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Assessment Results
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Total Points: 26/30 Correct Answers: 26/30

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Objectives
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Section Results
DS1.01 - Identify the different Products that make up the Facebook family of Points:
apps and services 1/1

DS1.02 - Communicate the value proposition of the Facebook family of apps Points:
and services for businesses 1/1

DS2.01 - Identify the steps to establish a business presence on Facebook and Points:
Instagram and WhatsApp, and the tools needed to engage with your 2/2
customers

DS2.02 - Explain the process to customize your settings within Ads Points:
Manager 1/1

DS2.03 - Apply creative best practices optimized for mobile experiences Points: 1/1

DS3.01 - Recognize the value of advertising on Facebook apps and services Points: 1/1

DS3.02 - Recognize the importance of matching business goals to Facebook Points:

campaign objectives 2/2

DS3.03 - Communicate the value of the Facebook Pixel and the Points:
Conversions API 0/1

DS3.04 - Describe the way Facebook charges for ads and where the ads are Points:
shown 0/1

DS3.05 - Identify how Facebook protects user data privacy and common ad Points:
policies 1/1
DS4.01 - Identify the differences between boosting a Page post, promoting a Points:
post on Instagram and creating an ad in Ads manager 1/1

DS4.02 - Identify settings available at the campaign, ad set, and ad level Points: 4/4

DS4.03 - Determine the Facebook campaign objective to achieve business Points:

goals 3/3

DS4.04 - Identify target audience capabilities Points: 3/3

DS4.05 - Given a scenario, determine the appropriate ad formats Points: 2/2

DS4.06 - Identify budget and scheduling options Points: 0/1

DS4.07 - Identify the relationship between budget and estimated results Points: 1/1

DS5.01 - Identify campaign results through ads reporting Points: 1/1

DS5.02 - Measure the success of a campaign Points: 1/2

Your Responses

Question 1 of 30 +1

What are two roles available to manage an ad

account? (Choose 2) 6675001

Administrator

Advertiser
 Viewer

Planner

Question 2 of 30 +1

What can a Facebook group help a business

do? 6675001

Visualize Facebook Page performance

Organize and respond to public Facebook events

Display and sell products in Facebook Shops

Create a space for people to communicate about topics and interests

related to the business

Question 3 of 30 +0 / 1

Which two ad placement options are available in

Instagram? (Choose 2) 6675001

Feed

Stories

Right column

Marketplace

Reels

The correct answer was "Feed, Stories".

Feed and Stories are both placements available on Instagram. Right
column and Marketplace are Facebook placements. Reels is a short-
form video format.

Question 4 of 30 +1

Which feature is available for a Page post? 6675001

Select an objective

Add a video

Assign a budget

Select a placement

Question 5 of 30 +1

What is an advantage of the slideshow format when

you design a mobile creative? 6675001

It works well in areas with limited connectivity

It uses 3D animation

It puts the brand first

It is an interactive ad format

Question 6 of 30
On a Facebook business Page, where can a business +1

review results for its boosted posts? (Choose

2) 6675001

Page settings

Page Audience Network

Page Insights

Page post

Boost Audience Insights

Question 7 of 30 +1

A company is delivering multiple ad sets and ads

within a single campaign. The company wants to
know the amount spent on a specific ad set.

Where can this be found? 6675001

The Ad tab within Ads Manager in the Budget column

The Campaigns tab within Ads Manager in the Amount Spent column

The Ad Set tab within Ads Manager in the Amount Spent column

The Campaigns tab within Ads Manager in the Budget column

Question 8 of 30 +1
An advertiser recently installed the Facebook pixel
on its website.

At what level should the advertiser choose the

conversion event optimization? 6675001

Ad campaign level

Ad set level

Ad level

Ad account level

Question 9 of 30 +1

Which Facebook solution enables public figures,

businesses, brands, organizations and nonprofits to
create a presence and connect with an
audience? 6675001

Page

Group

Profile

Event

Question 10 of 30 +0 / 1
To activate the ad scheduling feature, which setting
should you select? 6675001

Accelerated delivery

Lifetime budget

Daily budget

Accelerated placements

The correct answer was "Lifetime budget".

A lifetime budget lets you set an amount to spend over the lifetime of
an ad set. Our system will automatically try to evenly spread the
amount you spend across the period of time that you've selected.

Question 11 of 30 +1

A business wants to forecast reach.

Which tool should an advertiser use to perform this

task? 6675001

Audience Insights

Estimated daily results

Analytics

Attribution
Question 12 of 30 +1

A car dealership wants to receive contact

information from potential customers to increase
test drives.

