SET ~1

Q.P. Code 66/2/1

Candidates must write the Q.P. Code

on the title page of the answer-book.

NOTE
Please check that this question
paper contains 31 printed pages.
Please check that this question
paper contains 34 questions.
right hand
) Q.P. Code given on the
side of the question paper should
of the
be written on the title page
answer-book by the candidate.
the serial
) Please write down
number of the question in the
answer-book at the given place
before attempting it.
been allotted
15 minute timne has
paper. The
to read this question distributed
question paper will be a.m. to
10.15
at 10.15 a.m. From
will
10.30 a.m., the candidates
read the question paper only andthe
will not write any answer on
answer-book during this period.

STUDIES
371Ghd4 3J6: 80
Maximum Marks: 80

(P.T.0.]
General Instructions :
kead thefollowing instructions very carefully and strictly follow them :
() This question paper contains 34 questions. All questions arecompulsory.
(i) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(0) Answers to the questions carrying 3 marks may be from 50 to 75 words.
words.
(V) Answers to thequestions carrying 4 marks may be in about 150
(vi) Answers to the questions carrying 6 marks may be in about 200 words.
(vii) Attempt all partsof a question together.
which
1. It is the process of designing and maintaining an environment in
individuals, working together in groups, efficiently accomplish selected
1
aimg'Identify the process.
A) Management (B) Organising
(C) Staffing (D) Directing
2. Kavi works as a Marketing Manager in stationery mart. It deals in various
types of stationery items for many schools across the country. When new
session starts in schools, Kavi forecasts the sales of different stationery
products for each school for every month. All items are represented in
numbers so that it becomes easier for him to compare the actual
sales with expected sales.
The type of plan discussed above is:
(A) Strategy (B) Policy
(C) Programme Budget
3. Given below are two statements, Assertion (A) and Reason (R) :
Assertion (A) : Directing facilitates introduction of needed changes in
the organization.
Reason (R) : Directing increases resistance to changes in the
organization.
Choose the correct alternative from the alternatives given below :
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
1B) Assertion (A) is true, but Reason (®) is false.
(C) Assertion (A) is false, but Reason (R) is true.
D) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the
correct explanation of Assertion (A).

*66/2/1*
|P.T.O.]
4. CVX Ltd. was a leading company, manufacturing home appliances like food
processors, juicers and mixer grinders. The company wa9 earning good
profitsand was paying high dividends to its shareholders consistently. The
company now decided to manufacture soup-making machines, pop-up
toasters and electric irons. The company wanted to enter into emerging
markets out of India also. Entering these markets will require additional
capital investment which will facilitate in production and distribution
infrastructure etc. For this, the management decided to retain money out of
their earnings to finance the required investment and distribute smaller
dividend tothe shareholders.
The factor affecting dividend decision which was kept in mind by the
management of CVX Ltd. for entering into emerging markets and
launching new products was :
(A) Amount of Earnings (B) Stability of Earnings
(C) Stability of Dividends LDY Growth Opportunities
1
5 Read the following statements carefully :
Statement -I : Staffing is that part of the process of management
which is concerned with obtaining, utilizing and
maintaining a satisfied and satisfactory workforce.
Statement - II : Staffing isa continuousprocess.
In the light of the given statements, choose the correct alternative from
the following :
A Boththe Statements are true.
(B) Both the Statements are false.
(C) Statement Iis true, but Statement II is false.
(D) Statement IIis true, but Statement I is false.

6. Choose the statement that correctly highlights the benefit of using internal
8ources of recruitment. 1
AY It helps in implifying the process of selection.
(B) It provides wider choice while selecting the employees.
(C) It brings new blood in the organization.
(D) It is an expensive and time consuming source.

