[12u7] Lý Thuyết Và Bài Tập Thực Hành
[12u7] Lý Thuyết Và Bài Tập Thực Hành
[12u7] Lý Thuyết Và Bài Tập Thực Hành
A-VOCABULARY
No English Type Pronunciation Vietnamese
1 Be in charge of v /bi ɪn tʃɑːrdʒ əv/ chịu trách nhiệm về
2 Publicity n /pʌbˈlɪsəti/ sự quảng bá
3 Advert n /ˈædvɜːrt/ quảng cáo
4 Draw attention to v /drɔː əˈtenʃn tuː/ thu hút sự chú ý đến
5 Profit-making adj /ˈprɒfɪt ˌmeɪkɪŋ/ sinh lời
6 Put up posters v /pʊt ʌp ˈpəʊstərz/ dán áp phích
7 Pay attention to v /peɪ əˈtenʃn tuː/ chú ý đến
8 Run commercials v /rʌn kəˈmɜːrʃlz/ chiếu quảng cáo
9 Social media site n /ˈsəʊʃl ˈmiːdiə saɪt/ trang mạng xã hội
10 Presence n /ˈprezns/ sự hiện diện
11 Reliable adj /rɪˈlaɪəbl/ đáng tin cậy
12 Bias n /ˈbaɪəs/ sự thiên vị
13 Fake news n /feɪk njuːz/ tin giả
14 The press n /ðə pres/ báo chí
15 Update v /ˌʌpˈdeɪt/ cập nhật
16 Digital adj /ˈdɪdʒɪtl/ kỹ thuật số
17 Distribute v /dɪˈstrɪbjuːt/ phân phối
18 Accessible adj /əkˈsesəbl/ có thể truy cập
19 Interactive adj /ˌɪntərˈæktɪv/ tương tác
20 Credible adj /ˈkredəbl/ đáng tin
21 Target customer n /ˈtɑːrɡɪt ˈkʌstəmər/ khách hàng mục tiêu
22 Fact-check v /fækt tʃek/ kiểm tra sự thật
23 Struggle with v /ˈstrʌɡl wɪð/ đấu tranh với
24 Replace v /rɪˈpleɪs/ thay thế
25 Billboard n /ˈbɪlbɔːrd/ biển quảng cáo
26 Loudspeaker n /ˌlaʊdˈspiːkər/ loa phát thanh
27 Account for v /əˈkaʊnt fɔːr/ giải thích cho
28 As opposed to phrase /əz əˈpəʊzd tuː/ trái ngược với
29 Meanwhile adv /ˈmiːnwaɪl/ trong khi đó
30 Broadcast v /ˈbrɔːdkæst/ phát sóng
31 Instant adj /ˈɪnstənt/ ngay lập tức
32 Mass media n /mæs ˈmiːdiə/ truyền thông đại chúng
33 Source n /sɔːrs/ nguồn
34 Spread v /spred/ lan truyền
B-GRAMMAR
I-ADVERBIAL OF CLAUSES OF MANNER
Mệnh đề trạng ngữ chỉ cách thức (adverbial clause of manner) giải thích cách mà một điều gì đó được thực hiện. Nó
sử dụng các liên từ phụ thuộc như as, as if, và like.
Main clause + subordinating conjunction + subordinate clause
Examples:
1. She sings as if she were a professional.
2. He dances like a robot.
3. The dog wagged its tail as it always does when it’s happy.
C-PRACTICE
I-PRONUNCIATION
E1: Mark the letter A, B, C or D on your answer sheet to indicate the answer that differs from the other three in the
position of stress in each of the following questions.
Question 1: A. bias B. advert C. presence D. discount
Question 2: A. instant B. public C. secure D. simple
Question 3: A. digital B. loudspeaker C. credible D. meanwhile
Question 4: A. interactive B. reliable C. publicity D. intelligence
E3: Complete the sentences using the words in the box below.
reliable credible accessible interactive digital audio
Question 1: It’s important to use reliable sources when writing a research paper to ensure accurate information.
