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Ethics Case Studies 2025

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ETHICAL PROCUREMENT & SUPPLY

CASE STUDY ONE:


Bryan Janz was just arriving back from lunch when his office phone rang. It
was his wife, Nina, calling from home. Nina told Bryan that FedEx had just
delivered a package addressed to her. The package contained a beautiful
clock, now sitting over the fireplace. In fact, Nina said, “the clock looks
absolutely beautiful on our living room fireplace.” Thinking the clock was
from a family member, Bryan asked who sent the present. She said she did
not recognize the name—the clock was from Mr. James McEnroe.

Bryan immediately told Nina that she had to repack the clock because it was
from a supplier who had been trying to win business from Bryan’s company.
They definitely could not accept the clock. Nina was very upset and
responded that the clock was perfect for the room and, besides, the clock
came to their home, not to Bryan’s office. Because of Nina’s attachment to
the clock, Bryan was unsure about what to do.

ASSIGNMENT

1. What should Bryan do about the clock?


2. What does the Institute of Supply Management (ISM) code of ethics say
about accepting supplier favors and gifts?
3. Why do you think the supplier sent the clock to Bryan’s home and
addressed it to his wife?
4. Does the mere act of sending the clock to Bryan mean that Mr.
McEnroe is an unethical salesperson?
CASE STUDY TWO
Lisa Jennings thought that at long last, her company, Assurance
Technologies, was about to win a major contract from Sealgood Instruments.
Sealgood, a maker of precision measuring instruments, was sourcing a large
contract for component subassemblies. The contract that Assurance
Technologies was bidding on was worth at least $2.5 million annually, a
significant amount given Assurance’s annual sales of $30 million. Her team
had spent hundreds of hours preparing the quotation and felt they could
meet Sealgood’s requirements in quality, cost, delivery, part standardization,
and simplification. In fact, Lisa had never been more confident about a quote
meeting the demanding requirements of a potential customer.

Troy Smyrna, the buyer at Sealgood Instruments responsible for awarding


this contract, called Lisa and asked to meet with her at his office to discuss
the specifics of the contract. When she arrived, Lisa soon realized that the
conversation was not going exactly as she had expected. Troy informed Lisa
that Assurance Technologies had indeed prepared a solid quotation for the
contract. However, when he visited Assurance’s facility earlier on a
prequalifying visit, he was disturbed to see a significant amount of a
competitor’s product being used by Assurance. Troy explained his
uneasiness with releasing part plans and designs to a company that clearly
had involvement with a competitor. When Lisa asked what Assurance could
do to minimize his uneasiness, Troy replied that he would be more
comfortable if Assurance no longer used the competitor’s equipment and
used Sealgood’s equipment instead. Lisa responded that this would mean
replacing several hundred thousand dollars’ worth of equipment. Unfazed,
Troy simply asked her whether or not she wanted the business. Lisa
responded that she needed some time to think and that she would get back
to Troy in a day or so.
TASKS

1. Do you think the buyer at Sealgood Instruments, Troy Smyrna, is


practicing unethical behavior? First, what is the term for this behavior,
and second, defend why you think it is ethical or unethical behavior.
2. What should Lisa do in this situation? Formulate a response.
CASE STUDY THREE:
Muhwezi Gibson, the purchasing manager at Coastal Products, was reviewing
purchasing expenditures for packaging materials with Musiika Joyner.
Muhwezi was particularly disturbed about the amount spent on corrugated
boxes purchased from South-Eastern Corrugated.

Muhwezi said, “I don’t like the salesman from that company. He comes
around here acting like he owns the place. He loves to tell us about his fancy
car, house, and vacations. It seems to me he must be making too much
money off of us!” Musiika responded that he heard South-Eastern Corrugated
was going to ask for a price increase to cover the rising costs of raw material
paper stock. Musiika further stated that South-Eastern would probably ask
for more than what was justified simply from rising paper stock costs.

After the meeting, Muhwezi decided he had heard enough. After all, he
prided himself on being a results-oriented manager. There was no way he
was going to allow that salesman to keep taking advantage of Coastal
Products. Muhwezi called Musiika and told him it was time to rebid the
corrugated contract before South-Eastern came in with a price increase
request. Who did Musiika know that might be interested in the business?
Musiika replied he had several companies in mind to include in the bidding
process. These companies would surely come in at a lower price, partly
because they used lower-grade boxes that would probably work well enough
in Coastal Products’ process.

Musiika also explained that these suppliers were not serious contenders for
the business. Their purpose was to create competition with the bids.
Muhwezi told Musiika to make sure that South-Eastern was well aware that
these new suppliers were bidding on the contract. He also said to make sure
the suppliers knew that price was going to be the determining factor in this
quote, because he considered corrugated boxes to be a standard industry
item.

TASK

1. Is Muhwezi Gibson acting legally? Is he acting ethically? Why or why


not?
2. As the Marketing Manager for South-Eastern Corrugated, what would
you do upon receiving the request for quotation from Coastal Products?
CASE STUDY FOUR

Uwase Ella, a new buyer at Sky Manufacturers Ltd, was reviewing quotations
for a tooling contract submitted by four suppliers. She was evaluating the
quotes based on price, target quality levels, and delivery lead time promises.
As she was working, her manager, Nwaneri, entered her office. He asked how
everything was progressing and if she needed any help. She mentioned she
was reviewing quotations from suppliers for a tooling contract. Nwaneri
asked who the interested suppliers were and if she had made a decision.

Uwase indicated that one supplier, Kateks, appeared to fit exactly the
requirements Sky Manufacturers Ltd had specified in the proposal. Nwaneri
told her to keep up the good work. Later that day Nwaneri again visited
Uwase’s office. He stated that he had done some research on the suppliers
and felt that another supplier, Mujasi, appeared to have the best track record
with Sky Manufacturers Ltd.

He pointed out that Uwase’s first choice was a new supplier to Sky
Manufacturers Ltd and there was some risk involved with that choice.
Nwaneri indicated that it would please him greatly if she selected Mujasi for
the contract.

The next day Uwase was having lunch with another buyer, Gikyere Smith.
She mentioned the conversation with Nwaneri and said she honestly felt that
Kateks was the best choice. When Gikyere asked Uwase who Nwaneri
preferred, she answered, “Mujasi.” At that point Gikyere rolled his eyes and
shook his head. Uwase asked what the body language was all about. Gikyere
replied, “Look, I know you’re new but you should know this. I heard last week
that Nwaneri’s brother-in-law is a new part owner of Mujasi. I was wondering
how soon it would be before he started steering business to that company.
He is not the straightest character.” Uwase was shocked. After a few
moments, she announced that her original choice was still the best selection.
At that point Gikyere reminded Uwase that she was replacing a terminated
buyer who did not go along with one of Nwaneri’s previous preferred
suppliers.

TASKS

1. What does the Institute of Supply Management code of ethics say


about financial conflicts of interest?
2. Ethical decisions that affect a buyer’s ethical perspective usually
involve the organizational environment, cultural environment, personal
environment, and industry environment. Analyze this scenario using
these four variables.
3. What should Uwase do in this situation?

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