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    A Service Aggregation and Orchestration Technology: For Telecommunication Service Providers

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    Chakrapani Gopal
    This document proposes a service aggregation and orchestration technology for telecommunication service providers. It identifies opportunities for telecom providers in the growing cloud computing and software as a service markets. The proposed solution aims to provide small businesses with easy-to-use online tools to design, build, and manage their business online. It outlines plans for product development, timelines, costs, revenue projections, and risks. The solution is projected to generate profits within 2 years of initial product launches.

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    A Service Aggregation and Orchestration Technology: For Telecommunication Service Providers

    Uploaded by

    Chakrapani Gopal
    32 views14 pages
    This document proposes a service aggregation and orchestration technology for telecommunication service providers. It identifies opportunities for telecom providers in the growing cloud computing and software as a service markets. The proposed solution aims to provide small businesses with easy-to-use online tools to design, build, and manage their business online. It outlines plans for product development, timelines, costs, revenue projections, and risks. The solution is projected to generate profits within 2 years of initial product launches.

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    This document proposes a service aggregation and orchestration technology for telecommunication service providers. It identifies opportunities for telecom providers in the growing cloud computing and software as a service markets. The proposed solution aims to provide small businesses with easy-to-use online tools to design, build, and manage their business online. It outlines plans for product development, timelines, costs, revenue projections, and risks. The solution is projected to generate profits within 2 years of initial product launches.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views14 pages

    A Service Aggregation and Orchestration Technology: For Telecommunication Service Providers

    Uploaded by

    Chakrapani Gopal
    This document proposes a service aggregation and orchestration technology for telecommunication service providers. It identifies opportunities for telecom providers in the growing cloud computing and software as a service markets. The proposed solution aims to provide small businesses with easy-to-use online tools to design, build, and manage their business online. It outlines plans for product development, timelines, costs, revenue projections, and risks. The solution is projected to generate profits within 2 years of initial product launches.

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    A Service Aggregation and Orchestration Technology

    For telecommunication service providers

    EXECUTIVE PAPER
    SAIBAL DAS CHOWDHURY - Asia Strategy Partners

    Developed by

    A new innovation in software technology that will unify the experiences of communication, collaboration and information processing into one A SMART WEB-TOOL TO BUILD, GROW AND MANAGE BUSINESS ONLINE

    Developed by

    Inexplicable Trends and the future Connected Experience Environment

    WHY WE CARE ?

    Game changers: Cloud Computing, SOA, SaaS, web 2.0 Players: Amazon, Google, Oracle, IBM, HP . Key focus : the enterprise The problem:
    No solution for the small business Processes do not end at the edge of the cloud The world does not live in a single cloud

    White space / Vacuum Big opportunity for broadband providers

    Inconvenient Application Services


    Use of ERP Systems in UK & Other Technologically Advanced Countries
    Company Size Adoption Rate

    THE PROBLEM

    Fortune 2000 Large: Over 1000 employees Small & Medium 10-50 employees

    95% 37.2%

    6.5% 3.8%

    Most of available business systems are not able to provide the scope and dynamics - small businesses need.

    Derived from Computerworld, UK Dec, 14 2007

    In the US, 75 per cent of businesses with a payroll have a headcount between 1 and 9

    Insufficient Technology
    APPLICATIONS

    NETWORK
    ACCESS DEVICES

    1. Prohibitively expensive for small busineses 2. Inflexible and complex to use 3. Requires specialists help in implementation 4. Long implementation cycle Small businesses want software to adapt to their changing needs, with easy interface; and they want it to be , pay for what they use, how much they use.

    Building a business on the web web-housing


    Patentable Invention
    Talk about your business Select Functions

    THE SOLUTION

    Add attributes

    Register web site

    Add services

    Connect to community network

    Industry Products Geography Products Organization Values . . .

    Choose 2 to 3 suggested layouts Choose functions Choose basic options

    Add contents Choose or manipulate page attributes like color, form, position etc

    Select site name Configure organization Get it hosted

    Review contents Add services Add processes Add tasks

    Update profile Join in the market place Create digital agents

    Providing small businesses with a tool and a map to design, configure and build the business on the web will change rules of competition

    Service Composition
    Patentable Invention Providing businesses with a recipe and a guide book to compose application services and their interfaces, custom fit to their business needs will change the way enterprise applications are built and used

    The addressable market

    A HUGE GLOBAL OPPORTUNITY

    A global scope and scale of business


    2010 2011 2012 2013 2014

    Number of new company seat signup Cumulate number of Subscriber seat

    Geography
    1,789 1,789 7,922 33,309 94,731 222,783 9,711 43,020 137,751 360,534 Malaysia - 2010 Singapore - 2010