Question 2: The website is very accessible and can be used by people with different abilities.
Question 3: Many modern classrooms use digital tools like smartboards to engage students in learning.
Question 4: The journalist worked hard to build a reputation as a credible reporter.
Question 5: This streaming platform provides a wide variety of interactive content, including e-books and podcasts.
Question 6: The quality of the audio system in the new car is excellent, perfect for music lovers.
E4: Complete the sentences using the words in the box below.
bias news press billboard loudspeaker source
Question 1: Many people criticize the press for spreading sensational stories that lack evidence.
Question 2: Always check the source of information before sharing it on social media to avoid spreading misinformation.
Question 3: The rise of fake news has made it difficult for people to trust online articles and reports.
Question 4: A huge billboard near the highway displays the latest smartphone advertisement.
Question 5: The politician accused the journalist of having a bias against his party.
Question 6: The announcement was made over the loudspeakerp to ensure everyone in the building heard it clearly.
E6: Complete the sentences using the words in the box below.
update account replace struggle alert notice
Question 1: Media agencies need to ________ their content to stay relevant in the digital age.
Question 2: Online news platforms ________ for a significant portion of how younger audiences consume information
today.
Question 3: Many journalists ________ with maintaining objectivity while reporting on controversial topics.
Question 4: The government decided to ________ citizens about the dangers of spreading fake news online.
Question 5: Traditional newspapers are being ________ by faster, more interactive digital formats.
Question 6: Did you ________ how advertisements on social media often use trending topics to attract attention?
E7: Complete the sentences using the words in the box below.
viewer media access target content cyberbullying
Question 1: ________ to reliable information is crucial for making informed decisions in today’s world.
Question 2: The main ________ of this advertising campaign is young adults aged 18 to 25.
Question 3: As a frequent ________ of streaming platforms, I enjoy a wide variety of shows and movies.
Question 4: The role of mass ________ in delivering news and entertainment cannot be underestimated.
Question 5: Social media companies are working to combat ________ by implementing stricter guidelines.
Question 6: The website offers free access for everyone, but some premium ________ requires payment.
E8: Complete the sentences using the words in the box below.
visual profit-making instant traditional real fake
Question 1: ________ media, such as printed newspapers and magazines, are struggling to compete with digital
platforms.
Question 2: The rise of ________ news on social media has made it harder to identify credible sources of information.
Question 3: Live streams allow viewers to experience events in ________time, making them feel more connected.
Question 4: The ________ impact of a well-designed advertisement is often more effective than written text.
Question 5: Some social media platforms prioritize ________ content to maximize engagement and generate revenue.
Question 6: In the digital era, people expect ________ access to information at their fingertips.
E10: Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following
questions.
Question 1: The marketing team is in ________ of promoting the new TV show through social media campaigns.
A. power B. care C. charge D. response
Question 2: Social media influencers are often used to generate ________for new products or events.
A. ability B. publicity C. press D. button
Question 3: Many small businesses choose to _______ an advert online because it’s more cost-effective than traditional
media.
A. take B. pay C. do D. place
Question 4: Advertisements are a major ________ tool for television networks and online media platforms.
A. essential B. profit-making C. well-paid D. creative
Question 5: The advertisement cleverly used humor to _______ attention to the brand’s new product line.
A. bring B. take C. draw D. make
Question 6: To announce the charity concert, they ________ posters in community centers and coffee shops.
A. put out B. take up C. put up D. take over
Question 7: Viewers should _______ attention to the credibility of the sources they follow on social media.
A. pay B. put C. do D. share
Question 8: The media company decided to run _________ for the new smartphone launch every hour.
A. episodes B. devices C. marathons D. commercials
Question 9: The influencer has a big social media ________, with millions of followers across various platform.