*66/2/1* [P.T.0.]
 factory. He
7. Atul was working as an employee in a readymade garments work in time. It
was very sincere and dedicated and always completed his
work even
pained him to see that his colleagues were reluctant to do the
though they had the ability to do it.
promoted to the
Due to his good behaviour and willingness to work, he was worker earlier.
was a
post of the supervisor of the same team in which he
possible to get the best of
He understood very well that it was not always had
work from employees merely by exercising formal authority. He
causes of behaviour of people. He knew how to get the
insights into the achieve the
work done by the workers in a desired manner to
the workers who
organizational objectives. Under his supervision even effectively.
were reluctant to work started working efficiently and supervisor to get
From the following, identify the concept used by Atul, as a
the work completed :
(B) Financial Incentives
(A) Leadership
Le) Motivation (D) Non-financial Incentives
organic, vegan
8. Isha Sweets' was set by Isha Sharma to prepare and sell dry fruit date
date ladoOs,
and healthy sweets alternatives like hazelnuts demand for her
burfi, stuffed mejdool date etc. For the last many years, the
prefer to buy healthier
products was very high as people these days purposes.
alternatives for consumption as well as gifting But this year
used for
suddenly, the cost of dates, dry fruits and other ingredients
prices, of raw
preparing these healthy sweets had increased. With rising constant
materials, larger amounts of funds were required to maintain a
capital
volume of production and sales. As a result, the working
requirement of sha Sweets' became higher.
The factor which led to an increase in the working capital requirements of 1
Isha Sweets' was :
(A) Availability of raw material B ) Inflation
(C) Scale of business (D) Production cycle

9. "The process of organizing allows a business enterprise to accommodate

changes in the business environment. It allows the organization structure
to be suitably nodified topave the way for a smooth transition.'
The point of importance of organizing function of management highlighted 1
in the above lines is :
(A) Benefits of specialization
(B) Clarity in working relationships
(C) Optimum utilization of resources
LP) Adaptation tochange
*66/2/1* 7 [P.T.0. ]
 her or the
10. A buyer buys a product or service for what it does for him /
benefit it provides to him / her. There can be three type of benefits, a
Functional
consumer may seek to satisfy from the purchase of a product : (i) 1
benefits, (ii) Social benefits and (iii)
(A) Technological benefits (B) Economic benefits
(e Psychological benefits (D) Environmentalbenefits
Ltd., an electrical
11. Nimesh was working as a Production Manager in HL.
who was supplying
wire manufacturing company. One of the vendors
days as he
copper toH.L. Ltd. wanted to close down his business within 15
selling all his stocks
had to go abroad to live with his son. The vendor was
Manager to seek
at 60% discount. Nimesh wrote a letter to the General
rigid rules and
approval for procurement of this material. But due to
order
cumbersome procedures there was delay in getting sanction and
could not be placed.
1
The type of communication barrier that led to procedural delay was:
(A) Semantic barrier (B) Psychological barrier
I(eY Organizational barrier (D) Personal barrier
action
12. "The right of an individual to command his subordinates and to take
1
within the scope of his position' is called:
(A) Decentralization LB Authority
(C) Responsibility (D) Accountability
13. As per the Consumer Protection Act, 2019 which of the following statement
is correct ? 1
(A) In case the aggrieved party is not satisfied with the order of the
District Commission, he can directly appeal before the National
Commission.
(B) In case the aggrieved party is not satisfied with the order of the District
Commission, he can directly appeal before the Supreme Court.
(C) In case the aggrieved party is not satisfied with the order of the
State Commission, he can directly appeal before the Supreme Court.
,(B) In case the aggrieved party is not satisfied with the order of the
NationalCommission, he can appeal before the Supreme Court.

*66/2/1* [P.T.0.]
 environment illustrated by the given
14. Identify the dimension of business 1
picture:

Chaunel

Iam an A-I
News Anchor,

(A) Social (B) Political

Ie Technological (D) Economic

For Visually Impaired Candidates :

Shifts in demand fromn steam locomotives to electric engines, from
word
fountain pens to ball-point pens, from typewriters tocomputer based
business
processors highlights which of the following dimension of
environment ?

(A) Economic (B) Technological

(C) Political (D) Social

*66/2/1* (P.T.0. ]
15. Given below are two statements, Asaertion (A) and Reason (R) :
Assertion (A) : Planning involves looking ahead and preparing for the
future.
Reason (R) : The purpose of planning is to meet future events
effectively to the best advantage of an organization.
below :
Choose the correct alternative fromthe alternatives given
true and Reason (R) is the
(A) Both Assertion (A) and Reason (R) are
correct explanation of Assertion (A).
true, but Reason (R) is not the
(B) Both Assertion (A) and Reason (R) are
correct explanation of Assertion (A).
(R) is false.
(C) Assertion (A) is true, but Reason
true.
(D) Assertion (A) is false, but Reason (R) is

