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Design Thinking is a human-centered approach to problem-solving that emphasizes understanding user needs and iterating solutions. It contrasts with traditional design by focusing on user-centric innovation and integrates design into business strategy. The document outlines key concepts, processes, and methodologies related to Design Thinking, including journey mapping, brainstorming techniques, and the importance of multidisciplinary teams.

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12 views10 pages

766_reversepresentation

Design Thinking is a human-centered approach to problem-solving that emphasizes understanding user needs and iterating solutions. It contrasts with traditional design by focusing on user-centric innovation and integrates design into business strategy. The document outlines key concepts, processes, and methodologies related to Design Thinking, including journey mapping, brainstorming techniques, and the importance of multidisciplinary teams.

Uploaded by

GFX / VFX CLUB
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Design Thinking – What,

Why & When


Design Thinking is a human-centered approach to problem-solving,
focusing on understanding user needs, ideating solutions, and iterating
prototypes. It's a powerful tool for creating innovative products and
services that truly resonate with customers.
Approaches to Design (D1, D2, D3)
D1: Traditional Design D2: Design Thinking D3: Design as Strategy
Focuses on creating aesthetically Emphasizes a user-centric, iterative Integrates design principles into the
pleasing and functional products, approach to problem-solving and overall business strategy to drive
often with a linear process. innovation. competitive advantage.
Visualization - Wheel of
Life & Balancing Priorities
Wheel of Life Balancing Priorities
1 2
A visual tool to assess and Helps individuals and teams
balance different aspects of identify and focus on the
life, from personal growth to most important priorities to
professional development. achieve their goals.
The Five Minds
Disciplined Mind Synthesizing Mind
The ability to think deeply and The capacity to integrate
master a subject or skill diverse information from
through continuous learning multiple sources to generate
and practice. new insights and ideas.

Creating Mind Respectful Mind


The skill to imagine, conceive, The mindset to appreciate and
and develop innovative understand diverse
solutions, products, or perspectives, cultures, and
experiences. backgrounds.
Five-Step Process

Empathize
1
Deeply understand the user's needs, pain points, and
goals.
Define
2
Clearly articulate the problem statement and identify
the core issues to address.
Ideate
3
Generate a wide range of creative solutions through
brainstorming and ideation techniques.
Prototype
4
Build tangible representations of the ideas to test
and refine the solutions.
Test
5
Gather feedback from users and stakeholders to
validate the proposed solutions.
The Three Laws of Design Thinking

User Centricity Iterative Approach Multidisciplinary Teams


Design solutions that truly meet the Embrace a continuous cycle of Bring together diverse perspectives and
needs and desires of the end-user. prototyping, testing, and refinement. expertise to drive innovation.
Journey Mapping

Awareness
1
How the user first learns about your product or
service.
Consideration
2
The user's decision-making process and evaluation
of options.
Purchase
3
The user's experience of completing the transaction
or signup.
Use
4
How the user interacts with and experiences your
product or service.
Loyalty
5
The user's ongoing relationship and engagement
with your brand.
Redefining The Problem Statement
Initial Problem
The first problem identified, often too broad or generalized.

Root Cause Analysis


Dig deeper to uncover the underlying issues and true pain points.

Refined Problem
A more specific, actionable, and user-centric problem statement.
Patterns & Anti-
Patterns
Design Patterns Anti-Patterns
Proven solutions to common design problems, which can be Ineffective or counterproductive design solutions that
adapted and reused. should be avoided.

Progressive Disclosure Feature Creep


Responsive Design Hidden Navigation
Affordances Dark Patterns
Brainstorming
Divergent Thinking Defer Judgment
Generate a wide variety of Postpone evaluating ideas
ideas without judgment or until the end to encourage
limitations. creative expression.

Build on Others' Ideas Go for Quantity


Collaborate and iterate on Aim for as many ideas as
each other's suggestions to possible, as the more ideas
amplify the collective generated, the more likely
creativity. you'll find a breakthrough.

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