A. image B. presence C. aspect D. press
Question 10: Many people still trust newspapers as a ________ medium compared to online blogs.
A. complicated B. simple C. reliable D. potential
Question 11: Social media algorithms often reinforce ________ by showing users content they are likely to agree with.
A. bias B. opinions C. results D. changes
Question 12: Celebrities often complain about the lack of privacy due to constant attention from the ______.
A. fame B. stress C. press D. cost
Question 13: The media company plans to _______ free copies of its magazine to promote the new issue.
A. edit B. copy C. transfer D. distribute
Question 14: The journalist built a reputation as a ________ reporter by consistently delivering accurate and unbiased
news.
A. honest B. possible C. credible D. creative
Question 15: A well-designed ________ in a busy urban area can reach thousands of potential customers every day.
A. promotion B. billboard C. furniture D. amount
Question 16: Emergency warnings were issued via a ________to alert residents about the approaching storm.
A. hardware B. application C. clock D. loudspeaker
Question 17: The news spread _________ quickly that everyone knew about it within minutes.
A. so B. such C. very D. too
Question 18: She speaks __________ a true expert in mass media, confidently and persuasively.
A. similar B. like C. love D. enjoyable
Question 19: The news article was written as if the event _________, even though it was weeks old.
A. happened B. would happen C. had happened D. happens
III-READING
E11: Mark the letter A, B, C or D on your answer sheet to indicate the correct option that best fits each of the
numbered blanks.
In today’s rapidly evolving world, (1)________mass media has revolutionized how companies connect with
their (2)_________customers. Social media platforms, streaming services, and online publications have made
advertisements more (3)_________ to audiences than ever before. Unlike traditional media, which focused (4)_______
broadcasting messages to a broad audience, digital media allows for precise targeting based on preferences, behaviors,
and demographics. This ensures that companies can effectively (5)_______ their content to the right people, maximizing
impact while minimizing waste. Instead of passively consuming ads, customers can now engage directly with brands
through clickable links, polls, or comment sections. This engagement fosters stronger relationships and a sense of
community around brands. However, businesses often (6)_______ with maintaining credible messaging amidst a sea of
misinformation and skepticism online. The rise of fake news and poorly vetted content has made audiences more
cautious, forcing companies (7)________ trust by working with reliable platforms and influencers. As digital platforms
are (8)______ the rise, smaller businesses now have opportunities that were previously out of reach. They can create low-
cost campaigns with a high return on investment, leveraging tools like analytics to refine their strategies in real-time.
Reference: sciencedirect
Question 1: A. digital B. present C. traditional D. normal
Question 2: A. aim B.objective C. goal D. target
Question 3: A. possible B. accessible C. positive D. based
Question 4: A. to B. with C. on D. of
Question 5: A. distribute B. agree C. exchange D. apppoint
Question 6: A. activate B. struggle C. upgrade D. analyse
Question 7: A. establish B. to establish C. establishing D. established
Question 8: A. in B. with C. to D. on
E12: Mark the letter A, B, C or D on your answer sheet to indicate the correct option that best fits each of the
numbered blanks.
"Reach Millions, Influence Billions – The Power of Mass Media"
💡 Are you ready to elevate your voice and (1)________ your reach?
With our cutting-edge media (2)________, you can:
● Deliver your message globally through TV, radio, and online platforms.
● Engage your audience instantly with (3)________ social media campaigns.
● Build trust and credibility with high-quality, professional content.
Why Choose Us?
✅ Experienced Team: Over 10 years in media (4)_________ and marketing.
✅ Diverse Platforms: Access TV, digital ads, podcasts, and more.
✅ Custom Strategies: Tailored campaigns to fit your brand’s needs.
✅ Proven Results: Over 1,000 successful (5)_________ across industries.
Reference: palomar
E13: Mark the letter A, B, C or D on your answer sheet to indicate the correct option that best fits each of the
numbered blanks.
