Make a copy of this file by going to "File" then click on

FREE SEO Audit & Checklist - @seomadesimple on Yout

Yourwebsite.com Checklist

SEO setup INCOMPLETE Tools

GSC, GMB and Bing Webmaster tools FALSE Google Search Console
Google Analytics FALSE Google Analytics
Install and confirgue an SEO Plugin (RankMath) FALSE Bing Webmaster Tools
Generate and submit a sitemap FALSE Yoast or RankMath
Create a Robots.txt file FALSE SEMrush Ogranic Research T
Search Console Audit FALSE Screaming Frog
Index website FALSE GTMetirx
Screaming From Audit FALSE PageSpead Test
Conversion Tracking FALSE Responsively
Hosting & Website Speed FALSE Digicert

Keyword Research Audit INCOMPLETE Tools

Identify your competitors FALSE Semrush Keyword Magic Too
Conduct a keyword gap analysis FALSE Semrush Keyword Gap Tools
Find Your main "Prime" keywords FALSE Google Ads
Find long-tail keyword variations FALSE Semrush Topic Research
Find question keywords FALSE People Also Ask
Analyze the intent of page that rank FALSE Answer the Public
Create a keyword map FALSE whitespark
Prioritize by search volume and keyword FALSE
INCOMPLETE
Technical SEO Audit Tools
Leverage "inspect URL" feature in GSC FALSE GSC and GA
Ensure your website is mobile-friendly FALSE PageSpeed Insights
Check your site's loading speed FALSE Google's Mobile-Friendly tes
Make sure you are using HTTPS FALSE SEMrush Site Audit
Find and fix crawl errors FALSE Structured Data Marketup H
Check for duplicate versions of your site FALSE Merkle Schema Markup Gen
Identify and fix broken links FALSE Ahref Broken Link Checker
Use SEO-friendly URL structure FALSE
Find and fix orphaned pages FALSE
Check canonical tags FALSE
Add structured data FALSE Schema
 INCOMPLETE
On-Page and Content Tools
Fix duplicate, missing and truncated title tags FALSE SEMrush content Audit
Find and fix duplicate or missing meta descripti FALSE SEMrush Topic Research
Find and fix multiple H1 tags FALSE SEO Writing Assistant
Improve title tags, meta descriptions, & page co FALSE On Page SEO Checker
Run a content audit and prune content FALSE
Optimize images for SEO FALSE ImagesSEO
Organize Topic clusters FALSE
Find and fix keyword cannibalization FALSE
Update outdated content FALSE
Improve content readablity FALSE
INCOMPLETE
Off-Page SEO Notes
Analyze your competitor's link profile FALSE SEMrush Backlink Aduit
Conduct a link intersect analysis FALSE SEMrush Backlink Gap
Target your competitors' broken backlinks FALSE SEMrush Link Building Tool
Leverage digital PR FALSE HARO
Implement the skyscraper technique FALSE Prowly
Turn unlinked mentions into links FALSE Google Business Profile
 then click on "Make a copy"
imple on Youtube

Links 1 Links 2
ogle Search Console analytics.google.com
ogle Analytics https://search.google.com/search-console/about
ng Webmaster Tools https://www.bing.com/webmasters/about
ast or RankMath https://yoast.com/
https://rankmath.com/
Mrush Ogranic Research Tool https://www.semrush.com/analytics/organic/
reaming Frog https://www.screamingfrog.co.uk/seo-spider/
https://gtmetrix.com/
geSpead Test https://pagespeed.web.dev/
sponsively https://responsively.app/
https://www.digicert.com/help/

Links 1 Links 2
mrush Keyword Magic Tools https://www.semrush.com/features/keyword-magic-tool/
mrush Keyword Gap Tools https://www.semrush.com/analytics/keywordgap/?db=us
https://ads.google.com/home/
mrush Topic Research https://www.semrush.com/topic-research/
ople Also Ask https://alsoasked.com/
swer the Public https://answerthepublic.com/
whitespark

Links 1 Links 2
https://search.google.com/search-console/about
https://analytics.google.com/analytics/academy/course/6
geSpeed Insights https://pagespeed.web.dev/
ogle's Mobile-Friendly test https://developers.google.com/search/blog/2016/05/a-new-mobile-friendly-t
Mrush Site Audit https://www.semrush.com/features/site-audit/
ructured Data Marketup Helper https://www.google.com/webmasters/markup-helper/u/0/
erkle Schema Markup Generator https://technicalseo.com/tools/schema-markup-generator/
ref Broken Link Checker https://ahrefs.com/broken-link-checker
https://www.stanventures.com/blog/url-structure/
https://ahrefs.com/blog/orphan-pages/
https://seositecheckup.com/tools/canonical-tag-test
https://www.seoptimer.com/canonical-checker
https://schema.org/docs/schemas.html
 Links 1 Links 2
Mrush content Audit https://www.semrush.com/blog/content-audit-for-content-marketing-strateg
Mrush Topic Research https://www.semrush.com/topic-research/
https://www.semrush.com/features/topic-research/
O Writing Assistant https://www.semrush.com/swa/
n Page SEO Checker https://sitechecker.pro/on-page-seo-checker/
https://www.mainstreethost.com/blog/content-pruning/
https://imageseo.io/
https://www.semrush.com/blog/image-seo/
https://www.frase.io/blog/keyword-cluster/
https://www.semrush.com/blog/keyword-cannibalization-guide/

