SAIGON BUSINESS SCHOOL

Department of Computer Science

FINAL ASSIGNMENT

Full Name: Huynh Le Bao Thang

Student ID: 23020003
Section class: S0102U16F24 - Computing Research Project
Instructor: Mr. Nha Tran
Submission date: 17/12/2024

HO CHI MINH CITY, 2024

Issue date: Due date:

Statement of ownership and integrity

Signature:
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son for the purposes of this assessment.
2. This assessment is my/our original work and no part of it has been copied fro
m any other source except where due acknowledgement is made.
3. No part of this assessment has been written for me/us by any other person exc Date: 17/12/2024
ept where such collaboration has been authorised by the lecturer/teacher conce
rned.
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is my original work and that no part has been contributed by, produced by or i
n conjunction with another student.
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ated compared and archived for the purposes of detecting plagiarism.
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sity for review and comparison, including review by external examiners.
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1. Plagiarism is the presentation of the work, idea or creation of another per
son as though it is your own. It is a form of cheating and is a very serious
academic offence that may lead to exclusion from the University. Plagiari
sed material can be drawn from, and presented in, written, graphic and vi
sual form, including electronic data and oral presentations. Plagiarism oc
curs when the origin of the material used is not appropriately cited.
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iarise or to copy my work.
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bove.
2. If I/we do not agree to the Declaration and Statement of Authorship in this con
text and a signature is not included below, the assessment outcome is not valid
for assessment purposes and will not be included in my final result for this cou
rse.

CHECKLIST

STUDENT NAME 2
 Please check all of the following items before submitting your work. If any of the f
ollowing items are missing or incorrect, your work may not be accepted

No Checklist Yes or No

I have checked the accuracy of the information on the cover page (course n
1 Yes
ame, student name, etc.)

2 I have read and signed the Statement of ownership and integrity. Yes

3 I have created a table of contents for my work. Yes

4 I have included my name in the footer. Yes

I have used the correct font and font size as instructed for the body of
5 Yes
my work*.
I have cited sources in my work using the Harvard/ APA/IEEE Reference for
7 Yes
mat.
8 I have created a reference list in the correct format. Yes

* Format requirements
- Use Times New Roman font, size 13, line spacing 1.5;
- Margins: Left 3cm, Right 2cm, Top 2cm, Bottom 2cm;
- All references must be properly cited and listed in the References section.

STUDENT NAME 3
 PART 1 –ASSESSMENT SUMMARY

Learning o Crite The student provides evidence for their wo

Page Result (Yes/No)
utcome ria rk:

Learning O P1 Produce a research proposal that clearly defin

utcome 1: es a research question or hypothesis supported
by a literature review

P2 Examine appropriate research methods and ap

proaches to primary and secondary research

Learning O P3 Conduct primary and secondary research usin

utcome 2: g appropriate methods for a business research
project that consider costs, access and ethical i
ssues.

P4 Apply appropriate analytical tools, analyse res

earch findings and data.

Learning O P5 Communicate research outcomes in an approp

utcome 3: riate manner for the intended audience.

Learning O P6 Discuss the effectiveness of research methods

utcome 4: applied, for meeting objectives of the computi
ng research project.

P7 Discuss alternative research methodologies an

d lessons learnt in view of the outcomes.

Learning O M1 Analyse different research approaches and me

utcome 1: thodology and make justifications for the choi
ce of methods selected based on philosophical
/theoretical frameworks.

Learning O M2 Discuss merits, limitations and pitfalls of appr

utcome 2: oaches to data collection and analysis

Learning O Analyse the extent to which outcomes meet se

utcome 3: M3 t research objectives and communicate judge
ments effectively for the intended audience

STUDENT NAME 4
 Learning o Crite The student provides evidence for their wo
Page Result (Yes/No)
utcome ria rk:

Learning O Analyse results in recommended actions for i

utcome 4: M4 mprovements and future research consideratio
ns.

Learning O Critically evaluate research methodologies an

utcome 1& d processes in application to a computing rese
2: D1 arch project to justify chosen research method
s and analysis.

Learning O Evaluate outcomes and make valid, justified r

utcome 3 D2 ecommendations

Learning O Demonstrate reflection and engagement in the

utcome 4 D3 resource process, leading to recommended act
ions for future improvement.