The word “media” applies to many things in the 21st century, from mass media to news media, and traditional media to
the many emerging forms of digital media. While you can likely (1)_______ several different examples –– and almost
certainly you take in some form of media in your everyday life –– it can be difficult to succinctly define the word. It
comes from the Latin medius or medium, which means “the middle layer.” Media is an expression (2)_________brings
some type of information or entertainment from one body to another.
Before the advent of the digital age, the most popular forms of media were what we now call analog or traditional media:
radio, newspapers, magazines, billboards, journals, and the like. Since then, the technological revolution (3)_________
with it many new types of media that now (4)_________a major role in disseminating information and entertainment to
populations around the world. But what is digital media? What does it encompass, how did it evolve, and where is it
headed? Read on to learn more about digital media, including different types, major companies in the field, and digital
media job (5)________. We’ll also unpack what kind of educational background can position you to embark on a career
in digital media.
Adapted from Maryville University
Question 1: A. get on with B. keep up with C. look up to D. come up with
Question 2: A. whose B. whom C. which D. who
Question 3: A. brought B. has brought C. had brought D. will bring
Question 4: A. do B. make C. put D. play
Question 5: A. markets B. galleries C. centers D. scenes
E14: Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer
to each of the questions.
Unlike traditional media, digital media is transmitted as digital data, which at its simplest involves digital cables
or satellites sending binary signals –– 0s and 1s –– to devices that translate them into audio, video, graphics, text, and
more. Anytime you use your computer, tablet, or cellphone, opening web-based systems and apps, you’re consuming
digital media. Digital media might come in the form of videos, articles, advertisements, music, podcasts, audiobooks,
virtual reality, or digital art.
The digital age began to unfold in the second half of the 20th century, as computer technology slowly infiltrated
different industries and then moved into the public sphere. Yet analog technology remained dominant even through the
1990s. In the years that followed, newspapers, magazines, radio, and broadcast television were still the primary means of
communication, with fax machines and pagers becoming most people’s first casual forays into the digital world.
When the internet went from a niche hobby to something common in most American homes, the digital age was fully
underway. Now, most people walk around with at least one digital media device in their pocket, purse, or backpack,
using digital communication at work, on their commutes, and even while out to dinner or shopping. After that, they might
come home and play a video game or stream a show, interacting with digital media yet again. Before they go to sleep,
they might talk to their digital home assistant, finding out the weather forecast for the following day. What is digital
media? The answer is not a simple one. Defining digital media is difficult because it is rapidly evolving alongside
innovations in technology and how people interact with it. As we move into the future, our day-to-day use of digital
media will likely only increase, particularly as holographic and artificial intelligence (AI) technologies are developed and
incorporated into our daily lives.
E15: Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer
to each of the questions.
Working in all types of media, including digital media, means taking advantage of networking, which can lead to
further opportunities down the line. Even at the high school level, students can begin interacting with digital media ––
opening social media profiles, making connections, and even interning or creating digital content. But it’s in college that
networking really starts to gain importance, as students start to figure out where they want to go with their digital media
career. One common way for students to gain experience and valuable contacts in the industry is through internships.
Internships in digital media can take place over the summer, during a single semester, or throughout an entire school
year. They might be in large office settings, or they may involve work in the community. The further along students are
in their undergraduate career and the more skills they possess, the more they’ll be able to do in their internships.
Before beginning a digital media internship, there are several skills that are valuable for students to develop.
Applicants should be confident interviewees, even without prior experience, demonstrating a willingness to learn and
grow as they contribute. They should have solid writing abilities and demonstrate some skill in photography, graphic
design, website design, or social media. During the course of an internship, students can develop other marketable skills
such as storytelling, managing relationships with clients, drafting copy, content programming, and much more.
Some digital media internships pay, and some do not. While there is a push within media industries for paid
internships, some businesses –– especially smaller companies –– are unable to pay their interns. When considering any
internship, it is wise to consider the work experience to be gained, and what impact the internship will have on
performing real work duties in the future.