Which ad objective is appropriate for this

business? 6675001

Brand Awareness

Lead Generation

Traffic

Engagement

Question 13 of 30 +0 / 1

Why would an advertiser install a Facebook pixel?

(Choose 2) 6675001

To measure the results of an ad across devices

To create ad mock-ups

To reach the appropriate audience

To measure in-app activity

The correct answer was "To measure the results of an ad across

devices, To reach the appropriate audience".
The Facebook pixel helps advertisers reach the appropriate audience,
and enables them to retarget people who have previously visited
their website. Since Facebook uses people-based-marketing, the
pixel helps advertisers measure the results of advertising across
devices.

Question 14 of 30 +1

A candy company delivers a campaign to generate

maximum sales through its website.

Which metric should the company use to evaluate

the success of the campaign? 6675001

Reach

Conversions

Clicks

Impressions

Question 15 of 30 +1

Which Facebook campaign objective should be

selected to generate sales on a website or
app? 6675001

Reach
 Conversions

Brand Awareness

Traffic

Question 16 of 30 +1

What is a reason that an ad would be rejected by

Facebook? 6675001

Lead ads are to receive email, first name and phone number

The link to the landing page includes content that is relevant to the ad

An image within the ad focused on individual body parts

The ad used a video ad that was originally created for television

Question 17 of 30 +1

Where can an advertiser create a Custom Audience

or lookalike audience? 6675001

Page Audience Insights

Audiences

Audience Campaign Planner

Audience Insights
Question 18 of 30 +1

A retail business is launching a new shoe line with

eight different style and color combinations. All
styles must be shown to the audience. However, the
business isn't sure which products will sell best. The
business wants to link each style page directly to
the product to receive pixel information.

Which ad format should the retailer use to meet

these requirements? 6675001

Single image

Slideshow

Carousel

Video

Question 19 of 30 +1

What is the first step required to establish a

business presence on Facebook? 6675001

Create a Page

Create an event

Create a post

Create an ad
Question 20 of 30 +1

What action would a business want its customers to

take if it selects Conversions as its campaign
objective? 6675001

Make a purchase

View a video

Install an app

Like a post

Question 21 of 30 +1

What is the first course of action required to

establish a business presence on
Instagram? 6675001

Start following similar business accounts

Post content with relevant hashtags

Add pertinent business information

Switch a personal profile to a business account

Question 22 of 30 +1
A business wants to sell products online.

What ad format displays both a video and a

product? 6675001

Video

Stories

Slideshow

Collection

Question 23 of 30 +0 / 1

A restaurant launches a video campaign for a new

location. The goal is to maximize the number of
times the video has started to play per impression.

Which metric should be used to measure

success? 6675001

Three-second video views

Video plays

Video ThruPlays

Reach

The correct answer was "Video plays".

To measure success, the restaurant should refer to video plays, which

represents the number of times a video starts to play. This counts
each video impression and excludes replays.

Question 24 of 30 +1

A quick service restaurant client is launching a new

delivery service and wants to build awareness of the
service to a large number of people. The client
wants to launch a campaign that reaches people
ages 18–34 interested in food and dining. The client
has two types of creative: a ThruPlay video and a
six-second video.

Which objective and placements should the client

use? 6675001

Reach objective on Instagram Stories, Instagram feed and Facebook

News Feed

Traffic objective on Instagram Stories, Instagram feed and Facebook

News Feed

Lead Generation objective on Facebook News Feed and Instagram

Stories

App Installs objective on Facebook News Feed and Instagram feed

Question 25 of 30 +1
If a business wants to retarget customers who
previously purchased an item from its website,
what audience type should it use? 6675001

Website

Lookalike

Core

Custom

Question 26 of 30 +1

An advertiser is about to deliver a Facebook

campaign.

Where should the advertiser navigate to in Ads

Manager to include Instagram in the
campaign? 6675001

Ad set level

Ad campaign level

Ad account level

Ad level

Question 27 of 30 +1
To create an audience of people that signed up for a
business newsletter, which audience creation tool
should a business use? 6675001

Saved audience

Core Audiences

Custom Audience

Lookalike audience

Question 28 of 30 +1

What is the first step of the campaign creation

process in Ads Manager? 6675001

Identify the right creative for the campaign

Create a lookalike audience based on website visitors

Align the business goal to an ad objective

Select where ads will be seen through placements

Question 29 of 30 +1

Which two settings can you change at the ad set

level? (Choose 2) 6675001

Objective
 Headline

Image

Bid amount

Placement

Question 30 of 30 +1

What is the structure of a Facebook ad

campaign? 6675001

Campaign, ad set

Ad set, ad

Campaign, ad set, ad

Ad set, ad, campaign