management given in Column Iwith

16. Match the techniques of scientific 1
their meaning given in Column II:
Column -I Column - II
movements like lifting,
(a) Method Study (i) It refers to the study of
putting objects, sitting and changing positions etc.
which are undertaken while doing a typical job.
and frequency of rest
(b) Motion Study (ii) It determines the amount
intervals in completing a task.
(c) Time Study (iüi) It determines the standard timne taken to perform
a well defined job.
job.
(d) Fatigue Study (iv) It determines one best way of doing a
Choose the correct option fromthe options given below:
(a) (b) (c) (d)
(A) (i1) (iii) 1) (iv)
(B) () (iv) (ii) (ii)
O) (i) () (ii) (ii)
(D) (ii) (i) (iv) )
*66/2/1* 13 [P.T.0. ]
17. Akshara runs a business in the name of 'AK Solutions' in a well reputed
area of her city where people provide spaces to students as library, as study
Akshara provides
centres and as training and event centres to businesses.
and
only conference halls to big and small enterprises for their meetings
events.

centres in
Suddenly, in July 2024, floods affected some libraries and study
approaching and students
her neighbouring area. The exams were fast
centres and libraries had to be
were facing a lot of problems as these study
closed.
the students AK
Taking advantage of this opportunity and to help
decided to
Solutions' adapted itself to the needs of the environment, they
centres. They
convert some of their conference halls into libraries and study
the students at
also decided to provide food and other facilities required by
manifold and
subsidized- rates. This initiative increased their business
earned them significant goodwill.
1
The feature of management highlighted in the above case is :
(A) Managemnent is a continuous process.

(B) Management is an intangible force.

e) Management is a dynamicfunction.
(D) Management is a group activity.

the
18. Increase in the profit earned by the equity shareholders due to
presence of fixed financial charges like interest' is called: 1

(B) Dividend decision

(A) Financial planning
(C) Financing decision LB) Trading on equity

*66/2/1* 15 [P.T.0.]
 19 Readthe following statementa earofslly
Statement-I : The oet of debt i more than the nat of anity

Statement - I1 : Lender* riak je owe than tho ogity sharsholdorsrise

altenativs feom
In the lhght of the gien statementa, chonao the eneroet
the follwing

(A) Both the State ments are truo

(B) Both the Statementa are falace

(C) Statement 1i true, Statement II is falne.

Statement I is falne, Statement II is true.

to honour the
20. "To ensure that enough funds are available at right time
which of the
commitments and to carry out the plans' is discussed in
following concepts?
(A) Capital Structure (B) Financial Leverage

I e Financial Planning (D) Investment Decision

21. (a) Explain the following funetions of Stck Exchange:

3

i) Providing liquidity and marketability to existing securities

(ü) Pricing of becurities

(iüü) Safetyof transaction

OR

Market' on
(b) Differentiate between Primary Market' and 'SeCOndary
the basis of any three point8. 3

*66/2/1* |P.T.0.)
22.) Radhika started a business of supplying high class facial kits to beauty
parlours in various cities of the country. Initially, the business was doing
well and her products were popular. Despite the high quality of the
products, Radhika faced difficulties in certain parlours, especially in
Kagpur city, where her products failed to gain a strong market presence. 3

To understand the cause, she appointed a qualified marketing manager.

The marketing manager discovered that there was no proper exchange of
facts, ideas and views etc. between the incharge of Kagpur city and the
employees at different parlours at Kagpur. Vicky, who was the incharge
unable to
and responsible for overseeing all parlours in Kagpur, was
effectively foster a common understanding of the product among the
employees. As a result, the employees did not grasp the key benefits and
features of the high class facial kits. In turn, the employees were not able

toconvince potential clients about the product's value.

(i) Identify the concept discussed in the above case.Cemnn caltn
(ii) The concept identified in (i) above can be defined as a process having

various elements. State first five elements of this process.

