GROUP-2-BUSINESS-PLAN (1)

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SIGABOY AGRICULTURAL VOCATIONAL HIGH SCHOOL

ENTREPRENEURSHIP
2024-2025

GROUP 2
BUSINESS PLAN

NAMES:
Pandian, Adazon
Alburo, Mark lorrence G.
Aumada
Fernando, Mary An
Bajinting, Ashley
Alberto, Steven

___________________________________________________________________

TEACHER NAME: MELONA ALMALLIARINTO


___________________________________________________________________

1.INTRODUCTION
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JuiCyJuice is more than just a juice company; it's a celebration of Filipino flavors
and a commitment to healthy living, all while treading lightly on our planet. We
believe in capturing the vibrant essence of nature, crafting delicious and
nutritious fruit juices using only the freshest, locally-sourced ingredients. Every
sip of JuiCyJuice is a burst of joy, a taste of the Philippines, and a reminder that
good things come in natural, handcrafted packages, produced with a mindful
approach to sustainability.

2 .EXECUTIVE SUMMARY

JuiCyJuice is a food and beverage company specializing in the production


and sale of handcrafted fruit juices made with 100% real fruit, packaged in eco-
friendly, reusable plastic pouches. We offer a variety of unique and refreshing
juice blends, catering to a diverse range of tastes and preferences. Our focus
is on providing a healthy and delicious alternative to processed juices and
sugary drinks, while also promoting sustainability and supporting local farmers.

3. NAME AND ADDRESS OF THE BUSINESS

Name: JuiCyJuice
Address: In front of Sigaboy Agricultural Vocational High School

4. BUSINESS DESCRIPTION

JuiCyJuice is a food and beverage company specializing in handcrafted


fruit juices made with 100% real fruit. Our focus is on providing a healthy and
delicious alternative to processed juices while promoting sustainability and
supporting local farmers. Our juices are available in eco-friendly, reusable
plastic pouches, making it easy for consumers to enjoy fresh, flavorful
beverages on the go.
4.1 .PRODUCT DESCRIPTION
Classic Blends:
Mango Tango: A vibrant and refreshing blend of ripe mangoes, perfect for a tropical
escape.
Pineapple Paradise: A sweet and tangy mix of fresh pineapples, bursting with
sunshine.
Guava Delight: A refreshing blend of sweet and tart guava, a classic Filipino favorite.
Banana Bliss: A creamy and naturally sweet blend of ripe bananas, perfect for a
morning pick-me-up.
Strawberry Sunrise: A bright and cheerful blend of juicy strawberries, perfect for any
time of day.
Tropical Delights:
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Calamansi-Honey Zing: A tart and tangy blend of calamansi and honey, a perfect
balance of sweet and sour.
Guava-Lemongrass Refresher: A unique and refreshing blend of guava and
lemongrass, a perfect thirst quencher.
Mango-Passionfruit Punch: A vibrant and tropical blend of mango and passionfruit,
bursting with flavor.
Unique Filipino Flavors:
Suman Delight: A sweet and creamy blend of suman (sticky rice) and fresh fruits, a
taste of Filipino tradition.
Ubelicious: A rich and vibrant blend of ube (purple yam) and fresh fruits, a taste of
Filipino heritage.
Seasonal Specials:
Dragonfruit Dream: A vibrant and refreshing blend of dragonfruit, perfect for a tropical
escape.
Durian Delight: A bold and unique blend of durian, for those who love its distinctive
flavor.
Rambutan Rhapsody: A sweet and tangy blend of rambutan, a taste of summer.
5. MANAGEMENT AND ORGANIZATION

JuiCyJuice will be managed by a team of experienced professionals with


expertise in food production, marketing, and finance. The team will be
responsible for setting strategies, overseeing operations, and ensuring the
company's overall success.

Vision
To become the leading provider of healthy, sustainable, and delicious fruit
juices, empowering individuals to make healthier choices.

Mission

To create healthier communities by offering innovative, sustainable, and


delicious juice options made from nature's finest ingredients.

5.2. TASK AND RESPONSIBILITIES

Position Job Roles


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Founder Responsible for setting strategies and direction, overseeing
operations and sales.

Marketing Manager Developing and implementing marketing strategies,


ensuring customer satisfaction.

Financial Manager Managing finances, preparing financial reports, and


analyzing market trends.

Production Manager Overseeing the production process, ensuring quality


control, and sourcing sustainable ingredients.

Sales Manager Developing and managing sales channels, building


relationships with retailers.

6. MARKETING PLAN
- Digital Marketing:
Leverage social media platforms like Instagram, TikTok, Facebook, and
YouTube to create engaging content showcasing JuiCyJuice's benefits, recipes,
and lifestyle uses. Collaborate with micro-influencers in health, fitness, and
sustainability niches.
- In-Person Marketing:
Partner with grocery stores, gyms, and farmers' markets to offer free samples
and discounts. Create eye-catching in-store displays and offer limited-time
promotions to drive sales.
- Community Engagement:
Provide healthy juice options for school events and collaborate with companies
to offer JuiCyJuice as part of employee health initiatives.

7. OPERATION PLAN
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Sourcing: Establish partnerships with local farms and suppliers to source
surplus or imperfect fruits.

Production: Utilize a handcrafted technique to create juice that preserves


the taste, texture, and nutrients of fresh fruit.

Packaging: Use eco-friendly packaging materials that are recyclable or


compostable.

Distribution: Establish a network of retailers and online channels to reach


our target market.

STRATEGY OBJECTIVE TIMELINE RESPONSIBILITY

Social Media In Social Media we Ongoing Pandian, Adazon,


Marketing can Increase the Fernando, Mary An
brand awareness,
engage with target
audience, and drive
traffic to website and
retail locations.
Sampling Events Offer free samples Within 3 months Alburo,Mark
of JuiCyJuice at and ongoing lorrence G.,
health fairs, fitness Aumada,
events, schools, and
grocery stores to
generate interest
and drive trial.
Customer Feedback Collect customer Ongoing Bajinting, Ashley
feedback through Alberto, Steven
surveys, online
reviews, and social
media interactions
to improve product
quality, packaging,
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and marketing
efforts.

8. FINANCIAL PROJECTIONS

JuiCyJuice
INCOME STATEMENT
For the month of January 21, 2025
Item DR CR

Revenue 2,500
Less: Operating Expense
Fruit Cost 800
Packaging 200

Production Costs 150

Marketing 50
Salaries 400
Utilities 400
Total Expense: 2,000
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Net Income (Loss) 500

JuiCyJuice
Balance Statement
As month of December 4, 2024
Asset
Cash 5,000
Account Receivable 800
Total Assets: 5,800
Liabilities
Account Payable 0
Total liabilities: 0
Owner’s Equity 5,400
5,400

JuiCyJuice
Cash Flow Statement
As month of December 4, 2024

Capital 5,400

Expenses 300

300 5,400

9. CONCLUSION
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JuicyJuice is poised to become a leading brand in the healthy beverage market. Our
commitment to using 100% real fruit, sustainable practices, and innovative
production techniques will resonate with health-conscious consumers. We are
confident in our ability to achieve our goals and establish JuicyJuice as a successful
and sustainable business.

Vision

• To become the leading provider of healthy, sustainable, and delicious fruit juices,
empowering individuals to make healthier choices.
Mission

• To create healthier communities by offering innovative, sustainable, and delicious


juice options made from nature's finest ingredients.

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