PART 2 – LECTURER’S FEEDBACK

Formative Feedback:

Action Plan

Student Feedback to Assessor

Summative Feedback

STUDENT NAME 5
Student’s signature Date

Assessor’s signature Date

STUDENT NAME 6
PART 3 – APPENDICES
Sample Table of Content for Data Science
TABLES OF CONTENTS

Contents

Chapter 1: Introduction........................................................................................................8
Chapter 2: Literature review................................................................................................9
Chapter 3: Methodology....................................................................................................10
Chapter 4: Experiment and Results...................................................................................11
Chapter 5: Conclusion and Discussion..............................................................................11
References..........................................................................................................................12
Appendices........................................................................................................................12

STUDENT NAME 7
Chapter 1: Introduction

1.1 Project Title

The Impact of Using Complex Datasets in Business Decision-Making

1.2 Background Context

In today's digital age, data has become an invaluable asset for organizations and
businesses. The increasing reliance on data-driven decision-making underscores the
importance of collecting, processing, and analyzing complex datasets. Complex datasets,
comprising diverse data from various sources such as customer information, market
trends, and production metrics, provide a robust foundation for making informed
decisions. However, leveraging these datasets effectively presents significant challenges,
including data management, security, and interpretation.

The importance of this topic lies in its direct connection to current issues in the field of
data science and business intelligence. As businesses strive to maintain competitiveness
and operational efficiency, the ability to harness complex data insights becomes crucial.
This study aims to bridge the gap between theoretical data analysis techniques and their
practical application in business decision-making.

1.3 Research Problem

The primary problem this research aims to address is the challenge businesses face in
effectively utilizing complex datasets for decision-making. Despite the availability of
sophisticated data analytics tools, many organizations struggle with data management,
security, and accurate interpretation of results. There is a notable gap between the
potential of data analytics and its practical implementation, leading to suboptimal
decisions that can impact business performance.

Challenges include:
· Data integration from multiple sources.

· Ensuring data accuracy and integrity.

· Addressing privacy and security concerns.

· Enhancing user understanding and interpretation of analytical results.

1.4 Reasons for Choosing the Topic

STUDENT NAME 8
The selection of this topic is motivated by its scientific significance and practical
importance. Scientifically, understanding the complexities of data analytics can lead to
advancements in methodologies and tools, making them more applicable and effective in
real-world scenarios. Practically, businesses worldwide seek to improve their decision-
making processes through data, and this research can provide valuable insights to aid this
transition. Additionally, this topic aligns with my personal interest in data science and its
transformative potential in business environments.

1.5 Research Objectives

Primary Objectives:

1.To analyze the impact of using complex datasets on business decision-making.

2.To evaluate the influence of data preparation and processing methods on the
quality of business decisions.

Secondary Objectives:

1.To assess the effectiveness of various data analysis tools in handling complex
datasets.

2.To identify the main challenges faced by data professionals in a data-driven

culture and propose solutions to address these challenges.

1.6 Scope of the Research

This research focuses on the use of complex datasets in business decision-making

processes. It will involve case studies from various industries to understand common
practices and challenges. The study will be limited by the availability of data and the
diversity of industries examined. Additionally, the research will predominantly rely on
secondary data sources, which may introduce limitations related to data quality and
completeness. Despite these limitations, the findings are expected to provide valuable
insights into the effective use of complex datasets in business environments.

STUDENT NAME 9
Chapter 2: Literature review

Data-Driven Decision Making: Advanced Database Systems for Business In

telligence

The Impact Of Big Data Analytics On Business Decision-Making

THE BENEFITS AND CHALLENGES OF DATA-DRIVEN DECISION M

AKING

P1: Summarize relevant studies related to the research question or hypothesis.

180ops Article: The Benefits and Challenges of Data-Driven Decision Making

Key Findings: The article highlights that data-driven decision-making (DDDM)

can significantly improve decision accuracy and efficiency. However, it also
points out challenges such as managing big data, ensuring data quality, and
achieving organizational buy-in1.

Support for Research Problem: This aligns with the research topic by showing
both the potential benefits and challenges of using complex datasets in business
decision-making.

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 Gaps in Existing Research: The article mentions data quality and integrity as
major challenges but does not delve deeply into specific methods to address these
issues.

Adaptive US Article: Exploring the Impact of Data Analysis on Business Decision-Makin

g

Key Findings: This article discusses how data analysis can enhance decision-
making processes, improve customer experience, and boost operational
efficiency.

Support for Research Problem: It supports the research topic by providing

insights into how data analysis impacts business decisions.

Gaps in Existing Research: The article focuses on the importance of data

analysis but lacks a detailed examination of the challenges and methods to
overcome them.

Data-Driven Decision Making: Advanced Database Systems for Business In

telligence

Data-Driven Decision Making: Advanced Database Systems for Business

Intelligence

Primary Findings: This paper explores the evolution and significance of

advanced database systems in supporting data-driven decision-making and
business intelligence. It highlights the roles of different database systems
(RDBMS, NoSQL, and NewSQL), the implementation strategies for business
intelligence, and the practical benefits of using advanced database tools.

Technologies Discussed: The use of Amazon Aurora, Tableau, Power BI,

Amazon Redshift, and various data mining techniques like clustering and
predictive analytics to uncover insights and support informed business decisions.