Adapted from Maryville University
Question 1: The word opportunities in paragraph 1 is closest in meaning to _________.
A. experiences B. possibilities C. jobs D. challenges
Question 2: The phrase further along in paragraph 2 could best be replaced by _________.
A. later in B. higher in C. better at D. earlier in
Question 3: The word they in paragraph 2 refers to ________.
A. internships B. students C. skills D. settings
Question 4: According to paragraph 3, which of the following is NOT a skill students should have before starting an
internship?
A. Writing skills B. Photography skills
C. Video editing skills D. Graphic design skills
Question 5: Which of the following best summarises paragraph 3?
A. Students can acquire valuable digital media skills by participating in internships.
B. Writing, graphic design, and social media skills are essential for a digital media internship.
C. Having basic skills and a willingness to learn are crucial for success in digital media internships.
D. Digital media internships help students develop skills like photography and client management.
Question 6: The word marketable in paragraph 3 is OPPOSITE in meaning to________.
A. useful B. transferable C. valueless D. practical
Question 7: Which of the following is TRUE according to the passage?
A. High school students can gain valuable contacts by creating digital content.
B. All digital media internships offer payment to interns.
C. Students with more skills are more likely to get better internship opportunities.
D. Networking is less important in college than in high school.
Question 8: Which of the following best paraphrases the underlined sentence in paragraph 4?
A. Students should carefully evaluate whether an internship provides valuable experience and contributes
positively to their future careers.
B. Internships offer practical experience and real-world skills, making them an essential part of preparing for
professional responsibilities.
C. Paid internships are generally considered more beneficial because they provide both valuable experience and
financial support for students.
D. Choosing internships thoughtfully is crucial, as the work experience gained can significantly impact future
professional roles.
Question 9: Which of the following best summarises the passage?
A. Digital media internships provide students with networking opportunities, essential skills, and a foundation for
future careers, despite variations in payment.
B. High school and college students should focus on networking to prepare for digital media internships, which
are often unpaid but highly valuable.
C. Developing a wide range of skills in graphic design, writing, and storytelling is the most important aspect of
pursuing a digital media internship.
D. Paid and unpaid internships in digital media offer students opportunities to acquire marketable skills, although
only college-level students benefit the most.
E16: Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer
to each of the questions.
With the rise of digital media, we now consume news from various sources, such as news channels, social media
platforms, and websites. However, the prevalence of misinformation has become a global concern. In the age of social
media and the Internet, false or misleading content—commonly referred to as fake news—spreads rapidly, often leading
to severe consequences.
The user-generated content on social media platforms facilitates the widespread circulation of misinformation. With
billions of users engaging online, unverified information, fake news, doctored images, and planted stories can quickly go
viral. This has led to significant consequences, such as public riots, defamation, communal tensions, and misconceptions
about critical issues. Such misinformation not only misguides the public but also creates real-world harm, emphasizing
the urgent need to address this problem.
Tech companies have implemented several strategies to curb misinformation. For example, Google introduced its
"About This Result" feature, which helps users better evaluate search results. During the COVID-19 pandemic, Google
invested $6.5 million to fund fact-checking initiatives globally. Social media platforms such as Facebook and Instagram
added awareness pop-ups to connect users with accurate information from trusted authorities like the WHO. Similarly,
YouTube introduced a Medical Misinformation Policy to prevent the spread of false health-related content. WhatsApp
limited message forwarding to stop viral fake news and partnered with fact-checkers to ensure accuracy. Instagram
reduces the visibility of false content, either by removing it or lowering its distribution in users' feeds.
The fight against misinformation requires global cooperation. Major tech companies like Meta and Google have
partnered with civil society organizations to launch mass-scale awareness campaigns, particularly in countries like India.
These campaigns aim to educate the public about identifying and preventing the spread of misinformation.
