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Get ready!
0 Before you read the passage, talk about
these questions.
Vocabulary
1 When do you browse the web at work?
@> Match the words (1-5) with the definitions
2 What kind of things do you browse for? (A-E).

Reading 1 _ hyperlink 4 _ web host

2 _website 5 _ web browser
@ Read the email from the IT department of 3 _HTML
T.B. Brown Inc. Then, mark the following
statements as true (T) or false (F). A a collection of related Internet pages
1 _ T.B. Brown Inc. now has a different URL. B a program that lets you look at web pages
2 _ The hyperlinks navigate away from the C a word/image that you can click on to navigate
original page. D a computer language used to make web sites
3 _ The web site now has fewer meta tags. E a company that provides space for a website
20
0 Choose the word that is closest in fj ,. Listen again and complete the
meaning to the underlined part. conversation.

The text used in webpage codes that provide B: Hi Susan! Did you receive the staff email?
information to search engines gives us high S: Yes, and I have a question, Bob.
0
search rankings.
B: Okay, no problem. What is it?
A hyperlink B meta tag C web host
S: I don't even know what 1 ______ are.
2 Type a word into the computer program that Why are they important?
allows people to look for particular information 8: They're descriptive words on the 2 _ __
to find a web site. _ __ . They make the site rank higher in
3 ______
A search engine C website
B http S: You mean our 4 _ _ _ appears at the top of
the search results?
3 Our website is very popular on the system of B: Exactly. Customers 5 ______ our
information that is available on the Internet. hyperlink first.
A meta tag B hyperlink C www S: That's good news for our sales department.
4 The company's text and symbols that form a
web address is http://tbbrownincorp.com. Speaking
A URL B search engine C web host 0 With a partner, act out the roles below
based on Task 7. Then, switch roles.
5 Please begin the web address with the part of
the web address that allows the computer to USE LANGUAGE SUCH AS:
connect to the site. I don't even know what meta tags are.
A HTML B web browser C http Our site appears at the top of the search results.
Customers click on our hyper/ink first.
0 '' Listen and read the email from the IT
department of T.B Brown Inc. again. Where Student A: You are a T.B. Brown Inc. employee.
does their site get more activity from? You want to know more about meta tags and
the company's website. Talk about:
• meta tags • search engines
Listening • search results
0 '' Listen to a conversation between two Make up a name for your co-worker.
employees of T.B. Brown Inc. Choose the

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correct answers.
Student B: You are an IT department
1 What is the main idea of the dialogue? employee. Answer A's questions.

A how to compose a memo Make up a name for your co-worker.

B the importance of meta tags

C finding a better search engine Writing
D what a hyperlink is 0 Use the conversation from Task 8 to fill in
the email.
2 What does the man say about the website?
A It displays larger meta tags.
Dear _ _ ___,
B It contains more hyperlinks. are. I had
Thanks for explaining what t he - - - -
C It has larger web pages available. no idea they were so . Now, I can see
D It appears near the top of search results. t . There are
why our website appears a .
some pretty good on the new website.
first,
Anyway, as long as customers keep
it'll be good for business!
Regards,
21
Get ready!
Before you read the passage, talk about these questions.
Nowadays, anyone can edit graphics.
1 What are some reasons people edit images?
2 How do people edit their pictures?
But new users encounter many
difficulties. Here are some common
problems and solutions:
Problem: The image is dark or has a
strange tint.
Cause: Poor exposure or bad lighting.
Solution: Adjust the contrast using a
graphic editing program.

Problem: There is white space around

the image.
Solution: Crop the picture. This
removes unnecessary parts.

Problem: The photograph is blurry.

Cause: Low resolution.
Solution: Increase the number of
pixels in the image. This makes it
sharper. Or resize the picture and make it
smaller. Also, save the photo as a JPEG
file. This format creates high quality
photographs.
Read the article from Graphic Arts
Magazine. Then choose the correct
answers.
1 What is the article mostly about?
Vocabulary
A why people edit graphics
Match the words (1-6) with the definitions
B how to edit graphics
(A-F).
C the causes of poor exposure
D how to crop a picture
1 _ pixel 4 _ graphics
2 _ exposure 5 _ resolution
2 According to the article, how can 3 _JPEG 6 _ tint
you remove unwanted parts of images?
A crop the picture A images on a computer, in a book or magazine,
B resize the image etc.

C save the picture as a JPEG B a small dot that makes up part of an image on
a computer screen
D increase the number of pixels
C a file used to store pictures on a computer
3 According to the article, what is D the length of time film is open to light when
NOT a way to fix a blurry photo? taking a picture
A resize the photo E a small amount of a color in something
B increase the lighting F a computer or camera's ability to produce a
C save in JPEG format clear picture
D increase the amount of pixels
0 Fill in the blanks with the words and Speaking
phrases from the word bank.
G) With a partner, act out the roles below
BANK based on Task 7. Then, switch roles.
graphic editing program USE LANGUAGE SUCH AS:
contrast resize crop
Is there a way to fix poor exposure?
Do you have a graphic editing program?
1 It's hard to see the details of this picture.
Please it so that it is bigger. Increase the contrast to lighten the picture.