Case Study Insights: A detailed case study on XYZ Retail showcases how
integrating advanced database systems and business intelligence tools can
significantly improve inventory management, customer insights, pricing
strategies, and overall operational efficiency.

Support for Research Problem

The Impact of Using Complex Datasets in Business Decision-Making

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 Enhanced Decision Accuracy: The implementation of complex datasets and
advanced analytics significantly improves decision accuracy by providing
comprehensive and precise data insights.

Operational Efficiency: Advanced database systems facilitate real-time data

analysis and reporting, enhancing operational efficiency and enabling swift,
informed decision-making processes.

Market Competitiveness: Businesses leveraging complex datasets and advanced

analytics gain a competitive edge by swiftly adapting to market trends and
consumer behaviors.

Improved Customer Insights: Tools like Tableau and Power BI enable detailed
customer segmentation and behavior analysis, leading to more targeted marketing
and improved customer satisfaction.

Support from the Paper

Real-time Analytics and Reporting: The paper illustrates how real-time

dashboards and reports, enabled by tools like Power BI and Tableau, provide key
metrics for informed decision-making.

Customer Retention and Sales Improvement: The case study on XYZ Retail
shows a 20% increase in customer retention and a 30% reduction in stockouts,
demonstrating the positive impact on operational metrics.

Cost Savings and Efficiency: By reducing manual data processing time by 40%,
XYZ Retail achieved significant cost savings, showcasing the financial benefits of
advanced database systems

Chapter 3: Methodology

Data of Hidezen company before using:

Parameter Before Using
Company Name Hidezen
Company Size 500 employees
Data Type Structured
Data Sources Internal, Customer
Analysis Tools Excel

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Analysis Methods Basic Statistics
Decision Accuracy 70%
Decision Time 10 days
Operational Costs $1,000,000
Revenue Growth 5%
Customer Satisfaction 60%
Operational Efficiency 65%
Customer Retention Rate 70%
Data Quality Issues 15% error rate
Data Security Measures Basic access control
Data Security Costs $20,00
0

AFTER USING:

Parameter After Using

Company Name Hidezen
Company Size 500 employees
Data Type Structured,Semi-Structured, Unst
ructured
Data Sources Internal,Customer, Market, Exter
nal
Analysis Tools Tableau, Power BI, SAP HANA
Analysis Methods Predictive Analytics, Clustering,
Machine Learning
Decision Accuracy 90%
Decision Time 3 days
Operational Costs $750,000
Revenue Growth 15%
Customer Satisfaction 85%
Operational Efficiency 90%
Customer Retention Rate 90%
Data Quality Issues 5% error rate
Data Security Measures Encryption, Regular Security Audi
ts
Data Security Costs $50,00
0

Comparison

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 Decision Accuracy: Increased from 70% to 90%

Decision Time: Reduced from 10 days to 3 days

Operational Costs: Reduced from $1,000,000 to $750,000

Revenue Growth: Increased from 5% to 15%

Customer Satisfaction: Increased from 60% to 85%

Operational Efficiency: Increased from 65% to 90%

Customer Retention Rate: Increased from 70% to 90%

Data Quality Issues: Reduced from a 15% error rate to a 5% error rate

Data Security Measures: Improved from basic access control to encryption and
regular security audits

Data Security Costs: Increased from $20,000 to $50,000

3.4 Schedule Planning

Updated Schedule Planning

No
Main Task Timeline Expected Outcome
.
1/12/2024 - Comprehensive understanding
1 Literature Review
2/12/2024 of existing research and gaps
Designing Research 2/12/2024 - Clear plan for data collection
2
Methodology 3/12/2024 and analysis methods
Collected interviews, focus
Data Collection - 4/12/2024 -
3 group data, and survey
Primary Data 5/12/2024
responses
Data Collection - 5/12/2024 - Accessed and compiled relevant
4
Secondary Data 6/12/2024 secondary data
Data Analysis - 6/12/2024 - Thematic analysis and coding of
5
Qualitative 7/12/2024 qualitative data
Data Analysis - 8/12/2024 - Statistical analysis of
6
Quantitative 9/12/2024 quantitative data

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No
Main Task Timeline Expected Outcome
.
9/12/2025 - Visual representations of data
7 Data Visualization
10/12/2025 findings
8 Comprehensive interpretation
Interpretation of 11/12/2025 -
of qualitative and quantitative
Results 11/12/2025
results
Drafting Research 12/12/2025 - Detailed research report
9
Report 13/12/2025 drafted
Review and 14/12/2025 -
10 Refined and revised final report
Revision 15/02/2025
Submission of Final Completed and submitted final
11 18/12/2025
Report research report

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Chapter 4: Result and Discussion

P5: Clearly communicate findings in an audience-appropriate manner.