https://www.searchenginejournal.com/readability-tools-seo-content/317719/

Links 1 Links 2
Mrush Backlink Aduit https://ardentgrowth.com/blog/advanced-competitor-backlink-analysis
Mrush Backlink Gap https://moz.com/help/link-explorer/link-building/link-intersect
Mrush Link Building Tool https://www.semrush.com/link_building/
https://www.helpareporter.com/
https://prowly.com/
ogle Business Profile https://www.google.com/intl/en_ca/business/
ademy/course/6

-new-mobile-friendly-testing-tool
tent-marketing-strategy/
-research/

ls-seo-content/317719/

backlink-analysis
SEO Marketing Plan
Find a Target Keyword
Keyword Commercial Intent
Eg. Olympic Weight sets free shipping Eg High

Create Your Content

Pick a format based on search intent
Go in-depth
Take inspiration from other, unrelated content
Set a Date to Revisit and Refresh It

Optimize Your Content

Target keyword in URL
Target keyword in Title tag
Target keyword in headline
Target keyword in Meta tag
Extra add-ons
Make It Fast and Beautiful

Backlink (Check the Backlinks Sheet)

Prospects Website or URL
Domain Authority
Tactic Used
Contact Info
Date and Status

Track Your Results

Business-level results
Track your business goals
Results
Keyword-level & page-level results
Keyword or Page
Original Ranking (for KWs) or # of Linking Root Domains (for Pages)
Current Ranking (for KWs) or # of Linking Root Domains (for Pages)
Original Organic Search Visits (Prev. 30 Days)
Current Organic Search Visits (Prev. 30 Days)
Search Volume Competition Relevance
Eg. 200 searches/mo Eg. Low Eg. Somewhat relevant

Notes
Plug your keyword into Google and look at the first page of results. Are they all how-to guides? List p
Long-form content gets 77.2% more links than short articles.
Look for trends in what’s hot on AllTop, BuzzSumo, or Ahrefs’ Content Explorer.
Helps your work stay relevant and useful. (Once a year is good)

Notes

Write a meta description that will make people want to click.

Use your target keyword, synonyms and related terms throughout the page.
An attractive, fast-loading design can help reduce your page’s bounce rate and make iteasier to attra

Notes
Eg. Marketingweek.com/marketing-resource
Eg. 72
Eg. Resource page link-building
Eg. example@marketingweek.com
Eg. Emailed 04/22/2021

Notes

E.g. Increase ecommerce revenue from organic search by 30% YoY

E.g. YTD vs LYTD ecommerce revenue from organic search is up 43% as of May 1, 2020

E.g. muscle car fuel efficiency

E.g. Ranked 49 on 1/3/2019
Ranked 4 on 5/1/2020
E.g. 7 as of 1/3/2019
1,285 as of 5/1/2020
y all how-to guides? List posts? Product reviews?

and make iteasier to attract backlinks.

May 1, 2020
Backlinks
Visit neilpatel.com/backlinks/ to track website and DA

Website Domain Authority Refering Domains Traffic

Reached OutArticle written
Article submitted
Date submitted
On-Page SEO Checklist
Grade
My target keyword for this page is: "This is Keyword" FALSE
Add your target keyword to your page’s URL FALSE
Use your keyword once at the top of your page (ideally in the first 50-100 wo FALSE
Use your keyword in your page’s title tag. FALSE
Use your keyword in an H1 and H2 Subheader. FALSE
Use keyword-rich image filenames and alt text. FALSE
Add internal links to other pages on your site. I recommend including at least FALSE
Add external links to other helpful websites and resources FALSE
Use synonyms and related terms. FALSE
Write an enticing meta description FALSE
Make your site work with mobile devices. FALSE
Use structured data FALSE
Match search intent. Double check that your page is a 1:1 match for search i FALSE
Decrease bounce rate. In other words: make your content “sticky” so that G FALSE
Write a title tag that’s keyword optimized and engineered for clicks. The bes FALSE
Notes Why it's important

