CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

This chapter reviews the survey data collected. A total of 100 questionnaires were

distributed to respondents, and all 100 were successfully retrieved and deemed suitable for the

study, resulting in a 100% response rate. The data were analyzed using tables, simple

percentages, and frequency distributions.

4.2 Data presentation and analysis

SECTION A

This section covers the demography of respondents in the study

Table 1: Distribution of respondents by Gender

Gender No of respondents Percentage
Male 38 37%
Female 62 62%
Total 100 100%
Source: field survey 2024
Table 1 reveals that the study comprises both male and female participants, with a notably higher

proportion of females (62%) compared to males. This indicates that female respondents are more

predominant in the study.

Table 2: Distribution of respondents by Age

Age No of respondents Percentage

16 - 20 50 50%
21 -25 38 38%
26 -30 12 12%
 30 years and above 0 0%
Total 100 100%
Source: field survey 2024
Table 2 shows that the study is largely made up of young adults. Specifically, 50% of the

participants are between the ages of 16 and 20, while 38% are aged 21 to 25. As a result, these

age groups are well-positioned to offer relevant insights for the study.

Table 3 Distribution of respondents by Department

Department No of respondents Percentage

Mass Communication 40 40%
Theatre Arts 25 25%
Fine Arts 20 20%
Childhood Education 15 15%
Total 100 100%
Source: field survey 2024
Table 3 indicates that the study respondents are from different departments, with the

majority agreeing that they are from mass communication (40%). This implies that mass

communication students were more available for the study.

Table 4: Distribution of respondents by Level

Level No of respondents Percentage

100 14 14%
200 18 18%
300 21 21%
400 37 37%
 Total 100 100%
Source: field survey 2024
Table 4 indicates that the study includes participants from various academic levels, with a

notable 37% being final-year students in their 400 level. This shows thar a higher participation

rate among finalists who are likely to be well-informed about the issue under investigation.

Table 5: How often do you use TikTok in a typical week

Variable Number of respondents Percentage

Very often 42 42%
Often 28 28%
Average 11 11%
Less often 9 9%
Not often 10 6%
Total 100 100%
Source: field survey 2024

Table 5 reveal that a combined percentage of the respondents (70%) involved in the study

regularly use tiktok. This shows that students of Uniben use Tiktok very often and often in a

week.

Table 6: On average, how much time do you spend on TikTok per day

Variables Number of respondents Percentage

1hr 25 25%
3hr 18 18%
6hr 42 42%
12hr 15 15%
24hr 0 4%
Total 100 100%
Source: field survey 2024

Table 6 shows that a higher percentage of the respondents affirmed that they spend an average

of 6hr (42%) per day, followed closely by 1hr (25%) and 3 hrs per day (18%). This implies that

TikTok is a major part of daily life for the respondents, with a majority spending between 6 to

12 hours on the platform.

Table 7: How many hours a day do you spend studying?

Variable Number of respondents Percentage

1hr 55 55%
3hr 34 34%
6hr 11 11%
12he 0 0%
24hr 0 0%
Total 100 100%
Source: field survey 2024

Table 7 posits that a greater portion of the respondents (55%) dedicate only 1 hour a day

to studying. On the other hand, a significant percentage (34%) spends 3 hours on their studies,

indicating a more moderate commitment. The data indicates that most respondents do not spend

extensive amounts of time on their studies, with 1 to 3 hours being the most common duration.

This shows that the respondents do not prioritize studying as much.

Table 8: What types of content do you typically engage with on TikTok

Variable Number of respondents Percentage

Entertainment 51 51%
 Education 11 11%
Lifestyle 24 24%
Motivation 10 10%
News 4 4%
Total 100 100%
Source: field survey 2024

Table 8 shows more than half of the respondents (51%) prefer entertainment content,

indicating that this is the primary reason they use the platform. Also, 24 respondents (24%)

agreed that they engage with lifestyle content, which includes topics related to daily living,

fashion, health, and well-being. This implies that there is a clear preference for entertainment

and lifestyle content among the respondents, which reflects a trend in media consumption

where entertainment often takes precedence over more serious or educational content.

Table 9: Do you follow specific TikTok trends or challenges?

Variable Number of respondents Percentage

Yes 86 86%
No 12 12%
Total 100 100%
Source: field survey 2024

Table 9 reveals that a vast majority of the respondents (86%) actively follow TikTok trends

and challenges. This indicates a strong engagement with popular content on the platform.