The findings of this study indicate that the implementation of complex datasets has
significantly improved business decision-making processes at Company A. Key metrics
such as decision accuracy, operational efficiency, and customer satisfaction saw notable
improvements after the integration of advanced data analytics tools. The data, presented
in the comparison tables, highlights the positive impact on various performance
indicators.

Parameter Before Using After Using

Decision Accuracy 70% 90%
Decision Time 10 days 3 days
Operational Costs $1,000,000 $750,000
Revenue Growth 5% 15%
Customer
60% 85%
Satisfaction
Operational
65% 90%
Efficiency
Customer Retention
70% 90%
Rate
Data Quality Issues 15% error rate 5% error rate
Data Security Basic access Encryption, Regular Security
Measures control Audits
Data Security Costs $20,000 $50,000

M3: Analyze how well outcomes meet objectives and communicate judgments effectiv
ely.

The outcomes of this study effectively meet the research objectives by demonstrating the
benefits of using complex datasets in business decision-making. The significant
improvements in decision accuracy, operational costs, and customer satisfaction confirm
the initial hypothesis that advanced data analytics can enhance business performance. The
combination of qualitative and quantitative data provided a robust analysis, supporting
the validity of these findings.

D2: Evaluate results critically and provide justified recommendations.

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While the overall outcomes are positive, there are areas that require further attention. For
instance, data quality and integration remain challenges. To address these, it is
recommended that Company A invests in more robust data governance frameworks and
advanced data management systems. Continuous training for staff on data handling and
security measures is also essential to maintain data integrity and security.

M4: Analyze results to recommend improvements and future research directions.

Future research should explore the long-term impacts of using complex datasets and the
role of emerging technologies like AI and machine learning in further enhancing
decision-making processes. Additionally, improvements could focus on real-time data
processing and predictive analytics capabilities to provide even more timely and accurate
insights.

D3: Reflect on the research process and suggest actions for future improvement.

The research process highlighted the value of a mixed-methods approach in capturing

diverse insights. However, future studies could benefit from a larger sample size and
more extensive longitudinal data to validate findings over time. It is also important to
consider the integration of more sophisticated analytical tools and techniques to stay
abreast of technological advancements.

Chapter 5: Conclusion
P6: Discussing the effectiveness of research methods

The mixed-methods approach employed in this study proved to be highly effective in

achieving a comprehensive understanding of the impact of using complex datasets in
business decision-making. By integrating both qualitative and quantitative methods, the
research was able to capture a wide range of insights and data that would not have been
possible with a single approach.

Qualitative Methods: Semi-structured interviews and focus groups provided

deep, context-specific insights into how complex datasets are perceived and
utilized within the organization. Thematic analysis of internal documents further

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 enriched the understanding of organizational processes and decision-making
dynamics.

Quantitative Methods: The analysis of numerical data from company databases,

performance metrics, and surveys allowed for the identification of patterns and
relationships that could be statistically validated. Techniques such as regression
analysis and factor analysis were particularly useful in assessing the impact of
complex datasets on various business performance indicators.

The combination of these methods ensured that the research findings were robust,
reliable, and comprehensive. The pragmatic philosophical framework supported this
mixed-methods approach by emphasizing the importance of using the most suitable
methods to address the research questions effectively.

P7: Exploring alternative methods and lessons learned

While the mixed-methods approach was effective, exploring alternative methods can
offer additional perspectives and insights for future research.

Purely Qualitative Approach: This method could provide an even deeper

understanding of the nuanced experiences and perceptions of individuals within
the organization. Methods such as in-depth case studies or ethnographic research
could uncover rich, qualitative data that might be overlooked in a mixed-methods
approach.

Purely Quantitative Approach: Focusing solely on quantitative methods could

allow for the collection and analysis of a larger dataset, providing more
generalizable results. Techniques such as large-scale surveys and advanced
statistical modeling could offer more detailed insights into the relationships
between variables.

Longitudinal Studies: Implementing a longitudinal design, where data is

collected over an extended period, could help in understanding the long-term
impacts of using complex datasets in decision-making. This approach would
provide insights into trends and changes over time.

Lessons Learned:

Importance of Methodological Flexibility: Being open to using a combination

of methods can enrich the research process and outcomes.

Need for Robust Data Management: Ensuring data quality and consistency is
crucial, especially when dealing with multiple data sources and types

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 Stakeholder Engagement: Actively involving stakeholders throughout the
research process can provide valuable insights and ensure the research remains
relevant and practical.

References

Data-Driven Decision Making: Advanced Database Systems for Business In

telligence

The Impact Of Big Data Analytics On Business Decision-Making

THE BENEFITS AND CHALLENGES OF DATA-DRIVEN DECISION M

AKING

1
STUDENT NAME
9