event for All Pages

• View Content – Event Tracking
• Add To Cart – Event Tracking
• Begin Checkout – Event Tracking
• Purchase – Event Tracking

Module - 22: Linkedin Ads Conversion Tracking

• Page View Event for All Pages

• View Content – Event Tracking
• Add To Cart – Event Tracking
• Begin Checkout – Event Tracking
• Purchase – Event Tracking

Module - 23: Standard Reports In Google Analytics 4 (GA4) Dashboard

• UTM Tracking In Google Analytics 4
• Report Snapshot in Google Analytics 4
• Real-Time Report in Google Analytics 4
• Acquisition Report in Google Analytics 4
• Engagement Report in Google Analytics 4
• Monetisation Report in Google Analytics 4
• Retention Report in Google Analytics 4
• Demographic Report in Google Analytics 4

Module - 24: Custom Reports Generated In GA4 For Business Decision

• Free-Form Report in Google Analytics 4
• Funnel Exploration Report in Google Analytics 4
• Path Exploration Report in Google Analytics 4
• Segment Overlap Google in Analytics 4
• Cohort Exploration Report in Google Analytics 4
• User Explorer Report in Google Analytics 4

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• User Lifetime Report in Google Analytics 4

Module - 25: Custom Dimension & Metrics

• What are Custom Dimension & Metrics in Google Analytics 4?

• How to Create Custom Audience for Google Ads Remarketing in
GA4?
• Understanding of GA4 Attribution Models & Their Comparison
• How to Analyze Conversion Path?

Module - 26: Android & IOS App Tracking

• Basic Understanding of Android/IOS App.
• Different Technologies used to build Android/ IOS Apps.
• Basic understanding of Firebase.
• How to create an account on Firebase.
• How to create a project on Firebase.
• How to connect your Android/IOS app to your Firebase Project.
• How to send data to Ga4 from your App.
• How to enable debug mode so that we can see events in the
debug view.

Module - 27: Send Data To Facebook

• How to Create Facebook developer account
• How to create an app in your developer account.
• How to connect your app to the business manager account
• How to install Facebook SDK into your app
• How to track events in your app and send data to facebook.
• Debug events in facebook

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