Table 10: TikTok usage affects my concentration during study sessions.

Variable Number of respondents Percentage

Strongly Agree 38 38%
 Agree 32 32%
Neutral 15 15%
Disagree 10 10%
Strongly Disagree 5 5%
Total 100 100%
Source: field survey 2024

A combined 70% of respondents (38% strongly agree and 32% agree) in table 10, believe

that TikTok usage negatively affects their concentration during study sessions. This implies that

majority of the respondents feel that TikTok interferes with their ability to concentrate during

study sessions. This further reflects the potential impact of social media on academic

performance and the need for strategies to manage distractions.

Table 11: Have you ever procrastinated on academic tasks due to spending time on TikTok?

Variable Number of respondents Percentage

Yes 100 100%
No 0 0%
Total 100 100%
Source: field survey 2024

Data presented in table 10 shows that every single respondent (100%) acknowledged that

they have procrastinated previously on academic tasks because of TikTok. The data clearly

shows that TikTok is a major contributor to procrastination among the respondents. This is due

to the platform's engaging and time-consuming nature, which makes it difficult for users to

manage their time effectively.

Table 12: What is the influence of TikTok on your academic productivity

 Variable Number of respondents Percentage
Positive 7 7%
Negative 55 55%
Neutral 22 22%
Can't tell 10 10%
Undecided 6 6%
Total 100 100%
Source: field survey 2024

Table 12 maintains that a significant majority (55%) of the respondents believe that TikTok has a

negative influence on their academic productivity. This aligns with previous data on procrastination

and concentration issues, highlighting TikTok as a major distraction for many students.

Table 13: I have made new friends and connections through TikTok

Variable Number of respondents Percentage

Strongly agreed 42 42%
Agreed 58 58%
Neutral 0 0%
Disagreed 0 0%
Strongly disagreed 0 0%
Total 100 100%
Source: field survey 2024

Table 13 reveals that all the respondent (100%) affirmed that they have made new friends and

connections through TikTok. This implies that TikTok is highly effective in helping users build new

friendships and connections. This might be due to the platform's interactive features, such as
comments, direct messaging, and trends that encourage collaboration and communication among

users.

Table 14: Do you find yourself discussing TikTok trends or content with your peers in social

settings?

Variable Number of respondents Percentage

Yes 100 100%
No 0 0%
Total 100 100%
Source: field survey 2024

Table 14 shows that all the respondents (100%) engage in discussions about TikTok content with

their peers. This indicates that TikTok trends and content have become a staple in everyday

conversations among the respondents, serving as a bonding tool and a way to stay socially relevant.

Table 15: TikTok has influenced how i communicate and interact with others online

Variable Number of respondents Percentage

Strongly agreed 28 28 %
Agreed 33 33 %
Neutral 16 16%
Disagreed 15 15 %
Strongly disagreed 8 8%
Total 100 100%
Source: field survey 2024
A combined 61% of respondents (28% strongly agreed and 33% agreed) in table 15 affirmed that

TikTok has influenced their online communication and interaction. This shows that there is a

substantial impact of the platform on their digital social behavior.

Table 16: There are psychological, cultural and social meaning attached to different activities

on Tiktok

Variable Number of respondents Percentage

Strongly agreed 32 32%
Agreed 21 21%
Neutral 26 26%
Disagreed 18 18%
Strongly disagreed 3 3%
Total 100 100%
Source: field survey 2024

Table 16 posits that a majority of the respondents (53%) perceive TikTok as more than just a

social media platform for entertainment. They recognize that the content on TikTok often reflects

cultural, social, and psychological narratives, whether through trends, challenges, or other

activities.

Table 17: Between Tiktok and Academic Work, which do you find pleasure doing more?

Variable Number of respondents Percentage

Tiktok 63 63%
Academics 37 37%
Total 100 100%
Source: field survey 2024
Table 17 reveals that a majority (63%) of the respondents find more pleasure in using TikTok

compared to engaging in academic work. This indicates that for many students, TikTok provides

a more enjoyable and perhaps more engaging experience than their academic responsibilities.

4.3. DISCUSSION OF FINDINGS

Research question one: What is the frequency of TikTok usage among undergraduate

students?

Table 5, 6 and 7 answered the above question on the frequency of TikTok usage among

undergraduate students. Findings from the data presented and analyzed shows that there is a

high frequency of TikTok usage among Uniben students. A majority of the respondents spend

an average amounts of 6 hours per day on the TikTok. This extensive time commitment to

TikTok indicates that students dedicate a considerable portion of their day to the platform.