2 I want to edit my pictures. I need a

Student A: You are a support center worker.
3 I don't like the background of this picture. Let's Student B needs help editing a photograph.
_ _ _ _ _ it out. Talk about:
4 This picture is too dark. Make the _ _ __ • what the editing software is
a little lighter.
• what the problem is
• how to fix the problem
0 " Listen and read the article from
Graphic Arts Magazine again. What might
be the reason for a blurry photograph? Student 8: You are a customer calling Picture
Perfect's support center. Answer Student A's
questions.
Listening
0 " Listen to a telephone conversation
between a customer and an IT worker. Writing
Mark the following statements as true (T) 0 Use the conversation from Task 8 to
or false (F). complete the note.
1 _ Cropping a picture fixes poor exposure.
2 _ An editing program lets you change
aspects of a picture.
3 _ Saving photos as JPEGs will keep them
from being too blurry.

fj " Listen again and complete the

conversation.

IT Worker: Thanks for calling Picture Perfect's

support center. How can I help you?
Customer: I want to put a picture on my website,
Customer Issue: Picture too
but it's too dark. Is there a way to fix 1
_ _ _ _ _ _?
IT Worker: Do you have a 2 ______ Does customer have a
program? - to edit pictures? y /N
Customer: Yes, but I never use it. I just don't know --
how.
IT Worker: No problem. 3 the file with the Advice given:
program and find the contrast controls. . This fixes the poor
Customer: Is that in the 4 ? ---
IT Worker: It is. Increase the 5 _ _ _ to lighten
the picture.
Customer: Great! Thanks. 23
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web development usAe1urv
newsletter. Then, choose the correct

* otterlngl answers.
1 What does the Web Development class NOT
teach?
A making a website easy to use

Spring B improving a website's visibility

C using code to program a website
Professional D how to market a new website
Development Courses 2 What can you infer about the Web Design class?
A Attending the class is mandatory.
B The first class addresses functionality.
C It focuses on improving a site's visual element.
D Its registration fee is less than the Web
Development class.

3 What is the function of CSS?

A It helps improve navigation.
B It decreases a website's visibility.
C It changes the style of a web page.
D It expands the functionality of a website.

Vocabulary
Match the words (1-6) with the definitions
(A-F).
1 _web design 4 _ visibility
2 _coding 5 _ usability
3 _ navigation 6 _ content

A choosing a website's visuals

B how easily you can find a website on a search
engine
C a website's programming
D how easily a user can use a website
..... -- . .. ....a;:-
. E moving around a website
F everything contained in a website
0 Fill in the blanks with the correct words and phrases
Speaking
from the word bank.
BANK 0 With a partner, act out the
roles below based on Task 7.
CSS web development Then, switch roles.
appearance
USE LANGUAGE SUCH AS:
1 The website doesn't work well. I want to improve its _ _ __ I have a question about CSS.

2 My website looks boring. I'll give it a more interesting _ _ __ Why do we separate the style
sheet and the content?
3 If you are interested in making a website, take a _ _ _ __
class. What happens to the content?

4 I'm learning _ _ _ __ so that I can change my website.

Student A: You are in a web
0 " Listen and read the article from a business design class. Ask Student B
newsletter again. Which class would someone attend questions to find out about:
to learn about developing a website's performance?
• style sheet and content
• changing the style sheet
Listening • effects on content
0 " Listen to a conversation between an instructor for
a web development class and an employee. Choose
the correct answers. Student 8: You are the
instructor of a web design class.
What do the speakers mostly talk about? Answer Student A's questions
A how to change content about web design.
B why sheets are separate
C choosing the correct CSS style sheet
Writing
D the difference between content and style
0 Use the conversation from
2 What happens when the style sheet and the content are Task 8 to answer the sample
separated? test questions on web design.
A It alters the content.
B The content does not change.
C Content needs creating.
D The words are changed in the content. EXAMPLE TEST QUESTIONS
ON WEB DESIGN -
Spring Professional Development
@" Listen again and complete the conversation. courses:

Instructor: So, that's how we change the website's style. What do the letters CSS stand for'?
Does anyone have any questions?
Employee: Yes. I have one. It's about 1 _ __ 2 What is the importance of separating
Instructor: Oh, the 2 _ _ _ _ _ _ _ _ _ . What do the style sheets and the content?
you want to know?
Employee: Why do we separate the style sheet and the 3 ?
3 If the style sheet is changed, what
Instructor: It makes changing the 4 easier.
The 5 changes, but the content doesn't. happens to the content?
Employee: So, I change the style sheet. What happens to the content?
Instructor: Nothing, because the two are 6 _ __
Employee: Okay. I understand now. The words stay the same,
but their appearance changes.
27