    Forecast No. of new consumer


    Seat signup
    Cumulate number of new Customers

    USA - 2010 3,493 16,693 65,035 192,127 368,885


    3,493 20,186 85,222 277,349 646,234 India - 2012 China - 2013

    Product differentiation and value

    PRODUCT DIFFERENTIATION & POSITIONING

    The ability to compose and orchestrate a service over a federated network creates a much higher value/cost ratio for the user

    Positioning
    Solution as a Service Software as a Service Shared Services Interactive Communication Services Access Services Managed Services

    The IKEA of Businesses Application solutions


    Key to our success lies in our product positioning. It will give us a comparative advantage over rivals and create asymmetry of motivation

    MARKETING PLAN

    Go to Market model

    Geography

    NA A- P

    Business Model

    BUSINESS AND REVENUE MODEL

    Free web housing pay for utilities Existing client base to start Licensing of technology platform
    Telecom operators world-wide

    Revenue Streams

    Advertising revenues Licensing revenues End user revenues


    Subscription Pay per use

    Timelines
    Month
    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

    CURRENT STATUS

    DISCOVER

    DEFINE

    DEVELOP and TEST

    INCREMENTAL DEVELOPMENT

    Product Launch (Web Builder, Office)

    Product Launch (Business Suite, e-services)

    Product Launch (Enterprise Suite, SaaS)

    Current status
    DISCOVER Surveys conducted Secondary research and analysis done Concept architecture tested DEFINE Product definitions Product design & engineering Proof of Concept Feasibility analysis Detailed project plan DEVELOP LAUNCH

    Summary
    Product definitions and designs completed Project costing and engineering completed First product rollout in six moths LOI from a US-based service provider

    COMPLETED

    INVESTMENT SCHEDULE

    Quarterly milestones and product development investment schedule


    Q1
    Milestones
    Requirement and UI templates sign-off Meta-Data Engine and CMS Design Configuration tool technical design Configuration Tool basic implementation Integration with CMS Portal and Service Layer

    Q2

    Q3

    Q4
    Limited ERP applications B2B and web collaboration Apps Mobile Enhancements Web / Video Conferencing SIP / VOIP Performance Management Performance and Security Testing

    Q5
    More services on Mobile Developer Portal Performance Management Engine Business Community Portal Enhancements Presentation Engine enhancements Service Layer Enhancements

    Q6
    Advancement of Configuration tool by Self-Learning component Presentation templates in library Transformation Editor, Test Centre, Dashboard etc More B2B Virtualized Services and Applications like ERP, CRM etc. Developer Portal

    B2B Community Genetic Algorithm Portal with basic for Configuration Tool collaboration services Mobile Enablement like Invitation, Blogs, Service Layer Polls, Wikis, Mails, Enhancement Messages etc. Configurator and External cloud Apps Presentation Service Orchestration Enhancement New Services to Service Catalogue Integration with Billing & Charging

    Total Cost (USD) People Cost Hardware S/W Boughtouts

    $1,311,105.54 $886,940.24 $227,004.30 $197,161

    $1,360,031.52 $896,310.76 $254,535.76 $209,185

    $881,451.32 $881,451.32 $0.00 $0

    $898,734.68 $898,734.68 $0.00 $0

    $596,968.81 $596,968.81 $0.00 $0

    $774,166.20 $774,166.20 $0.00 $0

    The base product is completed in the first two quarters The 3and 4 quarters are dedicated to feature/ functionality enhancements 5and 6 quarters are dedicated to performance enhancement, operations and support

    Revenue and Profit Projections


    FYE 2010 FYE 2011 FYE 2012 FYE 2013 FYE 2014 RM RM RM RM RM 751,045 7,343,721 41,380,573 124,160,851 309,336,429 519,747 1,842,957 5,402,681 16,229,060 42,203,252 166,220 2,227,772 12,865,826 40,060,729 102,840,585 0 916,958 11,027,425 33,534,495 83,624,327 0 132,976 15,552 1,069,455 1,247,698 38,880 7,194,798 4,796,532 93,312 20,461,972 13,641,314 233,280 48,121,023 32,080,682 466,560

    ECONOMICS

    Sales - Revenue SME Kit Biz Suite Enterprise Suite S Installation (Enterprise Suite) Installation (Business Suite) Long Tail Applications

    20 Million RM 10 0

    New Product Profits


    Not included here are the consumer and advertisement revenues

    Profits Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

    -10

    Technology Risk Time to develop Ability to develop the code Funding

    Commercialization Risk Crossing the chasm


    Initial attraction / early adoption

    RISK ANALYSIS

    Forecast error Long term product value

    Sensitivity to Forecast Errors

    Forecast Error

    A Service Aggregation and Orchestration Technology


    For telecommunication service providers

    THANK YOU!

    Developed by

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