Also, the findings show that a majority of the respondents agreed that they dedicate a relatively

short amount of time to studying each day. They also agreed that they prefer entertainment

over educational content on TikTok. This preference further explain the limited time students

are dedicating to their studies. Futhermore, the findings indicate that students follow specific

TikTok trends or challenges. This shows that there is a strong engagement with the platform's

popular culture. The data points to a significant preference for entertainment and social

interaction over academics, with students spending substantial time on TikTok while dedicating

comparatively little time to their studies.

The findings are further shown in table 5, where 70% of respondents agreed that they use

TikTok very ofte" and often in a typical week. Table 6 indicates that a majority of students
agreed that they spend significant amounts of time on TikTok, with 42% spending around 6

hours per day on the platform. Also, a combined 58% of respondents affirmed that they spend

between 1 to 6 hours daily, with some even reaching up to 12 hours. Table 7 posits that a

greater portion of the respondents (55%) dedicate only 1 hour a day to studying. On the other

hand, a significant percentage (34%) spends 3 hours on their studies. The remaining 11 (11%)

resppndents affirmed that it is 6 hours per day. In addition, Table 8 shows that than a larger

percentage of the respondents (51%) prefer entertainment content, indicating that this is the

primary reason they use the platform. Also, 24 respondents (24%) agreed that they engage with

lifestyle content, 10 (10%) says that it is motivation, while the remaining 4 (4%) says that it is

news. Finally, table 9 reveals that a majority of the respondents (86%) actively follow TikTok

trends and challenges, while the remaining 14 (14%) disagreed to the statement.

The findings align with McCathy (2013) study which indicated that nearly all college students

are active users of social media platforms, primarily for socializing with friends. It also agreed

with Samphina (2020) where it was contended that ktok being used as a tool for advocacy,

creativity and skill development. The platform's format encourages users to showcase their

talents, share DIY tutorials, and participate in artistic challenges

Research Question two: What is the perceived impact of TikTok on academic performance and

study habits of undergraduate students?

The findings from Tables 10, 11, 12 and 17 provides a deeper understanding of how TikTok

usage impacts the academic performance and productivity of students at the University of Benin

(UNIBEN). The data reveals that there is a consensus among the respondents that TikTok
interferes with concentration in academic activities. This shows that TikTok's engaging nature

makes it difficult for students to focus on their studies, leading to diminished academic

performance. Also, the finding points that TikTok usage leads to procrastination. The platform's

ability to captivate users for extended periods of time, contributes to delayed academic work,

which can result in increased stress and lower academic outcomes. In addition, a majority of the

respondents agreed that TikTok has a negative influence on their academic productivity. The fact

that the respondents see TikTok as detrimental to their academic performance aligns with the

previous findings on concentration and procrastination issues. This shows that TikTok's impact

extends beyond mere distraction, as it affects students' ability to complete academic tasks

effectively and efficiently. Finally, the respondents agreed that they find Tiktok as a more

enjoyable and engaging activity than academic works.

The findings are shown in the table, where Table 10 indicates that a combined 70% of

respondents (38% strongly agreed and 32% agreed) affirmed that TikTok usage negatively

affects their concentration during study sessions. Table 11 shows that an alarming 100% of

respondents admit to procrastinating on academic tasks due to spending time on TikTok.

Futhermore, Table 12 shows that a majority of the respondents (55%) believe that TikTok has a

negative influence on their academic productivity, while only 7% view its influence as positive.

Additionally, 22% are neutral, and the rest are either unsure or undecided.an contribute to

sustainable business growth. Table 17 reveals that 63% of respondents find more pleasure in

using TikTok compared to academic work, while 37% says it's academic activiyies.

The findings are in agreement with the postulations of Modish (2021) which maintains that

TikTok's addictive nature poses risks to users' mental well-being and productivity. The
platform's infinite scroll feature and algorithmic content suggestions are designed to keep users

engaged for extended periods, potentially leading to excessive screen time and sleep

disturbances. This compulsive use can interfere with daily responsibilities, academic

performance, and mental health, contributing to symptoms of digital addiction and dependency.

The findings also agree with Akoh (2011) which revealed that the negative impacts of social

media use among students were significant, including distractions from academic studies,

exposure to negative behaviors, privacy concerns, and more.