) Re Senden ) Messag ) Enodig )meda
23. (a)
e) becodg
Give the meaning of Capital Market. Differentiate between 'Capital
Market' and Money Market' on the basis of :

(i) Participants
(ii) Instruments
OR

State any three Regulatory functions' of Securities and Exchange

(b)
Board of India. 3

*66/2/1* 19 [P.T.0.]
24. Aman, a young graduate was living away from home in another city. He
had problems in cooking and heating food. He decided to purchase a
microwave oven for the same. He went to the market, visited many shops
and compared various microwave oven brands available in the market. He
compared features, price, after-sale-service and customer reviews etc. to
3
make an informed choice as per his needs.
This
After selecting the oven, he checked that it should have an ISI mark.
gave him confidence about the safety, standards and quality of the oven.
safe
After reaching home he followed the manufacturer's instructions for
installation and use of microwave oven. This helped him in avoiding any
risk asSociated with the usage of microwave oven.
responsibilities while
By doing all this Aman kept in mind various
of the
purchasing and using the microwave oven. Still he left some avulabl
Be ware abe
responsibilities that were not fulfilled by him. ) n the maeet
qvodo B seuice
State any three such responsibilities. 6tandadicd
labcs lautull, to hare
)Rea'd by Faydl: ite~aboyt
25. (a) Explain the following principles of management given es
pdut
Division of work 4) Lean about the olo
1) ossodated wth pucts,
mayactns nutwchon
() Authority and Responsibility
OR
principles of
(b) Explain the following points of significance of 4
management :
into reality.
(1) Providing managers with useful insights
administration.
(ü) Optimum utilization of resources and effective
4
26. (a) Explain the following features of co-ordination :
(1) Co-ordination integrates group efforts.
(ii) Co-ordination is the responsibility of all managers.
OR
4
(b) Explain the following features of management:
(1) Management is a goal-oriented process.
(ii) Management is a continuous process.
*66/2/1* [P.T.0. ]
27. Nisha had given somne old dresses of her own to
her house-nepel
Beenu. After a few days, Nisha was happily surprised when she
saw Beenu wearing one of the dresseg beautifully refurbished. On
enquiry, Beenu told Nisha that this was done by her daughter who had
just completed her Class 12th studies, Beenu also told Nisha that she was
a little concerned as her daughter did not want to study further. Nisha
was very much impressed by the creativity of Beenu's daughter, 80 she
decided to setup a small business for her. Nisha bought 15 sewing
machines and appointed 15 girls to refurbish the old dresses. Nisha also
arranged old dresses from various sources and employed a person wno
will sell these dresses at a very low cost for the one's who could not
purchase new 'resses due to their low incomne. 4

Nisha divided the girls in three equal groups, each having five sewing
machines. Each group was given a target of refurbishing 150 old dresses

in a fortnight with a cost of Rs. 30 per dress.

Beenu
After a fortnight, Nisha who was supervising ths business with
refurbishing
was informed that Group Iwas able to meet the target by
Group II was able to
150 old dresses at a cost of Rs. 30 per dress.
dresses at a cost of Rs. 35 per dress, whereas Group II
refurbish 150 old
of Rs. 27 per dress.
could refurbish only 140 old dresses but at a cost
above for each of the
(i) Identify the concepts of management discussed
of your answer.
Hectiveny
three groups giving reason in support
identified in (i) above and state which
(ii) Give meaning of the concepts
management and why ?
one is important for the Ampot do achiee goals (etHectivena)
Beth a 2.3 [P.T.0.
*66/2/1* as possi be urtule
maintany dgha balane
ettivenen
both. Hgh efiieny
bctueen wi
asouaed with
manag
 Prachi is working as an academic counsellor for specially abled students
at one oi the top school to provide special support and guidance to theSe
students. She Clearly states in advance the methods of teaching and
tackling the students. She ensures that the goals are clearly stated ror
each and every teacher so that they act as a guide for deciding what
action should be taken and in which direction.
Her well laid plans will serve as a basis for coordinating the activities and
efforts of teachers teaching different subjects to these students. lt helps
the teachers in bringing clarity of thought and action to their work.
Identify and explain the two points of importance of Planning function of
diectm
management highlighted in the above para. ) Rlaning povdes
) Planning Aedueg evelappg
tiey
29. Going to gym and following a protein diet has become a popular trend
these days. However, with the busy work culture, many people, especially
4
the youth struggle to find time for weight loss programmes.
Anika was working in a multi-national company, wanted to join a gym for
house.
weight loss but could not find time. There is no good gym near her
time and saw
One day, Anika was walking out of the office during lunch
her house. Anika was
an attractive poster of a gym which was near
when
curious to enquire about their weight loss programme. Next day,
about various schemes
she went to the gym, she was surprised to know
discount on the fee of
offered by the gym. They were not only offering 50%
coach facility and
weight loss programme, but were also providing free
were valid only for 10
free protein diet for the customer. But these offers
immediately submitted the fee
days. Attracted by these schemes Anika
and joined the gym.
element of marketing-mix
(i) Identify and give the meaning of the
discussed above.
identified in (1) above includes various
(i) The element of marketing-mix
tools of communication. Identify and explain the tools highlighted in
t) Sales lomoten
the above para.
25 [P.T.0.]
*66/2/1*
30. The demand for take away food business is increasing day-by-day. People
working in multi-national companies have to work tilIl night very orten
and they are reluctant to cook food. Taking advantage of this opportunity,
Amit and Bijoy started 'Langar, a take away food business. The food
became tamous because of its good guality and standards of hygiene
followed by them.
Over the years, the business became very profitable. They decided to
expand the business by opening more branches in different cities. To
ensure consistent food quality at allbranches and to maintain the hygiene
and quality they planned to import machines with advanced technology.
The cost of each machine was Rs. 12 crores. Thev knew that this decision
has to be taken very carefully, as it inyolyes a huge cost and that the