Google uses the terms in your URL to understand what your page is all abou
Search engines put more weight on terms that appear in prominent places on your pa
From a Google SEO point of view, your title tag is the most important place to include
This emphasizes to Google that your page is focused on that keyword and topic. H tag
Google uses images to understand the content of your page. And descriptive file name
Internal links can help Google find, crawl and index more pages on your site (and help
External linking to related pages helps Google figure out your page's topic. So I recom
In other words: include variations of your target keyword on your page. For example, i
when Google searchers see a compelling meta description in the organic search result
your site should be mobile-optimized for Google users and search engine crawlers. Go
Structured data (Schema) can help your site feature “Rich Snippets” in the search resu
If your page doesn’t satisfy search intent, your page most likely will not rank for that k
Bounce rate probably isn’t a direct Google ranking factor. But it might be.
Like I mentioned back in item #10 from this list, a high CTR can boost your rankings
 at your page is all about.
ominent places on your page (like at the top).
mportant place to include your keyword.
t keyword and topic. H tags aren’t a huge deal for rankings. But every little bit helps.
e. And descriptive file names and alt text helps them understand what your page is all about.
ages on your site (and help them rank higher in the search results).
ur page's topic. So I recommend adding lots of external links to pages that will help your users learn more abou
your page. For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises”
n the organic search results, they’re more likely to click on your site.
search engine crawlers. Google’s index is now “mobile-first”, which makes mobile usability an absolute most for
Snippets” in the search results.
kely will not rank for that keyword (even if you have lots of backlinks). It’s that important.
ut it might be.
can boost your rankings
 users learn more about something that you cover on your page.
e “kettlebell exercises” and “easy kettlebell movements”.

y an absolute most for SEO.

Keywords Research
Prime Keywords Keyword Extention Monthly Searches
Gaming Desk Setup couples computer desk 30
Gaming Desk Setup esports gaming table 30
Gaming Desk Setup outdoor gaming setup 90
Gaming Desk Setup venno gaming desk 140
Gaming Desk Setup gaming computer table price i 140
Gaming Desk Setup how old is carterpcs 70
Gaming Desk Setup brown gaming desk 30
Gaming Desk Setup girly gaming desk 30
Gaming Desk Setup purple gaming set up 390
Gaming Desk Setup best gaming desk under 200 40
Gaming Desk Setup floating gaming desk 260
Gaming Desk Setup white rgb gaming desk 30
Gaming Desk Setup his and hers desk setup 70
Gaming Desk Setup nature pc setup 30
Gaming Desk Setup best gaming desk for 3 monitor 40
Gaming Desk Setup aesthetic white gaming setup 40
Gaming Desk Setup livtab desk 110
Gaming Desk Setup seven warrior gaming desk 880
Gaming Desk Setup black and orange gaming desk 70
Gaming Desk Setup diy racing wheel stand ikea 70
Gaming Desk Setup nature themed gaming setup 50
Gaming Desk Setup couples gaming desk 210
Gaming Desk Setup gaming desks black 50
Gaming Desk Setup carter pc setup 70
Gaming Desk Setup pastel purple gaming setup 210
Gaming Desk Setup black and white pc build 1900
Keyword Difficulty Relevance Trends CPC
14 0.58
14 0.61
14 0
13 0.78
13 0
9 0
14 0.5
13 0.52
12 0
6 0.51
14 0.41
14 0
14 0
13 0
13 0.67
14 0
14 1.29
6 0.47
13 0
11 0
12 0
12 0.41
14 0.51
13 0
13 0
12 1.06
Advanced SEO
website.com Checklist
Keyword Research & Content Production INCOMPLETE
Topical Relevancy FALSE
Leverage Category Pages For Ecomm Sites FALSE
Increase Conversion Rate FALSE
FALSE
On-Page SEO INCOMPLETE
Latent Semantic Indexing - LSI FALSE
On-Page SEO Analysis FALSE
Internal Linking FALSE
Click Depth FALSE
On-Page SEO - Word Tracking FALSE

Link Building SEO INCOMPLETE

Niche Edits FALSE
Tiered Link Building FALSE
Reverse Relevance Link Building - Using LSI Keywo FALSE
Pillow Link Building FALSE
Link Velocity FALSE
Tools/Links
https://www.topicalrelevance.com/

Tools/Links
https://www.keysearch.co/tools/lsi-keywords-generator
https://lsigraph.com/year-end-sale/
SurferSEO.com
site:clientsite.com + "main keyword"
https://www.searchenginejournal.com/google-click-depth-matters-seo-url-structure/256779/
https://wordcounter.net/

Tools/Links
https://www.searchlogistics.com/learn/seo/link-building/niche-edits/
https://www.link-assistant.com/news/tiered-link-building.html
https://backlinko.com/hub/seo/lsi
https://linkdoctor.io/pillow-link-building/
structure/256779/
SEO AI TOOLS
Free Tools
Chat GPT
Dalle-3
Bing Copilot
Backlink Checker
Optimizer
Paid Tools
Reword
SurferSEO
Midjourney
Whitespark
O AI TOOLS
ools
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ools
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