Research Question Three: What are the changes in social interactions and communication

patterns influenced by TikTok among undergraduate students?

The survey results presented in Tables 13 to 17 provide data on the impact of TikTok on

undergraduate students' social interactions, communication, and priorities. The findings show

that Uniben students agreed that they have made new friends and connections through Tiktok.

This shows that TikTok is highly effective in creating new relationships, due to its interactive

features such as comments, direct messaging, and trends that promote user collaboration and

engagement. Also, the findings indicate that the respondents discuss trends and challenges with

their peers. This shows that TikTok content has become an important topic of conversation

among undergraduates, further reflecting its role in shaping social interactions and trends within

the respondents' social circles. The respondents also believe that TikTok has influenced their

online communication and interactions. They agreed that the platform is more than just an

entertainment platform; they recognize it as a medium that reflects cultural and psychological

narratives.

The findings are shown in the tables, where table 13 indicated that all the respondents (100%)

agreed that they have made new friends and connections through TikTok. Table 14 shows that
all the respondents (100%) affirmed that discuss TikTok trends or content with their peers.

Futhermore, table 15 reveals that 61% of respondents (28% strongly agreed and 33% agreed)

believe TikTok has influenced their online communication and interactions. Table 16 shows that

53% of respondents (32% strongly agreed and 21% agreed) acknowledge that TikTok carries

psychological, cultural, and social meanings, 26% remained neutral on the issue, 18% disagreed

with the statement, while 3% strongly disagreed.

The findings align with $project (2020) which indicated that TikTok serves as a powerful driver

of social norms and cultural shifts. Its algorithm-driven content delivery system amplifies trends

rapidly, which helps shapens collective behaviors and attitudes.

 CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.0 Introduction

This chapter provides the summary of major findings, necessary conclusions based on the

findings and necessary recommendations of this study which was designed to access the

influence of TikTok on behavioral change among undergraduate student. survey research

design was employed and the questionnaire was used as instrument for data collection.

5.1 Summary

This chapter centers on the study's objective to explore the influence of TikTok on behavioral

change among undergraduate students. The survey research design was employed, with 100

questionnaires distributed to respondents for data collection. The findings from the distributed

questionnaires are as follows:

I. Undergraduate Students (70%) spend more time on Tiktok, than on academic

activities

II. The respondents (70%) agreed that Tiktok distracts them from academic activities.

This may be as a result of the trends or challenges that they follow on Tiktok.
 III. Hundred Percent (100%) of the respondents have made new friends and connections

through TikTok

IV. .TikTok is effective in helping the users build relationships (100%) due to its

interactive features.

V. All the respondents (100%) engage in discussions about TikTok trends with peers

VI. TikTok content has become a prevalent topic of conversation, reflecting its influence

on social interactions.

VII. Tiktok has influenced how Uniben students (61%) communicate and interact

online. The platform has affected users' digital social behavior.

VIII. The respondents agreed that TikTok is more than just an entertainment platform

and they also agreed (53%) that there are cultural, social, and psychological meanings

attached to TikTok content.

IX. TikTok is seen as more enjoyable and engaging among the respondents

(63%)compared to academic activities.

5.2. CONCLUSION

Conclusively, it can be deduced that Tiktok has several effects on the academic

performance of students. This is based on the findings which have indicated that TikTok has a

major influence on the social lives, communication patterns, and even academic priorities of

students. The study has revealed that the platform is not only a space for entertainment but also a

social tool that promotes connections, stimulates conversations, and impacts digital behavior.

That aside, TikTok's content as revealed by the findings of the study has shown that it reflects
cultural and psychological meanings, making it more than just a recreational platform. Based on

the aforementioned, it can be concluded that Tiktok has a negative influence on students

academic performance. Their preference for TikTok over academic work raises concerns about

its impact on students' educational focus.

5.3. RECOMMENDATIONS

Based on the findings, the following recommendations were made:

I. Students, should be encouraged to balance their time between TikTok and academic

work to ensure that their educational responsibilities are not neglected.

II. Content creators and educators should use TikTok’s popularity to produce

educational content that can engage students and complement their academic

activities.

III. Parents and educators should monitor and guide students’ TikTok usage, ensuring

that it does not adversely affect their academic performance and overall well-being.

IV. Schools and educational institutions could consider integrating social media literacy

into the curriculum, helping students critically engage with platforms like TikTok

while maintaining academic integrity.