decision, once taken is irreversible. 9nyeasbsd ds csinl Copital buyy

(i) Identify and state the financial decision discussed in the abovè para.
deisin)
(i) Explain any two factors affecting the decision identified in (i) above.

6
31. (a) Explain the following steps in the process of selection :
i) Preliminary Screening
(ii) Selection Tests
(ii) Employment Interview
(iv) Reference and Background Checks
OR
non-financial incentives: 6
(b) Explain the following
(1) Status
(i) Organisational climate
(iii) Job Enrichment
(iv) Employee participation

*66/2/1* (P.T.0.]
 Asha was
S2
running a business of producing and selling pickles,
murabbas
and papad etc. She was earning a good profit for the last many years.
Now,she wanted to add some new producte in her product line. Seeingthe
growing demand of millets, she decided to add 8ome millet products. After
doing a lot of market research, she found out that the demand for millet

noodles, pasta and ready to eat millet cereals was increasing day-by-day.
To give a different taste and to have uniqueness in her products, she
Drepared a new tasty herb based sauce for cooking these products and
decided to launch this along with millet products in the market. 6

For this Asha hired 10 additional women workers specially trained for the
same. However, despite adding more workers, to her surprise, production
wasnot upto the mark.
Concerned about this and to ensure that the activities were performed as
per the plans, and that the resources were being used effectively and
efficiently for the achievement of predetermined goals, Asha appointed a
supervisOr Nabita. Nabita monitored the activities and discovered that
two of the newly hired workers were spending their whole day gossiping
and distracting the other workers. As a result the production was low.

i) Identify and state the function of management discussed above.

(ü) State any five points of importance of the function identified in
.Condndng
()

above.

limitations of formal
33. (a) State any three advantages and any three
6
organization.
OR
structure of organization.
(b) State any six advantages of functional
6

66/2/1* [P.T.0.]
 34. Ravi and Megha started Energylights' a company manufacturing energy
efficient LED lighting after realizing an increasing demand for the same.
Manufacturing high-quality LED lights with some unique features
required substantial investment in technology and high-grade materials.
( lioduct Cot
price of
This pushed up their cost of manufacturing To determine the
but also wanted to
their LED lights they not only wanted to cover all costs
earn a margin of profit over and above the costs) This
will set for them the
be sold.
minimum level or the floor price at which the LED lights would
The high demand and the utility provided by these lights will set the
and Bemand 6
upper limit of the price) 2) Utbty
3 Though there was enough competition in LED lights business, even
;eu o. Conpetitn
then they 'kept the price of their lights higher than the competitors
because of good quality and its features) They justified the higher price
because of the product differentiation and unique methods of advertising

and sales promotion etc.

Quoting lines from the above para, identify and explain any three

factors which were taken into consideration by Ravi and Megha to

determine the price of their LED lights.
) Pasdut cost
2 demand
3) lered compettn

*66/2/1* 31