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Oclarit - Reaction On Research Poster Presentation 2025

The research summit at Lourdes College showcased various studies, with a focus on one titled 'Factors Influencing Counterfeit Purchase Intention,' which examines why business and accountancy students opt for counterfeit products. The study identifies affordability, social influence, quality, and brand imitation as key factors driving these purchasing decisions, emphasizing the need for businesses and policymakers to address the counterfeit market. Recommendations include increasing brand awareness campaigns and implementing stricter penalties to combat counterfeit goods.

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theresaoclarit08
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4 views3 pages

Oclarit - Reaction On Research Poster Presentation 2025

The research summit at Lourdes College showcased various studies, with a focus on one titled 'Factors Influencing Counterfeit Purchase Intention,' which examines why business and accountancy students opt for counterfeit products. The study identifies affordability, social influence, quality, and brand imitation as key factors driving these purchasing decisions, emphasizing the need for businesses and policymakers to address the counterfeit market. Recommendations include increasing brand awareness campaigns and implementing stricter penalties to combat counterfeit goods.

Uploaded by

theresaoclarit08
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NAME: _Theresa Oclarit_____________________ Course and Year:__BSA-3/ACC3A____

The research summit was held in the Lourdes College lobby, where researchers
gathered to present their studies through a poster. It provided an opportunity for students and
faculty to explore various research topics and gain insights into relevant issues. As my
groupmates and I explored the studies presented during the research summit and among the
studies presented, the one that captured my interest was titled "Factors Influencing Counterfeit
Purchase Intention." This study focuses on the factors that influence business and accountancy
students in their purchasing decisions and intentions when buying counterfeit products. Given
the rising prevalence of counterfeit goods, understanding the motivations behind their purchase
is crucial.

Counterfeit products are widely available in the market at significantly lower prices than
genuine ones, making them an attractive option for consumers, particularly students. Many
students, seeking affordable alternatives, prefer counterfeit products that closely resemble
authentic brands in terms of labeling and packaging. The ability to obtain a product that looks
perfectly similar to an expensive brand at a very low cost often makes the consumers forget
their concerns about authenticity. As a result, counterfeit goods continue to thrive in the market
despite legal and ethical implications.

The chosen study aims to determine the important factors that drive the business and
accountancy students or students in general to purchase counterfeit products. Understanding
these factors is essential for businesses to analyze consumer behavior and for policymakers to
develop effective strategies to combat the widespread market of counterfeit goods. Addressing
this issue can help create awareness among consumers, protect both local and international
businesses, and contribute to efforts in minimizing the circulation of counterfeit products in the
market.

Since this research aims to determine the factors that influence the purchase intention of
business-related and accountancy students, a descriptive-correlational research design was
used, involving 130 randomly sampled students. A survey questionnaire was administered to
gather data, using a Likert scale to ensure validity and reliability across the study’s variables.
The statistical methods used in this study include Cronbach’s Alpha, which was applied to
assess the consistency and reliability of the survey instrument, as referenced by Al-Emran et al.
(2019). Furthermore, Pearson’s R correlation was used to determine the significance of
relationships among participants' perceptions, while Multiple Linear Regression was employed
to examine the influence of various factors on purchase intention.

This study highlights the key factors influencing students' purchasing decisions and
intentions toward counterfeit products, particularly among Business and Accountancy students.
Understanding these factors is essential for businesses, policymakers, and consumer protection
agencies to analyze consumer behavior and develop strategies to address the growing market
for counterfeit goods. The findings of this study suggest that affordability, social influence,
quality, and brand imitation are the primary drivers of students' preference and purchase
intention toward counterfeit products.

I would like to add to the researchers’ recommendations that a Campaign for Brand
Awareness should be conducted by businesses to make their products more known in the
market. This would help consumers become more aware and mindful of the products they are
using and, most importantly, build trust in original brands rather than in counterfeit ones.
Additionally, businesses should create alternative products that offer budget-friendly options for
consumers.

Stricter penalties should also be implemented by authorities to help reduce the spread of
counterfeit products in the market. On the other hand, regarding the study itself, I would like to
recommend including more statistical data to show how serious and concerning the rising
market of counterfeit products is, especially in our country.

NOTE: Nananghid nako saimoha Sir nga mag picture ko sa research po kay kadto nga time dili
completo akong ka grupo sir and naa mi practice sa Mr. and Ms. Ambassador po. Nisugot po ka
so individual ra akong ma attach na pic pero mag attach sad kog pic nga naa akong mga
kauban sa separate picture. Thank you, Sir!

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