Users play a crucial role in combating this issue by taking simple steps, such as verifying information from legitimate
sources, avoiding the sharing of unverified or harmful content, and adhering to community guidelines on platforms.
Reference:t andfonline
Question 1: The word facilitates in paragraph 2 is closest in meaning to_______.
A. prevents B. simplifies C. encourages D. enables
Question 2: According to paragraph 3, which of the following is NOT a measure taken by digital platforms?
A. Adding awareness pop-ups for accurate health information
B. Fact-checking information shared by users
C. Partnering with NGOs to conduct surveys
D. Limiting message forwarding on messaging apps
Question 3: Which of the following best summarises paragraph 2?
A. Social media platforms are responsible for spreading large amounts of fake news and misinformation.
B. The viral spread of unverified content on social media has led to widespread consequences.
C. User-generated content has created a new wave of unreliable information online.
D. Misinformation on social media impacts public trust and has severe societal consequences.
Question 4: Which of the following is TRUE according to the passage?
A. Platforms like WhatsApp and Instagram take similar steps to curb misinformation.
B. Users are not responsible for verifying information shared on social media platforms.
C. Google’s primary focus in combating misinformation is on health-related content.
D. Meta’s initiatives against misinformation are limited to developed nations.
Question 5: Which of the following best summarises the passage?
A. The rise of misinformation on social media and digital platforms demands both user responsibility and
proactive steps from tech companies to combat it.
B. Misinformation on social media spreads rapidly, despite measures taken by companies like Google and Meta,
leaving users to bear full responsibility.
C. Social media platforms have implemented numerous measures to control misinformation, but fake news
continues to dominate digital spaces.
D. The fight against misinformation relies on awareness campaigns, platform guidelines, and stricter control of
user-generated content by governments and tech companies.
IV-SPEAKING
E17: Mark the letter A, B, C or D on your answer sheet to indicate the best arrangement of utterances or sentences to
make a meaningful exchange or text in each of the following questions.
Question 1:
a. Alex: Why do you think newspapers are still popular?
b. Sue: I read newspapers every morning.
c. Alex: How do you usually stay updated with current events?
d. Alex: I think newspapers are outdated. I prefer online news.
e. Sue: They provide detailed and well-researched articles.
A. c-b-a-e-d B. c-e-d-b-a C. d-b-a-e-c D. d-e-a-b-c
Question 2:
a. Alex: Why do people like social media for news?
b. Sue: I spend a lot of time on social media.
c. Alex: How do you usually consume news?
d. Alex: I think social media spreads too much fake news.
e. Sue: It’s quick, easy to access, and keeps me updated.
A. c-b-a-e-d B. c-e-d-b-a C. d-b-a-e-c D. d-e-a-b-c
Question 3:
a. Alex: Why are podcasts so popular now?
b. Sue: I listen to podcasts while working out.
c. Alex: How do you keep up with the latest trends?
d. Alex: I think podcasts are boring and time-consuming.
e. Sue: They are informative and available on many platforms.
A. c-b-a-e-d B. c-e-d-b-a C. d-b-a-e-c D. d-e-a-b-c
Question 4:
a. Alex: Why do people still watch TV?
b. Sue: I like watching TV shows with my family.
c. Alex: How do you usually relax in the evening?
d. Alex: I think TV is old-fashioned. Streaming platforms are better.
e. Sue: TV offers entertainment for all age groups.
A. c-b-a-e-d B. c-e-d-b-a C. d-b-a-e-c D. d-e-a-b-c
Question 5:
a. Alex: Why is advertising important in mass media?
b. Sue: I enjoy analyzing ads on TV.
c. Alex: How do you view advertising in the media?
d. Alex: I think advertisements are annoying and repetitive.
e. Sue: They help businesses connect with audiences effectively.
A. c-b-a-e-d B. c-e-d-b-a C. d-b-a-e-c D. d-e-a-b-c